In this age of technology, businesses are radically changing. Aside from retail shops, there’s now an entire world that you can reach with just a few clicks. The competition is now online, and you need to step up your game to stand out from the rest.
As a florist, you have more or less a good idea of what makes a good floral arrangement. With a healthy variety of flowers, you communicate different messages from the types of flowers in the bouquet to the very placement […]
Are you thinking of adding another floral website?
If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites?
Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down […]
Top 8 Social Media Sites For Florists
In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.
Check out our infographic for quick and easy reference […]
"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.
You need control of all facets of your floral business—your domain name included!
In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand.
A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]
If you don't understand how secure websites work, you are not alone.
So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?
HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]
So you have a knack for arranging blooms. With a deep appreciation for flowers, floral design is a fun and exciting endeavor.
Many florists start their careers after years of daydreaming about venturing into the world of floral design. Florists are like miracle workers, bringing endless smiles and emotional well-being to recipients. It's a no-brainer, if you love floral design, then become a florist!
Before starting your journey, there are a few things you should consider. Floral designing is an art, and however effortless a good florist makes their work appear, trust us […]
Florists, are you bewildered by Google AdWords?
We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.
Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.
With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.
Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization), allows for customer interaction and many other valuable reasons.
We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is "How do I create a Facebook […]