We are Terra Forma Inc. dba Floranext.com of 4023 Kennett Pike #50339, Wilmington, DE 19807
Protecting your privacy is very important to Floranext. We designed this Privacy Policy to make clear to you how we may collect, use and share your personal information. “Personal information” means any information that can be used to personally identify you (this does not include any information that has been aggregated or made anonymous). Please read this policy carefully in order to understand what we do with your information.
Floranext Affiliated Merchant: If you are an affiliate merchant, we may collect the names, business addresses, email addresses and other contact information of your employees and officers to the extent necessary for the provision to you of the Floranext services.
User Provided Information: If you are a customer of a Floranext affiliated merchant, when you sign up with a Floranext affiliated merchant, the merchant will collect the personal information you volunteer, for example, your name, your address and your email address. This information will be passed to us to store within the Floranext system. When your payment to the merchant is processed, we only receive the last 4 digits of your payment credit card number or payment identification number. Your credit card number is otherwise encrypted by the swipe hardware used by the Floranext merchant and processed automatically. Floranext stores the information we receive about you in the portion of our database associated with the Floranext affiliated merchant that collected it.
Purchase Transactions: When you make purchases with other merchants that use Floranext, Floranext will keep records of your transaction history and some information about your computer or the device you use to interoperate with the Floranext merchants that you frequent.
Automatically Collected Information: We may automatically record certain information from your system by using different types of tracking technology. This “automatically collected” information may include Internet Protocol address (“IP Address”), a unique device or user ID, version of software installed, system type, the dates, times and details of your transactions, and information from your account that you make publicly available.
Cookies Information: In order to enhance the services we can offer you, we may send one or more cookies – small text files that contain a string of alphanumeric characters – to your computer. Floranext may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to merchants that use the Floranext platform.
Persistent cookies can be removed by adjusting the settings on your web browser. Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. You should understand that some features of a merchant’s Floranext account associated with you may not function properly if you don’t accept cookies. For further information on cookies, including information on how to remove them, visit www.aboutcookies.org or www.allaboutcookies.org.
At Floranext we do not sell, rent, lease or otherwise disclose your email address or other personally identifiable information or personally identifiable customer data to others, and we will not make your personal information available to any unaffiliated parties, except our approved agents or resellers, partners and contractors, or as otherwise described in this Privacy Policy. This section explains how we use your personal information.
Quality Control and Routine Maintenance: Floranext uses the information that you provide or that we collect to operate, maintain, enhance, and provide all of the Floranext features and services to Floranext affiliated merchants. We may share your information with our trusted third party affiliates and partners, to ensure that you have a safe, high-quality experience when using Floranext affiliated merchants. We rely on some of our third party affiliates and partners for support of the products and services we offer. All such third party affiliates and partners are required to preserve the confidentiality of any personal information they may access.
We may use certain information about you without identifying you as an individual to third parties. We do this for purposes such as analyzing how the Floranext service is used, marketed and improved, diagnosing service or technical problems, maintaining security, and personalizing content.
Administrative Contact: We will use your email address, without your further consent, for administrative communications to you. If you wish to change your communication settings, you may do so by accessing your Floranext.com account and making the modifications directly.
Marketing: We may use your personal information and transaction history to send you information about services offered by Floranext-affiliated merchants or to market sponsored events, products or services that we believe may be of interest to you. We also have an email newsletter that we distribute to all of our customers. You may opt out of these communications at any time via a link within the email.
Your transaction history and location may be used as aggregated, non-personal information to generate general statistics about purchasing behavior of a population that you are a part of, in order to provide better services. We may use or distribute this aggregated data without your consent. This data cannot be readily reversed engineered to derive your individual personal data.
Remarketing: Third-party vendors, namely Google (via Google Analytics), may place cookies on your computer to track certain views of key pages on Floranext’s websites. This information is used to then display banners and other media advertising to you at a later time. We will never sell, rent or otherwise distribute this information to any other party outside of advertising networks we use in order to remarket to you.
Legal Compliance: We may also disclose information where we are required to do so by law, for example, in response to a court order or a subpoena. To the extent permitted by applicable law, we also may disclose information in response to a law enforcement agency’s or other public agency’s request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety, to protect the security or integrity of our websites, or enable us to take precautions against liability.
