Posts tagged "florist strategy"

Could Your Flower Shop Get Hacked?

May 29th, 2019 Posted by Josh D Blog, Floral Supplies, floral system, floral systems, Florist Operations, Florist Resources, florist technology 1 thought on “Could Your Flower Shop Get Hacked?”

Recently, Federal, State, and Local agencies have been hacked. Is your flower shop next?

Over the past weeks, cybercriminals have attacked computers in Baltimore and other US cities, freezing computers, shutting down email, and interrupting real estate sales, water bills, health alerts and many other services.

We have collected some helpful tips so that your flower business won’t be the next victim of similar kinds of hack attempts!

Image via Shutterstock

How Can Hacking Affect My Floral Shop?

Without having the most recent PC operating systems, like Windows 8.1 or 10, or up to date security patches, your floral business is at a high risk to be hacked. Many businesses who do not have up-to-date operating systems or security patches can experience the following:

  • Frozen or locked out of your PC
  • Stolen passwords and personal data
  • Stolen business/customer data
  • Viruses installed
  • Your computer can be used to attack others
  • Lost time and productivity

Image via Shutterstock

How Can I Secure My Flower Shop From Hackers?

1. Apply the latest patches: Make sure you have all your security patches up-to-date on your PC’s operating system. On Microsoft, here are some helpful hints for checking if you need a security update. If you’re on Mac, this article has instructions.

2. Don’t use outdated software: Use the recent operating system that Microsoft offers (Windows 8.1 or Windows 10). Windows 7 will no longer be supported by Microsoft starting January 14th, 2020! Older operating systems like Windows XP no longer receive security patches and are a huge security risk.

3. Download a Password Manager: Passwords are easier to guess than you think! Don’t use the same password for different sites. Use a password storage tool so save and protect passwords. If one of your passwords is compromised, other sites will not be compromised as well. We like 1Password.

4. Use two-factor authentication: Add an additional layer of security for at least your most critical services like banking, accounting, and email. When you log in with two-factor authentication (2FA), you will be sent a text message or verification code from an service like Authy or Google Authenticator.

 

We hope this information is helpful and allows you to run a successful and secured flower shop. Florists, please feel free to post any questions or comments below!

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

 

 

 

 

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Mother’s Day 2019 Survey Results!

May 22nd, 2019 Posted by Josh D Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey 2 thoughts on “Mother’s Day 2019 Survey Results!”

The 2019 Florist Mother’s Day Survey Results Are In!

 

2019 Florist Survey Results for MDAY - final

A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members.

Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd.

Were 2019 Mother’s Day Sales Better Than Last Year?

  • Lower – 18.1%
  • Same – 20.5%
  • Higher – 61.4%

Were Mother’s Day In-Store Retail sales greater than last year?

  • Yes – 59%
  • No – 41%

Aside From Red Roses, What Was Your Top-Selling Products This Mother’s Day?

  • Arranged Flowers – 79.5%
  • Hand-Tied Bouquets – 11.7%
  • Other Roses – 7%
  • Other – 1.8%

What Was The Most Popular Gift Item This Mother’s Day?

  • Candy/Chocolates – 41.8%
  • Stuffed Animals – 2.4%
  • Balloons – 14.7%
  • Other – 41.2%

What Did you Charge For  Dozen Long Stem Roses Arranged

  • $75.00 (average total from participants)

How Many Extra Temporary Drivers Did You Hire This Mother’s Day?

  • 0 – 18%
  • 1 – 22.1%
  • 2 – 20.3%
  • 3 – 18.6%
  • 4 or more – 20.9%

How Many Extra Temporary Shop Staff Did You Hire This Mother’s Day?

  • 0 – 30.8%
  • 1 – 26.7%
  • 2 – 18%
  • 3 – 15.7%
  • 4 or more – 8.7%

Did You Use/Rent Delivery Vehicles / Trucks This Mother’s Day?

  • 0 – 69.2%
  • 1 – 14%
  • 2 – 9.9%
  • 3 – 1.1%
  • 4 or more – 5.8%

When Did Your Floral Business Start Receiving Mother’s Day Orders?

  • First Half Of April – 3%
  • Second Half Of April – 3%
  • First Week Of May – 59.3%
  • Mother’s Day Week – 34.8%

What, If Anything, Would You Do Differently Next Mother’s Day?

