Posts tagged "socialmedia"

A Florist’s Guide to Edible Flowers

March 6th, 2019 Posted by Josh D Blog, Floral Supplies, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, photos 3 thoughts on “A Florist’s Guide to Edible Flowers”

Flowers can be tasteful to the palate, not just the eyes!

Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.

Restaurant-quality food is more than the taste, the way it’s presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.

 

Chef-flowers-edible

Edible Flower Trend

Ripped from the pages of the Great British Bake Off recipe books—which once featured a botanicals week—and Michelin five-star chefs, edible flowers have gained a lot of traction because they still do what they do best even when paired with food: looking pretty and dainty.

Social media platforms, especially Instagram and Pinterest, have also bolstered the trend, spreading awareness to all food fanatics all over the world. Who can resist such beauty and delicacy served right in front of you?

 

edible-flowers-looks


Edible Flowers Not Just For Looks

Edible flowers are about more than just the looks, they actually add a subtle taste to the food, much like herbs. Each flower has its own taste too, and the variety of flavors rivals that of herbs. This characteristic also complements the current trend of people preferring subtler flavors. What makes this deal even better is that edible flowers go well with food and drink both.

These floral edibles are also healthy, organic, and sophisticated. Plus, just like any other plant or flower, you can also grow them right in your backyard or purchased as stems from a florist.

 

edible-flowers-salad

Types of Edible Flowers

For a quick start on the world of edible flowers, we’ll be listing five notable ones and their flavors, as well as other characteristics you might find interesting. Remember, it’s important to check whether chemical preservatives or pesticides have been used on your flowers before using them in cooking.

  1. Chamomile: A common tea flavor, you can eat this flower raw, or dry it to brew tea
  2. Japanese honeysuckle: The only edible part is the flower, not its toxic berries, and it has a sweet nectar-like flavor
  3. Marigold (calendula): Its peppery flavor goes well with almost anything, and it looks beautiful when garnished on salads
  4. Nasturtium: One of the more popular edible flowers, nasturtium have a sweet, floral flavor with a peppery finish, and its bright blooms would stand out well as garnishes
  5. Violets: Another garnish favorite, their sweet taste goes well with salads, desserts, and even drinks

For more of a complete listing of edible flowers, Click here!

 

cake-edible-flowers

Explore Your Floral Palate

At the end of the day, we need food for energy and to get the nutrients we need. However, that doesn’t mean we should just settle for the bare minimum—try out combinations of all things edible. Edible flowers add more variety to your choices and more. Beauty and delicacy come together to satisfy more than just your stomach and eyes, but the entirety of the experience.

Explore your palate and see where it takes you. You never know, the better-tasting ones might be lying right there at your garden or at your local florist, waiting to be garnished on your next meal!

 

Florists, have you tried edible flowers or seen the trend pick up around your area? Share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florists and Millennials: Marketing to New Generations

January 30th, 2019 Posted by Josh D Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Florists and Millennials: Marketing to New Generations”

Florists, are you marketing to the younger generations?

These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.

Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. 

The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly adapt their products and marketing strategies. If you haven’t, it’s time to begin thinking of ways for your business to reach young people.

Image via Shutterstock

Keep an Online Presence

The touchstone of the Millennial generation is the Internet, enabling people to be connected wherever they may be in the world. This makes the Internet one of the best tools of communication, and of course, marketing. Knowing how to fully utilize the Internet to make an impact with your brand is fundamental to letting yourself be known to your target audience.

graphic-design-diy-florist

Image via Shutterstock

Engage With Social Media

Social media platforms are by far the most visited websites and tools in today’s society, and florists should take advantage of that traffic to bring attention to their brand. Although it is good to have an account with all the large social media platforms, the most critical are Instagram and Facebook. Their impressive support for images (which you should rely heavily on) and extensive ad programs make them the go-to for almost any business.

