Some may say “Well that’s business.” However, FTD, Teleflora & 1800flowers have been operating lately with unconscionable, unfair business practices. They are using their members money (thru their ridiculous fees) to buy weapons (Media, web, drop-shipping & now funeral business) to destroy them (the retail florists). It is unbelievable!! Shame on them… Who do these wire services think they are the Government?!?!!
Has anyone checked out the web site called FUNERALHOMES.COM? THey post a special “buy flowers now” button next to the funeral home information for all funeral homes across the country. It seems that most of the links on the buttons for any number of cities across the country link to a “company” called Town and Country Florist based in Millford Connecticut. Check out your city’s link and see how far your local orders are traveling before they come right back to you after running through that company and then the wire service… it seems to be a Teleflora hosted site. I contacted and spoke with the COO at Funeralhomes.com and he gave me a lame excuse that anyone can pay for the advertising on his site and he stated that he is not affiliated with Town and Country. I told him that Town and Country was pulling local orders from around the country… taking their cut and sending the order to the wire service… taking their cut and then sending the order back to a local florist who then fills the order. His response was that he does not do unethical things in business and could unwind the relationship with Town and Country at any time if other florists would like to participate by paying for the ad on his site.
I will be interested to see how many florists check out their local market on this site and find that their local orders are going out of state before coming back to them through wire services.
Wow…it’s way past time for us florists to tell the likes of ftd to stop taking local business away from local florists. It is hard enough to make ends meet in this industry as it is.
I would almost say it is because now we get even more squeezed by the Wire Service. I was very uphappy when I read this article.
Sounds like it’s time for a “TEA PARTY ” for Florists…
How is this good for the customer? Adding additional layers of TOTALLY unnecessary expense and for what?
To pad the pockets of a basic hijack of legitimate business? PLEASE! I will NEVER use an FTD florist again!
This looks great – has anyone out there tried this?
I’m not personally using Teleflora — I’m an FTD affiliate — but I could just as easily see them doing this. I agree this is more monopoly behavior from the wire services.
Good article.. No surprise.. They’re crooks!!!
This is why it is best to just go through local florists! When we opened we were going to go with teleflora but changed our minds before anything got rolling and haven’t regretted it one day!
it’s the big guy bully syndrome… why do they do it….? because we let them!!!
I disagree with the article. I am a teleflora florist and have been for many years. They offer terrific products and services and my business has been build, in substantial part, b/c of Teleflora. Sure they make money, and they should. That’s why we are all in business. The new guide has allowed me to sell bigger and nicer arrangements, too, so I have already made up for the cost. I hope you publish this so readers can see the other side to the story.
DID YOU EVER TAKE YOUR STATEMENT AND REALLY DISCOVER THE BOTTOM LINE… WE USUALLY END UP WITH LESS THAN 50% AND THEY EXPECT US TO FILL ORDERS TO FULL VALUE… LETS GET REAL
Thanks for the great info Bill! Keep it comming!
Great info. Free is always a bonus for sure. Just surfing the net and looking for sites to add your store info onto (make sure they are repuable) is also a good way to get exposure.
thanks for the infor.
I think some of the secret of promoting your florist website is just to be out there on Facebook every day posting and engaging with customers.
Thanks for publishing this – good article!
The public has to be more educated as to online flower providers,and order gathers. I think whenever the opportunity arises that we can give a program to organizations describing what is going on, and how little of the money they have spent actually goes towards the flowers I think they would be shocked. Thank you for sharing this story, we can’t sit back idly and be quiet.
I think FTD charges a monthly fee for their directory. I wouldn’t be surprised if they charge for their next guide. We just dropped FTD, will be dropping Teleflora soon. No brainer, after deducting the wire service charges and the costs of the arrangement and delivery, the few dollars left over just isn’t worth it, I’m working to keep them in business while we bearly make it. Think I will stick with direct orders, at least I know I get to keep about 35% more than a wire in.
Did you follow through with dropping TF? We are currently looking into doing so but the task seems daunting. If you wouldn’t mind, would you let me know how it all worked out? We as well are tired of them making more money off of our work and product that we are!
This is a great idea — I’m going to re-send this to my florist friends in my area!
Someone has suggested that I insert into every boquet that leaves the shop this Valentine’s a coupon voucher of some sort expiring within a 2 week period to get new customers. I’m going to give it a try.
Ohhh she has great taste! LOL
Good thinking. Definitely outside the florist “box”!
Agree with Wendy, it is a gutsy idea, but you cannot deny it is cool – I would go see it if a shop had one in town, so it stands to reason, that shop might as well be my own. We usually just advertise 10% discount coupons in the local paper for Easter.
Hallo – The bigest mistake is by the florist( in this case Town B florist )-I live in town A order by florist in town A a BQ for € 100 to send to receiver in town B.Florist in town B deliver the the BQ – Feetback to payer in town A is nul, florist B not even a pictutere of the given BQ )start value of € 100
An email with attachment of the picture Bq value approx € 100 is a small service and can promote the name of florist B
I have just written my letter to cancel Teleflora membership. I am a new shop that opened 3 years ago-at the start of the economy declining. I have worked extremely hard and can no longer afford to put money in Teleflora’s pocket and not my own! The new quide was the icing on the cake. We offer gorgeous , reasonably priced designs and pride ourselves on personal relationships with customers-Teleflora negates all of those core values. It’s time to give customers the value and personal service they deserve and to reward the florists , not Teleflora.
Wow – amazing! Thanks for this!!
Thank you for posting these facebook pages of the wire services. As a florist for the past 39 years, I am embarrassed to be a member of Teleflora and will be canceling my membership. I have felt for the past few years that the wire services are a detriment to the integrity of the flower business by their promises to deliver the world ….same day delivery… no second choices and all for 29.99.Their frenzy to capture as many orders as possible without letting the customers know the limitations of the florists is the epitomy of greed. They undersell the product, over promise the expectations of the customer, and set the florist up for failure. It is time for florists to develop their own websites and educate the public to use a search engine to find “flowers delivered in ……” and urge them to talk directly to the local florist in the town where they want the flowers delivered. Wire services are no longer needed in the age of free long distance and the internet.
Wow – this was hugely helpful. Thank you very much for posting!
Thank you so much Bill !!! Very useful !!!
Really helpful. Thanks a lot.
Hi Bill always looking to improve my business, thanks for the imput.
Mel Petite fleur
Great video, really helps put the whole social media question in perspective. Has given me much food for thought
Thanks,I am successfully I think paying for a service,but this helps too !
Thanks, I am currently on a learning curve and this is very helpful.
Thanks Bill! One of the items to look out for in submitting site to engines you have provided is they do have some heavy sales tactics! After you submit a month later Yelp! will call wanting you to pay for being on their site, ignore this!!! Tell them you don’t have the advertising funds, etc. They will not take your site off, it’s how they make money! Another site that will call is CitySearch and Sprint.
Hope this helps,
I just tried Yext – it’s a great free tool. I was able to scan my site and found I was only listed on less than half of the sites.
There are a lot of options to pay them for marketing services. Do you think this is a good idea?
The technological solution is already available. The key is to get the independent technology companies to work together for their florist customers benefit rather than fight amongst themselves.
I have spoken with 4 different ones, all willing to “talk”… time will tell…
Thanks for blogging with Ryan…
Educate… Most customer think they are ordering off a florist. I had a few that I called by mistake, when they gave their phone number for the customers phone number. When I called to make a delivery and say I am chesterland floral. They say that is not the florists I called. OK!!!! ANother thing to look into is PFS, which is up and running and looking real good for us florists. It is only for us the florist. Thanks Kathy
I couldn’t agree more with Mike Finnaca’s quote. Keep the updates coming – we couldn’t make it out there, but we’re all behind you guys!
I have a huge problem with wire services pitting shops against shops for “advertising” deals. Find-a-florist is a great example of how Teleflora had a great product that worked well for both the consumer and the florist. Now it is just a revenue generating machine for TF and the florist and the consumer get screwed.
Florists need to recognize that wire services are not their partner but a competitor. Every order should be scrutinized as a single business unit ie does it make sense to do it or are we willing to do it just because a wire service is giving us over a certain qty of orders? Fiscal responsibility and feasibility of an order must be taken into account to survive and prosper.
if Wire service does not ful fill their prime goal of providing us with quality orders, then why we have them. Dump them and focus on our own online order collection systems.
Of the 140+ florists in attendance, 90+ have volunteered to be on action committees!
Hello found this info on the florists of facebook page & wondered if the point of sale system was available seperately & if it was available in Australia?
Grear info – Many thanks. Working on my website now and can;t wait to add this.
Hi, i run new port richey florist and wanted to thankyou for the free backgrounds. do you have any tulip backgrounds?
Thank you a lot for showing the beautiful designs,/flower’s art work/.I can feel emotions .
It is really a nice and helpful piece of information. I am happy that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.
Thank you! amazing insight!
Great info, Thanks
I could use more information on a Receipt machine compatible with your POS
Thank you for all the great advise. As usual it is always a big help and a great reminder of the things that can make our life easier as a florist.
Great tips, I’ll use them for my company WeBloom Flowers in Amsterdam.
Thank you for the post.
Does anybody send YOU roses?
I hope so,
If you need to hire some extra holiday delivery drivers, consider your local fire dept., police, mailman, taxi drivers — people who know the local streets well, and often know short-cuts and easier ways to map out routes. Also, college students and retirees are often looking for ways to make extra money, part time. — put postings up in senior centers and colleges.
That was a very big help, thanks!
Great tips, thanks. If it can be done in advance, it must be done in advance.
We are looking forward to a good one this year – 1 more designer and 1 more delivery driver than last year which was our biggest ever Valentine’s Day. Two weeks to go and we are ready – bring it on!
Thanks for the reminders, you cannot prepare enough. Keep breathing, manage by walking around, and stay happy, its not about us, its about each and every wonderful customer…
This is all great info! I’ve been in biz for 7 years now and the main thing I would have liked to know is to NEVER be a member of any wire service ever. I was only a member of Teleflora for 6 months but it was 6 months of loss. Thanks for all the other great advice though!!
hi chase i was wondering if you could answer me a few questions i live in a small town 3,200 people we once had a flower shop 3 dif times as of right now we dont have one so im askin if you started from the bottom meaning did you have your own building did you buy one and start from there as its like ok i got 35,000 i want to open and start a flower shop any suggestions for me id greatfully appreciate them i know how to fix arrangements im a wiz at glowing plants from cuttins and seeds as well in my home ive got like 200 plants vary in sizes ive gwon from cuttings from friends etc
I agree with the last comment, Teleflora is an expensive wire service and I feel like I’m working for them and not myself! I also bought their POS system and I feel like I’m now stuck with them since they own the software and they would be the only ones to service my system. What did I get myself into ?
Unfortunately we realized what you have gotten yourself into. It happens to a lot of florists. We found that we were paying about $8000/yr fees just to keep DOVE because we could not cut the wire service and only keep DOVE. After some serious consideration we decided to cut from Teleflora and use a popular web based POS and cant be happier. It is up to you to decide when to cut your losses.
Your cant make money with TF or 1800F so dump TF. At lease with 1800F you can work the system. Only take orders that are greater than $60 and if less ask for a price increase. $60 is the typical make money point. Since 1800F punishes you for handling more orders/month figure out what your sales to cost ratio is and track the number of orders. If you get close to that point stop taking orders. Remember you make money handling a few higher priced orders rather than a bunch of low value orders.
One of the biggest things I learnt while buying for 230 stores was the art of the”tipping point” that fine line where the vendor will reduce costs of product and you can make money. As an example…one question I learnt to ask was” what quantity do I need to purchase to bring down the cost?” or if I purchase 150 instead of 100, what is the difference in my cost? learning to work on a projected profit. Example: I want to make a profit of “X $s” If my cost is “Y” how much do I have to charge to make that profit?( Keeping in mind a % for shrink /dumpage… hope that makes sense!
I was a member of Teleflora for a very short time….very bad experience, although I did not get talked into their POS. system. I am a member of Flowershopnetwork and have been extremely happy.
Hi, I have been Wondering about flowershopnetwork.
How many orders you get a month?I don’t know anyone who has this, any info would be great …thanks so much, julie
We have been with teleflora for 6 months. The only reason we signed up is because we got a free 3 moth trial. At first we dealt with the fact we kept only 73% of our order value because of their “commission”. Then the membership fee started 150 a month and well we said okay still they keep a lot of money but we still have some for us. Now they are at their full fee potential
Stems and Bunches…………………………………………………………21.29
Dove and Member Directory Advertising………………………………………102.50
Other Member Services…………………………………………………….121.32
Amount Due You………………………………………………………….$649.86CR
As you can see from our 1409 after they took their commission they filled us with fees and from our orders that valued almost 2000 we only get 650 this month…wow they just stole that much under our noses. If you are thinking of a wire service be ready to pay a hefty fine. Lets just say we are done after this statement
You forgot the extra payroll/taxes needed to fill the orders. Add that into the equation and you get even less. Those baster got in touch with my wife and scared her into paying for the stupid book. I told them to go to …..
By the way Jack Johnson he probably works for TF, it’s called the internet, how many customers come in and look at your books. Most are older who have a hearth attack when they see the prices of their cut and pasted pictures. Do you think they are pictures of actual arrangements, yea right get glasses. I would like to know where they pay their spray roses.
We have recently put a slideshow on our Florist site and we love it! They really catch your eye!
The Zip Code lookup is AWESOME!!! Very Easy, Very Fast, Great Enhancement
We are searching for a web designer that can create a unique look and still understands what is needed for a working floral website. We want to be able to show case our wedding work as well as other areas such as unique sympathy offerings we can provide. Assistance with quality design and display are crucial to the website.
I am a florist for change!
I am trying to be an independent florist free of dependence on wire services
Great post! Very informative…
It’s funny, I realized it after being in business for only 3 months and using the wire services them for only 3 months. I contacted the president of the company and demanded to be released from obligation of continuing.
The retail florists need to form a consumer advocacy group alerting the public to steer clear of these order gatherers (and how to recognize them) and we should try to get federal or state legislation passed against the wire companies and order gatherers to remain in business.
Absolutely! Do everything you can to tell our friends family and strangers to stay away from TF / FTD and 1800F. These vampires don’t care about the consumer like you do. Work on your customer base and put the wire services last. If an order is delivered late put a note in the order explaining the problem and to use their local florist.
I was considering connecting with a wire service like FTD/ 1800F, so I am grateful to have read all of your advice. I will steer clear of such services. Thank you for sharing this information.
I Couldn’t agree with these posts more! If all of the flower shops would just drop Ftd, Teleflora and 1800 flowers, all of the order gathering sites would go under and flower shops would take their business back and find much success! I’ve had nothing but problems with these services. Back in June of last year I processed over $2000 worth of orders for FTD and my check was $506. That finally did it for me even though I wasn’t real happy with them to begin with. If shop owners/ managers would carefully look over their statements, they would be blown away at all the fees. Unfortunately, I’ve spoken with several shops that don’t check their statements. Since I dropped Ftd, my online orders have quadrupled.
That is my thought also….. years ago our AFS REP explained sending out orders made $$$$$ 20% of sale, wire out fee and a$3.00 rebate. So on $100.00 order you make $20. + wire out fee$10. + 3.00 = $33.00 for not much effort. So order gathers jumped on this great deal. So win win for gathers and Teleflora ( AFS ) plus the receiving florist is charged a dove fee. As the filling florist you start with a negative $23.00. Which in some cases, already starts for a complaint from consumer, because the filling florist is already working on a smaller budget and Teleflora is promoting the product about $15 to $20 less so my point being……it’s backward. The receiving florist should get a bonus for filling the order. NOW AS FAR AS GETTING TOGETHER AS A GROUP WOULD BE AWESOME! ON STATE OR NATIONAL LEVEL. WE NEED TO TAKE OUR INDUSTRY BACK! Have y’all checked out the reviews for Teleflora.! The orde gathers are killing us. Some customers are deciding not to send flowers because of the bad customer se vice. Of Teleflora and the order gathers.
How much is the website?
Thank you for the Pinterest info.
I would love to see or try your software for wedding/event proposals.
Greetings! Very helpful advice within this
article! It’s the little changes that make the most important changes.
Many thanks for sharing!
It’s really helpful to have a website no matter what type of business you are in. The internet has been a very useful tool for information and resources. It has been a very competetive world as well so if you want to attract people to check out your website, you should find ways that can attract people like the ones featured here.
good for us!!
we would like to add google analytics to our website.
Thank you for sharing this useful article!
Thanks for the great article, it really helped me set up Google Analytics for my sales.
Great article. Lets hope though that the weather improves I know this awful rain is slowing trade at the moment people buy flowers more when the sun shines……
Very helpful information, thanks for posting!
