As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

Flowers speak a visual language in the natural world, communicating with colors and shapes. Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer. How do you take advantage of this, you ask? By creating visual content like pictures…

Today's consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong! Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO. So,…

Social media has had an overwhelming impact on human interaction since its inception, particularly in business. Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram. Origins of Facebook Inspired by unviersity face books which contain students' photos…

Are You Caught Up on Google My Business? Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you…

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FTD lawyers contacted Floranext on March 26th 2019 asking us to remove our blog post about FTD's most recent news.  We offered to FTD as a compromise to instead post a direct quote from their own recent communications. They suggested this would still result in legal action. We have removed all commentary about FTD's recent news from our blog. It saddens us that in America in 2019, the power of lawsuits are such that it can stop truthful dialogue about issues that matter to people.  We at Floranext are fans of this quote by Senator and Supreme Court Justice Hugo Black - "The Framers of the Constitution knew that free speech is the friend of change and revolution." We hope that all florists are getting truthful information about their business.  -…

Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

The 2019 Florist Valentine's Day Survey Results Are In! A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.   Were 2019 Valentine's Day Sales Better Than Last Year? Lower - 20.8% Same - 17.9% Higher - 61.3%   Were Valentine's…

Florists, now is the time to start preparing for Valentine's Day! It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year next to Mother's Day. Read on for a step-by-step checklist to help you maintain organization, increase your flower shop profits, and have a smooth, successful Valentine's Day. [caption id="attachment_6802" align="aligncenter"…