Your shop’s Facebook page is going to be the face of your business, so take your time tailoring the page’s picture and cover photo. For any other day, you can use a default design, but you can also utilize these photos when running campaigns or promos. Usually, the profile photo can be your logo.

The content of these profiles will be the most important. Whether it be on Facebook or Instagram, your posts should endeavor to tell a story. Millennials are loyal to brands they trust, and they trust brands that tell their stories.

staffing-mothers-day

Image via Shutterstock

Share Your Floral Knowledge

Millennials are DIYers and reliant on gathering information on the Internet, thus you should take this opportunity to consider putting up a blog, where you can teach people how to take care of flowers, content about which flowers can be useful for specific occasions, how-to/DIY guides, and much more. Putting up content is both a service to your customers and a boost to their loyalty to your brand (besides being good for your search engine ranking!). Once they find your content helpful and useful, they can learn to trust you over time.

A trend that you can also ride on nowadays is the do-it-yourself trend. People believe that when they can do it themselves, not only can they have potential savings, but they can also have the satisfaction of having done it themselves. In order for you to fully utilize this trend, you should have good DIY content, where you teach people how to set up flowers and maybe even teach them a few tricks in floral arrangements. For people who might be apprehensive in the DIY approach, give them a flexible option that lets you do it but still gives them control over the flowers. The key here is customization: give people a way to express themselves through the flowers, and try to give them more options to give more customization!

Build Florist-Customer Relationships

After gathering a following, you should engage with them! You should excel in customer support: dealing with errors in orders and delivering, helping provide information on the flowers, and even helping them out pick the right flowers for specific events. Going over and beyond, you should also learn to engage with your customers in the social media platforms. People appreciate replies to questions they ask about your service or product. 

Part of relating to them is talking with them when they share their own experiences. By encouraging people to share their own stories, then commending them and appreciating their effort, they are more likely to interact with your brand more, earning yourself a potential customer. Don’t force people to do so, though; let them come to you naturally so you can ensure that they will stay.

Through these interactions, you can also get feedback as to how to improve your products further. Letting them voice their opinions and recognizing them can be great in knowing how to make your service better for them.

Emphasize Convenience

Convenience is one of the millennials main focus when choosing or purchasing a product. Anything that could cause any brief delay will detour this generation in finding a competitor.

Just like in other industries, you might be also interested in setting up subscriptions and or loyalty programs. Subscriptions are perfect for the floral industry and can entice newcomers since they will be bound to be changed every so often. You can feature flowers every month and have them sent to everyone who subscribed, with complimentary brochures on how to take care of them, information on the flowers or advertisement of your upcoming events or classes.

Loyalty programs can be less effective than subscription, but they can help add more incentives to customers who frequent your place, which will keep them returning.

 

Marketing to Millennials and the younger generation may seem too much work, a pain, or even frustrating. However, simply following some of the recommended marketing tactics above can help increase a younger clientele and will help increase profits and allow your business to bloom in the future!

Florists, what are you doing to reach young people? Please share your comments below!

The Power of Flowers in Art: Artist Spotlight

January 23rd, 2019 Posted by Josh D Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries 0 thoughts on “The Power of Flowers in Art: Artist Spotlight”

 

image via mrflowerfantastic via Instagram

Image via mrflowerfantastic on Instagram

Have you considered using flowers not just in design, but as an art medium?

image via mrflowerfantastic via Instagram

Image via mrflowerfantastic on Instagram

As florists, we use flowers for designing arrangements for customers’ everyday events and milestones, but have you thought about designing as a floral artist and creating beautiful artwork?

One artist who uses flowers as an art medium is Mr. Flower Fantastic. His floral art can be seen in magazines, art galleries, on Instagram, and more.

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Meet the Floral Artist

Mr. Flower Fantastic wears a mask and gloves, but not to hide his identity—it’s essential for his health. He is highly allergic to flower pollen, which goes to show that if you have a passion for something, nothing should stand in your way. Mr. Flower Fantastic’s hidden identity allows us, viewers, to focus more on the art piece rather than the artist, a technique used by other artists like Banksy and Daft Punk, going all the way back to Homer.