List of a few randomly selected comments:

  • “Order More Flowers.”
  • “Get Flowers In Earlier.”
  • “Bigger Online Presence, Online Advertising.”
  • “More Prepping of Vases.”
  • “Make up more flower arrangements ahead of time.”
  •  “Promote earlier and use Social Media More!.”
  • “Limit The Options.”
  • “Order more plants as another option.”
  • “Pray for nicer weather.”

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Florists, was this Mother’s Day successful and resulted in more sales? What would you consider to implement that next year? Do you have any feedback on your 2019 Mother’s Day sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

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How and Why Florists Should Use Google My Business

March 27th, 2019 Posted by Josh D Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo 0 thoughts on “How and Why Florists Should Use Google My Business”

google-my-business-for-florists

Using Google My Business is one of the best ways to improve your floral business website’s visibility.

 

Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.

 

google-my-business-florists

 

Signing Up for Google for Business

If you are just starting your floral business, whether or not you have a floral website set up or not, start your application here.

Click Manage Now and enter your Business Name.

 

Next, you will be asked if you want to add a location that customers can visit, such as a store or an office.

If Yes – Enter Store Address. This will be displayed on Google Search and Google Maps

If No (you do NOT have a physical location that customers can visit you at), just click No.

 

Regardless of your answer, you will next be prompted to add areas that your business may service. Say Yes to this, and be sure to use the search bar provided to type in ALL applicable Delivery Areas for your Business.

 

Next, you will need to choose a business category. Just start typing and you will see many suggestions pop up that could be applicable. You can only add one at this screen, however, it is easy to add more after you have completed signing up.

 

Once you choose your category, you will be asked which contact details you’d like to show to customers. If you already have a website, go ahead and enter your Website Domain URL in the provided space. If you have a phone number for your business, go ahead and enter that as well.  If you don’t have a website yet, simply select “I don’t need a Website” (you definitely need one, but not for the purposes of signing up here). You can add in a website later at any time by using the Info Section.

 

Once you have completed the application process, you will likely be prompted to Verify your new listing. This is almost always done by sending a Verification Code by Post to your Business’s mailing address. Once you receive the Code in the Post, you can then enter that code onto your Google Business Verification page, to confirm the verification. This can take between a week, or sometimes two weeks for the code to arrive via post, so it is important to begin this process with Google My Business ASAP.

You’re done! You now have a Verified Listing on Google Business, that will show up for customers who are searching for your type of business in your local search area!

Now that we are signed in and verified on Google Business, let’s take a look at the various sections of the GMB Dashboard that will require our attention.

 

The Home Page

This will be your Main Hub for your Google Business dashboard. Here you can do a little bit of everything, such as: quickly see how your Business is displayed on Search and Maps, respond to reviews directly, answer questions, manage customer submitted photos, and create posts to share with your customers who view your business on Google Search.

Google Business is constantly adding new features, and many businesses, small and large, fail to take advantage of them! The next section is going to examine some of the important features you can access on your Google Business Dashboard.

 

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POSTS

Business Owners can now create Posts that show directly with your Business Listing when customers view it on Search or Maps. These posts can be used to advertise special Products (including a URL to directly buy from your site), or to notify your customers about Events coming up, or special offers you may have (such as coupons or discounts). There are lots of possibilities with this new function. Keep in mind, a post made here will only last for 7 days maximum, and can only be 1500 characters MAX. So it is important to be concise, and to have good timing with your posts! Consider this, if you have a promotion that coincides with a major holiday, such as this upcoming Mother’s Day!

 

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INFO

This is one of the most important pages for your Business Listing. Everything that is in the main column, under the Business Name, should be filled out ASAP. This includes: Business Name, Categories, Business Location, Service Areas, Hours and Special Hours, Phone Number, Website URL, Payment Methods Accepted, Short Description, Opening Date, and Photos.

As a Business Owner, it’s in your best interest to make sure all of this is filled out. All of this information can be shown with your Google Listing.

I’d like to quickly highlight a few newer functions from this page that are not utilized as much we think they should be:

Service Areas: Previously Google prompted Businesses to choose a Radius on their map to indicate how wide their service area could be. Now GMB seems to prompt you to choose from Delivery Areas such as Cities and Zip Codes. It is advantageous to type in as many as are applicable to your business. Be honest, of course. But don’t short sell your business’s reach by only including your primary area.

