Flowers for Change kicked off with a drinks reception and some inspiring talks by organizers Dirk Lorenz (emcee), Betsy Hall, Mike Fiannaca, and Keith Hill. The total number of attendees: an impressive 150 florists. The setting for the event, luxurious Cosmopolitan Hotel, which opened just recently in December. Here are some photos from the event:
Florist Industry is Growing, But Flower Shop Revenues Aren’t
Organzier Betsy Hall – “Little girls should be inspired to want to start a flower shop.”
“The flower shop hasn’t changed in 100 years. What industry doesn’t change and expects to survive? The flower industry needs to adapt.”
Oregon florists are leading the way in pro-florist legislation, especially to combat out of state order gatherers.
Florists for Change audience members – listening for solutions.