Social media marketing gets a lot of buzz, but don't neglect marketing in your local community! The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances. …

Everyone has the same 24-hour day, but some people can achieve so much in this span of time! The key to this mystery is time management, and everyone from students to business owners like us florists can benefit greatly from managing our time wisely. Time management allows you to increase productivity by streamlining your processes into manageable bits. Aside from that, it makes work less stressful because everything you do is managed in a way that’s…

Florists interact with charitable donations in many ways! Donating allows you to help other people in need and give back to your community. Businesses have more incentive to donate, too—charitable giving is good PR, and if your donations qualify, you can get tax deductions. As much good as donating can be, you want to be careful about doing so. Here are some dos and don’ts of donating so that you can be sustainable and helpful to the community. [caption…

As a business owner, there may come a time to embark on a new adventure! You might have also found that your business is ripe for sale! The general technical term of selling and buying a business is “mergers and acquisitions,” commonly shortened to M&A, and this process can take a fairly long time to process, anywhere from 6 months to several years. However, in order to actually sell your business, you should prime your business so that potential buyers will surely buy it and you…

Why should florists keep their software up to date? You might think it odd for florists to spend time finding the right software tools. After all, most of your job revolves around having a good eye for design and a floral touch. However, when you get into the business, you’ll quickly realize that having convenient software tools is essential. There are software applications available that let you create customer accounts where you can store related information like saved addresses…

  Create Beautiful and Profesional Proposals with BloomsBy Wedding Floral Management Software   BloomsBy supports floral designers every step of their floral event planning. You can create professional wedding/event proposals, increase profits, create floral contracts, stem counts, and collect payments all with BloomsBy’s floral wedding management software available on PC/Mac and iPad app.  …

A flower shop is a business—you need to make sure that it is profitable and sustainable. Luckily, there are many metrics to objectively measure your business's performance. Aside from helping make sure that your business is doing well, these metrics are also going to be measured when you’re trying to get a bank loan, for example. Having an idea about how your business is doing, supported by hard numbers on the table, can help you plan ahead and make adjustments to your current shop’s workflow.…

Are you looking to purchase a flower shop? Whether you are looking forward to getting started in the floral industry or you're looking to expand, buying a flower shop carries with it a lot of advantages over starting from scratch. Buying a flower shop saves you the struggle of a new business: building costs, hiring capable staff, acquiring equipment, and building your reputation. All it takes is ensuring that the shop you’re buying is worth your investment. Here are a few things you…

Florists, are you offering subscription services? Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers. Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…

Florists' goal is to make money doing the thing they love most! Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on. What Makes a Floral Business Plan Important A business plan guides your helps you track your long-term objectives and the strategies…