Opening Date: This one is applicable to up and coming businesses, that are still getting their ducks in a row. Our advice to you, start this as soon as you are able! Your Local SEO Ranking can be influenced by how much people engage with your Google Listing. If you start building this momentum before your business is even open, you may find that people in your area become aware of your business and ask you questions before it is even open!

 

google-insights

INSIGHTS

From this page you can quickly get a view into how people engage with your Business Listing on Google Search, and also Google Maps. When people see your listing from Search or Maps, do they call you directly? Do they click on your Website button? Do they ask for directions? Having this information can be helpful while you are getting to know your customers, and learning how people find your business.

 

google-verified-reviews

 

REVIEWS

It is important to engage with the people that offer you reviews. Make sure to respond to both positive as well as negative reviews. Believe it or not, people take notice when they see that a business owner has responded personally to a negative review. Don’t just leave them there to rot, take the time to write a personal response, to show that you care about the quality of your business, and its reputation!

Thank customers for their positive reviews, and encourage them to come back!

google-messaging

MESSAGING

Customers can now send messages to your Business directly from the Search page. This is a legitimate way to directly communicate with potential customers! You may find that people reach out to you directly through this Messaging function, make sure to pay attention to your Homepage, to see when you get new messages directly from customers searching online.

 

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PHOTOS

Upload your Photos! This is extremely important. Businesses that don’t have many, or ANY photos will find that they have a harder time ranking highly in the Local Search Results. You should have the following photos that you upload yourself:

Logo – Your Business Logo

Cover Image – This is the grand feature photo and should correspond to the services you offer.

Product – Upload photos of your arrangements that you yourself have created for customers. You can also upload photos of the products as seen in your store.

 

graphic-designers-for-florists

Image via Shutterstock

Why is Google My Business Important?

There are so many reasons why all business owners absolutely must be on Google My Business, especially if your business is location specific. The biggest reason of all is the impact it has in increasing your search engine ranking, but below are some further reasons.

Improved Search Visibility: Try any of these keywords in a Google search: city, state, florist, flower shop, zip code/postal code. Notice who comes firsts under the map. These results are Local Search Results, courtesy of Google My Business. You cannot pay to place in these results, but having a Google My Business profile will enable you to.

Maps Your Floral Business Location: This allows the customer to find and navigate to your brick-and-mortar store and website more easily.

Allows for Customer Interaction: Google My Business allows for customers to interact with your business by leaving reviews and uploading their own photos. Every review counts, and every photo upload counts! How does it count? By improving your SEO, remember you want to list in the top 3 records on Google Local Search.

 

Florists, how has Google My Business helped your floral business in the past years? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

SAF Congressional Action Days 2019

March 11th, 2019 Posted by Josh D 0 thoughts on “SAF Congressional Action Days 2019”

Information:

Let the people you elect into office understand the floral industry and you need support!

March 11th – 12th, 2019

For more information, please visit SAF website. 

Valentine’s Day 2019 Survey Results!

February 26th, 2019 Posted by Andrew Blog, Floral Holiday Tips, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Websites, infographic, Survey, Valentine's Day 2 thoughts on “Valentine’s Day 2019 Survey Results!”

The 2019 Florist Valentine’s Day Survey Results Are In!

2019 Florist Survey Results for VDAY - complete(1) (1)

A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members.

Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.

 

Were 2019 Valentine’s Day Sales Better Than Last Year?

  • Lower – 20.8%
  • Same – 17.9%
  • Higher – 61.3%

 

Were Valentine’s Day In-Store Retail sales greater than last year?

  • Yes – $65%
  • No – 35%

 

Aside From Red Roses, What Were Your Top-Selling Products This Valentine’s Day?

  • Arranged Flowers – 71.4%
  • Hand-Tied Bouquets – 11.4%
  • Other Roses – 16.6%
  • Other – 0.6%

 

What Did you Charge For  Dozen Long Stem Roses Arranged

  • $88.00 (average total from participants)

 

Did You Sell Short Stemmed Roses?

  • Yes – 42.2%
  • No – 57.8%

 

How Many Extra Temporary Drivers Did You Hire This Valentine’s Season?

