Is Wedding Floral Changing? 2021 Florist Survey Results

Now with weddings starting to resume, is the wedding floral industry changing? Floranext surveyed 216 florists to get a sense of changes in wedding floral and how they may be affecting business. Here are the top 4 things you need to know!

• Florists are passionate about weddings! – 77% of florists love working in wedding floral services.

• With industry price increases, florists are raising their prices. – Over 82% of florists are reporting that they have increased their prices for wedding floral services.

• Even with the price increases, customers are still spending money on wedding foral services.– 41% of florists have stated that customers are spending about the same, with 21% of customers are spending more.

• Micro-Weddings are a huge trend! – Over half of the florists surveyed are providing wedding floral services for Micro-Weddings.

Do you provide wedding floral services?

Do you enjoy working on wedding floral?

Are customers spending more or less on wedding floral?

Have you had to increase your pricing on your wedding floral services this year?

What wedding floral trend are you currently experiencing?

What are STILL the most popular themes & color choices for weddings?

What are some NEW themes & color choices for weddings?

Are you able to order specific flowers or order only by color choice?

Any other comments you would like to share about the Wedding Industry?

Any comments on why you do not or have stopped providing wedding floral services?

Survey based on data from 216 florists (74% in the United States, 7% in Canada, 19% International). 

Thank you for reading the Floranext wedding floral Insight for 2021. We are committed to bringing flower shops the best information and tips to run their floral business. Click here to learn more about our florist software and how you can upgrade your florist website or floral point of sale.