You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.[…]
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.[…]
Vanity emails go a long way in branding your floral business.
But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.What is a Vanity Email?
Simply put, a vanity […]
If you work floral retail this holiday, you may already feel drained by all your duties at work and at home.
It’s common consensus among florists that flower shops aren’t as busy during the holiday season, and with Christmas right around the corner, florists can put their feet up and relax for a few days.
Of course, this […]
Yikes! My Google search results are different from device to device.
Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]
Forecasters predict that this holiday season will show higher revenue than others for retailers!
For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition.Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door.[…]
If you don't understand how secure websites work, you are not alone.
So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]
Florists, are you bewildered by Google AdWords?
We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.If […]
With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.
Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization), allows for customer interaction and many other valuable reasons.We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]