  • 0 – 9.7%
  • 1 – 14.3%
  • 2 – 25.1%
  • 3 – 21.1%
  • 4 or more – 29.7%

 

How Many Extra Temporary Shop Staff Did You Hire This Valentine’s Season?

  • 0 – 16.7%
  • 1 – 23%
  • 2 – 25.3%
  • 3 – 14.9%
  • 4 or more – 20.1%

 

Did You Use/Rent Delivery Vehicles / Trucks This Valentine’s Holiday?

  • 0 – 61.3%
  • 1 – 6.1%
  • 2 – 16%
  • 3 – 5.5%
  • 4 or more – 11%

When Did Your Floral Business Start Receiving Valentine’s Day Orders?

  • First Half Of January – 6.9%
  • Second Half Of January – 32.6%
  • First Week Of February – 45.7%
  • Valentine’s Day Week – 14.9%

 

What, If Anything, Would You Do Differently Next Valentine’s Day?

List of a few randomly selected comments:

  • “More budget friendly walk-in options.”
  • “Have more staff and grab & go items ready.”
  • “Order less colored roses. Make even more premade arrangements.”
  • “Pre-make more arrangements.”
  • “Get more drivers to deliver early.”
  •  “Keep marketing as much as possible, locally & with technology.”
  • “Order less being that it will be a Friday next year.”
  • “Hire an Additional Designer.”
  • “Not panic that you did not receive very many pre-orders. This year I wrote it down when the guys started to order.”

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Florists, was this Valentine’s season successful and resulted in more sales? What would you consider to implement that next year? Do you have any feedback on your 2019 Valentine’s Day sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florists and Millennials: Marketing to New Generations

January 30th, 2019 Posted by Josh D Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Florists and Millennials: Marketing to New Generations”

Florists, are you marketing to the younger generations?

These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.

Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. 

The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly adapt their products and marketing strategies. If you haven’t, it’s time to begin thinking of ways for your business to reach young people.

Image via Shutterstock

Keep an Online Presence

The touchstone of the Millennial generation is the Internet, enabling people to be connected wherever they may be in the world. This makes the Internet one of the best tools of communication, and of course, marketing. Knowing how to fully utilize the Internet to make an impact with your brand is fundamental to letting yourself be known to your target audience.

graphic-design-diy-florist

Image via Shutterstock

Engage With Social Media

Social media platforms are by far the most visited websites and tools in today’s society, and florists should take advantage of that traffic to bring attention to their brand. Although it is good to have an account with all the large social media platforms, the most critical are Instagram and Facebook. Their impressive support for images (which you should rely heavily on) and extensive ad programs make them the go-to for almost any business.

Your shop’s Facebook page is going to be the face of your business, so take your time tailoring the page’s picture and cover photo. For any other day, you can use a default design, but you can also utilize these photos when running campaigns or promos. Usually, the profile photo can be your logo.

The content of these profiles will be the most important. Whether it be on Facebook or Instagram, your posts should endeavor to tell a story. Millennials are loyal to brands they trust, and they trust brands that tell their stories.

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Image via Shutterstock

Share Your Floral Knowledge

Millennials are DIYers and reliant on gathering information on the Internet, thus you should take this opportunity to consider putting up a blog, where you can teach people how to take care of flowers, content about which flowers can be useful for specific occasions, how-to/DIY guides, and much more. Putting up content is both a service to your customers and a boost to their loyalty to your brand (besides being good for your search engine ranking!). Once they find your content helpful and useful, they can learn to trust you over time.

A trend that you can also ride on nowadays is the do-it-yourself trend. People believe that when they can do it themselves, not only can they have potential savings, but they can also have the satisfaction of having done it themselves. In order for you to fully utilize this trend, you should have good DIY content, where you teach people how to set up flowers and maybe even teach them a few tricks in floral arrangements. For people who might be apprehensive in the DIY approach, give them a flexible option that lets you do it but still gives them control over the flowers. The key here is customization: give people a way to express themselves through the flowers, and try to give them more options to give more customization!

Build Florist-Customer Relationships

After gathering a following, you should engage with them! You should excel in customer support: dealing with errors in orders and delivering, helping provide information on the flowers, and even helping them out pick the right flowers for specific events. Going over and beyond, you should also learn to engage with your customers in the social media platforms. People appreciate replies to questions they ask about your service or product. 

