"Help, someone left me a bad review online!"
So what do you do? First, remember that any business on Yelp, Facebook, or Google may get an occasional bad review. It's unreasonable for a florist to expect a perfect 5-star review every time. And sometimes a less-than-perfect review can actually be helpful to your floral business!
But even so, there are a few important steps you should take whenever you receive a poor review online.[…]
Vanity emails go a long way in branding your floral business.
But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.What is a Vanity Email?
Simply put, a vanity […]
You need control of all facets of your floral business—your domain name included!
In 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand.A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]
Yikes! My Google search results are different from device to device.
Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]
Forecasters predict that this holiday season will show higher revenue than others for retailers!
For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition.Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door.[…]
If you don't understand how secure websites work, you are not alone.
So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]
Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop!
Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market.On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners […]
Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer?
It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off as local florists.There are many different kinds of floral order gathers, from the larger, well-known wire services to ones that take over search engines. We will […]
Florists, are you bewildered by Google AdWords?
We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]
Marketing is the key to successful growth and longevity for Floral Businesses.
However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes. What are your customer's needs and wants? What makes your customers satisfied?Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]