The 2019 Florist Valentine's Day Survey Results Are In!
A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members.
Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.
Were 2019 Valentine's Day Sales Better Than Last Year?
- Lower - 20.8%
- Same - 17.9%
With the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers.
Sometimes you just need to read something that is inspirational or just to put a smile on your face
. Remember, laughter is the best medicine.
We wanted to give you a little stress reliever and offer…
A 4,000-year-old trend is making its rounds again!
That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.
From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.
This is a great opportunity to let customers know after receiving or purchasing a fresh…
Have you considered using flowers not just in design, but as an art medium?
As florists, we use flowers for designing arrangements for customers' everyday events and milestones, but have you thought about designing as a floral artist and creating beautiful artwork?
One artist who uses flowers as an art medium is Mr. Flower Fantastic. His floral art can be seen in magazines, art galleries, on Instagram, and more.
Meet the Floral Artist
Mr. Flower Fantastic wears a mask and gloves, but not to hide his identity—it's essential for his health. He is highly allergic to flower pollen, which goes to show that if you have a passion for something, nothing should stand in your way. Mr. Flower Fantastic’s hidden identity allows…
Florists, now is the time to start preparing for Valentine's Day!
It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day.
Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day.