In the blogging history, i never seen this kind of help to customer. most of them will give them as an additional charge/ they will think its an unncesary to share with customer about google analytics. Floranext you are awesome. you gave a useful tutorial about google analytics to user(not only for your user) 🙂 keep going
Of course, prevention is better than cure, so it is best to give your customers at least what they paid for and more if you can in the first place. Then you will not need to deal with problems like this. But, when they do happen the best thing is to do everything in your power to make it right. That way you may be able to turn it around and make your complainer a loyal shopper.
I want my site Mobil friendly
Excelent ideea and usefull, thanx!
Please forward me a free trial of your software program as well as your pricing structure. I just deciding if I am going to sign back up with Teleflora but would like to see what else is available.
THANKS I am looking forward to adding this to my website
Having a dedicated spot to shoot your flowers in is a must. To have the area ready for a great design, is so important, because you probably have to send the flowers out the door in the next 30 seconds. Great advice.
I love love love Floranext! But, yes isn’t there always a but??? I would really like to see a product search on the website. Or is there and I missed it? Some customers have mentioned it as well. So, any possibility of that happening any time soon?
Hi Olivia – All Floranext websites will have the ‘Advanced Search’ on the bottom navigation. Some themes will also have a Search box in the top right (try the Floranext or Orchid theme to see).
Thank you! I’m just starting out so help like this is marvellous. 🙂 xx
im flower arrangger, thanks for this briliant tips how to take flowers picture..
We plan on doing all the above suggestions plus we are hitting the local garage sales for christmas trees and wreaths to redo and use the christmas trees for wreaths and garland at chirstmnas time.
Great post! I love using my iphone for floral photos because it compensates for when my hands are shaky, and I can use a variety of subtle filters on apps that can help show off particular colors and shapes of each arrangement. I second Bob’s comment above! Because of my dedicated photo space (an aged, natural gray wood wall) I’ve made many a last minute arrangement, and been able to capture their beauty in seconds before they fly out the door!
Good Advice. Shared it on F&C Thanks.
Seems to be interested, i also have .florist. Hope it works as well.
Was using Teleflora Dove pos and am no longer a member of TF – dropped couple years ago but still using the Dove order/entry and it crashed so cannot get any records etc. off. I have it backed up but because the computer will not run Dove now cannot get the backup files. Any suggestions.
spot on the importance of outdoor and digital display. We sell pumpkins here just for the show outside. We bring in a few hundred pumpkins and sell them close to cost. A few hundred dollars for 6 weeks of outdoor display where we get most of our $ back.
Good post. I learn something totally new and challenging on sites I stumbleupon every day.
It’s always interesting to read articles from other
writers and practice something from other websites.
Something else important is to show ” seasonal” rather than Thanksgiving or Christmas items.. ex..give people wreaths that can start as a fall wreath and be changed or added to to become specific for Thanksgiving or Christmas. They will love the fact that you are being considerate of their spending and tell others. Also tell about related pieces that would “go” with their purchase to be used elsewhere in the house or together for greater impact. Always inquire as to if there is someone who they would like something delivered to so as to make things easier for them. It is also a good idea to let them know of special flowers or items you will be getting in in the future…and get a phone number or e-mail to contact them when whatever they are interested in arrives…but you must be sure to follow up! Quality and service is what it is all about!!! That is what will keep customers coming back to you even though the box stores may be more convenient. Good luck…and let the customer know why a local florist is better than most other options. Betsy Grafe Grafe Studio Floral Artists…Chattanooga, Tn flowersmakeyouhappy.com
great information, articles and ideas. thanks, patty
Hi there, to raise the profile of my “by appointment floral studio” I donate gift certificates to non-profit organizations such as the local cat rescues. I have donated a floral design workshop for 5 people to help out with a fundraiser for a young man who had a short time to live and I have also worked with the graduating students of the Event program at the local College by donating all the floral decor for their final event (I supplied the decor for an entire Masquerade Ball with the proceeds going to the Children’s Wish Foundation)! If I have to return to a wedding venue to pick up the rented vases incl. the floral decor, I usually donate the floral decor to a local retirement home. Love seeing the happy faces when I walk in the door with all the flowers! There are many ways to do good and still promote your store. Being part of the community is very important to me as a local business owner!
We donate 10% of all funeral flowers to local charity. To date we have donated €10.000 to Milford Hospice. Now we are on a mission to support Milford Hospice as its so important in peoples lives. Pieta house a marvellous organisation working in the dreadfully sad area of suicide and also with Bumbleance . the national children’s ambulance service, bringing our little darlings who are terminally ill to hospital. These ambulance are decked out with children’s toys, DVDs and games. To bring joy on these sad trips.
Ring O Roses is Limericks premier florist living and appreciating the local community.
Hi I would like to know how much does it cost to open a flower shop in Canberra ? I do not know you are in Australia or another country
Great ideas here guys! Any ideas on how to alert the general public about the wire services? I try to educate everyone I come in contact with, especially my customers. I want to put something on youtube but not sure if that is effective or not… any ideas???
thank you for your advice
these tips are great. celebrating poinsettia day should be embraced by our industry.
I am a florist and was a member with Teleflora. This company charged me for an “ad” that I didnt authorize..charged me for zip codes I dont deliver to and tacked on additional fee’s that NOBODY could expain to me what they were for. In the end they demanded more than $3000 dollars or would ruin my credit. They are liars, theives and whores and I caution anyone reading this to run from this company or get SCREWED like I did. I have since heard many similar stories like mine. I have learned to research a company before doing business when them. Btw FTD is honorable and professional but I didnt get enough orders to justify membership but at least they didn’t STEAL from me.
Very interesting. I am dealing with the same “ad(s)” that were never authorized. They will not provide any documentation what so ever. No one will do anything except defend the 110.00 per city ads for 4 cities! I finally stated emailing to her what I could In writing. Even with them contradicting themselves they will not budge.
I am in the process of a final demand before I have to seek action for the money they have indeed stolen from me. They deducted from my clearinghouse credits. So it’s bit something I can dispute with a credit source, but simply stole money that belongs to me.
I am curious any information you might still provide. Thanks in advance.
After working at many flower shops nationwide and as a sales rep for a floral wholesaler I have found many great PLUS’ for florists to make it in this industry. Be modern, clean, unique. Offer excellent customer service. Even if you have to hire staff that is just for customer service/sales. Organization is key. The best shops I’ve worked in or sold to were not with any wire service and they specialized in something… weddings, events, funeral work…etc.
All the points listed above are rather very important for business and customers point of view. however I would like to highlight a point of having a variety. there should be customized orders as per customer’s taste.
thanks for sharing.
Tele hosts our site in dropping them March 1 looking for a new site manager
Need a change asap
I have a flower shop and some of this tips helped me to increase my profit ! Thank you !
Great tips, another bit of good advice don’t OVER staff, having too many inexperienced people can be harder than not having enough…having to stop what you are doing to help them defeats the purpose, and adds to your stress. all while taking away from the much needed profit and productivity 🙂 Sharing from experience
I have a small flower shop and I am slightly computer illiterate. I need help as inexpensively as possible.
double check your orders so your vendor/grower/wholesaler will have all the flowers you need and the correct shipping date.
Trying to use this google web master tool but it is telling me that it can not verify my site. Would you please look into this so that I may be able to use this tool. I am not able to have access to where the html tag is suppose to go. Thank you for taking care of this for me.
Very informative ideas to plan coming V day Business.
I just signed up for Teleflora, but only through email & sending in an application for them. They are suppose to come here and put Dove on my computer in two days. They sent me all the books , the guide, etc, and a few cases of product (for signing up) I’m probably in too far now to pull out arent I?
There’s always a grace period for cancellation. The grace period usually starts when you received the products which in Teleflora case, its their book. I have been a member of Teleflora for 6weeks now and received my first cheque with them. I only received $117 out of the $500worth orders I did for the billing period. That’s without the monthly payment yet because we asked for 6months free membership with them. Imagine how much money I will be receiving if I still have to pay monthly membership? Out of that $117 I received from Teleflora, I paid courier charges plus the materials. Lost of money. With FTD, I have been a member for 7months now. Unfortunately, I locked myself in with them for one year. I received a cheque with them worth $800 after doing orders worth $3000+. FTD charges $1.75 upon receiving an order whether you accept it or no. Another $1.75 when you reject it & sent delivery confirmation. A penalty of $2.75 for late delivery confirmation. All orders must be rejected within 2 hours or you will be penalized monetary. Any member florist can forward you orders 24hours/day 7days a week so you need to suspend your system. And then there’s another fee of $1.75 per suspension the system just so you wont get penalized in case somebody sent you an order while you are closed. And then another $1.75 for resuming the system. So you get yourself out while you can & dont lock yourself into contract with them. You will regret it.
Great tips It would help if you checked out the different holiday days in the different countries you run your programs with to help them be more efficient as we dont all share the same holidays as America.
what is the costs on have my florist on pinterest
I would like to know more and how much a website is?
I am opening a flower shop what are some good companies to buy from.. Trying to decide what to have In my shop.
I’m from Mississippi and I want to started my own flower shop . Where should I get my flowers from .
Hello, My Name is Ariel and I just happened by a few of your articles and have found them quite inspiring. My family has owned a flower shop in Barberton, Ohio since the early 1920’s. My father and aunt now run the shop and i used to work a bench myself, from age five to now 31. I still go in once in a while. Would love for it to be a full time gig once my dad retires. He wants it too. I have noticed alot of the changes you mentioned and loved that i knew what you were talking about in the good days. My dad speaks of it often. I am affraid we are rather old fashioned in our thinking, and new ideas are recieved quite slowly by management (my dad and aunt). Any how, I hope i can put some of your advice into practice, i am rather hopeful. Thank you for the inspiration. Pray for my success.Ariel Fuller
Barberton, ohio 44203
Thank-you for these tips. I am in the tentative stages of thinking about starting a florist is my small seaside town in NSW, Australia. Amongst all the number crunching and words of doom and gloom from my accountant I had lost touch with the reason why I wanted to do it in the first place – to offer something to my community and bring joy to others. This is worth way more than profit on a spreadsheet..
I’m a high school student who wants to be a florist once I graduate high school . What education will I need to become a florist ? Should I attend my high schools vocational program for Horticulture? and another question, kind of random, Would a BioScience Degree be helpful to me at all?
I am currently opening my own floral shop. I took Floral Design in High School and Floral Design in college level, also horiculture it all helped me a lot to get where I am at now. If you are trying to be a florist working under someone those skills should be enough to get you going. If you want to open your own business I suggest you work part time while you learn the business and then jump into full time. It takes time to get your name out there. I started at age 16 my own part time business i am 27 now and can officially say I know enough about the industry to open my own. I was able to get my Bachelors in Agriculture and now my MBA i collected a lot of soft skills in the workforce that has helped me which is what I recommend. Hope this helps good luck!
This comment is super helpful! I’m also about to start college and am planning on completing a bachelor’s degree with a horticulture major and a minor in business. I’ve been really worried that the horticulture major won’t prove to be very helpful in someday owning my own floral business, but seeing that someone went a similar route is comforting!
Horticulture is a brilliant starting point , I also studied floriculture and business, also check your local area for floristry classes, raid your friends and families garden and start practicing!
I’m thinking of opening my own flower-shop.I love flowers and I have kind of talent in designing flowers … but I have no experience in this field . can you help me with your own experiences and information? I appreciate
Hi did you open flower shop ?if yes could you recommend me what should I do becouse Iam very interested to have flower shop
Hi I want to open the flower shop Iam very interested to have it but I don’t know how to do it ,I want to know can I take some corses ?
A marketing degree or associate would be very helpful
Thank you for the great tips!
Very interesting information for a’ consumer’ like me! I will vent that I recently ordered from an online suite that I THOUGHT was local and when I called them and spoke personally about when they were located they were very vague and obviously were NOT local! I was very disappointed! The online business lied about who they were. Now I know better! Thanks for posting this information.
Thanks for all the good advice.. I only been in business for 1 month & I’m trying to figure out how to boost my sales. I’ll also like to know what other items I can sell that customers buy on impulse. Any advice is greatly appreciated.
My family has owned/operated a floral business for over 50 years… and in rural western Pennsylvania has manage to remain profitable despite many competitors going out of business. The value of having grown up learning and understanding the business is invaluable. By trade, I’m an accountant and I continue to look for growth opportunities and what’s unique about the floral business is that most are independent or family owned which makes striking back or campaigning against big national online wire services. There must be local, state and regional floral associations… why do they not launch a marketing campaign. We all know the “Pork is the new white meat” campaign or “Got Milk”… these aren’t companies, they’re industry. I would propose a united front supporting only FTD and I bet FTD would pay for the campaign. It’s not just wire services that’s eroded floral business… it Walmart and your local grocer. We know those flowers aren’t fresh… but the public doesn’t. I would go so far as to track vendors… they either support the florists or Walmart but NOT both. I’m quite serious about taking over the business and grow it. Am I delusional?
Cindy: if you check your contract I believe you have 30 days to cancel everything. Please review all the emails you have received from them.. Wish you the best of luck!
I would Like to get one of these beacons for my flower shop!
I have been in business since 1986. With today’s technology, we don’t need the wire companies. We do not make any $$$. We are only servicing the “order gatherers”. If we stop being members of all wire companies, we can slowly regain our customers and start making money. For 29 years I have been a wire member and it’s frightening to let go of any of them but when you finally do…..you direct your attention to your business, your customers, your creations. WE DO NOT NEED THE WIRE COMPANIES. We always have flower shop to flower shop orders!!!
So so simple, but from talking to other florist, they feel that the order gathers would just open their own shops or outfit a local shop and pass their orders along to that shop. I tried to find a law firm to file a class action suite. I didn’t have any luck. I also feel shop local shops are favored over others, which allow them no worries. Plus now they are marketing to funeral homes, giving them custom web sites. Total rip-off, the funeral home gets a cut the order gather gets a cut, and the customer gets ripped off.
I would tell all the newbies to the flower word.It’s not as it seems,it’s bad as it look’s,so be aware!!!911,I’ve found after 20 yr’s in business,ask questions,I had teleflora ,I eliminated the dove system because I wasn’t getting any orders.My orders were coming from Avas Flowers,They only work with you on orders if you have 1 of the 3 wire services.The best credit machine service that I’ve found is Groupon Merchant Services-they done charge you until you get up to $5000 before they start charging,you also can link up with American Express thru them.The best greenery place is Fern Trust-cheapest I’ve found,Fresh Flowers Direct Farms,Tammy is the best.Stay away from 1800flowers,Ftd,Teleflora if you have them give you orders over the phone.No free website,no dove .For the florist that just signed with teleflora for the dove,,cancel it ,don’t let them install it.If you don’t want to join them,change your bank account and keep moving!!!
It seems my funeral business has dropped drastically over the last eight years. One of my competitors seems to get the lion’s share of the business. I am at a loss as to what marketing/advertising to do to get more of the sympathy business. Open for suggestions…
The funeral business is an old boy’s club. Literally start sending things to the funeral homes. Offer them a kickback. Grease some palms.
Nice text and inspiring thanks..
I purchased a Flower Shop in Pine Colorado, from a lady that was retiring. Part of the Sale was a list of Customers in the area to market to. Big Mistake. Those customers were no longer in the area and half the name were other florists. Make sure you focus on cashflow, not on customer lists.
I joined FTD 3 months free. BIG MISTAKE. It is difficult to confirm a delivery from the top of a mountain where there is no cell service. Cancelled with them and still continued to threat with bills for late confirmations etc. USE FSN they are wonderful and help you with your marketing. My shop closed after 1 year. I was blinded by the wire services and the seller! My mistake. Learned from it. I did love the work but made no money doing it. Wire service ultimately killed the business.
I would like a floral app please. Please call me so I can start this asap.
This information is goal. I’m in the process of opening up my own flower shop in Miami Fl and it’s great to have a list of things you need to know I order to run the shop. It’s useful rather than going at it with a blind eye. Thanks!
I want to know more about this software
With your point of sale product – How are the credit card charges handled? What percentage and other charges are deducted ? Would you handle PCI compliant charges?
Hi Su – Floranext is flexible when it comes to credit card processing. You can continue using your own provider or we can give you a referral to our partner company who provides credit card processing services if you’re in the market. Floranext doesn’t charge any per-order fees or percentages.
Let us know if you’d like to schedule a demo!
Wow! So much great information for starting a florist shop. My sister loves flowers and wants to become a florist, so I will definitely be letting her know about this.
I have been using these–thanks for sharing! These are great!!
Love the ideas. One I learned in one shop I worked was for funeral arrangements. When stem breaks are too short (like daisies for instance), they would get a stem cut from another flower like a Gerbera or another daisy stem and stick the short stem into it to create a longer stem. Saves on flower waste and only done on funeral arrangements. At first, I was not excited about the idea, but it does help and the flowers still last well through the funeral.
I really love this ideas too! Thank you for sharing this with us! I will use some of them in my work tommorow.