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Flowers as a Visual Art Medium

All of the flowers used in Mr. Flower Fantastic’s art pieces are real flowers found locally, nationally or internationally. All the flowers used in each art piece are natural pigment.

When it comes to flowers as an art medium, Mr. Fantastic has an idea of what flowers he wants to use for his designs before heading to the local flower market. However, depending on the season some flowers may not be available and he has to rework is original plan on what is available at the market or another flower may stand out more compared to his original vision.

In an interview with Solecollector, Mr. Flower Fantastic has stated “I have a spiritual connection with florals—I can’t make flowers, only God can make flowers. All I have done is taken what he has already made and position them differently. I’m not really the real artist here, I’m just kind of messing with his work. I kind of always want the focus to be on that. It’s not about me. It’s not about what I look like, or what I don’t look like. It’s about the florals.”

image via mrflowerfantastic via Instagram

image via mrflowerfantastic via Instagram

Floral Art Pieces

Mr. Flower Fantastic made waves a few years back when he turned Serena Williams’ Air Max 97 into a floral showstopper during the  U.S. Open. Since then he has been creating shoe masterpieces out of flowers.  Not only does he do designer shoes but also floral art of our favorite logos, and icons working out of his New York Space.

Mr. Flower Fantastic flower arrangements are rare, however, keep an eye out on his Instagram page and prints of the art masterpieces he has created can be purchased online at mrflowerfantastic.art

Not only does Mr. Fantastic share his beautiful work online, he sometimes leaves his arrangements in random locations in New York and other cities by creating kind of a treasure hunt for his Instagram fans, offering clues through his Instagram stories.

 

Florists, what fresh and innovative ways are you taking on with the classic flower arrangement? Leave us a comment below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

In-Lieu-Of-Flowers-Florist-Unite

In Lieu of Flowers – Florists Unite

November 7th, 2018 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy 24 thoughts on “In Lieu of Flowers – Florists Unite”

Florist-Unite-In-Lea-Of-Flowers

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business

Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally. We understand it does say “In Lieu Of Flowers,” however,  that in no way means the family does not want flowers at the viewing/funeral service.

As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased.  The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.

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The Future of In Lieu Of Flowers

What is a floral business owner to do with the phrase “In Lieu Of Flowers?” We do not pretend to have all the answers, however, maybe it’s time once and for all the floral industry with working with funeral businesses to boycott this phrase altogether.

Although many florists have expressed their frustrations with local funeral homes, the “In Lieu Of Flowers” phrase offers a direct message not to send flowers and undermines the floral business. This is absolutely unacceptable, besides that, the true meaning of giving flowers is lost here. Regardless if someone wants to convey sympathy with flowers or not, there is no reason for the subliminal message!

funeral-flowers-lilies

Educate Customers

So how can you educate customers? First is take the steps to post a blog on your floral website explaining to customers what “In Lieu Of Flowers” really means.  Have a small write up on the sympathy section on your website as well. Don’t be afraid to also post on social media as well!

florist-funeral-flowers-sympathy

Write A Letter To Your Local Funeral Homes

This may or may not work, however, all it takes is one funeral home director to understand the importance of re-wording “In Lieu Of Flowers” and make a difference. Changing wording to “Send flowers and donations here,”  “Memorial contributions can be sent here, ” completely changes the playing field.

There are so many different phrases that can be used to convey a less discriminatory message. What the floral community is asking for is not to make people send flowers for funeral services, but to leave tradition alone and allow people to make their own heartfelt decision.

florist-sympathy-funeral-flowers

Why Flowers Are Important At Funeral Services

There truly is no other sentiment you can send for a memorial service be it, charity donations or even money itself that can express as many emotions as flowers do.

