Florist Blogby Floranext

FTD is Failing – And Bankruptcy Could Mean Florists Don’t Get Paid

Posted on March 22nd, 2019
Florist Marketing, Florist Websites
This week FTD told shareholders that it may run out of cash by the summer and be forced to shut down. The company is looking for a buyer, but with a debt pile of almost $200 million, a market cap of $30 million, and four straight years of losing millions, it's unclear if the florist wire service will be able to find an exit.  This is less a warning sign for florists and more a day of reckoning for the outdated wire service business model. It's also a dire warning for any FTD florists - they may not get paid in the event of bankruptcy. 

What are the risks for FTD member shops? They may not get paid in a bankruptcy.

If FTD fails, florist retail partners may not get paid what they are owed. In any bankruptcy there is an order in which debts get paid…

Add a Twist of Floral to Your Cocktail: Flower-Infused Drinks

Posted on March 20th, 2019
Blog, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, photos

Flower-infused drinks have been around for centuries, but they're enjoying new popularity today!

Over the last couple years you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, social media and more. Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists? With Spring just now arriving, why not learn how to floral infuse not only food but beverages as well!

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The Importance of Upselling

Posted on March 13th, 2019
Become A Floral Designer, Blog, Floral Design, Floral Supplies, floral systems, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources

Upselling isn't just a sales tactic—it's a way to improve your customer's experience.

The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop. One of the ways you can deliver a quality sales experience is with upselling.    Read more

A Florist’s Guide to Edible Flowers

Posted on March 6th, 2019
Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos

Flowers can be tasteful to the palate, not just the eyes!

Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye. Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.  

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Valentine’s Day 2019 Survey Results!

Posted on February 26th, 2019
Blog, Floral Holiday Tips, Floral Supplies, florals for Valentines, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Florists' Thoughts, Flower Trends, infographic, Survey, Valentine's Day

The 2019 Florist Valentine's Day Survey Results Are In! 


  A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.   

Were 2019 Valentine's Day Sales Better Than Last Year? 

Florist Quotes and Puns for Valentine’s Day

Posted on February 13th, 2019
Blog, florals for Valentines, Florist Marketing, Florist Resources, Florists' Thoughts, Flower Fun, Valentine's Day
unknown-florist-quote With the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers. Sometimes you just need to read something that is inspirational or just to put a smile on your face. Remember, laughter is the best medicine. We wanted to give you a little stress reliever and offer…

2019 Unexpected Floral Trend – Dried Flowers

Posted on February 6th, 2019
Blog, Floral Design, Floral Instagram, Florist Resources, Flower Fun, Flower History, Flower Trends, photos, Stunning Photo Galleries
Dried-Flower-Bouquets

A 4,000-year-old trend is making its rounds again!

That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion. From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light. This is a great opportunity to let customers know after receiving or purchasing a fresh…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo

Florists, are you marketing to the younger generations?

These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

The Power of Flowers in Art: Artist Spotlight

Posted on January 23rd, 2019
Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries
 

Have you considered using flowers not just in design, but as an art medium?

As florists, we use flowers for designing arrangements for customers' everyday events and milestones, but have you thought about designing as a floral artist and creating beautiful artwork? One artist who uses flowers as an art medium is Mr. Flower Fantastic. His floral art can be seen in magazines, art galleries, on Instagram, and more.

Meet the Floral Artist

Mr. Flower Fantastic wears a mask and gloves, but not to hide his identity—it's essential for his health. He is highly allergic to flower pollen, which goes to show that if you have a passion for something, nothing should stand in your way. Mr. Flower Fantastic’s hidden identity allows…

Valentine’s Day – Florist Checklist

Posted on January 16th, 2019
Floral Holiday Tips, florals for Valentines, Florist Ecommerce, Florist Marketing, Florist Resources, Valentine's Day

Florists, now is the time to start preparing for Valentine's Day!

It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day.

Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day.

Flower…