The floral ecommerce trend for 2020 is here - flower subscriptions! Flower shops are starting to turn single sales into multiple, ongoing orders.
First there was Birchbox and then Barkbox. Now even Amazon recently launched its own subscription box page - selling hundreds of monthly items like pet toys ("Pawstruck") and cured meats ("Carnivore Club").
Here's what you need to know to sell flower subscriptions on your own florist website.
What are Flower Subscriptions?
Flower subscriptions are an easy way for your customers to subscribe to flowers.
Customers can choose the general type of flowers, the price point, and the delivery frequency. Some shops are offering different types of subscriptions like plants or gift baskets.
As florists, a little competition can be a good thing—but what about televised competition?
With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix.
As a florist, would you compete in one of these shows?
Full Bloom is an eight-episode floral competition show that will be streamed on HBO Max starting in 2020. This hour-long floral competition show will feature 10 of America’s top florists vying to be crowned America’s best in floral design.
During the floral competition, it will allow audiences to escape into the floral world as candidates design and execute some of the most w…
Flowers are beautiful on their own, but that doesn't mean you can't dress them up with a clever presentation!
Florists can get creative not just with their arrangements, but with the presentation of those bouquets. Here are a few suggestions you may want to try!
Vintage Tins and Canisters
Vintage cans go well with flowers that have muted hues, making for a great complimentary tabletop arrangement and evoking that vintage feel.
They might not stand out as much as most other arrangements, but they are supposed to fit in and mesh well with an environment that’s peaceful and calming, with the calm hues of both the flowers and the vintage canisters capturing the atmosphere of the days of yore. Spending an afternoon around these arrangements, with matching tea and small talk, is a perf…
Let's cover some techniques to attract walk-in traffic to your flower shop!
A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn't mean fall is a lost cause!
Below are a few tips to keep your walk-ins up during fall.
Put Your Best Face Forward
Flower shops thrive on aesthetics, so it should show on your storefront. Put out your best face forward: show off your best masterpieces right at your shop window and focus on the pieces that feature autumn blooms. Some good flowers to feature for these arrangements are mums, …
Social media marketing gets a lot of buzz, but don't neglect marketing in your local community!
The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances.
Fortunately, there are very few hoops to jump through, and many ways to engage with your community.
Positive Floral Elements
There’s great power in associating your brand with positive elements. These positive elements can be anywhere in your community, so always b…
Everyone has the same 24-hour day, but some people can achieve so much in this span of time!
The key to this mystery is time management, and everyone from students to business owners like us florists can benefit greatly from managing our time wisely.
Time management allows you to increase productivity by streamlining your processes into manageable bits. Aside from that, it makes work less stressful because everything you do is managed in a way that’s most efficient for you and your team. Ultimately, time management improves all aspects of a flower shop and it will show in your books.
Daily Planner for Florists
One of the simplest ways to time management is to get a daily planner, whether it be physical or digital. For individuals and self-management, physical planners give y…
Florists interact with charitable donations in many ways!
Donating allows you to help other people in need and give back to your community. Businesses have more incentive to donate, too—charitable giving is good PR, and if your donations qualify, you can get tax deductions.
As much good as donating can be, you want to be careful about doing so. Here are some dos and don’ts of donating so that you can be sustainable and helpful to the community.
Donating Based on Finances
The first rule is a simple one: only donate within the limits of your business. Most businesses donate a small percentage of their gross yearly income, around 6%. You can follow that number, or adjust it accordingly. You can also just have a donation fund among your finances, specifically used for donatio…
As a business owner, there may come a time to embark on a new adventure!
You might have also found that your business is ripe for sale!
The general technical term of selling and buying a business is “mergers and acquisitions,” commonly shortened to M&A, and this process can take a fairly long time to process, anywhere from 6 months to several years. However, in order to actually sell your business, you should prime your business so that potential buyers will surely buy it and you can sell it to its maximum value.
One of the most important ways to prepare your business for sale is to keep your books and accounting records clean, transparent, and organized.
When buyers seek to buy your business, financial records are one of the first things they will a…
Why should florists keep their software up to date?
You might think it odd for florists to spend time finding the right software tools. After all, most of your job revolves around having a good eye for design and a floral touch. However, when you get into the business, you’ll quickly realize that having convenient software tools is essential.
There are software applications available that let you create customer accounts where you can store related information like saved addresses and preferences as well as their order history. You may also have a website to allow customers to order online. Perhaps the most important reason for this focus on software is because of credit cards, in order to have the right software to handle payments from different cards.
Florist Point of Sale Soft…
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