You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z? According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits. […]

Would you consider floral designing with marijuana? It's very rare that the floral industry makes […]

Wedding bloom trends for 2018 are certainly something to get excited about! Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences. […]

With beautiful imagination and bountiful skills, these designers create hypnotizing works of art. Today we'd like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers. Meta Flora (@metafloranyc) […]

 Ah, Fall! The time where kids are going back to school, the brisk autumn air and a harvest of flower trends galore. This bountiful season is approaching with exciting inspirational florals that encompass the beginning of this wondrous time of the year. Floral trends are defined by something that is new, different and copied because of its enormous popularity and demand. These forecasted floral trends are making a huge impact with loyal followers on social media. Take […]

Flower crowns are the biggest trend right now and at this point, it's safe to say they are not going away! Although flower crowns are hugely sought after for weddings and special events now, they are actually a floral trend of the past starting in Ancient Greece where they were worn to pay tribute to gods and then much later to represent peace, love and harmony. We welcome the flower crown today which represents celebration, some say fertility, besides that there is no doubt about it, everyone just […]

Floral stem trends have hit all time high with the use of social media platforms such as Pinterest and Instagram. Surprisingly people have taken an interest in the actual floral and greenery stems of the arrangement rather than the overall look and feel. Of course, the look and feel is just as important but picking the blooms and greens is equally as important. Florists, we understand how this can be a catch 22, as some florals and greens may not be […]

 floral designing is three-dimensional art which expresses creativity and imagination. Florists you surely already know that you are an artist, though following these basic elements: Balance, Proportion and Rhythm, some flower designers and flower enthusiasts have put their talent to work and are being recognized for their amazing works in the floristry industry. Flowers, as we know, are nature's miracle and provide the perfect art medium, with beautiful colors and textures to create the most […]

  Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits. In this […]

Flowers - captivating, mesmerizing, effulgent and miraculous! So, when and where did flowers come from? How did they evolve?  We set out to find out how flowers evolved particularly because flowers are underrated and go unappreciated by so many. Flowers are nature's little gifts and quite miraculous. In this blog, we will venture on a flower journey of the past, present and future.   […]