We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.
Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.
Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat […]
Florists, You Have Spoken!
A big thank you to everyone who participated in our annual Mother's Day survey. Once again we got a very strong showing from our readers and members, and your feedback is extremely helpful.
Of the florists surveyed, approximately 82% have shops located in the United States, 15% in Canada, and 3% elsewhere.
Q1. When did you start receiving orders […]
Mother's Day is just around the corner, is your business ready for this busy floral holiday?
Having a decent plan in place to make the most revenue during Mother's Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother's Day holiday.
Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged.
In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads.
Click the Create Promotion button on the right sidebar in your Facebook feed.
Choose a promotion type. We recommend any of the following:
Boost a post
Set up an ongoing promotion
Promote your business locally
The Results Are In!
Floranext Valentine's Day 2018 Survey Results
Thank you all for participating in our Valentines Day 2018 Survey. We had an overwhelming number of responses, and your feedback is very valuable in determining the floral industry's success and helping other florists as well as new and upcoming florists.
We surveyed over 10,000 florists. Approximately 90% of participants were located in the US and Canada.
You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.
Vanity emails go a long way in branding your floral business.
But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.
What is a Vanity Email?
Simply put, a vanity […]
If you work floral retail this holiday, you may already feel drained by all your duties at work and at home.
It’s common consensus among florists that flower shops aren’t as busy during the holiday season, and with Christmas right around the corner, florists can put their feet up and relax for a few days.
Of course, this is the furthest […]