Online advertising, online promotions, and online visibility are all musts to stay relevant with your target audience. Facebook has had the biggest user base among all social media networks, boasting 2 billion users globally. However, the story is dim for Facebook’s younger user base in the United States. For the past two years, Facebook has lost 15 million users, and the majority of them are teenagers and…

Today's consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong! Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO. So,…

Customers search online about the things they want to buy, even if it’s a simple local purchase.   Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed.  Florist Quick Guide to Google My Business Google My Business is Google’s one-stop shop for all things…

Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

What is SEO, why is it important, and why should florists care? Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue. Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…

In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business. As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement. The next step is to achieve awareness of your floral brand. You need to look different, striking,…

Are you thinking of adding another floral website? If your current floral website is doing well for sales, the idea may have crossed your mind that if you had another floral website, you could dominate your local area and make even more money. Or maybe you signed up with a well-known wire service and they encouraged you to get a second floral website. Are there any drawbacks to running two ecommerce websites? Unfortunately, the answer is unequivocally yes. Having more than one website is a negative for any business. There are many reasons for this, and we will break them down…

Top 8 Social Media Sites For Florists   In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry. Check out our infographic for quick and easy reference…

"Help, someone left me a bad review online!" So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business! But even so, there are a few important steps you should take whenever you receive a poor review online. …