Since the beginning of time flowers have been displayed for the deceased as a symbol of condolences, sympathy, and love. Thousands of years ago, they were used for their wonderful fragrances and soft beauty. In this time of mourning when words are forgotten the flowers offer comfort to its surroundings. Flowers also represent one’s life’s cycle, from one’s birth to one’s passing.

Taking the flowers out of memorial service will make the ambiance look dim and murky. The flowers are there to create an environment which is more comforting for people when mourning.

We could go on and on why flowers are so important at memorial services, the simple reason is flowers are natures miracles, and florists are natures miracle workers. Nothing in this world expresses the same sentiment as flowers do when given as an expression of sympathy. Let’s encourage people to respect tradition an appreciate flowers.

florist-funeral-flowers

What is wrong with doing both?

Back in the day, some may remember, it was acceptable to give a monetary donation and flowers, a mass card, food and flowers for someone’s funeral service. No matter how you looked at it flowers works hand in hand with any other expression of sympathy.

Why are things different now? Do people have less money? Why not donate to desired charity and send flowers together?

In certain circumstances, if you cannot beat them, then intrigue them! Perhaps the future of the floral business is to partner up with charities.  Sympathy flowers can be sent to the memorial service and florists can also donate to the respected charity on the customer’s behalf.

Although this may sound far-fetched, there are ways to accomplish this by directly participating with well-known cause affected charities


Florists, Has “In Lieu Flowers” hurt or has had a very little effect on your floral business?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

halloween-flowers-main-image

Spellbinding Floral Arrangements for Halloween

October 31st, 2018 Posted by Josh D Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries 1 thought on “Spellbinding Floral Arrangements for Halloween”

halloween-flowers-main-image

Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.

An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn’t florists take advantage of Halloween?

Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white…or purple and orange!

Instagram is a great source of inspiration for some frightening floral arrangements that can generate some interest with customers while helping you stay true to your brand and style.

Halloween-centerpiece-houselarsbuilt

Arrangement and Image by @houselarsbuilt

 

Pumpkin-halloween-arrangement

Arrangement and Image by @myglendaleflorist

 

Halloween-wedding

Arrangement and image by @bernsflowersandgifts

 

Halloween-arrangement-white

Arrangement and image by @violetrosefloral

 

Skull-arrangement-halloween

Arrangement and image by @itsallarranged

 

Black-white-halloween-arrangement

Arrangement and image by @sallyrosestudio

 

Halloween-table-runner-flowers

Arrangement and image by @bloomandwild_de

 

pumpkin-succulents

arrangement and image by @kendallsflorist

 

Skull-arrangement

Arrangement and Image by @houselarsbuilt

 

halloween-wedding-flowers-reception

Arrangement and image by @nwaifdchapter

Florists, are you selling Halloween arrangements at your flower shop? Are you seeing an influx in sales during this holiday? Share your comments below!

 


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

top-8-social-media-sites-that-matter-to-florists

Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 9 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

Infographic-Top-8-Social-Media-Sites-For-Florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

cannabis-plant

Floral Designing With Marijuana?

June 20th, 2018 Posted by Josh D Become A Floral Designer, Blog, Floral Design, Floral Instagram, Florist Marketing, Flower Fun, Flower Trends 9 thoughts on “Floral Designing With Marijuana?”

main-cannabis

Would you consider floral designing with marijuana?

Cannabis-flower-arrangement

image via Instagram via budsandthornsla

It’s very rare that the floral industry makes controversial news, but with the legalization of marijuana in some parts of the world, florists have seen this as an opportunity to market to new customers by offering something a bit risqué and novel in their creative floral designs.

Some say this is their ticket to gain notoriety and bring in more traffic and book more events by offering marifloralsYes, that is correct, Marijuana in floral arrangements.

