Florist Marketingby Floranext

Florist Mother’s Day 2019 Survey!

Posted on May 15th, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Florist Deliveries, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, florist technology, Florists' Thoughts, Flower Fun, Mother's Day, Survey

Florist Guide to Pet-Friendly Flowers and Plants

Posted on May 1st, 2019
Blog, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists for Change, Flower Fun, flower lists
pet-friendly-flowers-plants Did you know May is National Pet Month in the United States? May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends! As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals? Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…

How and Why Florists Should Use Google My Business

Posted on March 27th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo
google-my-business-for-florists Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

The Importance of Upselling

Posted on March 13th, 2019
Become A Floral Designer, Blog, Floral Design, Floral Supplies, floral systems, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources
Upselling isn't just a sales tactic—it's a way to improve your customer's experience. The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop. One of the ways you can deliver a quality sales experience is with upselling.    …

A Florist’s Guide to Edible Flowers

Posted on March 6th, 2019
Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos
Flowers can be tasteful to the palate, not just the eyes! Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye. Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.   …

Valentine’s Day 2019 Survey Results!

Posted on February 26th, 2019
Blog, Floral Holiday Tips, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Websites, infographic, Survey, Valentine's Day
The 2019 Florist Valentine's Day Survey Results Are In! 2019 Florist Survey Results for VDAY - complete(1) (1) A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.   Were 2019 Valentine's Day Sales Better Than Last Year? Lower - 20.8% Same - 17.9% Higher - 61.3%   Were Valentine's…

Florist Quotes and Puns for Valentine’s Day

Posted on February 13th, 2019
Blog, florals for Valentines, Florist Marketing, Florist Resources, Florists' Thoughts, Flower Fun, Valentine's Day
florist-quotes-&-puns With the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers. Sometimes you just need to read something that is inspirational or just to put a smile on your face. Remember, laughter is the best medicine. We wanted to give you a little stress reliever and offer…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Valentine’s Day – Florist Checklist

Posted on January 16th, 2019
Floral Holiday Tips, florals for Valentines, Florist Ecommerce, Florist Marketing, Florist Resources, Valentine's Day
florist-checklist-valentine's day-main Florists, now is the time to start preparing for Valentine's Day! It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day. Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day. [caption id="attachment_6802" align="aligncenter"…

Florist SEO: Knowing the Basics

Posted on January 9th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
What is SEO, why is it important, and why should florists care? Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue. Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…