Florist Marketingby Floranext

Florist Quotes and Puns for Valentine’s Day

Posted on February 13th, 2019
Blog, florals for Valentines, Florist Marketing, Florist Resources, Florists' Thoughts, Flower Fun, Valentine's Day
florist-quotes-&-punsWith the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers.Sometimes you just need to read something that is inspirational or just to put a smile on your face. Remember, laughter is the best medicine.We wanted to give you a little stress reliever and offer…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations?These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Valentine’s Day – Florist Checklist

Posted on January 16th, 2019
Floral Holiday Tips, florals for Valentines, Florist Ecommerce, Florist Marketing, Florist Resources, Valentine's Day
florist-checklist-valentine's day-mainFlorists, now is the time to start preparing for Valentine's Day!It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day.Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day.[caption id="attachment_6802" align="aligncenter"…

Florist SEO: Knowing the Basics

Posted on January 9th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
What is SEO, why is it important, and why should florists care?Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue.Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…

Florist 2019 Planning

Posted on January 2nd, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Mother's Day, Sympathy, Valentine's Day, wedding/events, weddings
Florist-Guide-Yearly-planningFor most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times. January can be a slow month in the floral industry, but that doesn't…

Graphic Design Resources for Florists

Posted on November 29th, 2018
Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
Graphic-design-resources-for-floristsIn this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.The next step is to achieve awareness of your floral brand. You need to look different, striking,…

Six Things Every Florist Should Sell in 2019

Posted on November 28th, 2018
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
 It's sometimes surprising how many florists sell only flowers in their shops!This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.In this blog, we'll discuss the products customers are gravitating…

In Lieu of Flowers – Florists Unite

Posted on November 7th, 2018
Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy
Florist-Unite-In-Lea-Of-FlowersIn Lieu of Flowers is perhaps the most detrimental 4 words in floral businessConveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however,  that in no way means the family does not want flowers at the viewing/funeral service.As floral professionals you understand how somber a viewing/ funeral…

Spellbinding Floral Arrangements for Halloween

Posted on October 31st, 2018
Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries
halloween-flowers-main-imageHalloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!…

Florist Halloween – Tricks Of The Trade

Posted on October 31st, 2018
Blog, design prepping, events, Floral Design, Florist Marketing, Florist Profits, photos, seo
florist-halloween-tricks-of-the-tradeAdd some Tricks and Treats to your flower sales with these spell-binding tips!Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons. [caption…