Love your banners! You have such stylish designs!
I couldn’t agree less. The “Top 10” you propose are what may be found in any grocery store or Walmart.
For retail florists to survive, we need to offer customers the varieties which are not as readily available, are not cheap, and are of superior quality.
Your selections are (with a few exceptions) a dive to the bottom.
I think the most important flowers in your store depend on your clientele. In our store our main staples are garden roses, regular roses, green hydrangea, clematis, germinis, dutch lilies, hypericum berries, thistle, stock, snapdragons and sweet William. I like to believe that if we show our customers a higher end product that still lasts and is beautiful we can differentiate ourselves from the local supermarkets etc.
Every flower is special, but some flowers you can purchase everywhere and others only at your local florist.
It’s a good top 10, but in Spain is necesary to include Gysophillas like filler flower and in the top of the flowers Gladiolus and Tulips.
Trade out the snapdragons for liatris and solidago, and trade out the matsumoto asters for white hydrangeas and you’ve got our list…snapdragons don’t have the vase life we need, and the asters are two expensive for the “bang” they offer in an arrangement, otherwise you’ve described our cooler to a “T”!
i did not get any benefit for using .florist so shifted to normal .com brand. Its very confusing to choose from .florist domain.
You are right on. I graduated from Michigan State Univ. Floriculture. 1964. This is my 37 the year in Phoenix Az. LoLobe my business more each. Day. Lucky. Me
THANKS FOR THE GREAT TIPS !!!
I wish all my collegae a loth of succes !
Thank you so much for these great reminders!!! Appreciated!
Great advice. Surely we shall apply these to our flower shops.
Great article! I was happy to see where we have implemented some of these ideas and find some new solutions to places where we need improvement! Love the LATTE and safe word idea! I think I will put that on the front desk!
Nice job! Beautiful selection.
Another important point is that Starbucks is very concerned with where they get there product and sustainability. Support your local growers!
I am missing “must haves” as hydrangeas, tulups, daffodils, hyacints, ranunculus, anemones, likac, viburnum. Just to name a few.
Great Help! Thanks so much ! Amazing!!! 🙂 Thumb UP!!
Cool !! Need this to reflect the comparsion of the past and present during the daily….that would be helpful for my website… going to add this to it asap. 🙂 Thumb Up!!
Nice Floral website,Its very helpful for us
Just wanted to make a corrections on the website regarding the year of the NYC blizzard, since that was the week I met my wife. The year was 1983 not 1978 as indicated here:
When the blizzard of 1978 was bearing down on New York City, Mayor Koch announced it to be Valentine’s Week! This was a win-win for everyone.
I’m interested in a POS System / floral software etc
We are currently let FTD host our website. We want out! Would be interested to see if your company might be an option for us.
I don’t blame you for wanting out of your current website. We formerly had the FTD website which had some things we really liked and others we did not. We switched our website to one set up for us by websystems. Check it out. We are currently changing the images from FTD to other images through Floranext (which we are very happy to be a part of) and SAF and our own images. FTD is a “High End” floral company which is not affordable for many florists. We started looking at our profit/order and found we could not justify the cost. We are considering a change to a floranext website as we have their pos system now. This POS system is much more affordable.
Thanks for sharing! All are perfect reasons!
Thank you, interesting info for starting florist !
Great advice! Glad to say our shop is 6 for 6.
Thanks for writing this informative and encouraging blog. It’s certainly true that florists have some trial and error in front of them when it comes to planning their business, finding floral displays and refrigerated cases, and financing the endeavor, but the end result seems worth it. Great post!
These are some great tips for all year round. Periodic spring cleaning to organize floral coolers and spruce up your displays is a must, and it’s a great way to draw in potential customers.
very informative, Thanks!
My favourite is Bohemiam. Great description love it!
Love all these color trends! Thanks for the article…
I’m considering buying a Floral business that has been around for 25 years. The last eight years it was owned by a new person. What would be some important questions for me to ask and get anwers for?
It wouldn’t happen to be in Schaumburg, IL would it?
Thank you for that well written info on flowers. I’m a student studying floristry and appreciate any knowledge you can give in floristry to help me with my course. Thanks Joan
Get organized, organization can make the difference on how many extra employee you hire and extra ,longer hours you put in. Effects the bottom dollar!
Hello this is great but can it be broken down by colored parts of the world
rather than a whole in general.
Id like to see what in my own state like Florida orange area on the map is doing
or other colors of the map.
I’m an Elwood, IN florist and I found this very helpful!
Thanks for the info! Ya’ll do a good job with my website. I would like to make sure it is mobile optimized and also add some more to the wedding page!
I have been thinking about opening a small business working put of my house. I am really passes about flowers and would love to start this side of business, but I am not sure what to do. Can someone please provide me some information? Where should I start, what Do I need to know?
Wow!!! beautiful flowers …you have great choice of flowers :).
Hello good read but if i put pictures on my website like that i’d lose most of my customers sad to say.
I can see using the head lines but with a picture don’t think so.
Great photos! Love the concept! Couldn’t agree more, it’s time to bring sexy back into the flower world. Thank you for sharing!
Love this idea: make only 3 or 4, your choice, designs that can be done in a production mode.
Never thought about it as a production mode when the holidays hit. Guess it is a good idea to have a couple of set designs to mass produce. Thank you.
These photos brought a smile to everyone at the shop!!
Thanks for brightening our day Floranext!!
These are so cute especially the one with tulips and pom!
I agree with Cyndi!! Adorbs ??
Love it! Can’t help but smile!
Wonderful, helpful facts, keep it up.
NOW THAT IS AWESOME!!! I WOULD HAVE TO SAY IT WOULD NOT WORK FOR THE SMALL TOWN THAT I LIVE IN, BUT, BIG CITIES WILL LOVE THIS IDEA. I WISH I KNEW WHY SMALL TOWNS HAVE SMALL IMAGINATIONS AND DO NOT THINK OUTSIDE OF THE BOX!! IM AN AQUARIUS AND I LIVE OUTSIDE OF THE BOX!!! LOL GREAT JOB!!!
Simple and useful information! I would say that here you can find list of tips not for florists who are beginning but also for simple people who likes to have flowers at home)) Thank you for sharing knowledge!
To straighten those tulips that are light sensitive,try a little alcohol in the bucket, can be vodka or rubbing . Seems to work.
Great Tip – didn’t
know that one thanks 🙂
We have more problems out of lillies than anything. Do you have any processing tips? BTW, all of that was GREAT information!
Hi Kyle Prichard –
Thank you for your question- here is my processing tips for lilies and hopefully other florist can share theirs as well. 🙂
Most important thing with lilies is that you cut the stem on 45 angle and remove pollen ( the pollen can eat away at the delicate flower do not allow pollen to touch petals). Keep them away from any sunlight. Lilies need fresh water so changing the water regularly is very important.
Calla lilies cut them 1 inch off the bottom. Best if you place them in lukewarm water you do not have to fill the water line high keep around 2 to 4 inches high. Callas love water so add water and food to your callas daily. Lastly make sure your callas are in your cooler with temperature of 33-35F.
Hey guys! What temperature do you have for the whole cooler? I keep lilies, tulips, peonies etc in same cooler! What do you suggest?? cheers!! Cristo
Ideally you will want to set your floral cooler between 34 and 36 degrees Fahrenheit I would not recommend going above 38 degrees Fahrenheit and never below 34 degrees Fahrenheit.
Hi, the temp you are giving for the floral cooler, doesn’t make sense to me, and I am wondering why? My flora-cool fridge, in the shop is set at 8-10 c which is way higher than yours. It was set by the company upon installation.
Hi Suzi –
Keeping your floral cooler between 8-10 celsius is higher then what is generally recommended for floral coolers.
The ideal floral cooler temperature is between 34-36 degrees Fahrenheit and not above 41 degrees Fahrenheit. Temperature is only one facet of a great floral cooler, humidity and air flow is also very important.
If your floral cooler is working for you at the current temperature then I would say best to keep it this way. It is very hard to judge as I do not have the make or model of your floral cooler, or the floral stems you generally store in your floral cooler.
However again as a general rule of thumb we recommend 34- 36 Fahrenheit and never above 41 degrees Fahrenheit.
If you would like to give me your floral cooler make and model I can further research as to why the company is recommending a higher temperature.
Hope this helps!
How can we become a Pokestop ?? I read you have to be one of those before you can buy lures?? Any advise would be great.
Hi Harts Florist –
You are correct you must be a Pokestop in order to purchase Lures. Pokestops are predetermined and at this time it is very difficult to become one if you are not already. Some businesses have had success becoming a PokeStop by submitting a request for a new PokeStop here https://support.pokemongo.nianticlabs.com/hc/en-us/requests/new?ticket_form_id=319928. This works mostly for smaller cities however worth a try for every business.
I’m thinking in time this will change and businesses will have the option of adding themselves as PokeStops – fingers crossed. 🙂
It is my understanding that removing thorns from rose stems is like creating an open wound,making the stem more susceptible to bacteria growth, so the fewer thorns you can get away with removing, the better. To me, the absolute most important parts if flower longevity are cleanliness, and I mean laboratory clean with special disenfectant, never ever bleach, and a product like quick dip or something similar that, when first cut in your shop,allows quick hydration of the product. Also reprocessing all flowers every three days with sterilized buckets and fresh water solution, measured correctly for a proper ph balance is imperative. We need to be reminded that, much as we love our artistic talents, to our consumer ,expectation of longevity of product it still #1 in their books and actual creativity is number four or five in their priority.
Love this article!
Great Tips. Other way to get people in to your shop is also by letting them allow to order flowers online. Once I met a flower shop Danisa Flowers Shop in US. They offer around 800 different varieties of bulk flowers like Roses, Dahlias, Hydrangeas, Carnations, Baby’s breath, Mini Callas, Calla Lily etc. They also offers bulk fresh and long lasting flowers at really discounted rates.
Loved this article!
Today’s trend of just picked garden flowers comes from the 1920’s when Constance Spry made this style popular, she said it was the most natural form of arranging. She would use great branches of blossom even sometimes using vegetables. If you analyse the design style, the form usually takes on a lazy Hogarth curve, often using a discord colour way to break the form at some point, with no visible focal point and cross lines. It is purely a design about the botanicals used.
Love the information! Thank you!
Beautiful blog and thanks for your continued inspiration for the love of flowers and the arts.
Lol, works good, thanks a lot!
Aren’t these the cutest things ever? We’re pretty sure that any girl will be happy to get a basket of flowers from the horse in the first picture! 🙂
what do you do when all of your local funeral homes
own their on florist shops…….13 funeral home have one florist owned by the group
and there is a national chain in central florida that does nothing but sympathy work out
of a warehouse and sell funeral pieces wholesale to funeral homes?????
Unfortunately in this insistent there really is nothing you can do to persuade the funeral director to recommend services to your floral business.
That being said there are always customers that do not rely on the funeral homes recommendations and seek out local florist in the area. In order to gain theses customers make your sympathy arrangements pristine and eye catching.
One important tip is that guests do over analyze the floral work at a funeral home. Make sure yours stand out to receive word of month referrals . Have a clear card message with your shop name , address and phone number.
Great ideas that are easy implement. Thanks for the great article!
Just want to say that your advice on florists and funeral homes were very helpful!
Thank you very much,
I’m interested in the floral software!
There are a whole bunch of negatives and positives about wire services. Your older several generation 3 shop towns are negative, the shops starting in suburbs being built with over 500 shops in a metro city are positive of having wire services. First, you have to decide what type of town you are located in. Second, you need to do some local research of the area as far as what generation is living in the area, what level price point are the homes in the area, what is the income level? (type of vehicles says alot!) Third , what type of industry is in the area? (hospital district, energy , technology districts, malls, quaint shops/restaurants, skyscrapers, etc.) If millennials are heavy in area, they are constantly in iphone mode, you will find 1 out of 100 walk in your shop, they love ordering everything on that phone! so wire service will be great for you…they do order flowers or 1st time flower buyers believe it or not! Younger baby boomers (1964-1954) Buy around 5 times a year. They love googling ….they will either come to your shop or order on line from your website, if you are not near them forget them coming in to see you, they will just order online from blinking lights (WS). Very rarely will older boomers (70’s-80′ year olds) order over the internet, they will call or come to you with walkers right around Christmas & Easter. If you do decide to get WS, only put biz card in envelope and strickly follow the recipe book on every order!!! Always ask for a delivery, if they cancel order you didn’t need the stress anyways…Right in holiday area they will give you delivery. Oh! One last important tip…DO NOT FILL BELOW YOUR SET MINIMUM, if you do you will start to loose money! Good Luck in your decision for your business!
Great breakdown for those who want to know how the services work.
In terms of what percent the filling florist get’s to keep, it’s actually less than the 80% listed in this article. All the major wire services FTD, Teleflora and BloomNet pay 20% to the sending florist and keep 7-10% for themselves (clearing house fee). They also charge a per order transmission fee of about $2.
So Total paid to local florist at the end of the month $49.99 x 70% = $34.99 – $2 Transmission Fee = $32.99
Our shop only has 1 wire service (FTD) and we do a good amount of volume with them. That being said we have to be careful during major holidays not to over extend ourselves on wire orders and end up having to turn away full paying customers.
We try to keep wire services at no more than 10-15% of our total sales (we recently quit bloom net in order to reduce our wire sales as a percent to total.
On the Pro Side, it helps to keep us busy when we may otherwise be slow and helps me keep additional designers on staff.
On the negative side, The “order collectors” such as AVAS, Wesley Berry, Etc… most of these people don’t know the difference between a Hydrangea and a Spray Daisy, we find that they often charge the customer much MUCH more than they send to us. You need to document exactly what you put in every arrangement because the photo’s on their websites often are over value or have all the flowers shown on the front of the arrangement…. so the customer is expecting a much larger arrangement than what they will receive and when they complain you need to be able to provide documentation to the wire service that you filled the arrangement to value and/or recipe.
Finally, if you do FTD and REJECT a lot of orders (or any orders for that matter), understand that you are being charged that $2 per order transmision fee even on the orders that you reject. When you get your statement each month, call customer service and ask them to refund the transmission fee for cancelled and rejected orders and they will put a credit on your next statement. This saves me about $70 per month and during valentines and mother’s day it’s $200+ as we REJECT a LOT of orders.
I cant stand the wire service…all they do is suck u dry.They come in and sign you up..then when the billing comes..they get absent minded.They also don’t tell you about all the fee’s that come after the trial periods. They lie so much…they believe they are telling the truth.Stay away from the shark infested waters.Beware…!!!
It is interesting to learn about the necessities of opening up a flower shop. I did not know that flowers needed to be trimmed every three days if not sold. Another good idea for someone starting a flower shop would be to have a passion for flowers and to know about them on a deeper level than other people.
Very nice post.
Thank you for sharing tips for Top 10 Flowers For Your Flower Shop.
I think of a wire service as a tool. Like a hammer or electric drill. Depending on your needs determines what tool you need. Do you need a black and decker corded drill for $19.99 that has limited functionality or a Makita brushless 20volt comercial grade costing $399.99?
If used properly they can help you make $ if not then will drain you dry. You should not to look at a wire service to bring you business via wire ins. That is how they sell it but not what you should rely on. We belong for the website. Marketing, technology and ability to send orders out of our delivery area. I do not have time or the expertise to manage our website and technology pays for itself. Remember you only need one good hammer to drive a nail.
We purchased our shop 2-1/2 years ago and we were legacy FTD and TF. I looked at the numbers from FTD and it was literally a break-even situation. We terminated our contract and suddenly we were the “mostimportantfloristintheworld”. Uh, bye-bye.
TF is next. We run in circles to purchase product, make arrangements and deliveries, and at the end of the day, we get approx. 50% of the gross sale. Add in COGS and overhead, and the only people making money are the DOGS and TF. Just one example – why on Earth do I have to pay $1.75 ever time TF graces me with a received order?
We’ve gotten wire down to 12-14% of our gross sales, so when we do give ’em the boot, we expect topline sales to drop, but the bottom line to increase because of reduced COGS and overhead.
If you belong to a wire service…and especially one that you process your credit cards through…be sure to monitor your fees and expenses every quarter to be sure you are getting a fair shake. What happened to my company over many years is that I found that while initially clearing my credit cards through the wire service in the early years went from being a smart move to a not-so-smart idea. Over time, we recognized that more and more folks were ordering online and/or calling distant flower shops themselves. This caused our wire-out business to slump over time as more and more people were making the call themselves. We also recognized that more and more folks were using credit cards rather than in-house accounts since they get reward miles or points.
