The Florists for Change Facebook group, created less than a month ago, already has over 900 “likes” from florists across the US. The stated mission is to devise innovative ways to help support local florists and reconsider the traditional paradigm for sending/receiving orders.
Over the next few days we will be live-blogging the Florists for Change event, straight from Las Vegas.
At Floranext, we are optimists – we believe that change in the industry is possible. We think that social media (Facebook, Twitter, Linked In) are the tools we need to turn a fragmented floral industry into one with a cohesive voice.
We think that florists have relied for too long on other companies to do marketing on their behalf. We need to put tools and technologies back in the hands of the brick and mortar florists — to enable them to market themselves as individual businesses and as an industry.
Viva la Revolucion!