A 4,000-year-old trend is making its rounds again!That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.This is a great opportunity to let customers know after receiving or purchasing a fresh…

Florists, are you marketing to the younger generations?These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

The world as we know it could never manage without florists.With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind!It may sound a bit cheesy but it's a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed. [caption id="attachment_12223" align="aligncenter"…

Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!…

We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.   Florists, were you surprised by the results? What would you recommend to customers or other florists?Please share your recommendations, feedback, or questions below in the comment section.____________Floranext makes…

Check out this season's hottest floral trends!Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising.From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.[caption id="attachment_11739"…

You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z?According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits. …

Would you consider floral designing with marijuana?It's very rare that the floral industry makes…

Wedding bloom trends for 2018 are certainly something to get excited about!Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences.…

With beautiful imagination and bountiful skills, these designers create hypnotizing works of art.Today we'd like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers.Meta Flora (@metafloranyc)…