With a popular wire service out there now, the credit cards are offered with 0% clearing fee UP TO your sending dollar-volume. What happens after you hit your threshold? Those clearing fees become extremely expensive, and any savings are quickly (and quietly) eaten up. So for us….our clearing fees skyrocketed with less outgoing orders…and with more cards to clear. I did the math…and found that my regular bank offered their merchant services for far less (by 1.5%) than what I was paying the wire service. And besides, I was paying the wire service close to $2,000 a month just to clear my cards…and it wasn’t hard to determine that it was a losing deal. With my regular bank, I also negotiated my 6.5% business loan down to 4.29% with the promise of moving my merchant account over to them. Not only do I save a nominal $100 in annual administrative fees, but my clearing fees are greatly reduced for each charge, and I save a huge bundle on business loan interest. Your merchant account is a huge asset. Use it to your best advantage. If you clear your cards through a wire service, offer it to your bank…and use it as leverage!
Now on to the service. Here we were paying all those fees…membership, advertising, this fee, that fee…etc…all for business that gets you 70% of your delivered order. Understand that the best run shops are lucky to realize and clear a 10% overall profit after taxes. You see the problem… Why would anyone want to pay out 30% of their business when they don’t even clear that much profit…and that’s just on the commissions…not including all the fees….and paying more for the credit card clearing than they have to! It was a no-brainer for us to opt out of wire services.
Now on to exiting the service. If you decide to quit the wire services, read and understand the terms and steps that have to be understood and taken. In the wire service we were in, it called for notification to exit…and that it must be received by a certain date to be sure you are excluded from the next directory…or you are held liable for all directory expenses for the life of that particular directory….usually three months. Such as was in my case, I missed the deadline by a week or so…so I had to live up to the terms. The terms state that you are held ONLY to those expenses related to the directory….the directory fee and advertising fees…NOT those fees associated with credit cards (unless you keep the program for the remaining time), membership, quality control, etc. These examples are not directory expenses. The wire service issued our final bill…and it came to nearly $2,000.00. I quickly noticed that we were being billed for ALL expenses for the entire three months because we were in the directory. After several letters and phone calls, I finally got the wire service to live up to their own written terms (found in the small foreign directory) that we be charged ONLY for directory fees….and my final bill was reduced from $2,000 to $220.00. They argued…but was to no avail because I was just pointing out their own terms… Don’t let them push you around.
Ftd also has partnerships with funeral homes. Ftd approaches the funeral homes telling the funeral homes to refer phone calls from loved ones wanting to send flowers to a particular funeral, to their website (FTD) anyone that visits these funeral home websites are constantly reminded how and where to order flowers…i.e. FTD also the funeral home has to have a florist to fill their own orders for say casket sprays etc. the funeral home then goes to their florist and says that in order for us to continue to do business with you, you have to be a member of FTD.
The fees that florists pay to be a member is hefty. The membership a florist has with FTD is rarely beneficial, in fact it taxes a small business florist more, keeping them from making any real profit and barely scraping by. Do not order from FTD order directly from a local florist you want to send flowers to, in turn you save money and get a better floral display and save the florists
To straighten the stems on tulips you can also add a penny to the water it helps them to perk up. We use this at the shop I work at.
Great information. It is key to keep on top of your site and SEO.
Wonderful post but I was wondering if you could write a litte more on this topic?
I’d be very thankful if you could elaborate a little bit more.
These are great tips. Thanks again!
Thank you very much for your tips guys. We will definitely implement all 9 of them in our store.
I really like the idea of a Flower Design Classes/Workshops and Classes for kids!
Thank you so much, to describes the reasons to start a flower shops, these are so explanatory and supportive blog.I like it so much.
Thank you for the reminder.
A similar question please: I am considering buying an established florist business. What are the top questions to ask please? All advice very gratefully received. Thank you all!
excellent put up, very informative. I wonder why the opposite specialists of this sector do not realize this.
You should continue your writing. I’m sure, you have a huge readers’ base
As time allows, I’ll visit our local 2nd hand stores for vases. Quite often there are multiples of the same vase which comes in handy for wedding work.
This is my first time visiting your site and I’ll be back!
Promise same day delivery
Be unique – source only locally, or use different packaging such as recycled paper, or hat boxes
Instagram + Local celebs
Online store and coupons
Just some ideas which we’ve found work well 🙂
Thank You for these Tips 🙂
what type of offers/coupons do you suggest for attracting new customers for the month of December? Thank you
I didn’t realize Yelp was so influential. Thanks for the info!
Aside from increasing SEO, I haven’t found Facebook or Google My Business to be the top drivers of my floral business. Facebook seems limited to one’s immediate circle, whereas Yelp is by far where we get the most calls and website visits from all over the country.
Though I don’t use it enough, Instagram seems to be an amazing tool for some of the really BIG florists too. A great way to get your work noticed.. I notice that many of them get called all over the place to do weddings and events because people stumble upon them there and see beautiful images. Pinterest too.
I was wondering about linked in. I have a personal account. Do you think that it’s important to have a business profile?
Although you may not see a huge increase in sales at your flower shop by having a LinkedIn business account. There are so many reasons why you absolutely should sign up for LinkedIn.
Social media communities are building blocks to your business rankings and visibility, here are a few reasons why LinkedIn is important for your floral business.
• Your business page will give you more exposure then your competitors.
• Potential customers can follow your business.
• LinkedIn business pages allow customers to recommend you.
Having a LinkedIn business page creates great business exposure thus building your floral business social media presence.
Thank you for your sharing <3.
I'm studying to open an unique flower shop.
After finish I will share you my experience also.
Thank you for having this blog, its give great method to provide the best flower delivery service.
SweetCake give the best service of Flowers Delivery in Noida at affordable price.
Great points. Thanks for the write up. We have had success with our house accounts but they are small in number. Now it’s time to decide if we want to promote it. Great idea.
Thank you for all your time to share these great tips! I became an independent florist this year and am working towards …. well my ultimate goal is to have my own shop! But I have a question that I would so appreciate some input on. Right now- I have a few trusted vendors I get my flowers from… but it isn’t the flower market where most florists go. I have some local shops who know what I do and we have a nice report. So when I get orders,…I shop for them one by one as they come in… so right now I am trying to figure out when a customer gives me their budget… what is a common breakdown of what goes to flowers &supplies what goes for my time/design… aka my profit? I have played with some different ways to do it. I have 6 orders coming for thanksgiving and I want to make sure I make some money while #1 is giving my customers amazing arrangements!!! But I can’t move forward without something to show for my work 🙂 Can someone share their best breakdown for me? I would be so appreciative
Great post 🙂
Carnations are the best flowers for expressing all the feelings. Each colour of the flower represents a different feeling and emotion.
I am not sure if it is true for all states but we can not sell any food products , including water, without having ADA compliant bathrooms. A store up the street from me got caught selling water and candy it ended up costing thousands for their remodel.
Great insight, thank you
Please give us a call in regarding your software
Please give us a call regarding your software thank you
We are looking to take advantage of your flower shop network
I am interested in your flower shop network
would like free trial
Creo que el software que manejan para la gestión de la floristería es muy bueno, aunque floristería online yo ya lo tengo y puede que me resulte interesante la gestión de mi floristería con un programo como este.
Was a good article makes me want to call my SEO and find out more on how to enhance my marketing tools and take advantage of no cost to me. Great job.
Another great piece of information! Thank you!
Yes just to give you an idea of easy breakdown.for hard good supplies used /vases etc add total of these materials and multiply by 2or 3 depending on what your market area will bear .. then take the cost of all of your florals and multiply that by four or five also depending on what the market will bear in your area I usually do very well with this formula
En todos las paises del mundo, siempre hay algun motivo para regalar flores
Great article! You’ve got me motivated – Thanks,
Muffy’s Flowers & Gifts
Great tips! Thanks for sharing. We have to do everything in our power to get people to buy from their local florist. Good luck to everyone this Valentine’s DAy!
You have great ideas. I really like them. What about more thematic designs?
Nice Jessica Very informative ideas to plan coming V day Business.
Great tips, I’ll use them on this Valentine’s day
How to diplomatically deal with customers Who complain about the price increase and also mention things such as where they can get the roses cheaper?
What a great topic you just mentioned Lina!
There may always be a few customers who disagree with the price increase during holidays, and thus state “I can get this cheaper somewhere else” these customers are generally looking for some kind of discount or price match.
Although always good business practice to keep customers at your store and for those general few it could be possible to accommodate them.
That said most patrons understand the nature of the business and sometimes you just cannot accommodate price match or discounts, this is perfectly OK, with high Valentine’s Day flower and supply costs, you must not ever give things away.
Running a floral business is no small feat, explaining to the customer that you kept your prices as low as you could considering the high cost you paid for your merchandise is an excellent way to explain the price increase.
I’m very curious to see how other fellow florists would handle a customers price complaints.
Thank you for bringing this up.
as usual, your suggestions and comments are very good!
Thank you to help us with new ideas, new concepts and new ways to organize our business (and with a plus – new vision about the segment).
Thank you for the great compliments. 🙂
Floranext strives on providing exceptional service to our florists. It is with the help of all our florists that our blogs are such a success.
Selling flowers at high seasons like the Valentine’s Day or Mother’s Day are like booking a vacation during the summer time or Holidays. Flowers are the same and nothing a florist can do about it. When we put this fact in the equation, most customers will accept that but of course, some might look for alternatives. Trying not to lose a customer, some small discounts might apply depending on the size of the order. Hope this helps!
I love your Blogs! Thank you for the tips. I am learning so much.
I am excited about my new website thanks for your patience!
Hi Janice –
Thank you so much! 🙂
It’s with all the great florists feedback that our blogs are possible.
I would love to start a mini floral business, do you think I would do well in Orlando florida?
When opening your flower shop business location can be very important.
I myself am not from Orlando, Florida,
However below are some things to consider when opening a flower shop in a specific location.
Traffic – Is this a heavy area with lots of foot traffic?
Parking – Is their ample parking?
Competition – Are you close to your competitor?
Other Businesses – Are you located by other businesses who get foot traffic?
Curb Appeal- Is your business store front attractive and appealing?
Although all the above is not necessarily required it is a good place to start, I also advice reaching out to florists in your area for their advice.
I would love to hear feedback on this topic from fellow florists in the Orlando, Florida area.
I’ve been debating this for quite some time now and I too am in the Orlando area! I think one of the things we lack is a place where people can come by and buy flowers that you can’t get at supermarket.
Great tips for the busy upcoming holiday. Thanks for sharing!
Thanks for the comprehensive list. It seems to cover most of the details. Route optimizing apps and software makes life a lot easier on the delivery end for us. Road Warrior is a good one. Good luck to everyone.
How do I get my Blog to show up on my website? I have a Floranext site, but don’t see that option anywhere?
Hi Carol –
I will call you today and review with you. 🙂
I saw a post regarding FTD and how they’re not really responsible for the erosion of the floral TRADE. Yes the grocery stores and Walmart have done some damage… As a matter fact lots of damage. Just looking to help many companies FTD owns they bought out sherries berries they have a gift website they have apps and The biggest competition that FTD has against the flower shops that they take money from for membership, is ProFlowers. FT owns ProFlowers and they’ve cut into the market that there florists work for. I think that’s a punch in the gut! I dropped Ftd Credit steer I was supposed to get my last check at the end of January, according to one of their telephone operators. I’ve called twice and I was told no it’s going to take 120 days and then I was told it was going to take 2 to 3 months and then finally my Rep emailed me and said “no it’ll be four months .” Avoid the wire services at all costs. It is not beneficial to you whatsoever.
Hi! Absolutely amazing tips. It was indeed a great pleasure reading your insights. Thanks a ton!
So nice quality images dear.
I hope to see such products on IndiaBizClub
Hey guys which temperature do you have for the cooler when you keep roses, lilies, tulips etc in same cooler? Cheers! Cristo
Normally, I like to buy products from online market place.
It’s hassle free to me and flexible almost. There are various shopping websites in the online market.
Shoppingmallus.com is the most preferable to me as I trust this website most.
Really this is an awesome website as I believe.
First and foremost thing is thank you so much for this post that you have shared here and I was looking for a gift for my friend and the idea that you have shared is very much attractive.
Hi. Do you offer websites for e-commerce for overseas companies? Are they made in wordpress?
Floranext has many customers overseas that use our Floranext eCommerce software.
We will reach out to you today and address your questions.
Thank you so much for inquiring with Floranext!
Excellent post!! Thanks for sharing. Do you recommend more photos of the flowers or just more informations about the flowers?
Visitors to your website will gravitate more to photos, however I generally like a balance of both.
To keep the interest going it is great to have many photos placed in galleries.
Most importantly you do need approximately 2000 words to make your website vital for SEO. Placing content strategically throughout the website is key in ranking well on Search Engines.
So in answer to your question websites need to appeal to both visitors and search engines – I highly recommend having an abundant of photos but including text titles for all and as much content as you can.
I hope this helps! 🙂
I am interested to use snapchat.
It is really such a good idea.
I am interested in snapchat
Thanks for sharing the blog! The images are too beautiful and amazing. Delivering Flowers on time is the duty of every florist. Every Florist performs the duty very well.
We are in Oklahoma and always just a tad behind when it comes to what’s hot. Our brides have finally moved past the rustic look of babies breath in a mason jar and mostly into the oversized unstructured look, lots of foliages and texture. I like the look but I’m definitely ready for raspberry, corals and chartreuse. Especially since those are our brand colors.
Thank you for sharing your knowledge and expertise with us.
Really love the flower combinations and the images are stunning. Glad to have found your blog
Thanks for all the tips, a great guide to follow.
I would like to try your Floral Proposal.
Very informative article. I hope I could utilize floranext at my country
Beautiful ideas abou gifts. Many people Send gifts to pakistan from USA with the help if your ideas. Great work.
Errors and Omissions insurance is helpful as well.
What a great tip! 🙂
Errors & Omissions insurance -PLI is great to have.
Thank you. It is good to know avoid any unnecessary hassles!
Is there a difference between using a copyrighted image on your shop’s website and your shop’s facebook?
This is a great question thank you for asking!:)
Posting an image on Facebook that is not yours could be a direct violation of someones copyright.
Facebook has a terms of service for such image posting https://www.facebook.com/terms
Posting an image on Facebook that is copyrighted most likely will not result in a copyright troll constant hassle for monitory damages.
However keep in mind that they can sue if they wish to defend their license. So please post with cation.
On your website it is never advisable to post any images other than the ones you own or your website hosting company provides to you.
These flowers are very beautiful if you live outside from pakistan you can send flowers to your loved ones and your beloved family by ordering them from http://www.karachigifts.com/.
I like the different and creative ways that there are to start a flower shop. I think that because flowers die rather quickly it would be important to find a way to sell them quickly. I also know that unless it is for a big event or occasion people will most likely not go out of their way to find and buy flowers. Because of that, I think that it would be a good idea to bring flowers to the buyers.
Amazing content. Thank you for sharing your insights on getting people into your flower shop. It’ll be indeed useful to many who come across this blog.
I create boards on Pinterest of the brides initials and dates so that we can each pin to the board our ideas on styles and colors. It is a great way to communicate with busy brides especially when most of our weddings are destination weddings.
How much is the cost of a Flower Vending Machine to Bring to Saudi Arabia(Riyadh)
I think this is a great format and very educational. I think it is wonderful when people work to help each other from making the same mistake. I would of most likely learned a very expensive lesson if not for this, so thank you everyone, for your unselfishness in sharing your experience.
Best wishes to all of you.
Vending machines could be really fun and convenient.
Now will that be a real humming bird on the casket spray. I would like it to be real…. I say, you want a real taxidermied humming bird? Him no I want a real live humming bird….. Hmmm I am so sorry, not sure I can do that for you, but here are my fake ones for $1.99….
Oh my gosh, I would LOVE a flower arrangement with a real hummingbird on top! 😀
Just too funny (although it isn’t funny ha ha sometimes…)
“Do these take water ?” has to be my favorite.
Thanks for posting!
Us: We need a phone number for delivery
Us: Because we think it’s in a gated community 45 minutes away, and the guard will not let us through without prior authorization.
Client: Oh, yeah, it is in a gated community.
Us: Okay, can you get us their number?
Client: I don’t want to ruin the surprise, so no.
Us: Then we can’t take it.
Client: Okay then here’s the number for delivery. (gives us phone number)
Time passes. We’re ready to take the arrangement, so we call the “recipient”.
Client: Do you need anything else?
The client has given us an alternate cell for themselves instead of their recipient’s actual phone number. Since apparently the surprise is more important than their recipient actually receiving anything.
About our shop cat: “Is that his real hair?”
Flowers are pretty pointless these days – they don’t have a scent. You’ve killed them all! You’re just selling bouquets of death!
“When i pulled the flowers out of the vase when it was delivered, i got water everywhere! Why didn’t you tell me they were going to be delivered in water?”
Elderly customer shuffles in on a walking frame.
‘Do you sell pudding bags?’
Me ‘Sorry, no we are a flower shop’
‘And they tell you to buy local!’