Voluntarily Provided Information: When making a purchase from Floranext for certain products, for example, hardware or supplies, your contact information will be shared with the fulfillment vendor that ships the products to you. You understand that these fulfillment vendors may use or export your contact information once you provide it to Floranext for the purposes of fulfilling your order.
Merger or Sale of Floranext: In the event that Floranext is acquired by or merged with a third-party entity, you hereby consent to transfer or assign the information that we have collected from you as part of that merger, acquisition, sale or other change of control, to the extent permitted by applicable law.
By providing your phone number by signing up for Floranext services or by contacting Floranext on our website, you consent to receive text messages (SMS) from our company for account-related notifications, order updates, marketing, and promotional purposes. Message and data rates may apply, and the frequency of messages will vary. You can opt out of receiving text messages at any time by replying “STOP” to any message. To contact customer support, text “HELP” at any time. We are committed to protecting your privacy and will not share your phone number with third parties without your consent, except as required by law or as necessary to provide our services.
Floranext maintains a robust information security and privacy program to protect all customer and merchant data. Our security and privacy policies cover the following areas:
Information classification and protection – Data is classified by sensitivity, with appropriate protections applied.
Security in human resources – Security procedures for hiring, onboarding, training, and employee offboarding.
Physical security requirements – Controls for data centers, including AWS-managed infrastructure.
Acceptable use of information and IT devices – Policies governing proper use of systems and devices.
Access control – Role-based access control (RBAC) and least-privilege permissions.
Authorized/unauthorized use and disclosure of data – Rules for protecting sensitive and confidential information.
Software development – Secure development practices guided by OWASP standards.
Incident management and response – Procedures for timely detection, reporting, and remediation of security and privacy incidents.
Compliance with laws and regulations – Adherence to applicable privacy and security regulations, including CPRA, PCI, and GDPR.
Retention and destruction of data – Policies governing the secure lifecycle, retention, and disposal of information.
These practices are designed to ensure the confidentiality, integrity, and availability of data processed by Floranext.
We maintain your personal data in a secure server environment. The data is encrypted in transit, using tier 1 cloud service providers. Your entire credit card number will not be recorded in the clear by Floranext, however, the last four digits of your credit card number may be stored and used to track your transaction history.
Data Security: We have implemented appropriate security measures to help protect your personal information from accidental loss and from unauthorized access, use, or disclosure. Data is stored in secure facilities and protected by a variety of technical measures. However, we cannot guarantee that unauthorized persons will always be unable to defeat our security measures.
Please note that personal information may be stored and processed in systems outside your home country. Regardless of where processing occurs, Floranext takes appropriate steps to ensure your information is protected consistent with the principles in this policy.
Depending on where you live and subject to certain exceptions, you may have some or all of the following rights:
Right to Know – Request disclosure of personal information we collect, use, or disclose.
Right to Request Correction – Request correction of inaccurate personal information.
Right to Request Deletion – Request deletion of personal information.
To exercise your rights, contact:
Terra Forma, Inc.
4023 Kennett Pike #50339
Wilmington, DE 19807
Requests may be forwarded to the relevant Floranext-affiliated merchant if applicable. Verification of identity may be required.
By using Floranext services outside the U.S., you consent to your data being transferred to and processed in the United States and/or re-exported outside the U.S., including from the EU.
If information practices change significantly, we will post updates here. Changes are effective when posted. This Privacy Policy was last updated on August 28, 2024.
For privacy inquiries, contact Floranext Support or:
Terra Forma, Inc.
4023 Kennett Pike #50339
Wilmington, DE 19807
Disclaimer: Floranext makes no warranties with respect to any products or services paid for using the Floranext platform or purchased from Floranext-affiliated merchants.
DISCLAIMER: FLORANEXT MAKES NO REPRESENTATION OR WARRANTIES, EXPRESS OR IMPLIED WITH RESPECT TO ANY PRODUCTS OR SERVICES PAID FOR USING THE FLORANEXT PLATFORM OR PURCHASED FROM FLORANEXT AFFILIATED MERCHANT.