In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.
As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.
The next step is to achieve awareness of your floral brand. You need to look different, striking, […]
It's sometimes surprising how many florists sell only flowers in their shops!
This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.
Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.
In this blog, we'll discuss the products customers are gravitating […]
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Florists, were you surprised by the results? How do you get your floral shop ready for the holidays? Please share your recommendations, feedback, or questions below in the comment section.
Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let […]
We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.
Florists, were you surprised by the results? What would you recommend to customers or other florists?
Please share your recommendations, feedback, or questions below in the comment section.
Floranext makes […]
Check out this season's hottest floral trends!
Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising.
From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.
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The floral business is fast evolving, leave behind your preconceptions about the way it's run.
Floristry is competitive, and it's important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase "It's not personal, its business."
We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business […]
As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop's needs.
With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.
September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn't get to. August is a great month to get to some organizing, marketing, and peace of mind.
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We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.
Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.
Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat […]
Florists, You Have Spoken!
A big thank you to everyone who participated in our annual Mother's Day survey. Once again we got a very strong showing from our readers and members, and your feedback is extremely helpful.
Of the florists surveyed, approximately 82% have shops located in the United States, 15% in Canada, and 3% elsewhere.
Q1. When did you start receiving orders […]