In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.
As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.
The next step is to achieve awareness of your floral brand. You need to look different, striking, […]
It's sometimes surprising how many florists sell only flowers in their shops!
This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.
Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.
In this blog, we'll discuss the products customers are gravitating […]
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.
An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?
Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!
Add some Tricks and Treats to your flower sales with these spell-binding tips!
Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.
It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween? In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting patrons.
See Our Beautiful New "Belle" Theme
Floranext is excited to give you a sneak peek at a 100% new floral website theme we will be launching in the coming weeks. The "Belle" theme has full-page banners and front page content "widgets."
Full Page Banners - make a striking, impactful first impression with your floral website? Full page banners let you display a huge full page floral image on your front page.
Front Page […]
Florists, were you surprised by the results? How do you get your floral shop ready for the holidays? Please share your recommendations, feedback, or questions below in the comment section.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let […]
Have you heard of "random acts of kindness," "what goes around comes around," and "pay it forward"?
These sayings are probably nothing new to you, however involving flowers may be. There has been an evolution of floral professionals paying it forward with random acts of kindness in their communities through the most beautiful thing in the world: flowers.
Florists are now using a clever marketing tactic to also benefit their neighbors and other community members. There are so many hows on executing pay it forward with flowers—we list a few in this article and encourage you to pay it forward with […]
Are you thinking of adding another floral website?
If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites?
Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down […]
Top 8 Social Media Sites For Florists
In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.
Check out our infographic for quick and easy reference […]