Introduction to Google AdWords: Florist Marketing
Florists, are you bewildered by Google AdWords? We have received many questions on using Google AdWords, and we’re in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works. Before we begin, let’s point […]
Florist Marketing – Understanding The Basics
Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes. What are your customer’s needs and wants? What makes your customers satisfied? Marketing consists of […]
Opening A Flower Shop – Florist Tips
Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right? Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, […]
Mother’s Day-Florist Checklist
Mother’s Day (or should we say Mother’s Day week) is the busiest and potentially the most profitable holiday for the floral business owner. Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to […]
Top 5 Florist Must Do’s – Pinterest
We all understand how Pinterest can be a big impact on Florists Business. With over 150 million users and over 50 billion pins, getting your flower shop brand discovered is easily done on this image social media site. Pinterest is a great way to create collections of your weddings and get found by brides looking or inspiration. Read more […]
Snapchat For Florists
Snapchat is trending as one of the leading mobile apps for video and picture messaging. So why aren’t florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop? The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can […]
Valentine’s Day – Florist Checklist
Florists now is the time to gear up and prepare – Valentine’s Day is approaching at lightning speed! It is important to be ahead of the Valentine’s Day flower rush! Valentine’s Day is one of the busiest and possibly the most profitable holiday of the year, compared to Mother’s Day. In this blog, we will create a […]
Florist Website Design Guide 2017
An easy way to get the most out of your eCommerce sales. No question that in this day and age every florist who offers everyday retail must have an eCommerce (commercial transactions conducted electronically on the Internet) website. In this blog, let’s talk about floral websites best practices, ways of improving SEO (search engine optimization), content, […]
May Your Flower Sales Be Merry & Bright!
Raise Your Holiday Spirits by Increasing your Flower Sales! “Christmas flower sales is not what it used to be!” and this is proving to be true for many florists whether you been in the florist industry for years or just opening a flower shop. With an array of gift giving options for consumers it’s […]
Your Logo Here! – Florist Branding
The floral retail business is not just selling flowers anymore! Florists today use their wits to include much more in their retail and florist e-Commerce stores. Reasons why are simple, profits are high and labor is practically nonexistence. We encourage all florists to sell more than just flowers, and you may already be doing so […]