Part of relating to them is talking with them when they share their own experiences. By encouraging people to share their own stories, then commending them and appreciating their effort, they are more likely to interact with your brand more, earning yourself a potential customer. Don’t force people to do so, though; let them come to you naturally so you can ensure that they will stay.

Through these interactions, you can also get feedback as to how to improve your products further. Letting them voice their opinions and recognizing them can be great in knowing how to make your service better for them.

Emphasize Convenience

Convenience is one of the millennials main focus when choosing or purchasing a product. Anything that could cause any brief delay will detour this generation in finding a competitor.

Just like in other industries, you might be also interested in setting up subscriptions and or loyalty programs. Subscriptions are perfect for the floral industry and can entice newcomers since they will be bound to be changed every so often. You can feature flowers every month and have them sent to everyone who subscribed, with complimentary brochures on how to take care of them, information on the flowers or advertisement of your upcoming events or classes.

Loyalty programs can be less effective than subscription, but they can help add more incentives to customers who frequent your place, which will keep them returning.

 

Marketing to Millennials and the younger generation may seem too much work, a pain, or even frustrating. However, simply following some of the recommended marketing tactics above can help increase a younger clientele and will help increase profits and allow your business to bloom in the future!

Florists, what are you doing to reach young people? Please share your comments below!

Florist SEO: Knowing the Basics

January 9th, 2019 Posted by Josh D Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 0 thoughts on “Florist SEO: Knowing the Basics”

What is SEO, why is it important, and why should florists care?

Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue.

Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy. Let’s take a minute to review the basics of SEO and understand how search engines like Google rank your business website.

What Are Search Engines?

Web search engines are the software systems we and our customers use to surf the Internet. The top search engines are Google, Yahoo, and Bing. Google commands the largest share among the three, with consistently over 90% market share globally in 2018.

The goal of a search engine is to provide the information you or your customers are looking for and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search.

Image via Shutterstock

SEO Components to use on my Floral Website

Here are some important components to use on your floral website that will help rank your website higher on search engines.

  • H1 Tags: These are the larger headers that should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content.
  • H2 Tags: This is a subheading and should contain similar keywords as the H1 Tags.
  • Keyword Density: This is the number of times that the keyword your customers are searching for that appear on your website.
  • Meta Description: This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
  • Backlinks: This is when other websites link back to your website by providing your website URL. The more backlinks you have, the better your opportunities are to be higher ranked in your keywords.
  • Software Provider SEO Tools – Tools that can help increase SEO rankings like Local Pages, testimonial/review pages, partner pages, etc.

How Does My Floral Website Get Ranked

First off, as with all search engines like Google, they implement a web crawler/algorithm, that goes around the web. It “crawls” around the web, catching keywords to determine the topic and understanding the content of the page and seeks out links in the page, then checking if that linked page is a “reliable” one. 

It can be concluded that if a page links to a reliable page, it has a reliable source and is thus relatively reliable too. It gives a score to this page from that linking. The crawler then goes through all the links in that page and does that scoring until all links are exhausted. After that, the algorithm gives the page its PageRank in that specific keyword. The higher the PageRank, the more likely it is for the page to appear in the first parts of the search engine results pages.

on a side note, Google search results may show some variances depending on browsers and devices.

Image via Shutterstock

When Can My Floral Website be #1

Getting placed on the first page of a Google search doesn’t happen overnight or in a few days, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Your SEO strategy needs to be a continuous process by staying on top of your SEO strategy and make sure that it is up to date.

Your SEO strategy Not only needs to be focused on your current customer base, but potential Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors.

Florists, Do you have a SEO strategy in place? What do you do to increase your SEO? Please share in the comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florist-Graphic-Design-Options

Graphic Design Resources for Florists

November 29th, 2018 Posted by Josh D Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo 1 thought on “Graphic Design Resources for Florists”

Graphic-design-resources-for-florists

In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.

As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.

The next step is to achieve awareness of your floral brand. You need to look different, striking, and eye-catching to rake in these customers just like your floral arrangements. The question now is, how?

