Florist Ecommerceby Floranext

Flower Workshops: More Engagement, and More Marketing

Posted on August 7th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

The Perfect DIY Floral Photo Studio: Right at Your Shop

Posted on July 31st, 2019
Blog, Floral Design, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, photos, Stunning Photo Galleries
Flowers speak a visual language in the natural world, communicating with colors and shapes. Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer. How do you take advantage of this, you ask? By creating visual content like pictures…

SEO Should Start With Google My Business

Posted on July 17th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Websites, Search Engine Optimization, seo
Today's consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong! Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO. So,…

Is the Decline of Facebook Affecting Your Floral Business?

Posted on July 10th, 2019
Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites
Social media has had an overwhelming impact on human interaction since its inception, particularly in business. Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram. Origins of Facebook Inspired by unviersity face books which contain students' photos…

New Features For Florists: Google My Business

Posted on June 26th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, seo
Are You Caught Up on Google My Business? Google-My-Business-new-features Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you…

Florist Mother’s Day 2019 Survey!

Posted on May 15th, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Florist Deliveries, Florist Delivery, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, florist technology, Florists' Thoughts, Flower Fun, Mother's Day, Survey

On FTD’s Recent News

Posted on March 28th, 2019
Florist Ecommerce, Florist Resources
FTD lawyers contacted Floranext on March 26th 2019 asking us to remove our blog post about FTD's most recent news.  We offered to FTD as a compromise to instead post a direct quote from their own recent communications. They suggested this would still result in legal action. We have removed all commentary about FTD's recent news from our blog. It saddens us that in America in 2019, the power of lawsuits are such that it can stop truthful dialogue about issues that matter to people.  We at Floranext are fans of this quote by Senator and Supreme Court Justice Hugo Black - "The Framers of the Constitution knew that free speech is the friend of change and revolution." We hope that all florists are getting truthful information about their business.  -…

How and Why Florists Should Use Google My Business

Posted on March 27th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo
google-my-business-for-florists Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

Valentine’s Day 2019 Survey Results!

Posted on February 26th, 2019
Blog, Floral Holiday Tips, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Websites, infographic, Survey, Valentine's Day
The 2019 Florist Valentine's Day Survey Results Are In! 2019 Florist Survey Results for VDAY - complete(1) (1) A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.   Were 2019 Valentine's Day Sales Better Than Last Year? Lower - 20.8% Same - 17.9% Higher - 61.3%   Were Valentine's…

Valentine’s Day – Florist Checklist

Posted on January 16th, 2019
Floral Holiday Tips, florals for Valentines, Florist Ecommerce, Florist Marketing, Florist Resources, Valentine's Day
florist-checklist-valentine's day-main Florists, now is the time to start preparing for Valentine's Day! It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day. Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day. [caption id="attachment_6802" align="aligncenter"…