THE RESULTS ARE IN!
Floranext Mother’s Day 2016 Survey Results
Thank you to all the Flower Shops that participated – your feedback is valuable in helping other florists and new upcoming florists.
Overall the results were good – an up year for many florist! But many were closed on Mother’s Day and didn’t advertise?! Hope your flower shop was one of the many that had a booming Mother’s Day.
Areas Surveyed
U.S. & Canada-Florist-Locations
Compared to Mother’s Day 2015, were your sales higher or lower?
[table],Higher,Same,Lower All Shops,59%,17%,24%[/table]
What category of Mother’s Day 2016 orders was most successful for you?
[table],Phone,Walk-In,Website All Shops,47%,22%,29%[/table]
Which category of Mother’s Day 2016 orders was the least successful
[table] ,Walk-In,Phone,Website All Shops,49%,34%,17%[/table]
Did you rent/use extra vehicles this Mother’s Day?
[table] ,Yes,No, All Shops,55%,45%[/table]
How many unsatisfied customers did you have this Mother’s Day (if any)?
[table],1-3,None,3-5,5+ All Shops,52%,39%,6%,2%[/table]
How many extra employees did you hire for this Mother’s Day?
[table] ,None,3-4,1-2,5+ All Shops,52%,17%,16%,15%[/table]
Were you open on Mother’s Day Sunday?
[table] ,Yes,No, All Shops,62%,38%[/table]
What were your main advertising methods for Mother’s Day?
[table] ,Online,Email,None,Other,Local News,Coupons All Shops,29%,22%,21%,17%,13%,1%[/table]
Was the weather a factor in Sales this Mother’s Day?
[table] ,No ,Yes - it Helped,Yes - it Hurt All Shops,63%,26%,9%[/table]
If you could give ONE Mother’s Day tip to another florist what would it be?
(Write in choice – Top 7)
1. “Plan ahead work ahead.”
2. “Narrow selections- make it easier for customers to choose.”
3. “Make sure you have enough staff to handle all the orders & deliveries.”
4. “Create Mother’s Day Specials add-ons.”
5. “Be friendly.”
6. “Advertise and promote for Mother’s Day.”
7. “Train your staff – everyone should know their job.”
We hope you have enjoyed these results – If you see a tip we have left out that is important, please share it below.
____________
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.
Get organized, organization can make the difference on how many extra employee you hire and extra ,longer hours you put in. Effects the bottom dollar!
Hello this is great but can it be broken down by colored parts of the world
rather than a whole in general.
Id like to see what in my own state like Florida orange area on the map is doing
or other colors of the map.
Thanks, Knet