Floral design with marijuana is a fairly new concept in the flower industry—only a handful of floral professionals are taking this leap now, but who knows—this may become the norm in years to come.

cannabis-floral-arrangment

Image via Instagram via budsandthornsla

For those who have dabbled in designing with cannabis/marijuana, the results have been positive with delicate flower arrangements incorporating a touch of marijuana, some even say the greens from the marijuana leaves actually create a balanced fusion in their designs. With more customers opting for marijuana in their florals mainly at weddings, the rise for birthday mariflorals is now picking up speed as well.

We grant that while some of you may think this is genius, others may find the idea downright inappropriate, but having awareness of the evolving flower industry is key to keeping us all current.

cannabis-floral-arrangement-bouquet

image via instagram via mother_indica

At this time, due to current State laws in regards to Marijuana, the customer/client will actually need to provide the florist with the marijuana plant itself and must be legal in your area. After your customer provides the marijuana plants it cannot be delivered, it must be picked up by the customer.

DISCLAIMER: This article is for informational purposes only, we are in no way telling you to incorporate or sell marijuana with your florals. Please check your local laws before designing with cannabis, and do so at your own risk.

cannabis-centerpiece

image via Instagram via budsandthornsla

Florists, we would love to hear your feedback on designing with marijuana, and if you have incorporated marijuana in your florals please let us know all about it in the comment section below!

 


Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

mothers-day-flowers-supplies

Florist Checklist For Mother’s Day 2018

May 1st, 2018 Posted by Josh D Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, Florist Websites, Mother's Day 0 thoughts on “Florist Checklist For Mother’s Day 2018”

florist-checklist-for-mothers-day

Mother’s Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother’s Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother’s Day holiday.

Website-mother's-day-social-media

1. Promote Your Floral Business!

Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.

Images & Products

    • Post high-quality photos of your work or any specials you are offering during Mother’s Day on your website or Social Media platforms.
    • Don’t forget to link your social media posts to your website!
    • Mother’s Day products should be prominently displayed and easily accessible throughout your website.

Hours & Policies

  • Clearly post your shop’s business hours on your website and social media.
  • Having clear policies and return/substitution policy will alleviate any headaches for you and your customers.

Promotions & Discounts

  • Increase traffic to your store by offering deals or discounts on pickups rather than deliveries.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Don’t forget to update your product pricing to cover your costs.

Note: Promoting does not always have to mean discounts. Remind customers why they should order flowers through your business.

staffing-mothers-day

2. Staffing, Scheduling and Duties, Oh My!

Making sure you have enough coverage can be overwhelming during the holiday rush. Not to worry, take a deep breath and follow these great tips!

Hiring

  • If hiring extra help, offer them a day to come in before Mother’s Day week to go over job responsibilities and training.
  • If hiring extra drivers, discuss with them if you require them to use their own vehicle.
  • If you can, keep a standby driver at the shop to handle new orders for delivery.

Employees

  • Have an employee meeting and discuss what is expected of them during Mother’s Day
  • Make sure to explain how important everyone shows up and does what is expected of them.
  • Encourage and Praise your employees and floral designers. Its always better to be positive than negative.

Scheduling & Duties

  • Have your Mother’s Day week schedule out two weeks in advance. That way there are no surprises to your staff and you have time to make adjustments.
  • Go over job descriptions with employees as its always nice to have a reminder of what everyone’s responsibilities are.
  • Assign sections for the delivery drivers in specific areas. Add finished flower arrangements to this area with the date of delivery that is bold and clear.

 

3. Don’t Forget your Flowers & Supplies

Making sure you have enough flowers and supplies to get through the holiday is important.

Supplies

  • Start looking around for supplies, containers, baskets and vases weeks before Mother’s Day.
  • Visit your local supplier. However, don’t forget to visit discount home stores and dollar stores. You can find some great unique items.
  • Don’t settle! Shop around for the best deals on supplies and florals.