Said to me recently by a bride; I need flowers for 30 reception tables. 2 types roses, peonies & greens in 6 inch squares. 12 roses in each. I can get the roses thru costco for $1000. Can you do it all for the same? “Sure lady, I’ll throw the rest in for free…”
I get that all the time too! Except Sam’s s the store they quote instead of Costco.
If I buy flowers from the grocery store can you just arrange them for me for free? I did pay for the flowers already.
I would ask them, “if you went and bought a couple of steaks at Walmart and took them to a nice restaurant and asked them to cook them up for free, do you think they would do it?” People are so unbelievably freaking stupid. It makes me crazy.
17. Can you make an arrangement with resistant fresh flowers, so it will last forever?
My answer to number 8.”so do we so please enjoy your flowers for the moment ” or ” flowers last longer than a dinner or chocolates and font put on extra weight “4
Great comments !!!!
I have one more
I want a big bouquet for $30
How much will that cost ?
Must get this at least twice a week
Customer looking for Clematis Vine asks “Do you have any Clamydia?”.
“How many petals are in that?”
Is a question I get asked several times a week for our bag of petals (advertised with 30 rose heads)
Told to one of our designers in preparing a centerpiece for someone’s dining room..”Make what ever you like, but don’t use yellow, red or blue..and don’t use Daisies, Carnations, or those stinky Lilies, I don’t like Hydrangeas I find they die quickly, nothing tall, but don’t make it too short, no branches and nothing that looks like wild flowers, oh and yes, orange will not work with my decor it that room. I don’t really like anything Exotic or that Japanese style, but I leave it to you to make whatever you like. I am not fussy about it…whatever you think is nice”.
Recipient opening door- “Oh! you get to deliver flowers all day?? What a fun job!”
Tiffany: <smiles…thinking….If you only knew, the traffic I dealt with to get here, I'm like the UPS man!
Customer looking at a plant and asking “Is that all it does?”
“I would like to spend $60.00, how many flowers will there be?”
“I bought this plant 3months ago” (it was actually 9months)
“I’m moving, have no use for this plant, can you take it and give me a discount on another purchase (meanwhile it’s half dead with bugs)
Got a phone call that all of the flowers were already dying in their bouquet even though she was watering them regularly. I looked up the order and informed her that the arrangement was made of silks so they couldn’t possibly be dying. She still didn’t believe me after I told her this. I just wonder how many times she watered that fake arrangement!
This made me snort with laughter!!
Great article. I own a small flower shop in Battle Creek, MI and it always seems like these holidays sneak up much faster than we can prepare for them. List like these help by giving a small sanity check if nothing else. Thanks.
*Around Christmas time*
“Can you make this arrangement more…nutcracker-y?”
Thank you for a great article, I am a super organized person , so I was anxious to get some more tips for keeping on top of things! I own a Floral & Gift Boutique in Ashland Ohio.
This is a great verification that the steps we already taking are the rights things to be better prepared for the holidays.
Thank you for the articles!
Thanks for your help.
Good luck for everybody.
Saludos desde Madrid, Spain.
If you need flowers for Mother,s Day tell us.
we wanted to make a flower e com website , do u have any expertise in developing and SEO
Thanks for a great read. I just opened my doors officially March 18th in Wrangell Alaska. There hasn’t been a shop on this island for over 10 years, so I’m educating an entire community in the art of flowers. It’s overwhelming being a business owner but I wouldn’t trade it for anything. I was nervous at first the ‘need’ wasn’t there, but I’m past that- having to order more flowers mid week! The customer satisfaction is gratifying.
Great article!!! thank you for the useful tips.
I’m interested in the software
Tips how to start a honebased flowershop.
And at the top of the list should be
learn the basics of design and running a business
with any wire service we wont take anything less then $45.00 we get orders for 30.01 we wont begin to take them you get $ 21.90 with product and delivery no way.even at 45.00 its is not much.
I own flower shop in Boston for a little bit more than 2 years now and I just joined TF recently because of the free trial period. I have been receiving good orders ranging from $95 to $300 so far (Haven’t received my first check though) I’m not sure if this is something I should be cautioned. Based on comments above, this doesn’t seem to be a good opportunity at all. I’m wondering if I should stop now? Any advises will be much appreciated.
Started my floristry business in Africa last year.Thanks for sharing these tips.
Great article. We thinking marketing is very important. It would be very helpful if we could print mailing labels from Floranext, To be able to know who your top customers are and to separate businesses and residential customers. There is a lot to be said for Marketing.
Thank you Shelley for this great feature request. 🙂
I will be sure to bring this feature request up during our next new feature meeting.
Yeah absolutely this is great idea. it’s kind off amazing thing to open up. Will really think on it.
Future reference. Thank you?
we are interested in pos software we have two locations please advise
Hi Shelia –
I will reach out to you via email today! 🙂
Great advice we have them all!
while this idea resonates, a florist cannot forget that people want our flowers and extras should only be sold as add-ons and not compromise the shop’s core business.
Balloons & scented candles are great sellers in our shop.
My mom had a flower shop for more than 46 years. I grow up under this industry. I had mentioned to my mom about this new technology back to the 80’s I told her about internet how the flower industry will be change.
Good article it is completely true !
From Carola Flower Designs
Thank you for all your posts, helps the newbees like myself a lot. I just recetly opened my business and meed some help to get started. Can someone please let me know what my next stp is to make sales? Do I have to create my website first in order to do sales? What company do I use to get sales?
Please provide anything you can.
I am completely new to this business.
Well written analysis
Thank you – I feel appreciated.
Love reading all the information Thank you
Yes online marketing has made to sell your product very easy. You can buy flowers also there.
And we love help ‘Inspiring and Creating Florists of the future’
Thank you for this great Marketing help
A young man calls and would like to know prices on roses. He is going to bring his girlfriend some flowers. He places an order to be picked up. He arrives at the flower shop. He is so excited to bring his girl some beautiful roses. In two weeks, he calls again and places another order for roses. He arrives at the flower shop. This time I ask him what is the name of this special girl? He smiles from ear to ear and tells me her name and how they met. She loved the first order of roses and now he says she will be very surprised and happy with the second order. He thanks me over and over for our service and says he will be back in two more weeks for some more roses.
That’s why I love the floral business. It touches people’s lives. We meet people and get the privilege of being a part of special events and moments in time.
Thanks for the great tips for buying flowers for Valentine’s Day. It’s good to know that colored roses are cheaper than red ones. I normally buy my wife red roses, but maybe I’ll change that up this year.
I was hired as an after-school high school helper during my junior year in high school. Because of the values instilled in my by my Dad, I knew that I had to be on time, and do my very best each day. I walked to the flower shop, which was inside the first Indoor shopping mall in the Pittsburgh area.
My boss was an older lady who was impressed that I showed each day on time, and tried to do and get done everything she assigned me to do. She kept me on after the Christmas holiday, and began to teach me things. Bow making for instance. The botanical as well as the common names of flowers as well as plants. And many other items large and small.
She instilled in me (or maybe brought out in me) a love for the beauty of flowers, and a desire to help others realize their dreams thru weddings, pretty everyday bouquets, and funerals. She taught me that education was very important, and to try to think out of the box.
After leaving the flower business at age 19, and going to work for corporate America for the next 20 years, I still kept my hand in the flower business, and attempted to gain all the education — both flower and business — that I could. In 1987, I bought my flower shop. October, 2017 will record a 30 year milestone of shop ownership.
That early training as well as the fulfillment of my own dream of owning my own business has helped me to mentor other people and get them onto a path where they can fulfill their dreams. Sometimes it is thru educational opportunities; Sometimes thru mentoring and being a good listener; sometimes it is being a trainer…….or just a role model.
In all cases, I try to always remember what my Dad and my first flower shop boss taught me……..”Kindness never goes out of fashion. Lead by example. Listen to all comments and critics. Be hardworking in all areas of your life, and you will succeed. And finally, Love conquers All”.
My Grandmother and her garden.
Every summer at Gramma’s house all my life has been full of ‘Purdy Flowers’ – as she pronounces it. Not a single corner of her yard is without a flowerbed and there are always hummingbirds and songbirds from dawn till dusk.
Every summer has always lead up to fair time. Gramma has competed in the local fairs for decades. I must add that Gramma almost always takes home Grand Champion prizes in every department she enters; crochet, canned goods, baked goods, photography, poultry, rabbits, goats, potted plants, vegetables, and my very favorites… cut flowers and floral arrangements! (she competes in the expert division)
I just loved going out in the morning the day the flowers had to be entered and searching for the prettiest most uniform blossoms of each variety, cutting them in threes (for the holy trinity she said) and filling her kitchen with every kind of flower you could imagine surviving in Montana.
We filled jars and cups by the dozens with special cut flower elixir she made with soda pop, picked the best of every category for the cut flower division and prepared them for fair.
Then the fun part, bouquet making! All of the flowers left that had been cut that morning (Gramma calls them the ‘reject flowers’) went into our bouquets, we got to use the pretty little vases she keeps in her curio cabinet for these.
Every year Gramma would set aside a beautiful old Victorian boot shaped porcelain vase, I’d always make a monochromatic arrangement with it in pink just specifically so I can put her chenille flowers in to cascade down the side of the boot. One of Gramma’s favorite flowers is a petunia so there are always plenty in any pink or purple, double or single. We’d always make an ‘arrangement in white’ in her milk glass and hobnob vases, a great place for lots and lots of her adorable feverfew flowers! We had so much fun making our little bouquets, its always a day full of laughter!
By far my fondest summer memories are during fair time with Gramma ; spending the day playing with flowers and eating the ‘reject cookies’ that didn’t make the cut for fair.
She is my hero, my favorite person in the whole world, such an inspiration in every way in every part of my life. My little shop features many of her handcrafted treasures from her crochet work and beaded jewelry to her fresh baked goodies, and her canned jams and pickles (everyone loves these pickles!)
The biggest drawback to my shop ironically, is that for the last handful of years since I opened I haven’t been out at my Gramma’s making bouquets in her kitchen for the fair…. So, I want to thank you for your putting this survey in your newsletter. I needed to remember why I wanted a shop in the first place, who’s garden started this. I think I’ll make a bouquet and take it to my Gramma’s and get our fair schedule set for this summer.
Customer: could I get a bouquet please
Me: yes of course, what price range were you thinking of?
Customer: ooh I like something pretty for around 5€ please is this enough?
Me: thinking ermmm no, then saying, our prices start from 15€ and go to whatever you would like.
Customer: oh right well it’s only for a thank you gift for a friend and I don’t want to spend that much.
Wow you must really like your friend hahah x
Thank you for sharing. I love what I do. Sometimes it’s nice to hear that what we do makes a difference. Very refreshing.
i want to open a flower shop in Tanzania what do u think i will start with?
I’am Event organizer, and I Love Flower, I’m planning to open up Flower Shop in Dubai.
Its confusing for me the floral cooler, Can anyone advice me how to do.
Oh gosh, that last one got me. Love the blog, thanks for posting!
I like the idea to find a florist that connects personally with each individual customer. I really want to surprise my wife for her upcoming birthday to make her day a little more special. I definitely think that I should send her some flowers that could help to show how much I care.
Great tips. It’s difficult to combat the online giants, but getting people into your flower shop helps establish that relationship that will keep them coming back. Plus it inspires word of mouth which is the best local business promotion. And it’s free!
Very good and useful article !
Very good info. Thanks for sharing. We are in the second year of running our flower shop in Battle Creek, MI. Everything mentioned above is extremely important. We are currently working on the ‘sound’ portion. It’s looking like it’ll be a water feature at this point.
Wow ! Great post 🙂 Jeff Leatham is incredible too .
Absolutely amazing floral design! The awesome scale of some of those pieces must be breathtaking in person. Thanks for sharing.
Thank you for sharing and also for hosting my website. You are an awesome company
This is so creative work. Great ideas you have… Keep going. And do share such great ideas on your blog. it is good to time to read your blog and see amazing pictures.
Great tips. We’re trying many of these at our flower shop. Hoping to gain more local business and cut the wire service.
We cut all wire services at the beginning of this year and I wouldn’t trade it for the world. We buy less flowers and only work with the locals, where you make the most money. Well worth the move and every flower shop should do away with the wire services… it ends up costing you even more money in the future. The tips were very helpful. Actually doing a lot of them already since it’s been summer time.
Here is another good too, I grow many of my summer flowers in a garden by my shop. They are beautiful but if you need some flowers you can always find some in the garden. The are free and grow back every year. My garden is designed to flowers that I can use.
With the weather so hot in Arizona this is actually when we have the time to refresh and remodel our shop. I like it to be ready for fall brides coming in. I just finished a new room for children with movies, games and more. While brides or parents come in to order flowers for weddings and funerals the children are nearby but not bored.
Hey, Idalina, It’s the really great post, Beautiful pics, and Great blog. Thanks for sharing.
Thank you very much! 🙂
Hello! As a relatively new florist I am wondering about books. Do you have books of your work you leave at a funeral home? Do you have trade books that you leave? Are there prices on the books? If you leave books of your own work how did you get them made?
What do they do to daffodils and sweet williams as they are not in water when I buy them. Regards
Why do daffodils and sweet williams do not have water when I buy them
I don’t know about dianthus, but daffodils store wonderfully kept dry and horizontal out of water in a flower cooler. Once cut, they tend to be quite short lived.
Very interestring article. Helpful tips. 🙂
As a florist shop owner, do you have to wake up at 3am to get the flowers from central markets every day? I heard someone saying this…is it true? Also, how much can one expect to make from a not huge flower shop business?
Thanks for the information you provided, I really need it to open an online flower shop.
Brilliant Bog!!! Thanks so much – Floranext
Great article and very informative. I appreciate the time and effort behind it!! Thank you so much for posting.
So lovely flowers arrangments….
Very nice and helpful blog.There are some nice things which can engage the customers.
We also have retail shop and we definitely apply those points in our shops.
To know more : http://www.bloomsonly.com/
Well, the list and combinations are all amazing, I feel in succulents a leaf of Rex begonia or even Agave for that matter might be used in unusual or nonconventional arrangements.
Great article. enjoyed reading it.
Thank you for the article. I enjoy reading it as always!
Does it help us in SEO activities?
I think one of the most important things to do is listen to your customers. If your customer wants a particular flower, move heaven and earth and your brain to work out how to get them it. Always find a way. Work out new mechanics if you need to, but find a way.
My shop must be either ahead or behind. I haven`t had a wedding want a flower crown in over a year and I do a lot of weddings. Last October alone we had 40 weddings and no flower crowns.
Thanks for the great feedback! 🙂
Wondering what in your flower shop is most requested for weddings?
I recently had the good fortune of reading your post regarding “Flower Crowns”. It is perfectly written and, contained sound, practical advice with valid facts and figures. I look forward to read your next informative write-up.
I think a short video would be nice
I think this is a great idea! 🙂
I have always wanted to open up my very own flower shop and I have high hopes! This website has helped me with the business aspect, thanks!
Thank you for a wobderful website. Me and my sister are opening a shop in Croatia, Europe and reading and learning everything. So much help.
She is an agricultural engeneer and I am a lawyer still this is a very helpful website.
Me encanta su página quiero pertenecer a la Asociación..
Nice one, love to see video of making crown arrangement.
Ive been using crowning glory diluted w water half and half for 15 yea4s w great results….
Don’t ever use ice cubes on your orchid plant…when was the last time it rained ice in the jungle? Better to dunk into Luke warm water and fertilize every third time. You run the risk of freezing the roots of these beauties!
when handling floral foam take care not to touch your eyes as it causes hours of great distress if a tiny ammount gets in your eye and no ammount of flushing will remove it straightway
Thanks Idalina, for your awesome tips!
Put few drops of bleach in the water of fresh floral arrangements; it helps to keep bacteria out.
And thanks for the above tips….
Sounds great. What is the cost. I do not have a website, just a facebook business page. Floral Designs by Bernardine Salsman
Hi Bernie –
What a great question and one I forgot to mention! Thank you! 🙂
Signing up for Google My Business is FREE – there is no cost.
Hello and thank you for your emails. I was just wondering if the google business listing is a worldwide listing. I am having so much trouble getting help in this field. I have a google listing but three gmail accounts! I dont know how that happened. I have listed my current google listing with the Petals website but am creating my own new website as the one I am currently using is so old and terrible. Any help would be so greatly appreciated. Regards,Lea. Flowers on Q
I understand your frustrations and see this happen many times.
Google My Business is specific to location, you will see the Local search listing in the particular location keyword typed in search.
Every location worldwide has access to verify their business with Google My Business.
In order to correct your website link on Google My Business to the website you want customers to see you must log in to the correct gmail account.
Once you are in the correct gmail account changing information is very easy.
If you do not have access to this gmail account then you will need to take further steps in contacting Google about the issue.
Let me know if this helps!
Thank you very much for your feedback
This blog list is very useful for me. Thanks for Sharing this list.