There are many options for graphic design out there, and fortunately he great thing about them is that you can go about it in many different ways, from DIY (Doing It Yourself) to hiring professionals to design your shop’s look. Here is a guide – a set of design resources for florists.

florist-branding-sketch-logo

image via pexels

DIY Design Options for Florists

You should understand that doing the design yourself means more than just thinking of the design. You also need to know the technical skills required in using the tools and software needed to make the design. Luckily, these tools are getting easier to learn and use. 

Florist Graphic Design Tools

Design and photo editing software Adobe Photoshop is powerful but the user interface of the program can be overwhelming to first-time or inexperienced users. Thankfully, the Internet is bustling with easy graphic design software:

  • Canva
  • Piktochart
  • Snappa
florist-logo-design-graphics

Image via Shutterstock

The upside of these sites is that they provide templates from which you can start building upon. There’s a huge array of choices available from their catalog, each designed for specific purposes and with modifiable text and/or images. These websites also provide extra graphics assets readily at your disposal. With a theme as flowers, you are sure to have a template or two ready to be edited!

The downside of these is that you have limited control over the assets; most of these websites do not have the full breadth and robust tools that something like Photoshop has. With a badly done design, this can be a disaster. However, you can do most of the work that you want to be done on these sites. Also, free members and guests might need to attribute the design to the website, with some watermark that you don’t want to have. These websites are great for simple work that can be done with a template, and they do it really well.

These websites usually offer these services in memberships, likely in two tiers, a free one and a premium one. Needless to say, free members get limited access to templates and assets, while premium members can access their entire library and even ask for professional help in the website.

girl-boy-flower-graphic-design

image via pexels

Graphic Design Templates for Florists

If you are confident with your editing skills, you probably wouldn’t be here. However, if you are willing to expand your skill set, you can take a swing at learning Photoshop or Illustrator (a similar program, used to open most assets from design sites). You can actually get decent work done after a few YouTube tutorials or so.

Of course, Starting from scratch is a monumental task. You can take a look at several graphic design sites like Freepik and Creative Market and see some templates that you can modify. Graphical assets like icons are also readily available in these sites. You can download these files and modify them in the program, making it into the design you want.

This can be the most taxing option available, because of the nature of these programs that are aimed at professionals. Plus, just like the maker websites, you will need a premium membership to access all their assets. This option is certainly not for quick jobs, but if you want to really do it yourself, then you can just make it yourself.

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Image via Shutterstock

Hiring Design Professionals for Your Floral Design Needs

In all honesty, we don’t have the luxury of time to actually do the design ourselves. Plus, the design can easily go horribly wrong in the hands of inexperienced users. Hiring professionals for graphic design services can be quite the number in your financial account, but for the sake of exposure and gaining customers, this can be a worthy exchange.

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image via Shutterstock

Contracting a Graphic Designer for your Flower Shop

The easiest way to hire professionals is to go to a freelance website and scroll from the long list of freelancers willing to do your bidding in a heartbeat’s notice.

Consider using a freelance platform like:

  • Upwork
  • Fiverr
  • Behance
  • Dribbble

Upwork and Fiverr have a healthy population of freelance graphic designers that would jump at your job posting. Behance and Dribbble also have designer portfolios, though are harder to navigate. The positive thing about hiring freelance graphic designers is that the price can be relatively cheap, and you can state that they do not hold any rights to the work done.

However, revisions with freelancers are usually also paid, unless stated otherwise beforehand. You need to talk with your freelancer before getting the job done.

The first thing to look for in a freelancer is their portfolio. Freelancers usually have them posted in their profile, and you can also ask for samples during the interview phase. This helps you identify the right freelance graphic designer whose style that you prefer, although most professional designers should be able to do what you want to be done.

Because freelancers work in contracts, hiring them is great for designing quick things like posters for an upcoming promo. Turnaround times are also good because the competition in the market is rather tight. 

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Image via Shutterstock

Hiring an Graphic Design Agency or Team for your Flower Shop

This is as professional as professional design can get. These teams offer packaged deals in graphic design, like getting a logo, poster templates, and business cards done for one payment. These deals are also usually very flexible, like letting you order just a logo, or letterheads and business cards. They also allow revisions of the design, in case you didn’t like the first designs.

Out of all the options presented, this one is the one that you can get the most professional designs from. With design teams, one person may be doing the design, but then passed on to another for quality checking in order to maintain a standard set by the team internally.