Flowers

  • Start ordering your Mother’s Day flowers early to get the best value.
  • Don’t forget to shop around if you buy from multiple wholesalers.
  • If you are comfortable, get your flowers through a floral auction. A great opportunity to get some discounts when purchasing in large quantities.
  • Make sure to order flowering plants, orchids, and dish gardens. These are big sellers and require very little work.

Note: if you are new to the floral industry, Mother’s Day spans for a week, not a day. So order enough flowers!

prepping-flowers

4. Start Prepping & Showcasing your Flowers!

Stay ahead of the game with these prepping and showcasing tips during the busy holiday rush.

Prepping

  • Prep your flowers when they arrive.
  • Teach your front of store staff how to wire flowers to help cut down the time.
  • Cut any ribbon and make bows ahead of time
  • Green any vases, baskets or containers.
  • No wastefulness! With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.

Showcasing

  • Gather up all your add-ons and gift items and display them prominently in the store.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
  • Make sure your flower shop and displays are clean and have an inviting atmosphere.
  • Remember if Employees have time to lean, they have time to clean!

Work Ahead

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are any last minute orders.
  • Place pre-made orders in a cooler, well tagged with date of pick-up or delivery.
  • Mark any time sensitive orders and bring those to the front of your cooler.

Note: It helps to have a system that works best for you. However, working on orders per day can feel overwhelming, so staying ahead of the game is always best.

florist-relaxing

5. Take Care of Yourself

It is important to take care of yourself during this busy Mother’s Day week.

  • Wear comfortable clothes and shoes.It’s best not to wear open toe shoes as this can be an insurance liability in some areas.
  • Make sure you eat! Breakfast, Lunch, and dinner are important—don’t skip meals!
  • Get enough sleep. No one is at their best with lack of sleep.
  • Take mandatory breaks.
  • Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business. The world can’t survive without florists!
  • Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

Tip: Bring in extra shoes and store them in your cooler to remedy those aching feet. 

 

We would like to wish all florist a very successful Mother’s Day!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Simple-Floral-Marketing-Strategies.1

Simple Floral Marketing Strategies

September 13th, 2017 Posted by Idalina Bertone Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Search Engine Optimization, seo 1 thought on “Simple Floral Marketing Strategies”

Simple-Floral-Marketing-Strategies

 Marketing, as we all know, is essential for the survival of your floral business.

There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.

If you remember one thing from business marketing, marketing is getting customers to buy your products/services.  Marketing for your flower shop and online store does not have to be expensive or overwhelming.  We promise you that following the tips below will give you a clear understanding of how simple floral business marketing can be without breaking the bank.

florist-marketing-plan

1. Floral Business Marketing Goals

In order to achieve master status in marketing, you must first understand why you are marketing for your floral business in the first place. The answer to this is simple-

  • Attract/Engage customers.
  • Create brand visibility (brand being your flower shop business – visibility is the flower shop everyone knows, remembers and recommends) 
  • Educate on products and services you offer.
  • Promote your products and services.

Tip: Although floral marketing can be inexpensive there are aspects that require free time on your part- good to set aside one day a month to go over your marketing strategy and what you will be promoting the following month. 

florist-free-gift-giveaway

2. Offer Free Marketing Gift With Purchase

Ever wonder why back in the day Chinese restaurants gave you a free calendar with purchase? This was a genius marketing tactic for its time. Customers would hang the calendar on their fridge and never look for another Chinese restaurant again. This is back when looking up a business was picking up a heavy phone book and searching for a business. The subliminal message here was brand recognition and visibility.

Recently a bakery on a busy Sunday morning offered a free T- shirt if you spent over $30.00. When looking around, many customers had a T-Shirt in hand.  I actually never thought I would wear it, but I do it’s cozy and soft. I find myself grabbing it all the time to run errands around town with a direct advertisement for the bakery.  This is marketing, and I love the idea of it.

Think of things you can offer to customers to make your flower shop brand visible and make sure it’s something that will be used often. Your business name, phone number, and website address- and your address too if it fits. We want everything to be very clear and visible on the product you offer free with purchase.

