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Responsive Florist Website – Does Your Flower Shop Need A Better Website?

Posted on September 18th, 2014

What is a responsive florist website and why should you consider one for your flower business?

Customers used to browse florist websites on their computers – now they do so on iPhones, iPads, Android phones, televisions and more. A responsive website adapts to any device you might be using to view a website. So why is it important for your flower shop?

Responsive Florist Website

Responsive florist websites perform better on Google

Google has said that it ranks sites optimized for mobile higher in mobile searches. Google itself recommends responsive website design, meaning your responsive designed site will rank as well on mobile search as a site designed specifically for mobile. 

Google has a separate index for mobile content – which is much smaller than the normal Google index. And because this mobile index is smaller, it makes it much easier to get your florist website a higher ranking in mobile with a responsive site.  

Responsive websites earn you more

With a responsive website, your florist website will actually change depending on how your customer is viewing it. Buttons are the appropriate size, menus are easier to navigate, checkout forms are easier to fill out.

Because responsive sites are easier to navigate, users stay on them longer, find what they want more easily, and make it through the checkout at higher rates.

How does responsive websites work?

Let’s start with a simple example on a grid, using 9 rectangular elements labeled A–I. On a small screen, like a tablet or an older computer with fewer pixels, the elements would display themselves in a 3 x 3 grid:

Web elements in 3x3 grid

When the screen is wider, those elements can spread out:

Web elements on 4x2 grid

When it’s narrower, they can stack:

Web content in 1x4 grid

Keep customers happy online

Responsive themes and sites are about making it easier for your customers to view your florist website and order flowers. Creating an easy to read, easy to use website will not only impress your customers with a sophisticated look, it will help them make purchases more quickly. Responsive themes are the next stepping stone in e-commerce.


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

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4 thoughts on “Responsive Florist Website – Does Your Flower Shop Need A Better Website?”

  1. Deeann says:

    Tele hosts our site in dropping them March 1 looking for a new site manager

  2. Deeann says:

    Need a change asap

  3. I have a small flower shop and I am slightly computer illiterate. I need help as inexpensively as possible.

  4. jenny says:

    I would like to know more and how much a website is?

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