In today's society, all products are judged by their convenience, and the smallest inconvenience can make or break any business.
One simple convenience is the delivery of products this includes the delivery of flowers. Of course, flower delivery has been around for ages and most florists provide this service, but when was the last time you sat down and gave your delivery policies and pricing some critical thinking?
To truly know if you are charging enough for delivery, there should be a few things that…
Mother's Day is just around the corner! Is your business ready for this busy floral holiday?
Having a plan in place to make the most revenue during Mother's Day is critical to earning the rewards of this bustling, blossoming occasion. Read on for an agenda to help you plan and organize your shop for the upcoming Mother's Day holiday.
Delivering Flowers Faster. Easier.
Floranext's New Florist Delivery Manager is the new solution to let your floral delivery blossom!
Try Floranext's New Delivery Manager Today!
Using Google My Business is one of the best ways to improve your floral business website’s visibility.
Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.
Flower-infused drinks have been around for centuries, but they're enjoying new popularity today!
Over the last couple years you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, social media and more. Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists?
With Spring just now arriving, why not learn how to floral infuse not only food but beverages as well!
Upselling isn't just a sales tactic—it's a way to improve your customer's experience.
The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop.
One of the ways you can deliver a quality sales experience is with upselling.
Flowers can be tasteful to the palate, not just the eyes!
Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.
Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.
The 2019 Florist Valentine's Day Survey Results Are In!
A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members.
Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.
Were 2019 Valentine's Day Sales Better Than Last Year?
Lower - 20.8%
Same - 17.9%
Higher - 61.3%
With the overwhelming amount of orders and questions that build up before Valentine’s Day, this time of year can be quite stressful for florists. Sometimes we just have to stop and smell the roses before continuing to work hard and provide the best quality service we can to our customers.
Sometimes you just need to read something that is inspirational or just to put a smile on your face. Remember, laughter is the best medicine.
We wanted to give you a little stress reliever and offer…
A 4,000-year-old trend is making its rounds again!
That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.
From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.
This is a great opportunity to let customers know after receiving or purchasing a fresh…