  • Pens
  • Calendars
  • Bags
  • Mousepads
  • Hats
  • T-Shirts
  • Jackets
  • Sweatshirts
  • Water Bottles

Tip: We recommend all employees at your floral business to wear clothes that state your flower shop name, phone number, and websites address as well. Marketing/Advirtesting should start in-house.

florist-working-with-other-businesses

3. Work With Local Bussiness

Partner up with local businesses in which you can work together to cross promote each other, once you find local businesses to work with you, you may backlink them on your website.  (adding local business website address to your website and vice versa)

Besides backlinking, work together on –  social media postings.

Businesses you can and should work with-

  • Bridal Salons
  • Entertainment/DJ Companys
  • Hair/ Make Up Salons
  • Nail Salons
  • Limo/Party Bus Companys
  • Venues
  • Dance Schools

florist-social-media

4. Floral Marketing On Social Media

The easiest way to market on social media communities is for you to pick one social media community you prefer and then duplicate the content on to the others. There are loads of platforms out there that make posting on social media a breeze by connecting all social media communities on to one platform. Check out  HootSuite

  • Think of your preferred #Hashtag. This hashtag will now be used for all your posting on your social media communities.
  • Set a schedule for posting. Choose a specific day each week, biweekly or monthly. (of course, we prefer weekly, however, that is not always possible so post within your time allowance) 
  • If you are only posting monthly, you still need to check your social media community daily. Be responsive, address comments that need to be addressed and thank new fans for liking/following your page. Nothing beats gratitude for brand visibility.
  • Create enticing eye-catching posts. Pay attention to the images selected, have a clear bold title and if possible link to your website.
  • Engage fans. On a weekly basis try to engage your fans with questions, thoughts or tips.
  • Allow for fans to post their images on your social media.
  • Offer promotions and contests. Fans love to participate in contests/questionnaires,  be it something as simple as one quiz question or asking their advice.
  • Allow fans to review you on Facebook.

florist-marketing-video

5. Make A Floral Video/Commercial

We are huge advocates of making a short floral video of your business. These can be posted across your social media communities and linked back to your website. Sites like slide.ly/promo make this very simple to do. Researchers confirm that videos help create longer lasting brand visibility with more conversions to sales.

  • Use relevant keywords when posting your video.
  • Link your floral video to your website
  • Post on Youtube and all your social media communities

Florist-yelp-google

6. Google Business And Yelp Is A Must

A whopping 91% of customers read reviews, it’s crucial to sign up for Google business and claim your business on Yelp. We hear it time and time again how customers are attracted to businesses with reviews and search engines make these business reviews very prominent. Every review counts in creating more trust with the readers.

  • Google Bussiness and Yelp allow for customer interactions by reading/ leaving a review and posting photos.
  • Customer love to read testimonials and reviews, the more the better. An average small business should have  40 customer reviews at a minimum.
  • Offer $5.00 off any order for a customer that gives you an on the spot review on Google business or Yelp. The advantages far out weigh the discount.
  • Post these reviews on your website.

florist-marketing-blog

7. Write A Blog 

Blogging takes commitment and a good strategic plan. Writing a blog twice a year will not offer you that much recognition, commit to blogging at least once a month.  The benefits of blogging, are priceless, does wonders for your SEO and allows valuable content to share and link back to your website on social media communities.

  • Blog about what you do. Be specific to the floral business and use keywords.
  • If blogging is not for you – hire someone to write your floral blogs. Hiring a monthly blogger does not cost much compared to the impact it has on your SEO. For around $100-$150.00 a month you can start engaging customers with your blogs.
  • Write about things people genuinely want to read about. How To’s, Secrets Revealed, Tips & Tricks and anything Floral Wedding – these are all very popular just do not deviate from your profession, which in this case is the floral business.
  • Post your blog link with images and a title anywhere and every where you can. All you social media communities, send to friends via a text message and see if your local business partners will post on their social media communities and website.