Need survival help with our economy the way it is and keeping customers interested in
sending flowers with funeral home saying in lieu flowers and kids not wearing corsages
and do it yourself weddings it is hard to keep a shop well staffed and prepare for fresh business that propels you to grow and expand and keep cash flow going
This is a major Pet Peeve of mine and has been since that phrase was first used YEARS ago. It SO harmful to our industry and has cut our funeral business tremendously. Talking with our local funeral directors does not seem to have any effect. Perhaps getting a petition together and presenting it to the Funeral Directors Convention would be more appropriate. I honestly don’t think the Funeral Directors realize the impact those words have on our businesses, but would love to see a change made that would enable us to conduct our business without their interference.
I never send flowers… Bottom line is that donating money to a good cause is more comforting to many than flowers that will just die. I get the phrasenin lieau of flowers hurts the flower business.. But when someone says in lieau of flowers they mean just that. They want the money youd spend on flowers to go to something else. This article is shady as h*ll trying to say it really means buy flowers and contribute to the persons cause. Id rather find a cure for a disease or pets get rescued any day than get flowers and i think thats the trend among younger generations. Trends change and some businesses have to shrink or change their model to accomodate. The phrase isnt hurting your business its customers wishes. The phrase is just a reflection.
mourning is spelled mourning
Thank you so much! 🙂
Make Contribution to :
As a funeral director and owner of a flower shop I will tell you that it is typically not the funeral director initiating that message. For years my staff has guided families on the importance of allowing individuals and businesses to grieve publicly by sending flowers with their name proudly displayed on the card for others to see. We try to have families understand that other people outside the immediate family also have to grieve and for many, the public display of grief and support shown in floral arrangements, is how they put meaning to their grief and in so doing diminish their own grief. For us, it is not about the financial impact, it is about meeting the needs of many different people. When we do that, the business follows and takes care of itself. A petition to funeral directors or blaming funeral directors is only going to drive a wedge between two businesses that rely on each other. Please think deeper about what is really going on and how to help families understand the purpose and value of flowers and that it is not a waste or a shame to see money spent on them.
Thank you, Cory. As a florist I was put-off by this article.
Funerals, weddings, new babies, grad parties, and all other events are emotional times. We, in the floral industry, must remember that we are providing a service to express emotions. If people chose not to send flowers, so be it. If someone wants to send flowers, wonderful. If someone would rather people send $300 to a charity, why is that a bad thing? Don’t make this about profiting on someone’s loss. It’s very cold-hearted. When making and delivering Memorial and funeral arrangements you’re providing a service that most people would rather never have to deal with. Don’t make it harder than it is by acting like you’re the victim.
Unfortunately funeral directors are steering the bereaved families in this direction (at least in our area) so that they do not have to deal with floral deliveries. I am happy to see that you are so prosperous, however funeral business has been the backbone of the floral industry for many years. This article is not about cutting out the charities – it IS about NOT cutting out the florists. When the public sees “in lieu of flowers” in the obituary, many assume no flowers are not wanted, and are astonished when they get to the funeral to find how bleak it is without them. Flowers at a funeral show the love and respect of a person’s community for the deceased. There is a place for both charities AND flowers but the point of the article is NEITHER should be excluded.
This should make the difference to family and friends that want to sent Flowers to a Funeral when it is appropriate to do so Flowers should not be Eliminated from a Service do to and
illness or accident that takes the Life of a Family Member.
At My Mothers Service We received Flowers and in the card it would say a donation was made to the American Cancer Society in Eve’s Name. That message with the Flowers meant
so much to Us. I believe that People that inclined to donate Money will do so it don’t have
to take away from in service to a Love One
Those words let people not want to send flowers. In Jamaica I find that some Funeral Homes are having their in house florists and so give a complete package with everything. Thus cutting out florists altogether.
When my mother passed we used the phase “In Lieu Flowers” not because we didn’t want to receive flowers but because she was only 44 and very active in many activities in our small town. We still received many arrangements but they were smaller and included a donation as well, this kept the small funeral home from being to overwhelmed with flowers even though it was full. This is how it should still be.
Yes, this has hurt our businesses as well, put so has, gravesite funerals,memorial service and the one day visitation, service. It also sends a message that it doesn’t pay to send flowers because it’s a very simple service. The funeral service have changed for us as the funeral directors. This is not also the only area that floral has taken a hit.
Yes, this has hurt our businesses as well, put so has, gravesite funerals,memorial service and the one day visitation, service. It also sends a message that it doesn’t pay to send flowers because it’s a very simple service. The funeral service have changed for us as well as the funeral directors businesse.This is not also the only area that floral has taken a hit.
When my Mother passed the funeral asked me how to handle in lieu. My answer was Please State Contributions may be made to The Loves & Fishes Food Pantry. This allowed a choice as how to handle the situation. in lieu of really states Don’t send flowers. I also disagree with the above statement, I believe ILO is initiated by the funeral director, we know how upset and unsure a grieving family member is. Do you really think the first thing on their mind is in lieu of flowers, please! Having helped set up flowers in a funeral home I know how such work it is. But that comes with the job. I Think if we really want to change Funeral Directors minds a petition won’t do it. But did you know that in the Catholic Church every member is given the right to be waked in church. Taking a chunk out of the funeral directors income by limiting the Charge for Room Rental Might make them realize how much they are costing us.
The way I understood this In lieu of flowers was supposed to be originally for presidents, celebrities, high profile people, where huge amounts of flowers ended up and these parties being unable to handle the volume. So this opened the door for all other organizations to get on the band wagon, heart, cancer etc, and this finally dwindled down to the average joe,
people who didnt want the bother of handling the flowers from the church to graveside or home if a funeral home wasnt involved doing this job.
the added beauty of sympathy flower arrangements is there to offer comfort to the visitor and also pay tribute to the deceased
The “average joe” as you phrase it probably realized hey thats a really good idea… Why not put the money wasted on flowers to good use. I dont think they use the phrase to copy high profile people thats ridiculous. Besides flowers have never comforted me. Especially not once living flowers that have been killed and made into a wreath and way overpriced. Id much rather look at live ones in a park.
Here is a very simple solution. Simply say “In addition to Flowers”
I’m a florist from the Philippines. This is very helpful.
I would love to share my points here. Actually what we do in our company is, whenever we receive a new project we find it’s competitors and then we check the on page of all competitors. Checking the on page strategy of competitor’s websites is really very helpful to know what keywords they are focusing. We can also use those keywords and do much better from our competitors and we do that.
I’m interested in floral software
Location is definitely a huge factor in opening a flower shop. As with any business, if it’s not centrally located, you’re not going to see a lot of clientele. Thanks for sharing!
I hate the phrase as well…. but in the same call to end this phrase must be accompanied with a call to florists to create consistent quality creative designs and charge the prices they need to to do such designs. Otherwise.. if we are sending the same quality as can be purchased at the local grocery store.. what’s the point?
We get “Do you sell flowers?” all the time, and when I’m delivering bridal bouquets to a hotel I am always asked by people if they are for a wedding. Once in an elevator delivering a bridal bouquet to a bride a man asked me if someone was getting married. I replied “No there is a funeral service taking place in room 1203 and these are for in the deceased hands.” The look on his face was priceless as the elevator door opened and I walked out.
Is the delivery charge negotiable???
Me: well yes if you would like to come pick it up.
I consider it important to take into account the size of the vase; it´s indispensable that they are large enough to prevent the flowers from piling up and receiving all the necessary light. Also another home tip that I use frequently, is to add some aspirin pads to the water of the flowers, this allows them to last longer.
The problem isn’t with the phrase “in lieu of”, the problem is with people’s understanding of the phrase. “In lieu of” sounds all fancy and important. That’s what happens to phrases that are French/Latin in origin. I mean, hors d’ouvres sound more impressive than appetizers or finger food? The truth is the phrase “in lieu of” just means instead of, or in place of. It is simply a suggestion, not a command! But many people see the phrase “in lieu of flowers” and think that flowers are not wanted. The truth is, flower still need to have a presence at the service. I’ve known several people who fear there will be no flowers at the service they are planning – just donations made to a charity or organization the person wants to recognize. Instead of accepting “in lieu of flowers” as a death sentence, use your selling skills and turn it around to in lieu of donations, send flowers!
In September of 2015, I bought a small flower shop and it had FTD, Bloomnet and Teleflora. It had the Dove system and credit card. They threatened to shut it off if I didn’t sign a paper immediately. I signed it and assumed the previous owner’s loan with them on the Dove system. They had a rep to come and he signed me for things I had never heard of. I was new and had no idea. They took out 20% of all my credit card orders and 5 times in 2016 they took out the whole 100%. I didn’t know what was going on until V D when they took out 20% and we were not taking any wire orders or from our website. I called and found out that they had it set up to take 20%. I told them that I didn’t want that and asked for the guy who was my rep. Come to find out, he was fired right after he had signed me up and never was told. In June, they took out 100% for 2 weeks and I called then went in person all the way down to AR to talk to them. The guy found over $1,200 in charges that I should never have been charged. They have done it to me again when I thought they had changed it to where all I would have were the Dove and website. I am about to have to close the doors because of Teleflora. I have called them and they said they would keep doing it until I agree that they can take 20% of my credit cards again. I have about had a nervous breakdown and haven’t been able to function because of this greedy company. Now the rep that they put me with will not return my calls. How do I get my web address from them and get them terminated so I could go with you?
Lets discuss this further via a phone call please feel free to reach me at (415)906-2850 x 723 or at firstname.lastname@example.org
Hello! All of these trends look amazing… Can we have permission to share this blog on our Social Media?
Absolutely, you may post our blog link on social media. 🙂
When working with woody stemmed blossoms such as lilacs, magnolia, peach and cherry blossom, forsythia, camellias, peonies, etc that grow on shrubs or trees, lay the ends of the stems out on a sturdy wood surface and split them open with a hammer before placing in water.
Great Tip! 🙂
I have read your article. it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it..
Thanks for sharing blogging tips with us
Great advice for anyone looking to buy an existing flower shop.
I would like to leave ftd. It I want to have a website and keep this one that everyone has been using for years.
How much does it cost for a basic website?
And if I stay with ftd and just do FTD membership only, I want my website somewhere else… this way I can use some of there photos until I can make some of my own arrangements to use.
I am out of the office today. Please call me tomorrow (Tuesday)
This is great information for mostly newly start-up thinkers.
Thank you for your blog. Nice advice for buying flower online keep it up.
I have read your blog and Good to know about your Fall Flower Trends Forecast.
Thanks for Sharing Blog
Great tips and very helpful for small business. Thank you!
Thank for your valuable blog. Its really help full.
Your comment is awaiting moderation.
Thank for your valuable blog. Its really help full.
Thank you very much for the help full content… 😉
Love these flowers…………
Thanks for one marvelous posting! I enjoyed reading it, you are a great Writer. Keep up the wonderful works on. I’ve added you to my blogroll as well.
I recently had the good fortune of reading your post regarding “Buying A Flower Shop – 8 Tips”. It is perfectly written and, contained sound, practical advice with valid facts and figures. I look forward to read your next informative write-up.
I began using Bloomnet in February of 2017. It is now September 2017. I have fulfilled over $5000 in order, and Bloomnet has paid me a total of $543.57. After emails to my Bloomnet consultant month after month, I have finally had enough. This is bad! I have spent a lot of money on vendors buying the flowers to fulfill the orders for Bloomnet, delivering and gas, time wasted on having to call customer service to remind then, ” Hey! we dont deliver to that town!” Them sending me orders on Sundays, when we arent open on Sundays, then them charging me Timely Reply Fees for not replying on a Sunday. And then them not being able to help me out and reverse false fees. The list goes on and on! Today on 9/12/17 I emailed my consultant and let her know that I need to get paid! I need to get paid! Where is my money! She replys and says of well these fees, these other fees, then these other fees as well. In the end leaving me with nothing! She then told me I had two options, either cancel my account or get better at my job! This drew the last straw for me! I called to cancel Bloomnet and I will never make the mistake of using a wire service again! I will embark on a journey to spread the word to florists , NOT TO USE BLOOMNET!
Very inspiring, thanks so much for sharing and more power
Although we’ve had a FB page for many years, your points were a good refresher on things to stay on top of.
I have to ask Amos Goh, what’s a “blogroll”?
Thankyou so much. I want to open a online flower shop and your information very important for me.
I’m the third generation, joining my mom and grandmother in 1981. Two years ago, my daughter left her job because she wanted to join the family. My father is the full time delivery person, and my son-in-love fills in now and then. Well my sister has no desire to join us, she does help out with every holiday. We are a very fortunate family!
I know that I certainly enjoyed this article. It centered on the cold hard facts of what it is like to run a flower shop and the many obstacles you face. I also loved hearing about the past generations and seeing their pictures made it even more interesting! Great going – hope to see more articles like this one in the future!
It was great to see that bridal party picture from the 80s lol
Established in 1913, my Grandfather along with his father began Peck’s Flowers. My Dad grew up in the business (that’s when we grew most of our own flowers) and later took over. I too grew up in the business and wanted to see the Peck name and business continue. I officially took it over in the mid 80’s and I am now 63 and it’s still running strong. It has been in the same location for about 100 years. The building itself could tell stories…. like the bulb cellar that I dug out as a boy to time the blooming of bulb plants. It’s nice to see businesses like ours going strong. So, you can say this is a Fourth Generation, 104 year old flower shop. We are proudly a Floranext user.
Simply amazing – flower shop business that is still going after 104 years! 🙂
Thank you so much for sharing.
Flowers wow!! awesome Blog and the best thing is I have found some relevant news from your blog. The collection of amazing pictures is a total add-on. Thanks For it. keep up the good work.
It was great to see that you are doing so great with your floral family business. Inheritance is not enough, You have to put efforts too and you are doing exceptionally good with it. Thanks for sharing the blog.
Husband sent flowers to his wife that worked at a local office. He said, those girls are all so nosy. He asked us to write “Sorry I slept with your sister” in black sharpie on the card.
This got me – lol
A message I had one Valentines from a guy to his girlfriend – Roses are red, violets are blue, what’s growing in my pants, is just for you
Generally, we use to write message whatever customer wants to their lovable ones. But recently one of my customers told me to write some message on my fiance for her birthday than I wrote “May your birthday be as bright, cheery and full of life as these fragrant blooms”
mio nonno ha iniziato nel 1919,la generazione successiva ha aperto quattro negozi che con la terza sono diventati solo due. In prima persona sono titolare da oltre 30 anni dell’attivita’ in Salerno e penso che il lavoro si e’ evoluto negativamente nel tempo perche’ il pubblico non riesce piu’ a distinguere la professionalita’ dall’improvvisazione.
Does anyone on this forum have tips for a newly grad looking to open or buy a flower shop? What can I expect when borrowing, how much to borrow, and in general just where to start first? I have a business idea but I am not business-based, I have a degree in Plant Science so I may be business challenged AT FIRST!
Any advice is much appreciated
I def need help and the software
good, Great breakdown for those who want to know how the services work.
In defence of No 5, he was quoting Thoreau – archaic/poetic rather than incorrect grammar.
Exactly. A beaufiful, correctly. written poem – except “a while”, should be “awhile”)
Is anyone getting a reasonable ROI on their adwords spend?
Tahnks a lot.Very useful info! i ll submit to all of them
Thanks a lot for the info..it takes sometime but i ll try to submint my site to all of the links..
The best thing anyone can do for themselves is study the elements and principles of design. You will learn and grow as a designer. Great article!
Wish you make the desire to open a shop, there will be a beautiful flower shop with many beautiful flowers bring happiness to every customer.
Wow! They are extremely beautiful. I like your post. Thank your!
Great Article. Thank You.
Educating yourself on marketing and branding yourself online will always be very beneficial. If anyone would like to share ideas on marketing their flower shop, I am open for networking!
Check out @ocean_dreamerr
Designer Trudy Tidwell
Alicia Schwede @flirtyfleurs
Erin Benzakein @floretflower
Uniflora.ae has some lovely flower arrangements too
I like No 7, read funny and no less romantic. Flowers attached to this content is too interesting
Can we repost this in our blog with a link to your article? I wish I new how to stop Avas flowers from listing me as a filling florist. Of course some if the one’s they list have been out of business for iver 20 years so they are not to bright.
Yes you may Lisa 🙂
They are taking parts of our names and reusing it, for instance Flower Delivery Express, and customers think this is us. I have 2 negative reviews on google, from customers that did not know who they ordered from, so they slapped the negative against us, and google will not do anything. We are Flower Express USA, not even close, but I have had regular customers of ours say I just ordered from you last week, I do not have an order them. What next??
I do not have an order for them.
Just keep asking for more and more money. It will force them to either give you more money or cancel the order. The customer will be frustrated and find that it’s not that convenient to order with them and will cancel the order (and hopefully go to you directly). Most the time they do give more money and the jokes on them. You make more and that’s all that matters. Especially holidays, put a high minimum (like $75 plus) and don’t even bat an eye. They are at your mercy and if we can get other real florist on board, that will be one way to put a hurting on them. Also, don’t be afraid to give them a hard time either when they send messages. During the holidays I usually put “florist design only” on substitution request and it will require them to call their customer and ask for substitutions. Again making it annoying for the customer, and hopefully realize that they are just order gatherers, not real florist. I used to feel stuck and that I relied on these companies, yes and no. They are a necessary evil at times, but honestly since I raised my minimums and keep asking for more money, I’ve made a lot more, and annoy them a lot more, which makes me happy. 🙂 Work on your website and compete with theirs, do more incentives and especially google ads
Thank You FloraNext, for such a beautiful interesting blog. But somehow, if you perceive towards the retail point of view than this list will be different. Majority of the demand is little different. Anyways, very nice interesting list. thanks for way2flowers team.
We have annoyed Ava’s Flowers so much in the past by asking for extra money, for things they were charging their customer for, that they actually blocked us from their website!
We always ask for more money from order takers, we are in business to make money for us not them.
We have also had customers tell us that they have ordered from us recently or that they are on our website while on the phone with us – nope, they’re on an order taker website so we quickly explain that they are much better off on a local florist website than the one they are on. When talking about florist websites and Google to people I always tell them to ignore the top ads (and why) and tell the to scroll down to the map that shows real local shops and to choose from there. I also tell them to look for a local address and/or phone number.
I started asking order gathers for name, address and phone number of their customer. just like we do with our customers, this really stumped them, they had to call us back about five to get us all that. Don;t think they were happy. And will start asking for more money too!
Very oryginal and beautyful. I like it!
Thanks again for all the information regarding summer flower sales! My girlfriend absolutely loves flowers and I cannot think of a better thing to get her to surprise her on our anniversary. One thing that you mentioned that clicked with me was about how you can look up codes and promos that can really help widdle down the costs. Thanks again!
I wanted to thank you for all the important information listed here on becoming a floral designer. I like that you took the time to mention how floral design is an art and everything that you design and put together is not just by chance. My daughter loves flowers and I have been trying to get her to take some floral design classes at her school — I will show her this. Thanks again!
we started a courier business
we are out there delivering anyway
has been slow so far
We have a flower shop, coffee, ice cream shop. We also do boutique and antiques. Yes a strange combo but it works when it’s all mixed together.
I enjoyed your post
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We shop share with an Annie Sloan Chalk Paint Stockist!
Hi Idalina Floranext,
Great Blog. From this blog i understood the importance of https for security. Thanks for sharing this with us.
Hey nice blog and nice images also.
Thanku very much share you blog and nice work it.
We have partnered with the hardware store next door. It seems like an odd mix – but it’s working well
We have even opened up a passage way between the 2 shops so customers can walk between one and the other.
It’s been good for the staff (to have more staff around) and it’s made the shop more lively.
This way one spouse can look at hardware, while the other one shops for flowers!
Google Map is a much more reliable tool to find genuine florists rather than oragnic search. Both customers and florists should learn to use the Map and order directly from local florists – “florist near ”
We can also do our part to clean up own area – review any fake listing on Google and other public directories, will help customers who are seeking recommendations.
Nice Article. This info is very help full to me. Thanks for shasing.
Thanks very much you are share this blog
This blog nice and good work.
The knowledge is useful, that is all that is needed for a professional flower shop
Thank you very much, thanks to you I have understood the importance of https: // on my flower website
Love to receive your emails! All information provided is up to date and vital to “survival”
Nice information, Thanks for sharing this post
This article is just amazing. All the tips are very helpful for the florists and for all the floral startups to establish their business and to increase the customers.
Box with cookies and flowers is amazing
One of our biggest funeral homes in the area has an option to send flowers via The SympathyStore by Life Tributes. Does anybody have info on this company? Also, I was speaking to a florist who mentioned a wire service that actually allows the florist to receive 100% of the money from sales but she didnt know the name. She said flowershop.com or something like that…anybody know what she’s talking about? Thanks in advance. p.s. I totally agree that we, as florists should stand up to these companies that are totally ruining this industry. We should create a FB page or something and put our ideas together…if we all work together, we can change things.
Really love the romantic history
These are great suggestions. I will apply immediately to my own flower shop in my hometown. Thank so much!
Thanks for the great post.
Wow! Awesome arrangement, Looking beautiful.
Gardenias were one of Elizabeth Taylors and Lisa Rinna’s favorite flowers. And Anna Wintour’s favorite flower is tuberose.
From last 2-3years customers demand is more for open and close heart,by Smithers Oasis Co. We arrange flowers in heart shaped floral foam and do a brisk business. R8SW
I have recently started a web site, the info you offer on this web
site has helped me greatly. Thanks for all of your time & work.
Thank you for giving Florist such great information on how to handle this type of situations. We did have a poor review and we are so thankful we handled it properly. Validates our efforts were on point!
Thankyou for the tips. This will help me get organised this year.
This year’s floral wedding trends are so inspiring! I love when flowers are used as mainfdecoratin and accent fo weddings. They make everything so magical and fresh. Pantone’s color of the year – ultra violet seems to be a great addition too. I’m in love with all the ultra violet shades of the flowers used in these weddings for instance: https://www.elegantweddinginvites.com/wedding-blog/wedding-trends-2018-pantone-ultra-violet-wedding-color-ideas/
I crerently make silk floral arrangements and door wreaths, bridal bouquets. I came across this page and thought it was of interest and I want to know more about starting my own business.
tanx.It was so good
Thanks so Beautiful
Interesting, i came across this page , i like thought behind blog. but for more enhancing topic need some more images to express in detail.
I love everything you explain in detail. You are so informative and break everything down so it’s not overwhelming. Thank you so much.
so nice !
Thank you for your article, I learned a lot of experience for myself. Learn to put flowers to create beautiful flowers.
The bridal bouquet is looking really beautiful and pleasant. Thanks for sharing.
Nice Article. This info is very help full to me. Thanks for sharing.
Wow, what an awesome post! I love flowers but I guess the art of arranging them is not in my blood hahaha. Honestly speaking, it’s my husband who’s arranging the flowers in our vases. I think I need to read this over and over again so I can compete with him!
I almost followed what maya did. Since I have could not choose my choice, I’ve read your great article and Maya responded. So, I got a new point of view in choosing domain name for my flowers online shop… Thx alot.
It is really great articles! Hope to read more ?
Very stunning floral arrangements done by you people. Really flowers are the main source to bring the beauty to that day. It attract people as well as it spread aroma which brings freshness to the venue.
I can never get enough of flowers, be it the everyday ones or the more excotic ones.
You have given all the florist marketing ideas in details.
Thanks for sharing this helpful post.
Amazing information, thank you for sharing it.
Flowers play such a significant part in all weddings, everyone should pick flowers and colours schemes that mean something to them!
Amazing pics, every pic giving a message of freshness, well maintained shops too
Wedding season is upon us, and this seems like a very useful tool.
We did Marijuana designs back in the 70’s and 80’s. So not a new concept to us.
Just more “out in the open” now and it’s availability is obviously easier.
It does give a great texture and look to an arrangement. Love working with it
Sure I would, Why not? Its just a plant like any other. I think it’s a very creative and innovative idea.
If they would make it legal in Georgia, I would be glad to use in arrangments!
I would love to get more info on this concept. If anyone knows anything about how it may apply in Illinois I would love to hear from you.
I think this is an awesome article. I love the ideas you all come up with almost as much as I love having you run my website and point-of-sale system. I have often felt and had the idea of one day using Marijuana in bouquets. What a great idea for Get well bouquets. Quite the pick me up…I’d say. Keep up the good work. Thank you Floranext.
Not judging, but…No. Just no. Not to mention that it’s not a particularly attractive green.
You do know what it smells like? ( kinda Skunklike) Not what I’d want in my bridal bouquet….. JMHO
I have gone through the whole post and I found the given information about floral Marijuana was really good and helpful. Flowers have a the rapeutic effect on us, whether its arranging flowers or exploring different natural mediums. Keep Posting Such an Informative Blog!!
We have had the opportunity to use the flowers of the Cannabis plant for wedding and event design.it was fun and pretty with the freesia & lily cascade. Bride bouquet. A few processing and care tips we found through experimenting: the flowers can be processed like the rest of our flowers. I chose to not use the chemicals for longer life in case my clients chose to smoke their buds later. We had a hard time with the leaves from the flower stock, the did not hold up. The young non flowering branches do hold their leaves much better, so you will gave to have a supply of both.
Do you think that we will ever be able to get reviews on our websites from customers?
It’s really very informative blog about the Generation Z people. Social media is the biggest platform to promote our brand and attract the people. As florists, we must be updated and thank you for giving the idea to focus on the Generation Z people.
These are great ideas that we’re definitely going to look into to to attract generation zers. We’re mobile responsive so that’s a start, just need to wrap our heads around social media. Wondering where to start?
Awesome blog…it happen daily with a florist. They have to answer all the questions of their customers. Because customers are the first priority of any florist. I am also a florist…So I can understand better..hehehe…
Very informative article. It’s a great idea to focus on the generation zers. Now Through social media, we can attract generation z people towards our brand. Thanks for sharing.
How do I find laws and regulations for mobile businesses in NYC?
Your floral arrangement is too beautiful, all were said that flowers are the best decoration for the wedding purpose.
You have done a great arrangement of floral flowers, it helps all in so many ways.
Very good blog. Customers are very important for any florists. They ask questions because they spend money on that product and as a seller, we have to provide them. Thanks for sharing.
Very interesting. I absolutely love flowers. I do it part time but my work is so demanding it gets frustrating at times. Thank you for the insights.
It would be impossible to run a flower business part time in a retail shop setting. Take it from a 3rd generation florist.
Very nice article…I’m glad to have found your blog and tips for saving! Thanks for such a grateful information…
I’m thinking of buying an established floral shop I do gigs on the side but this opportunity has came up. Any advise for a first time business owner that is about to leave the corporate world to own a floral shop?
Thanks for sharing this useful information. Florists will need to know about the size, color and lifespan of different kinds of flowers. The best line you have mentioned is Explore Your Floral Design Style. It all depends on a florist creativity.
Great info, Floranext team…and I LOVE the dog with the flower. Nice touch!
I like your post which is really very informative and helpful for every floral designer. You have briefly described the floral arrangement and it is helpful to me. Thank you!
Don,t ever use ice cubes in orchid plants.
You have given such great tips and tricks.
Very beneficial article. Especially 4th point in which you’ve mentioned the tip about Social Media. I also agree with you. In today’s era, Social media is very important to grow your business. I can say this because I am using the same thing for my business in Flower Delivery Burbank. I’ll love to use other points as well. Thanks for sharing this article.
Your article is so informative to help a person who wants to start carrier as a florist. In the first paragraph, the basic steps you pointed is very useful. Thanks for sharing this blog.
Nice Blog . Superb Post . Thanks for the sharing the Superb Information .
Great! I like your blog which is very beneficial for a florist. I am the owner of Flower Delivery Bell Gardens in CA and I definitely follow these steps for my floral business. Thank you keeps sharing!
Thank you for all your quick and easy ideas for those of us who are not tech saavy!!
Nice Blog, basic step you mentioned above is very useful for a person who is thinking to start his/her carrier in floral design. Designers must know the average size of each flower and the different color varieties, and they must be able to communicate to their customers how to care for each variety of flower or plant. As a florist, I will try this steps.
Great idea. I like your five-way amazing tips it useful for a florist, One of the best tips mentioned in your blog is to grow up business through social and communication with the customer. Thank for sharing the very useful article.
I like your post which is really very informative and helpful for every newly looking to open or buy a flower shop. Thanks for sharing I’ll follow your tips for my floral business.
What size of flower shop is your POS created for? Large, Small? I am fine with the one I have but I want to stay up to date with what options I might have and their cost.
Thanks for the tips. Gave me some ideas.
I tried to do it on my own but didn’t come up as expected, this will help a lot! Thank you for sharing and being very inspiring.
Your blog inspires me a lot, I have tried many time to make my self these type of arrangements and I enjoyed a lot.
Wow, these data are unique. Every florist will be happy to read this publication. I have decided to use this information for the research. Thank you for sharing.
Very nice blog. I read very carefully and I have noticed some points for florist business.
It is a Great post as compared to others.
These tips are beneficial to every florist who think about the good income from the floral business.
If they follow these tips then they can earn good money and increase their business rapidly.
Great tips! I love roses very much, I have lots of roses in my house, they are of different types. I was wondering how to arrange these in the proper way, thanx of sharing this amazing tips, do share such tips again, Thank you
Great tips, thanks for sharing. Always good to try new ideas.
Interesting point on wire services. I am wondering how many florists use wire services and are more moving to not using the service? Thoughts? I agree completely about staff/design policies! Good article.
I’m planning to start a small mobile flower shop. What do you all recommend me to star with?
I am a florist in India. I read blogs on flowers at regular basis. I never knew about these checklist, but after reading your blog, I have known. This blog is really very impressive for me. I would like to say thank you so much for sharing this information with us.
Hello I am so glad we stopped doing weddings last year. After doing weddings for almost 60 years there was no way for us to keep up with the steady stream of emails from brides looking for a quote on their flowers. Many of them wanted us to beat Costco wedding package pricing which was not going to happen for us.
Merci je suis producteur de fleurs coupées et ça me donne l’ occasion de savoir le besoin des fleuristes Merci
Beautiful and great ideas! Thanks for sharing.
Yes, very agreed that set up policies is important for flower delivery business.
Thank you for your tips.
I always check my profit margin with Wire Companies. In the last year I have requested that certain fees be waved in order for it to work for my business, and they have complied. At present, the American dollar is so strong in regards to conversion into Canadian dollars. If it wasn’t for this, I would not be using a Wire service.
From my flower delivery business, I think that is not easy to turn facebook audience to customer
Would love to hear more ideas about low-cost marketing for florists!
Really helpful, thank you. Not thought about using LinkedIn, but guess it makes sense for networking with other local businesses.
I had a second ecommerce site through floral cloud waste of time i thought id get more buisness using their ecommerce set up for interflora driven but the paygateway/ comission was for me and my location a waste of time .they also sold me without asking me if i was a gold member the interflora gold product line that silver members
Are not entitled to sell
It took id say 2 yrs for that to be noticed by them i was upset and they just kicked me to the kerb end of contract
Very useful Information thank you for the website
very useful information. thank you for this post.
Es bueno que haya una empresa que pueda ayudar a los floristas en todo lo que se mueve por internet y la tecnología que nos domina.
Really awesome post.
These photos are really cute! They are inspiring and filled with innocence!
Very helpful information. I am planning on opening up my own flower shop and this site is very helpful!
I am in the process of purchasing a floral shop. Going back and Forth in my head of what to do… leave my coorporste job of 10 years working 8-5 and no weekend to dive into 6 days a week. What’s your thoughts?
Running a flower shop does require determination, lots of hard work accompanied by losing your free weekends and holidays however the passion for running a floral business should outweigh the cons.
I firmly believe that if this is your passion you should go for it and realize that with any career there is always a give and take.
If you are still uncertain about making the leap I would think about it some more and possibly work for a florist on weekends to see how it goes.
I hope this helps!
Good luck with whatever you decide.
7. Open Closed Flower Buds
Do you mean put into water buds or stems? Sorry, maybe this is stupid question. But I didn’t understand.
Dip the whole flower bud and stem in warm water. 🙂
I am in the process of purchasing a flower shop. The owner priced the shop a bit too high based on her financials. I asked her to reconsider her price based on her financials and now she is going to show it to a florist that has owned other flower shops in the area and wants me to present to her my proposed price. I’ve never done this before and I am worried about what to propose as my price. Any suggestions?
I am in the process of purchasing a flower shop. The owner priced the shop a bit too high based on her financials. I asked her to reconsider her price based on her financials since her financials show that she is not making any money and now she is going to show it to a florist that has owned other flower shops in the area and wants me to present to her my proposed price. I’ve never done this before and I am worried about what to propose as my price. Any suggestions?
Hurrah! Finally I got a weblog from where I be
able to genuinely take helpful data concerning my study and knowledge.
Amazing Nice article and it is a worth of price. Thank you for share such nice post.
I do agree with you that understanding the reasons behind floral marketing is important to reach a master status in floral marketing. Definitely, providing your readers with more ideas on floral marketing will help those engaged in that business. If my advice will be sought regarding what will help their floral business succeed, I will definitely advise them to make their floral business more attractive or appealing to the customers and provide them with a faster way of floral delivery as the flowers get to dry and wilt quickly.
My best friend of 35yrs been working in her mother’s florist all her life. Reirement put her mom passing it down to her.
