Prep for Autumn: Don’t Let Big Box Stores Take Your Flower Shop’s Fall Sales
The other busy season is almost upon florists again yet many may not even know it. We’re not talking about the Christmas through Mother’s Day rush that keeps us busy in the spring – this is autumn! Here are some tips on how to market your flower shop for fall! The season that sends many potential […]
Florists for Change – Wire Service Presentations
FFC gave the wire services a chance to engage with the audience, respond, and answer questions. Bloomnet Presentation – Gino Marotta, Director of National Sales – Their model – Shops that use more pay more, shops that use less, pay less. “Support legislation deceptive advertising. Have not had a fee increase in 3 years. “ […]
Florists for Change – Committee Decisions
Attendees interested in specific committees met to start talking and making decisions. Some were straightforward, others were less so. Floranext participated in the Technology committee discussion, but here is a summary of all of them. Legislative committee – discussed wire service fees and rebates. – Fee Split: Agreement on the need to achieve a 90/10 […]
Florists for Change – Committees
The Florists for Change event is on in Atlanta, with over 100 florists from around the US and a few from canada. One of the primary targets was to discuss and organize committees. Floranext participated in discussions, with a focus on technology solutions for the industry. Here are the committees that were discussed: – Organization […]
Florists for Change – Letter to Vendors
Florists for Change’s Atlanta meeting will focus heavily on inviting vendors to present their solutions. Floranext will present our florist POS and florist website solution. Here is the invitation letter from the FFC team to vendors. We are in Atlanta and covering the Florists for Change event. Here was the agenda for the day! Dear […]
Florists for Change – Breakout Session Summary
The Florist for Change afternoon breakout session was productive – the group separated into four groups to discuss some key topics, including the cause of inertia, where the industry will be in 5 years, and how a florist to florist technology network would work. What causes inertia? – Fear of the unknow – Fragmented industry […]
Florists for Change – The Proposal
The morning discussion focused on some key principles and positive solutions to help the floral industry: The Proposal Action 1: Strive to focus on the consumer – Build value convenience, lyoatly – Offer and promote an unconditional 100% satisfaciton guarantee – Legistlate DOGs (deceptive order gatherer) out Action 2: Create a “Buy local flowers” national […]
Florists for Change – Mission Statement
The morning session kicked off with Mike Fiannaca detailing the mission statement. “The status quo is not sustainable.”
Florists for Change – Kickoff Reception
Flowers for Change kicked off with a drinks reception and some inspiring talks by organizers Dirk Lorenz (emcee), Betsy Hall, Mike Fiannaca, and Keith Hill. The total number of attendees: an impressive 150 florists. The setting for the event, luxurious Cosmopolitan Hotel, which opened just recently in December. Here are some photos from the event:
How Teleflora(TM) Stole $13.6 Million From Florists Overnight
Teleflora™ just updated its product catalog. Great you think? Fantastic new seasonal photos for my florist website, great new products for my customers? Well think again. Teleflora™ updated its product catalog and is now charging its member $399 each plus $14.99 per month for ongoing updates — total $580 next year for new cost. In addition, […]
