The floral business is fast evolving, leave behind your preconceptions about the way it's run.
Floristry is competitive, and it's important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase "It's not personal, its business."
We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business […]
As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop's needs.
With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.
September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn't get to. August is a great month to get to some organizing, marketing, and peace of mind.
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It surprises us how many florists only sell flowers in their flower shops.
This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.
Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in […]
We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.
Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.
Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat […]
Florists, You Have Spoken!
A big thank you to everyone who participated in our annual Mother's Day survey. Once again we got a very strong showing from our readers and members, and your feedback is extremely helpful.
Of the florists surveyed, approximately 82% have shops located in the United States, 15% in Canada, and 3% elsewhere.
Q1. When did you start receiving orders […]
Mother's Day is just around the corner, is your business ready for this busy floral holiday?
Having a decent plan in place to make the most revenue during Mother's Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother's Day holiday.
Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged.
In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads.
Click the Create Promotion button on the right sidebar in your Facebook feed.
Choose a promotion type. We recommend any of the following:
Boost a post
Set up an ongoing promotion
Promote your business locally
You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.