Running a successful floral business takes more than just creating beautiful bouquets. Today’s top-performing florists are finding new ways to engage their community, boost brand awareness, and increase revenue—by hosting flower-centric events like florist open houses, pop-up flower shops, and DIY floral design workshops.
If you’re a florist looking to grow your business and connect with more customers, this guide will help you plan unforgettable in-person experiences that set your shop apart.
Why Every Florist Should Host Flower-Focused Events
Floral events are a powerful way to:
- Increase foot traffic to your shop
- Showcase your design skills and brand personality
- Build community and loyal customer relationships
- Generate share-worthy content for social media
- Educate your audience on floral care and trends
Whether you’re just starting out or are a seasoned florist, events help position your business as the go-to destination for everything flowers.
Florist Open Houses: Invite Customers Into Your Floral World
Perfect For: Holidays, new floral collections, grand openings, or anniversaries
A florist open house is a great way to welcome new customers and delight returning ones. These events help introduce new products and services in a relaxed, fun atmosphere.
Tips to Maximize Your Open House:
- Create a theme: Align with holidays like Valentine’s Day or Spring Equinox
- Offer exclusives: Discounts, free samples, or a giveaway
- Feature seasonal florals in displays and demos
- Partner with local businesses for food or drinks
- Collect emails for future promotions and newsletters
Florist Pop-Up Shops: Bring Your Flowers to the People
Perfect For: Markets, retail stores, festivals, or seasonal hot spots
Pop-up flower shops are a clever way to extend your reach and introduce your brand to new customers in high-traffic areas. You can set up a small but eye-catching display to attract passersby and promote your core offerings.
Pop-Up Event Ideas for Florists:
- Build-your-own bouquet bar
- Holiday floral bundles to-go
- Bridal pop-up with floral accessories
- Collaborations with gift shops or cafes
Don’t Forget:
- Promote in advance on social and local listings
- Accept mobile payments (Square, Venmo, etc.)
- Display signage with your branding and Instagram handle
- Offer limited-time-only pop-up deals
Floral Design Workshops for Florists: Teach, Connect, and Sell
Perfect For: Girls’ nights, private parties, or holiday-themed classes
Offering floral workshops is a win-win: You provide value to your community while showcasing your expertise. From flower crown classes to seasonal centerpiece how-tos, workshops are both fun and profitable.
Floral Workshop Ideas:
- DIY floral arrangements or centerpieces
- Succulent potting and care
- Holiday wreath-making
- Flower crown design for weddings or festivals
Hosting Tips for Florists:
- Price to include materials, your time, and a takeaway
- Keep class sizes manageable for interaction
- Provide refreshments and branded swag
- Encourage photos and social sharing with your tags
Private Flower Events for Florists: Host Bespoke Floral Experiences
Perfect For: Baby showers, bachelorettes, birthdays, or corporate retreats
Florists can expand their offerings by hosting private, custom-tailored floral events. These can be in your shop, at a rented venue, or even in a client’s home.
Add Value With:
- Customized flower kits
- On-site floral instruction
- Themed décor and music
- Partnership with photographers or event planners
These events elevate your brand while creating memorable experiences your customers will rave about.
Seasonal Floral Events Every Florist Should Offer
Perfect For: Spring blooms, summer gardens, fall harvests, and winter holidays
Florists can anchor their annual marketing calendar around seasonal floral events. These become traditions customers look forward to and help drive consistent seasonal sales.
Ideas to Get You Started:
- Spring “Tulip Fest” or peony celebration
- Summer garden party with cut flowers
- Fall “Harvest & Hydrangeas” event
- Winter “Holiday Bloom Bar”
Create urgency with limited availability, exclusive seasonal products, and strong pre-event promotion.
Marketing Tips for Florists: How to Promote Your Flower Events
Planning an event is only half the job—getting people to attend is just as important. Here’s how florists can effectively promote their events:
- Email your floral customer list with an RSVP link
- Create an engaging event on Facebook or Eventbrite
- Promote on Instagram with Reels, Stories, and countdowns
- Get listed on local community calendars
- Leverage user-generated content—ask guests to tag you!
Bonus: After your event, follow up with attendees to say thanks and offer a discount on future purchases.
—
Hosting flower-centric events is one of the most effective ways florists can deepen customer loyalty, grow their visibility, and increase sales. Whether it’s an intimate DIY bouquet workshop or a bustling pop-up, these experiences give people a reason to fall in love with flowers—and your business—all over again.