Florist Operationsby Floranext

The Power of Subscription Flowers

Posted on August 21st, 2019
Blog, Floral Design, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Operations, Florist Profits, florist technology
Florists, are you offering subscription services? Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers. Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…

Writing a Flower Shop Business Plan

Posted on August 14th, 2019
Become A Floral Designer, Floral Supplies, floral systems, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology
Florists' goal is to make money doing the thing they love most! Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on. What Makes a Floral Business Plan Important A business plan guides your helps you track your long-term objectives and the strategies…

Flower Workshops: More Engagement, and More Marketing

Posted on August 7th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

The Perfect DIY Floral Photo Studio: Right at Your Shop

Posted on July 31st, 2019
Blog, Floral Design, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, photos, Stunning Photo Galleries
Flowers speak a visual language in the natural world, communicating with colors and shapes. Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer. How do you take advantage of this, you ask? By creating visual content like pictures…

SEO Should Start With Google My Business

Posted on July 17th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Websites, Search Engine Optimization, seo
Today's consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong! Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO. So,…

The Flower State of Mind

Posted on June 19th, 2019
Blog, Floral Supplies, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends
flower-state-of-mind Studies show flowers helps patients recover! Sending flowers to anyone you know that is sick or sad might be the go-to gift, but the sending of flowers is actually more helpful than you think. It might surprise you, but there are more to flowers than just the look and smell—they can have some really positive effects on your health as well. Floral Studies A few years ago the American Society for Horticulture Science performed a study seeing if plants have any influence on patients, and the results were outstanding. A group of…

Google My Business Local Guides: What Florists Should Know

Posted on June 12th, 2019
Blog, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, Search Engine Optimization, seo
Google My Business Local Guides Customers search online about the things they want to buy, even if it’s a simple local purchase.   Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed.  Florist Quick Guide to Google My Business Google My Business is Google’s one-stop shop for all things…

Could Your Flower Shop Get Hacked?

Posted on May 29th, 2019
Blog, Floral Supplies, floral system, floral systems, Florist Operations, Florist Resources, florist technology
Recently, Federal, State, and Local agencies have been hacked. Is your flower shop next? Over the past weeks, cybercriminals have attacked computers in Baltimore and other US cities, freezing computers, shutting down email, and interrupting real estate sales, water bills, health alerts and many other services. We have collected some helpful tips so that your flower business won't be the next victim of similar kinds of hack attempts! …

Mother’s Day 2019 Survey Results!

Posted on May 22nd, 2019
Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey
The 2019 Florist Mother’s Day Survey Results Are In!   2019 Florist Survey Results for MDAY - final A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd. Were 2019 Mother’s Day Sales Better Than Last Year? Lower – 18.1% Same – 20.5% Higher – 61.4% Were Mother’s Day In-Store Retail…

Florist Mother’s Day 2019 Survey!

Posted on May 15th, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Florist Deliveries, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, florist technology, Florists' Thoughts, Flower Fun, Mother's Day, Survey