 

Florists do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed in the comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-facebook-5-steps

Create A Floral Facebook Business Page – 5 Steps

August 30th, 2017 Posted by Idalina Bertone Blog, Florist Marketing, florist technology, Search Engine Optimization, seo 2 thoughts on “Create A Floral Facebook Business Page – 5 Steps”

Create-A-Floral-Facebook-Business-Page---5-Steps

With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.

Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization),  allows for customer interaction and many other valuable reasons.

We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is “How do I create a Facebook business page?”  In this blog, let’s break down step by step on how to create a Facebook business page.

Create-A-Floral-Facebook-Business-Page---5-Steps-for-florists

Step 1 –  Do you have a personal Facebook account?

  • You will need a personal Facebook account in order to set up a Facebook business page.
  • If you do not have a personal Facebook account, go ahead and sign up for Facebook.
  • Once a personal Facebook account is created or if you already have one, go ahead to step 2. 

 

how-to-run-a-successful-retail-flower-shop

image via Facebook

Step 2 – Creating Your Facebook Business Page

  • Start creating your Facebook business page by clicking on the arrow in the upper right-hand corner. 
  • Select Create Page
  • Now choose Local Business or Place. Local Business or Place allows you to add a physical address and this is the best option for all floral businesses.
Florist-facebook-create-a-page

               image via Facebook

 

  • Enter your flower shop name, add categories (Flower Shop, Florist), address and phone.

Note: You may have a common business name and Facebook may ask you to add keywords in order to differentiate your Facebook business page name from another. Add your town or state as keywords or another floral based keyword such as flowers, flower shop or florist.

 

Florist-facebook-information

image via Facebook

Step 3 – Adding Your Floral Business Information

  • Now comes the most time-consuming part of setting up a Facebook business page – adding in all your floral business information.
  • Give your self-plenty of time to do this, grab a cup of coffee or tea as this is the bones of your Facebook page. These keywords will be indexed throughout search engines.
  • Pay close attention to your username for your floral business page. It is a custom URL which will appear on search engines when searched for flower shop in city and state
  • Add description and your website URL to the right where it says + Add Button 
  • Click on See all Page tips and add in all information required.
  • Make sure to also click on the left-hand side under home and add all of your flower shop information there as well.  Click on each category, you may not need to add information to all of these, but good to familiarize yourself with these pages:
  1. Home
  2. Services
  3. Reviews
  4. Shop
  5. Offers
  6. Photos
  7. Videos
  8. Posts
  9. Events
  10. About
  11. Community
  • You may add a Post and even Promote your floral Facebook business page from the left side menu.

 

florist-facebook-adding-information

image via Facebook

Step 4 – Adding floral pictures  & posts to Facebook business page

  • Add a clear crisp profile picture. Your logo or picture of your work, such as flowers, is a great option.
  • The cover photo should have a slight WOW factor and be true to the floral business. Crisp, clean and professional looking.
  • Add a descriptive post to engage friends and always add an image to your post.
florist-facebook-page

image via Facebook

 

Step 5 – Finalize your floral Facebook business page

  • Make sure that you have your shop hours, services, address,  and website link. These are important is getting maximin visibility for your floral brand.
  • Invite your friends to like your floral Facebook business page.
  • Add posts consistently on your Facebook business page and always add your website URL link to posts. Be engaging and do this on a daily or every other day. However, remember that a Facebook business page is now going to be part of your daily routine, checking it and posting once it is established.
  • Be very responsive to notifications! Look at your top bar for any messages and notifications you may have revived. Facebook rewards responsiveness so be sure to Mark all as read

Facebook is by far the best option for creating visibility for your business. The best part of it is that creating a Facebook business page is that it’s FREE.  Now that you have created a Facebook business page, you will see how quickly your floral brand grows across search engines.

 

Florists, how has your flower shop Facebook business page helped your business grow? Please share your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.