Have you heard of "random acts of kindness," "what goes around comes around," and "pay it forward"?
These sayings are probably nothing new to you, however involving flowers may be. There has been an evolution of floral professionals paying it forward with random acts of kindness in their communities through the most beautiful thing in the world: flowers.
Florists are now using a clever marketing tactic to also benefit their neighbors and other community members. There are so many hows on executing pay it forward with flowers—we list a few in this article and encourage you to pay it forward with […]
Are you thinking of adding another floral website?
If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites?
Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down […]
Top 8 Social Media Sites For Florists
In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.
Check out our infographic for quick and easy reference […]
Check out this season's hottest floral trends!
Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising.
From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.
[caption id="attachment_11739" […]
As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop's needs.
With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.
September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn't get to. August is a great month to get to some organizing, marketing, and peace of mind.
[caption id="attachment_11408" align="aligncenter" […]
It surprises us how many florists only sell flowers in their flower shops.
This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.
Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in […]
Promoting on Instagram is a great way to gain new customers and grow your floral brand!
So why aren't more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don't know how to utilize Instagram to its fullest advantage.
With Instagram reaching 1 billion active monthly users this past month, it's important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.
[caption id="attachment_11224" […]
You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z?
According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits.
Would you consider floral designing with marijuana?
It's very rare that the floral industry makes […]
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.
What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!
Online reputation is critical - Stay on top of Yelp, Google Places, […]