The floral ecommerce trend for 2020 is here - flower subscriptions! Flower shops are starting to turn single sales into multiple, ongoing orders.
First there was Birchbox and then Barkbox. Now even Amazon recently launched its own subscription box page - selling hundreds of monthly items like pet toys ("Pawstruck") and cured meats ("Carnivore Club").
Here's what you need to know to sell flower subscriptions on your own florist website.
What are Flower Subscriptions?
Flower subscriptions are an easy way for your customers to subscribe to flowers.
As florists, a little competition can be a good thing—but what about televised competition?
With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix.
As a florist, would you compete in one of these shows?
Let's cover some techniques to attract walk-in traffic to your flower shop!
A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn't mean fall is a lost cause!
Below are a few tips to keep your…
Social media marketing gets a lot of buzz, but don't neglect marketing in your local community!
The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances.
A flower shop is a business—you need to make sure that it is profitable and sustainable.
Luckily, there are many metrics to objectively measure your business's performance. Aside from helping make sure that your business is doing well, these metrics are also going to be measured when you’re trying to get a bank loan, for example.
Having an idea about how your business is doing, supported by hard numbers on the table, can help you plan ahead and make adjustments to your current shop’s workflow.…
Are you looking to purchase a flower shop?
Whether you are looking forward to getting started in the floral industry or you're looking to expand, buying a flower shop carries with it a lot of advantages over starting from scratch.
Buying a flower shop saves you the struggle of a new business: building costs, hiring capable staff, acquiring equipment, and building your reputation. All it takes is ensuring that the shop you’re buying is worth your investment. Here are a few things you…
There are important tools to help automate your florist social media accounts!
Simply put, social media automation software is used to automate or semi-automate the management of (usually) multiple social media accounts, from posting content to replying to comments and messages. They alleviate the painstaking process of going through each platform by providing a single place to manage them all.
Most of these tools will allow you to post to multiple accounts simultaneously or schedule them on specified dates, some even going the extra mile of giving…
Florists' goal is to make money doing the thing they love most!
Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on.
What Makes a Floral Business Plan Important
A business plan guides your helps you track your long-term objectives and the strategies…
As a present-day florist, you need to diversify the services you offer to stay above your competition.
We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community.
Flowers speak a visual language in the natural world, communicating with colors and shapes.
Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer.
How do you take advantage of this, you ask? By creating visual content like pictures…