Florist Marketingby Floranext

8 Things Florists Should Do To Book Weddings

Posted on May 31st, 2017
Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings
 8-things-florist-book-weddings Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits. In this […]

YouTube For Florists- Marketing Made Easy

Posted on May 23rd, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
YouTube-For-Florist--Marketing-Made-Easy YouTube gets over 30 million visitors per day! For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros! Unlike the more recognizable social media platforms […]

Top 6 Things Every Florist Should Sell In 2017!

Posted on May 4th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
Top-6-Things-Every-Florist-Should-Sell-In-2017!  It surprises us how many florists only sell flowers in their flower shops. This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits. Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in your store, still […]

Florist Marketing – Understanding The Basics

Posted on April 26th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
Florist-Marketing---Basics Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes.  What are your customer's needs and wants? What makes your customers satisfied? Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]

Mother’s Day-Florist Checklist

Posted on April 11th, 2017
Blog, design prepping, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day
Mother's-Day-Florist-Checklist Mother's Day (or should we say Mother's Day week) is the busiest and potentially the most profitable holiday for the floral business owner. Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother's Day and make sure you dot your i's and cross your t's. […]

Evolution Of Flowers – Past, Present, & Future

Posted on March 29th, 2017
Blog, Florist Marketing, Florist Resources, florist technology, Florist Websites, Flower Trends
evolution-of-flowersFlowers - captivating, mesmerizing, effulgent and miraculous! So, when and where did flowers come from? How did they evolve?  We set out to find out how flowers evolved particularly because flowers are underrated and go unappreciated by so many. Flowers are nature's little gifts and quite miraculous. In this blog, we will venture on a flower journey of the past, present and future.   […]

Top 5 Florist Must Do’s – Pinterest

Posted on March 22nd, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Resources, florist technology, Florist Websites, photos
Top-5-Florist-Must-Do's - Pinterest We all understand how Pinterest can be a big impact on Florists Business. With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site. Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4. In this blog, we will list the […]

Florists Beware – Copyright Trolls!

Posted on March 15th, 2017
Blog, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, photos
florists-beware-copyright-trolls    Every business owner with a website (florists included) should be aware of Copyright Trolls!​ Understanding how Copyright Trolls work can save you hundreds if not thousands of dollars. If you have never heard of Copyright Trolls then you must read this blog. Many businesses/florists learn too late and are charged steep fees. In this blog, we will get down to the nitty-gritty on Copyright Trolls. So what are Copyright Trolls? To explain this, let's first explain what a copyright is. [caption […]

Snapchat For Florists

Posted on February 28th, 2017
Blog, events, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, photos
snapchatforflorits Snapchat is trending as one of the leading mobile apps for video and picture messaging. So why aren't florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop? The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can use it to benefit your floral business.   […]

Florist Blogging – Made Easy

Posted on February 1st, 2017
Blog, Florist Marketing, Florist POS, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
florist-blogging-made-easy  Are you one of many florists who does not understand the concept of blogging? Don't worry, you are not alone! The word "blog" actually was constructed of two words " web and log" and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog. Writing a florist blog is a more informal way of writing that should be updated regularly on a web page. It is up to the writer to blog about the content and topics that resonate most with them […]