Well-established teams also have great customer support, in order to create a positive reputation around themselves. Having a design team make your creative works also makes any design to be done, with little to no effort at your side. Of course, this convenience may come at a high price. 

Design teams usually have a dedicated website, and you can easily scroll their portfolio to see if they are a great fit to your job. They are great for having work done about your brand, and they can produce design materials like templates that you can use for the future. Plus, you hold all rights of the designs, so you need not to worry about copyright. 

How to Work with a Designer? Florist Design Requirements

What do you need to be designed? For a field as varied and subjectively beautiful as design, you need to clearly delineate your requirements and express what you want to see in your design.

If you have a particular design in mind, clearly communicate this with your graphic designer:

  • Write down a design brief explaining your business and what look and feel you are aiming for
  • Find inspiration from the design work of other places.
  • You can also do a rough sketch and present it to them.

The idea here is that you explicitly told them of what you expect from them; this helps build a clear understanding of your end-goals.

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image via pexels

Floral Design Resources Summary

We hope our how-to guide on floral design resources was useful – there are lots of tools now to design it yourself or hire a professional. But more than ever, for the floral industry branding and design are at the heart of a businesses’ success!

Florists, what are some ways you use graphic design in your business and what options do you use? Please post your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

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Six Things Every Florist Should Sell in 2019

November 28th, 2018 Posted by Idalina Bertone Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop 13 thoughts on “Six Things Every Florist Should Sell in 2019”

 It’s sometimes surprising how many florists sell only flowers in their shops!

This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.

Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.

In this blog, we’ll discuss the products customers are gravitating to and list six of 2019’s must-sell retail items in your floral business.

 

Image via Shutterstock

6. Greeting Cards

Most customers write messages when purchasing a floral arrangement and we all know how much content customers sometimes try to fit on the little floral cards. Here are some tips:

  • Set up a small greeting card display with a variety greeting cards for holidays and occasions.
  • Choose trendy or artsy cards. The key is to sell something unique and only found at your flower shop.
  • Have various greeting card designs. Floral is great, but it’s perfectly okay to have greeting cards without flowers on them. See what attracts you and offer various looks, consider going for a more current look.
  • Keep your greeting card display close to checkout, preferably next to the free flower message cards.

 

Image via Shutterstock

5. Home Decor

Statistics show that consumers spend approximately $65 million a year on home decor items. The great thing with home decor is that consumers love browsing these items and most will generally purchase something after browsing.

We do not want to have home decor items take over your flower shop. Create a small display with various items. Leave enough room for consumers to look and pick items up and move around.

So what kind of home decor can you sell?

  • Bowls, Ceramics, and Vases
  • Toss Pillows
  • Throw Blankets
  • Luxury Candles
  • Art
  • Faux Flowers

 

Image via Shutterstock

4. Fragrance

The number of women who receive perfume as a gift is 50% and approximately 80% of both women and men buy fragrance. So why not sell fragrance at your flower shop? Find a fragrance supplier in keeping with your look and feel. We want to make sure that your fragrance items are quality and smell enticing.

  • Offer a fragrance line that is not carried in competitors stores.
  • Make sure to offer gift bundles which include your fragrance. Flowers & Perfume – watch them sell!
  • Decorate an area designated to your fragrance items.

Tip: There are so many suppliers of retail fragrances. We encourage you to select a great line which may be a tad more pricey. Consumers know quality and with fragrance its all about the alluring scent.

 

Image via Shutterstock

3. Chocolates

Although chocolates in a small business do not gravitate to consumers as much as other items mentioned, we still feel as if chocolates deserves the #3 spot. Chocolates and flowers go hand and hand and most important is finding the right supplier of your chocolates. Flower shops who offered high-end chocolates and marketed them correctly actually made substantial profits.

  • Offer high-end quality chocolates. Small and large beautifully displayed chocolate boxes.
  • Have various individually wrapped chocolates for purchase. Your patrons are very likely to indulge in one sweet chocolate morsel than a whole box. Keep these by your checkout area.
  • Sell bundles which include a great deal for flowers and chocolates. It’s a good idea to include other items you sell such as perfume.

