You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.[…]
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.[…]
Wedding bloom trends for 2018 are certainly something to get excited about!
Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences.
Yikes! My Google search results are different from device to device.
Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]
If you don't understand how secure websites work, you are not alone.
So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]
Florists, are you bewildered by Google AdWords?
We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]
Florists, have you ever been taken aback by a floral card message?
With the overwhelming response to our Most Ridiculous Things Said in our "Florists' Thoughts" blog series, we thought it would be fun to launch another survey to ask florists about the most bizarre and hilarious messages they have ever had to write on floral arrangements.With a tremendous response from our readers, we will list our top 10 […]
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.If […]
You have a creative passion and love for flowers, you dream of owning and operating a flower shop.
Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop? How many times have we heard people say, "I wish I owned a flower shop."There are tons of nostalgic when it comes to being a flower shop owner. Using your creativity to sell everlasting emotions with flowers and surrounded by natures beauty […]
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]