Florist Ecommerceby Floranext

Top 4 Ways to Get Floral Business Reviews!

Posted on June 12th, 2018
Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo
We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online. Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them. Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat […]

Mother’s Day 2018 Survey Results!

Posted on May 22nd, 2018
Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist POS, Florist Resources, Mother's Day, Survey
Florists, You Have Spoken! A big thank you to everyone who participated in our annual Mother's Day survey. Once again we got a very strong showing from our readers and members, and your feedback is extremely helpful. Of the florists surveyed, approximately 82% have shops located in the United States, 15% in Canada, and 3% elsewhere. Q1. When did you start receiving orders […]

Florist Marketing to Recently Engaged Couples

Posted on March 21st, 2018
Blog, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, Florist Websites, weddings
Attracting floral wedding business begins with reaching recently engaged couples! Tap into this $100 billion industry now by marketing to the recently engaged. Facebook In addition to using your Facebook business page to share pictures of your events and wedding designs, you can use Facebook to create targeted ads. Click the Create Promotion button on the right sidebar in your Facebook feed. Choose a promotion type. We recommend any of the following: Boost a post Set up an ongoing promotion Promote your business locally […]

Must-Dos When Your Flower Shop Gets a Bad Review

Posted on February 7th, 2018
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Search Engine Optimization, seo
"Help, someone left me a bad review online!" So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business! But even so, there are a few important steps you should take whenever you receive a poor review online. […]

4 Reasons to Use a Vanity Email

Posted on February 1st, 2018
Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites
Vanity emails go a long way in branding your floral business. But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact. What is a Vanity Email? Simply put, a vanity […]

Who Registered Your Floral Domain?

Posted on January 18th, 2018
Florist Ecommerce, florist technology, Florist Websites, florist-software, Search Engine Optimization
You need control of all facets of your floral business—your domain name included! florist domain name registration In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand. A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]

Why Google Search Results May Vary – Florist SEO

Posted on December 6th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, florist technology, Florist Websites, seo, Uncategorized
Yikes! My Google search results are different from device to device. Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]

How to Jingle Rock Your Holiday Floral Sales

Posted on November 22nd, 2017
Christmas, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Websites, Uncategorized
 Forecasters predict that this holiday season will show higher revenue than others for retailers! For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition. Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door. […]

Is Your Floral Website Secure?

Posted on November 16th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized
Understand HTTPS for Your Florist Website If you don't understand how secure websites work, you are not alone. So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell? HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]

Canny Flower Shop Business Fusions That Work!

Posted on November 8th, 2017
Become A Floral Designer, Blog, Florist Ecommerce, Florist Profits, Florist Resources, Opening a Flower Shop, Uncategorized
Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop! Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market. On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners […]