Introduction to Google AdWords: Florist Marketing

Introduction to Google AdWords: Florist Marketing

Florists, are you bewildered by Google AdWords? We have received many questions on using Google AdWords, and we’re in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works. Before we begin, let’s point […]

Florists’ Thoughts: Hilarious Messages Written on Floral Arrangements

Florists’ Thoughts: Hilarious Messages Written on Floral Arrangements

Florists, have you ever been taken aback by a floral card message? With the overwhelming response to our Most Ridiculous Things Said in our “Florists’ Thoughts” blog series, we thought it would be fun to launch another survey to ask florists about the most bizarre and hilarious messages they have ever had to write on floral arrangements. With […]

Simple Floral Marketing Strategies

Simple Floral Marketing Strategies

 Marketing, as we all know, is essential for the survival of your floral business. There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. […]

Buying A Flower Shop – 8 Tips

Buying A Flower Shop – 8 Tips

You have a creative passion and love for flowers, you dream of owning and operating a flower shop. Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop?   How many times have we heard people say, “I wish I […]

In Lieu Of Flowers – Florist Unite

In Lieu Of Flowers – Florist Unite

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business. Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally, we understand it does say “In Lieu Of Flowers”, however,  that in no way means the […]

Florist Marketing – Getting Started With Google My Business

Florist Marketing – Getting Started With Google My Business

Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. […]

Top 10 Florist Tips & Tricks

Top 10 Florist Tips & Tricks

 These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results. Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you […]

5 Easy Ways To Drive Up Summer Flower Sales!

5 Easy Ways To Drive Up Summer Flower Sales!

Tackling fresh, new and innovated techniques for your flower shop could actually keep flowers sales stable and increase revenue during the summer months. For some florists, the summer months can be dreadfully slow with decreased flower sales. Accepting the fact that customers just won’t buy flowers during these months is a big mistake! The floral industry does have […]

How To Run A Successful Retail Flower Shop

How To Run A Successful Retail Flower Shop

Owning and operating a floral retail business requires many different strategies. There are some basic principles that do apply to all retail businesses, however, in the floral industry, there are some retail factors that will take precedence. In this blog, we will discuss retail business basics that apply to the floral industry. Whether you are […]

8 Things Florists Should Do To Book Weddings

8 Things Florists Should Do To Book Weddings

  Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings […]

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