You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.[…]
Wedding bloom trends for 2018 are certainly something to get excited about!
Pack up your mason jars, chalkboards, floral crowns and the word “rustic” and let’s move on to the new floral trends that are emerging. Floral experts predict a lavish blooming wedding year for 2018 with more creativity and an abundance of romantic influences.
Family-owned floral businesses rarely survive the transition from the first generation to the second. As a matter of fact, in this day and age, they are becoming more and more obsolete.
Many studies have shown that there is a high impact on family-owned and run businesses on our economy. In the floral industry, there was a time when this was the norm: a local flower shop stayed in the family, resulting in a local staple, while the whole family was able to live comfortably from running the family-owned flower shop. There was […]
Booking weddings are still one of the best ways to increase your overall flower shop profit.
Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.In this […]
Florists, did you know you make a huge difference?
The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it's no wonder florists may be feeling frazzled and drained. It's our job to remind you just how amazingly awesome you are and how your career choice makes such a difference. Not just for your community but in general for all humankind!
Yes, we know that sounds deep and profound but it's true. Florists you create so much […]
A Florist Guide to Planning Your Year
The floral industry, a fast-paced business, that's ahead of seasons & holidays.
To most florist's, planning the year is second nature, however, it always helps to have a set plan to organize everyone's duties. In this blog, we present an easy guide for all your floral yearly planning. […]
Enchant your clients with these fall flower wedding trendsFresh crisp air, colorful leaves piled high, aromas of sweet pumpkin and apple pie, anticipation of holiday family gatherings, these are just a few things that come to mind when thinking of fall. It is proven that fall has a spellbinding effect on our emotional state, perhaps this is why more couples choose to have their weddings during this extraordinary time […]
Want to sell more wedding flowers? Does your flower shop do enough wedding business? Here are 6 ideas!
1. Stay Current with Wedding Trends
Make sure you are up-to-date on the latest trends for modern brides!Keep Your Website Up-To-Date With Seasonal Trends: Your website should reflect the popular wedding themes, colors, and flowers that potential […]
Want to get more florist wedding business this season? A beautiful wedding banner for your florist website will help showcase your wedding work.On the wedding page itself, make sure your florist wedding page shows off a slideshow or similar portfolio of high-quality images - customers respond better to an artistic presentation than an e-commerce portfolio with prices.
Click here to Download the Floranext Wedding Banners
You’re in the midst of designing a gorgeous wedding bouquet and you think “This is beautiful; I would love to take a photo of this design and put it on my flower website so other brides can see my work.” If your next thought is ”no, that’s too hard to do.” then read on. Getting nice wedding flower photos are as easy as one, two, three!
ONE - The Prep Work For Flower Photos
Have a designated place to take photos always available. If you have to stop everything and move items around to take the photo of your flowers, you won’t. And don’t […]