Businesses around the world are now using this newest social media platform to market their products and services.

The social media app TikTok has taken the world by a storm. Yet, it’s not just teens who love this app.  If you’re looking for marketing opportunities for your flower shop, then you’ll need the 101 on how to use TikTok for florists. Keep reading to learn more.

@merriamzine

How to add sunshine ☀️ in rainy days #germanweather #sunshine #flowerarranging #bouquet #learntoknow #learntok #howtotiktok

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What is TikTok?

TikTok is the hottest new social media app with more than 1.5 billion downloads on the App Store and Google Play. It has more than 500 million active monthly users, which means you could reach a large part of your audience if they’re on the platform.

TikTok consists of 15 to 60-second user-recorded videos. You can edit in the app and integrate your videos with other major social media players. While the largest demographic of TikTok users are between 16 and 24, TikTok has continually transformed over the last two years. Because it allows brands to engage with users, it’s the perfect way to creatively market and reaches new and current customers where they are.

Using TikTok for florists

You may wonder how you can take advantage of this social media craze. After all, what you may know of TikTok likely consists of Gen Z dance challenges and influencers. How do flowers fit into that? The following steps can help you get on the platform in actionable ways.

@cloverandstem

Flower arrangement how to! Final product! #fyp #fypage #fyppage #fypシ #fypg #flowers #flowerarrangement #flowerarranging #howto

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1. Create an account

Remember, the hardest part of doing something unknown is getting started. Even if you don’t run a large florist shop, you can still use TikTok effectively for marketing. TikTok has become a popular platform because you don’t need to have a large following to go viral. The algorithm works differently than a lot of other social media sites. As long as you have entertaining and fun content, then you can gain views. Don’t think too hard – just sign up!

2. Use the hashtag #florist to study the platform

When you join a new social media platform, you may not know what you’re doing immediately. That’s okay! But you certainly don’t want to look like you don’t know what you are doing. Study what other creators are doing on the existing #florist tag. It can help you brainstorm which direction your content should go and help you get a feel for your own TikTok style.

3. Create fun content that aligns with your brand

After you’ve created your own account and studied other content, it’s time to make your own videos! Don’t get too caught up on what this is. TikTok videos aren’t known for their fake smiles or squeaky-clean editing. They’re meant to be fun, interesting, and quirky. Even if you create a tutorial, don’t be afraid to show a little bit of personality. Animals and children are also more likely to appear in viral videos, so don’t be afraid to incorporate kids or pets into your videos if they happen to hang around your shop. 

Final thoughts

TikTok for florists is a fun and exciting way to get our flower shop out there. Because this platform is based around community engagement and hashtags, you can use the #florist tag to stay current and align your content with any existing trends in the industry. Sign up and have fun!