Image via Shutterstock

2. Unique Planters

Planters are all the rage now! Take beautiful green plants and add some to unique planters. Unique planters could have a place under home decor, however, they are so huge we thought it fitting to give them a place all by themselves.

  • Zinc wall hanging planters – wow these are absolutely spectacular and such a presence. These will surely attract customers and impulse buys bringing in huge profits.
  • Ceramic animal planters in fun modern colors. These are super fun and believe it or not, so popular. Most purchased are llamas, foxes, hedgehogs, and turtles. These have a modern flair to them.
  • All white accents have been popular for a while now however with these planters pay close attention to flowing shapes and odd organic looks.
  • Hanging planters – we are talking higher end hanging planters with colors of yellows, teal, whites, and grays.
  • Wall scape planters allow the customer to make plant art. This is a new trend we see sticking around for a long time. Grays and whites are the most popular colors.

 

Image via Shutterstock

1. Succulents Terrariums

Succulents get the #1 spot because they are purchased by such a large demographic of consumers. While shopping at a high-end home decor/furniture store, there were succulents and succulent terrariums for sale. Besides the fact that this home store is now selling live plants, was the many customers hovering over them and putting them in their carts.

Ranging in price were tiny terrariums at $48.00 and way up over $150.00+. No wonder home decor stores are jumping on the succulent bandwagon and selling succulents and making a huge profit.

  • Offer various individual succulents for sale.
  • Have succulent terrariums displayed around your flower shop showroom.
  • Pay close attention to the vessel customers are gravitating to.
  • Succulents make great gifts for men and women alike and are a huge hit with businesses.
  • If possible, bring your succulents outside, to lure traffic into your flower shop.
  • Offer hanging terrariums. Besides being a great selling item, they look so beautiful when displayed in your flower shop.

Florists have a retail item in your store that is a great seller? What are your customers gravitating to? Please share any retail items you feel are important to sell in a flower shop in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

In-Lieu-Of-Flowers-Florist-Unite

In Lieu of Flowers – Florists Unite

November 7th, 2018 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy 25 thoughts on “In Lieu of Flowers – Florists Unite”

Florist-Unite-In-Lea-Of-Flowers

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business

Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally. We understand it does say “In Lieu Of Flowers,” however,  that in no way means the family does not want flowers at the viewing/funeral service.

As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased.  The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.

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The Future of In Lieu Of Flowers

What is a floral business owner to do with the phrase “In Lieu Of Flowers?” We do not pretend to have all the answers, however, maybe it’s time once and for all the floral industry with working with funeral businesses to boycott this phrase altogether.

Although many florists have expressed their frustrations with local funeral homes, the “In Lieu Of Flowers” phrase offers a direct message not to send flowers and undermines the floral business. This is absolutely unacceptable, besides that, the true meaning of giving flowers is lost here. Regardless if someone wants to convey sympathy with flowers or not, there is no reason for the subliminal message!

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Educate Customers

So how can you educate customers? First is take the steps to post a blog on your floral website explaining to customers what “In Lieu Of Flowers” really means.  Have a small write up on the sympathy section on your website as well. Don’t be afraid to also post on social media as well!

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Write A Letter To Your Local Funeral Homes

This may or may not work, however, all it takes is one funeral home director to understand the importance of re-wording “In Lieu Of Flowers” and make a difference. Changing wording to “Send flowers and donations here,”  “Memorial contributions can be sent here, ” completely changes the playing field.

There are so many different phrases that can be used to convey a less discriminatory message. What the floral community is asking for is not to make people send flowers for funeral services, but to leave tradition alone and allow people to make their own heartfelt decision.

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Why Flowers Are Important At Funeral Services

There truly is no other sentiment you can send for a memorial service be it, charity donations or even money itself that can express as many emotions as flowers do.

Since the beginning of time flowers have been displayed for the deceased as a symbol of condolences, sympathy, and love. Thousands of years ago, they were used for their wonderful fragrances and soft beauty. In this time of mourning when words are forgotten the flowers offer comfort to its surroundings. Flowers also represent one’s life’s cycle, from one’s birth to one’s passing.

Taking the flowers out of memorial service will make the ambiance look dim and murky. The flowers are there to create an environment which is more comforting for people when mourning.

We could go on and on why flowers are so important at memorial services, the simple reason is flowers are natures miracles, and florists are natures miracle workers. