Flower Trendsby Floranext

Add a Twist of Floral to Your Cocktail: Flower-Infused Drinks

Posted on March 20th, 2019
Blog, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, photos
flower-infused-drinks Flower-infused drinks have been around for centuries, but they're enjoying new popularity today! Over the last couple years you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, social media and more. Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists? With Spring just now arriving, why not learn how to floral infuse not only food but beverages as well! …

A Florist’s Guide to Edible Flowers

Posted on March 6th, 2019
Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos
Flowers can be tasteful to the palate, not just the eyes! Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye. Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.   …

2019 Unexpected Floral Trend – Dried Flowers

Posted on February 6th, 2019
Blog, Floral Design, Floral Instagram, Florist Resources, Flower Fun, Flower History, Flower Trends, photos, Stunning Photo Galleries
2019-trends-dried-flowers A 4,000-year-old trend is making its rounds again! That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion. From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light. This is a great opportunity to let customers know after receiving or purchasing a fresh…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

We’re Thankful for Florists!

Posted on November 21st, 2018
Floral Design, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, Opening a Flower Shop
The world as we know it could never manage without florists. With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind! It may sound a bit cheesy but it's a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed.   [caption id="attachment_12223" align="aligncenter"…

Spellbinding Floral Arrangements for Halloween

Posted on October 31st, 2018
Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries
halloween-flowers-main-image Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas. An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween? Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange! …

Florists’ Thoughts – Florist Recommendations

Posted on September 25th, 2018
Become A Floral Designer, Blog, Floral Supplies, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, infographic, Opening a Flower Shop
We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.    Florist Recommendations - Infographic   Florists, were you surprised by the results? What would you recommend to customers or other florists? Please share your recommendations, feedback, or questions below in the comment section. ____________ Floranext Logo Floranext makes…

Refreshing Floral Autumn Trends to Note!

Posted on August 29th, 2018
Floral Design, Floral Instagram, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, florist technology, Florist Websites, Flower Trends
Check out this season's hottest floral trends! Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising. From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous. [caption id="attachment_11739"…

Florists, Are You Marketing For Generation Z?

Posted on June 27th, 2018
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Flower Trends
You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z? According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits.

Floral Designing With Marijuana?

Posted on June 20th, 2018
Become A Floral Designer, Blog, Floral Design, Floral Instagram, Florist Marketing, Flower Fun, Flower Trends
main-cannabis Would you consider floral designing with marijuana? It's very rare that the floral industry makes…