Florist Marketingby Floranext

SEO Should Start With Google My Business

Posted on July 17th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Websites, Search Engine Optimization, seo
Today's consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong! Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO. So,…

Is the Decline of Facebook Affecting Your Floral Business?

Posted on July 10th, 2019
Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites
Social media has had an overwhelming impact on human interaction since its inception, particularly in business. Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram. Origins of Facebook Inspired by unviersity face books which contain students' photos…

New Features For Florists: Google My Business

Posted on June 26th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, seo
Are You Caught Up on Google My Business? Google-My-Business-new-features Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you…

Google My Business Local Guides: What Florists Should Know

Posted on June 12th, 2019
Blog, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, Search Engine Optimization, seo
Google My Business Local Guides Customers search online about the things they want to buy, even if it’s a simple local purchase.   Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed.  Florist Quick Guide to Google My Business Google My Business is Google’s one-stop shop for all things…

Mother’s Day 2019 Survey Results!

Posted on May 22nd, 2019
Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey
The 2019 Florist Mother’s Day Survey Results Are In!   2019 Florist Survey Results for MDAY - final A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd. Were 2019 Mother’s Day Sales Better Than Last Year? Lower – 18.1% Same – 20.5% Higher – 61.4% Were Mother’s Day In-Store Retail…

Florist Mother’s Day 2019 Survey!

Posted on May 15th, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Florist Deliveries, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, florist technology, Florists' Thoughts, Flower Fun, Mother's Day, Survey

Florist Guide to Pet-Friendly Flowers and Plants

Posted on May 1st, 2019
Blog, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists for Change, Flower Fun, flower lists
pet-friendly-flowers-plants Did you know May is National Pet Month in the United States? May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends! As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals? Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…

How and Why Florists Should Use Google My Business

Posted on March 27th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo
google-my-business-for-florists Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

The Importance of Upselling

Posted on March 13th, 2019
Become A Floral Designer, Blog, Floral Design, Floral Supplies, floral systems, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources
Upselling isn't just a sales tactic—it's a way to improve your customer's experience. The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop. One of the ways you can deliver a quality sales experience is with upselling.    …

A Florist’s Guide to Edible Flowers

Posted on March 6th, 2019
Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos
Flowers can be tasteful to the palate, not just the eyes! Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye. Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.   …