Booking weddings are still one of the best ways to increase your overall flower shop profit.
Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.
In this […]
YouTube gets over 30 million visitors per day!
For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros!
Unlike the more recognizable social media platforms […]
It surprises us how many florists only sell flowers in their flower shops.
This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.
Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in your store, still […]
Marketing is the key to successful growth and longevity for Floral Businesses.
However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes. What are your customer's needs and wants? What makes your customers satisfied?
Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]
Mother's Day (or should we say Mother's Day week) is the busiest and potentially the most profitable holiday for the floral business owner.
Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother's Day and make sure you dot your i's and cross your t's.
Flowers - captivating, mesmerizing, effulgent and miraculous!
So, when and where did flowers come from? How did they evolve? We set out to find out how flowers evolved particularly because flowers are underrated and go unappreciated by so many.
Flowers are nature's little gifts and quite miraculous. In this blog, we will venture on a flower journey of the past, present and future.
We all understand how Pinterest can be a big impact on Florists Business.
With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site.
Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more on keyword search terms on #4.
In this blog, we will list the […]
Every business owner with a website (florists included) should be aware of Copyright Trolls!
Understanding how Copyright Trolls work can save you hundreds if not thousands of dollars. If you have never heard of Copyright Trolls then you must read this blog. Many businesses/florists learn too late and are charged steep fees. In this blog, we will get down to the nitty-gritty on Copyright Trolls.
So what are Copyright Trolls? To explain this, let's first explain what a copyright is.
Snapchat is trending as one of the leading mobile apps for video and picture messaging.
So why aren't florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop?
The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can use it to benefit your floral business.
Are you one of many florists who does not understand the concept of blogging? Don't worry, you are not alone!
The word "blog" actually was constructed of two words " web and log" and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog.
Writing a florist blog is a more informal way of writing that should be updated regularly on a web page. It is up to the writer to blog about the content and topics that resonate most with them […]