With the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers.
Sometimes you just need to read something that is inspirational or just to put a smile on your face
. Remember, laughter is the best medicine.
We wanted to give you a little stress reliever and offer…
A 4,000-year-old trend is making its rounds again!
That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.
From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.
This is a great opportunity to let customers know after receiving or purchasing a fresh…
Have you considered using flowers not just in design, but as an art medium?
As florists, we use flowers for designing arrangements for customers' everyday events and milestones, but have you thought about designing as a floral artist and creating beautiful artwork?
One artist who uses flowers as an art medium is Mr. Flower Fantastic. His floral art can be seen in magazines, art galleries, on Instagram, and more.
Meet the Floral Artist
Mr. Flower Fantastic wears a mask and gloves, but not to hide his identity—it's essential for his health. He is highly allergic to flower pollen, which goes to show that if you have a passion for something, nothing should stand in your way. Mr. Flower Fantastic’s hidden identity allows…
Florists, now is the time to start preparing for Valentine's Day!
It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day.
Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day.
What is SEO, why is it important, and why should florists care?
Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue.
Working on SEO can sound like a headache, and there are a lot of myths about SEO
, but once you understand the basics you will be on your way to starting your own SEO strategy.…
For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.
January can be a slow month in the floral industry, but that doesn't mean there isn't still plenty to get done. Focus this month on your shop's marketing and organization.
- Start a blog: This is a great way to increase your SEO, write a post every now and then to boost your search engine visibility, and keep the buzz going by sharing photos…
It's sometimes surprising how many florists sell only flowers in their shops!
This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.
Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.
In this blog, we'll discuss the products customers are gravitating…