She relocated the business on a busy highway and we feel she’ll do great with it. Located in a slight busy town in NC. She has only few competitor’s in same town.
Please help me to come up with ideas to take her inheritance to next level.
Hello! This is my first visit to your blog! We are a team of volunteers aand starting a new initiative in a community in the same
niche. Your blog provided uss valuable information to work on. You have done a marvellous job!
This is very important information for me because I am going to be a Floral shop owner coming soon. I have learned a lot from this blog and will continue to read on other topics that are of interest. Thank you for the breakdown of the year in a floral shop perspective.
Amazing Blog. Very useful tips for buying of wedding flowers are given. I will Definitely look after these tips. Thank you so much for sharing such blog, do share some more interesting blogs. Thank you.
Thank you so much for sharing. This is really very helpful, I completely agree with all your points. I really liked your ways of getting the best floral reviews on your website. So, i relly like dthis blog. Thank you for sharing and keep updating.
Thank you for providing this useful information.
Wonderful ideas about the Christmas preparation. thank you for these wonderful ideas.
Whoever wrote this article we would describe him/her as a “numpty”. A rather stupid fellow. We say family flowers only. Donations to whichever charity. This is about dealing with customers at one of the most terrible stages of their lives. Why would you want to make a fast buck from them?
The article stinks and gives a bad impression of being a florist and the floral business. Most of make a living well enough out of the the happy and good occasions that people live through and celebrate, thank God. Without having to fleece the dead and their relatives.
I am confused as to why all the comments are over a year old and I just received this post. (?) SAF (Society of American florists) has a fantastic letter and color page explaining the value of flowers present for a service. I made several copies and am sending all over town to local funeral homes, check it out
My friend is trying to look into getting the right flower services. She wants to make sure that she knows how to choose a good service. It might help if she knew to look for someone that holds events at their shop to introduce people to their products.
Amazing blog !!!!!!! it happens day by day with a flower vendor. They need to answer every one of the inquiries of their clients. Since clients are the primary need of any flower vendor. I am likewise a flower vendor… So I can see better
Any information on how the Symphathy Store by Life Tributes works? Does the company pay the funeral home for using their website? Thanks! I am new to the florist industry.
I agree with you. Valentines day is definitely one of the most biggest day for a florist. You give valid advice and I feel that with small modifications this list would work even for other events like homecoming and mothers day dates. Maybe we could also consider selling some other merchandise besides chocolate as for those who don’t want to bring food for their loved ones.
Thank you. I loved and appreciated the article.
This was a great post. Florist should be appreciated always.
Someone told me once that a florist is in your life from the beginning to the end. Your parents received flowers when you were born. You wear flowers to dances, have flowers for your wedding and when you have a baby. You get them for birthdays, anniversaries, holiday and sympathy over the years. In the end when you pass your final service is filled with flowers.
Hello thjis is somewhat of off topic but I was wanting
to know if blogs use WYSIWYG editors or if you have to manually
ode with HTML. I’m starting a blog soon butt have no coding
know-how so I wanted to get guidance from someoe with
experience. Any hel would be enormously appreciated!
I am a florist and would like to hear about your wire service
I’m about to set up a flower retail shop in Belgium. I’m trying to get find out all info to make the business successful. I wonder what and how i can organize some events to pull people to get involved which will certainly help to promote the shop.
This information is very help and I will be useing it to help with shop.
Thank you so much…
I really liked that you mentioned the importance of checking in with the recent styles. Picking wedding colors that will be considered trendy or cute makes all the difference. My cousin looking into flower services will keep this in mind as she looks.
Wow thanks for suggest many type of flower. Florist who read this feel so helped, maybe you must selling those flower for your market. I will stock many type from distributor that you write in this article. Thank you for sharing at us.
Thanks for your valuable information.
We trust all our design work to professionals but good to know there are some free options out there should we need to do it ourselves. Thank you, very informative.
Excellent blog you’ve got here.. It’s hard to find quality writing like yours
nowadays. I really appreciate people like you! Take care!!
Many people talk about holding evants in your shop may someone did this before tell us how to do it ?
Thanks for the idea. We just started a flowershop business and I am loooking for ways to continue improving it.
I think I will start with scented candles:)
great blog and I agree creating an ambience is a MUST and having the best knowledge on your product is definitely a plus, if you don’t know what you are talking about you are NOT going to instil confidence in a bride especially if she doesn’t know much about flowers. Give your knowledge freely, you will be amazed at how brides like to feel you really know your stuff
What is a good price point to price nonfloral products in your shop.?? Candles, and other home decor. Should you x2 or x2.5 ….what is the average markup on retail?
I’m surprised that stuffed animals don’t make the list?? Are they something we should supply?
Great tips as always for both new businesses and a reminder for established ones. For us, we will see a 300% increase in our flower supply cost as it is by far the busiest couple of days of the year. As such we have increased our prices and set a limit to how many orders we are accepting. We would rather have fewer satisfied customers than taking too many orders and not being able to handle the volume. Reviews are a big thing, so it is more beneficial in the long run not to oversell and disappoint.
I’m buying a flower shop and I’m looking for inovative ways to drum up business by adding different gift ideas more ways to advertise. Help
Like the tips which you have share. Thanks for sharing amazing information
Thank you, a great reminder to cover all of the above at such a busy time.
this is my first Valentines day. I am super excited but scared too, 1 question how to know how many flowers to have on hand
I’m pleased to read this blog, I’ve been drying flowers,grasses, foliage making wreaths, heart wreaths, confetti for a few years now, as I’m a flower grower in the UK and it’s an excellent way to extend the season, however so e may think of dried flowers us the process of drying nearly dead useless flowers but this is not the case, they have to be cut and dried in their prime in most cases. Thank you for writing about them.
Fabulous, what a website it is! This webpage provides usefyl
data to us, keep it up.
Hi, thanks for very gd article for florist and ppl who make terrarium at home and sell through near florist (Canada) and in farmers market.
I have question that can I sell my terrarium in Houston florist?? And what should I charge them??
Great post, thanks for sharing. Nothing can be better a better day for business than Valentine’s day for all florists globally. This checklist is amazing. I particularly love the tip on not being wasteful and i think it makes a lot of sense, saving you time on last minute setups and money as well.
We had a small bakery/coffee shop housed within our coffee shop- it did very well! However- hardest part was finding workers!! People that actually showed up to work and cared about their job. Employees are the hardest part of any business.
Thank you so much, this was very uplifting!
Can men be florists in China Or Russia?
I’m interested in the floral software in making a profit in my shop.
Lovely flowers, colour, and bouquet. This blog and article made my day because my day was so bad and bad. I like to see anything beautfiull to clear my mood. very pretty posting. deroosbv.com
Great survey. Short, but concise. It hit most every important area.
Great information. Curious if the weather affected other florists.
“Nothing says procrastination like carnations on Valentine’s Day”
HAPPY TO SEE THIS AS WELL, HAVE BEEN MAKING DRIED ARRANGEMENTS FOR SEVERAL YEARS NOW, USING FRESH FLOWERS WITH DRIEDS, DRYING FROM PURCHASED AND GARDEN GROWN, FORAGED GRASSES AND WEEDS! LOVE THE SUSTAINABILITY, AND ONGOING LIFE OF THE FLOWER. I HAD THREE WEDDINGS LAST YEAR WITH DRIED FLOWERS, WHAT’S IN STORE FOR THIS SEASON??
Thanks for your information. I’m thinking about joining the wire services when I run my flower business. They spend much money on advertising and get a lot of customers. But the cost and fee for the service are huge.
Hi and thanks for sharing your info. Itsort of upsets me , because my friend Essabelle Johnson used Teleflora and it was ok.
Thank you! Do you also offer soft ware on A BUSINESS PLAN ?
great tips thank you
Ooh, I simply love flowers. Whether they are fresh, dried or preserved. Thanks for sharing the various diy flower preservation methods which we could try out at home with fresh flowers from Valentine’s and other occasions. Really informative and practical. Just came across a blog which shared insightful benefits of preserved flowers.
Yes”! Finnalyhelp! I would like to know about a floral web site, a websight for selling ,and for software.
I was always told never to eat the flowers because they are full of pesticides that cause cancer. I would not ever eat flowers for this reason. The FDA does not regulate how many pesticides are used on flowers and they use so many on them that I believe it is an unsafe level. If you are going to eat flowers I suggest you grow them yourself so you know no cancerous chemicals are involved.
Wow, these flowers look so yummy
While these are stunning flowers, not everyone can afford them. Our luxury roses, on the contrary, seem like a bargain as opposed to the flowers on this list.
I would love to own a flower truck- I have a vision but do not know the logistics of the business side- licenses, etc?
Can you provide information for a start-up and how to kick start it all very quickly–I am so over the corporate office grind. Looking forward to hearing from you!
i’ve set mine up! but i’m struggling to find “florist” under the business categories to add as my business title 🙁 anyone know where/how to add it?
Thanks this is really helpful.
Thanks for sharing these great tips. It is really hard to have walking customers, especially with a brand new shop.
I love the flowers. looking very beautiful and thank you for sharing this
These funeral home websites give the funeral home 20% on each flower order given to them . Guess who pays for the 20%? The local florest filling the order gives up the 20 % just like a regular wire order from another florest. So the funeral homes are making big bucks off their local florest and paying for ftd costs at the same time. unethical on both sides. funeral home and ftd.
sorry to have missed it
Hey, FTD Lawyers! Tell your clients that if they would not have been so greedy, and would have tried to work WITH florists, instead of against them, then they might not be in such a pickle! FTD dug it’s own grave by cutting out the florist. It’s a shame that their greed is destroying them.
Attorney’s in America today are our biggest problem (This is why the government and Washingrton DC is such a train wreck). Everything is about a law suit and how much money they stick in their pockets. Every law on our books has some type of repercussion where they benefit. I take my hat off to Floranext for whatever was posted and hope that I can get another chance to read it. Thank’s William.
Thanks for keeping florist informed. Some companies don’t want the truth told. Keep up the good work FLORNEXT
Sad I didn’t get to read it. Did you say anything that wasn’t already in the Chicago Tribune? Hopefully after they are done you’ll be able to post it back up again it’s so sad that in the land of the free and brave our freedoms are taken left and right, and you can only have free speech if you agree with the mob.
I am still surprised how companies such as FTD are still in existence. Each florist is liable to educate their clients about this type of companies and how important to support local, authentic, creative and self supporting businesses that care for their flowers as they were their children.
Ditto to Tom Barnstable. I too hope to someday read it.
They are in a self-caused tailspin…and grasping at straws…Lashing out. They are that bully that just got his ass kicked, only to go home and beat up his little brother. Good riddance !
I was with FTD for their so-called trial membership. Which is only to be 6 months. I canceled in the appropriate amount of time. 2 of the sales reps that I worked with at the time, we’re never available. I later found out both of them no longer work there. Both of them blatantly lied to me. Both of the Reps misrepresented themselves, FTD and my options as a florist in a town with less than 2500 people. After I cancelled, using all of the instructions that it took to do so, they sent me a bill. a bill for nearly $13,000. I didn’t even make $13,000 with them. That’s what the last statement I received from FTD says I still owe them. FTD is stealing florist’s money. They have done it to me through omission, lies and they’re carefully worded contracts. Hoping no one will figure out the Clearing House statements that let them almost legally steal. Almost legally. They threatened to take me to court, and I welcomed the chance. I hope they are finally held accountable for stealing from every florist they have duped into a contract. Hopefully they will need to pay back all of the money that they have stolen. I would really like to see that they will be held accountable for the business lost with local flower shops throughout the years that FTD has been in business.
I pray they go under, FTD is a leach on our industry . They have sucked the finances from not only florists but from the public for far too long. They partner with funeral homes and force florists to become members or else the funeral home won’t do business with them anymore. I’ve seen my own florist fulfill thousands of dollars worth of orders a month only to turn around and write FTD a check month after month. Karma is a bitc_!
Gosh … I too have written about it … the official release was passed to them and approved with a quote … but my blog is my opinion … how can they react this way! Should I be quaking in my boots?!
The Florist site in the UK still had this up this morning should you wish to read it:-
Either clink the link or copy into your browser.
In 2009, my business was audited by the IRS because of FTD. They said the florists were making more money than they were showing… funny…the auditor could not figure out how FTD was losing money because of us… they did cost me $2000. No more FTD!
This has always been the FTD modus operandi. They bullied florist into having FTD as a negative in pay per click advertising and other things. Sad that a once proud Association is now this. By the way, i voted NO way back when.
IMO, there’s no “news” worth suing over. Anyone in the floral industry knows that wire services in general will soon be dinosaurs. Even the “older generation” is getting ‘net savvy, and look up local florists & their reviews before ordering (direct). The “younger generation” googles everything and is quite comfortable buying online.
Amazing blog by the way and thanks for sharing these floral autumn trends.
Glad we quit FTD over a year ago. Now they’re feeling the burn. FTD hurt so many florists with their multi-services and cheap orders. They really played a wrong move last year trying to push their Mother’s Day profits. They obviously care more about their profits than the florists’. Shame on them… (that is free speech).
Have they threatened the Chicago Tribune in the same way?
I remember when FTD was member owned… cared about the members.
We gave up our FTD and TELEF a few years back and never regretted it.
Those orders for 29.99 were shameful!
I didn’t have a chance to read the article about FTD either. Believe everyone knows they have done to the floral industry and their members. Being a victim of paying them back (I mean I paid FTD…) in some months because of the high technology fee, membership fees, something called educational fee. The amount of orders are not even to cover these fees. It is not a joke… Though I have terminated the membership since November, I still have to pay until end April with about 3-4 orders/month. So at the end, we have to pay them approximate $900 back for the termination…
Oh wow…this is a delicious blog! The flowers in those dishes look more aesthetic and pleasing than normal food. This is like a whole different version of vegetarianism. Love the blog, unique and extremely interesting, thanks so much for sharing it up here.
Your advice for florists to know what’s trending for wedding floral designs to stay ahead of them and create something exciting for your customers is a good idea. Knowing this could help you figure out what flower and plants to use beforehand so that you can have enough for the floral designs you want to make. When purchasing suppliers, it would probably be a good idea to ensure you find a company that offers wholesale plants that fit the trend and your creations to help you get a good deal and have enough for your creations.
Thanks, now I will write a lot of blogs. I love that you talk about flowers. We all love flowers a lot.
Thanks for the “make a grid” tip, very handy!
Asking questions are genuinely nice thing if you are not understanding anything totally, but this
paragraph gives good understanding even.
I would like more info please. Can someone please contact me?
Hello there FTD and other companies out there have destroy the floral industry, I went to battle with FTD back in 2008, high fees and I felt we did all the work and we got no profit back, just worked for them and they collect all the money for the clients. I’m glad to see them going down. I got a law sue for thousands and thousands from FTD had to closed my business. Karma is a good thing. That is all I have to said. Now I’m so happy doing business without any big fish trying to eat me.
We are having more customers who don’t want to pay a delivery fee at all. Some of the wire services that say they have “free delivery ” confuse people. If you try to explain in the fine print they change it to “service fee” instead to get around the wording they don’t understand. The cost for delivery has to come from somewhere, especially with the price if gas.
This comment from Lisa Miller say’s so much. It’s not about the “delivery” fee, but the added task, to our already busy/time line sensitive schedule. To have to EXPLAIN to a customer about your delivery/service fee is like getting your eye lashes plucked out…trying to keep a straight face while listening to uneducated/unexperienced/clueless human tell you they do not want to pay for your:
1. Employee who delivers that same day mail/delivery.
2. the gasoline for the automobile
3. the insurance on a “delivery vehicle”, which is more.
4. Auto up keep and repair. (Tires are important)
5. Oh!… and how about something that seems forbidden to say,…..”A PROFIT” as if it’s a sin.
Isn’t that why most people go into business?
Bottom Line, Wire Services make the general public stupid to what is really required of what they sell.
Mostly it bleeds that this industry is a piece of cake in a selectory guide, when you know darn well
it is still a lot of labored work. Doesn’t matter if you copy a picture or create your own style/design.
Lisa, tell them to pick it up themselves, or call Uber, they will take packages now, though
I don’t think it’s free. Geez
Lovely tips and trick post!. I thought such an lucky to find this article. I help my sister for searching idea about her design for homework at junior high school. It can be nice gift for her. Thank you so much for sharing! deroosbv.com
Finally had an Ah-Ha moment and think I have finally found my business with floral. Thank you for your information, it has given me a starting point?
I hate lawyers they take out your soul.FTD will see that on the end
A lot can be said just by giving your loved ones with flowers. The flowers used and its arrangement can have many meanings for them.
The White rose is also perfect when celebrating your tenth anniversary with the elegant red and White rose flower bouquet to show her that that the great passion you had when you started the journey is still burning. You will get all sorts of anniversary flowers no matter the number of years you have been together.
Very insightful and important i am already applying them. I need to explore my personal style.