Blogby Floranext

Floral Design to Be Showcased on Streaming Services in 2020

Posted on December 4th, 2019
Become A Floral Designer, Blog, Floral Design, Floral Supplies, Florist Marketing, Florist Resources, florist technology, Florists for Change, Florists' Thoughts, Flower Fun, Flower Trends, wedding trends
floral-designs-streaming-services As florists, a little competition can be a good thing—but what about televised competition? With the converging popularity of reality TV, competition shows, and streaming services, should the art of floral design join the trend? Well in 2020, there will be two flower competition shows hitting streaming platforms HBO Max and Netflix. As a florist, would you compete in one of these shows? …

Florist Engagement in the Community

Posted on October 16th, 2019
Blog, events, Florist Ecommerce, Florist Marketing, Florist Operations
Social media marketing gets a lot of buzz, but don't neglect marketing in your local community! The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances. …

A Florist’s Guide to Donating

Posted on October 2nd, 2019
Blog, floral system, Florist Operations, Florist Profits
Florists interact with charitable donations in many ways! Donating allows you to help other people in need and give back to your community. Businesses have more incentive to donate, too—charitable giving is good PR, and if your donations qualify, you can get tax deductions. As much good as donating can be, you want to be careful about doing so. Here are some dos and don’ts of donating so that you can be sustainable and helpful to the community. [caption…

The Importance of Keeping Your Software Up-to-Date

Posted on September 18th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Operations, Florist Point of Sale, Florist POS, florist technology, Florist Websites, florist-software
Why should florists keep their software up to date? You might think it odd for florists to spend time finding the right software tools. After all, most of your job revolves around having a good eye for design and a floral touch. However, when you get into the business, you’ll quickly realize that having convenient software tools is essential. There are software applications available that let you create customer accounts where you can store related information like saved addresses…

BloomsBy – Wedding Floral Management Software

Posted on September 17th, 2019
Become A Floral Designer, Blog, Design Prepping, events, Floral Design, Floral Supplies, floral system, floral systems, Florist Operations, Florist Resources, florist technology, photos, wedding/events, weddings
  Create Beautiful and Profesional Proposals with BloomsBy Wedding Floral Management Software   BloomsBy supports floral designers every step of their floral event planning. You can create professional wedding/event proposals, increase profits, create floral contracts, stem counts, and collect payments all with BloomsBy’s floral wedding management software available on PC/Mac and iPad app.  …

The Modern Power Tools of Marketing: Social Media Automation

Posted on August 28th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, florist technology, florist-software
There are important tools to help automate your florist social media accounts! Simply put, social media automation software is used to automate or semi-automate the management of (usually) multiple social media accounts, from posting content to replying to comments and messages. They alleviate the painstaking process of going through each platform by providing a single place to manage them all. Most of these tools will allow you to post to multiple accounts simultaneously or schedule them on specified dates, some even going the extra mile of giving…

The Power of Subscription Flowers

Posted on August 21st, 2019
Blog, Floral Design, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Operations, Florist Profits, florist technology
Florists, are you offering subscription services? Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers. Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…

Flower Workshops: More Engagement, and More Marketing

Posted on August 7th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

The Perfect DIY Floral Photo Studio: Right at Your Shop

Posted on July 31st, 2019
Blog, Floral Design, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, photos, Stunning Photo Galleries
Flowers speak a visual language in the natural world, communicating with colors and shapes. Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer. How do you take advantage of this, you ask? By creating visual content like pictures…

What’s Around the Corner for Florists in Social Media

Posted on July 24th, 2019
Blog, Floral Instagram, Florist AdWords, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
Online advertising, online promotions, and online visibility are all musts to stay relevant with your target audience. Facebook has had the biggest user base among all social media networks, boasting 2 billion users globally. However, the story is dim for Facebook’s younger user base in the United States. For the past two years, Facebook has lost 15 million users, and the majority of them are teenagers and…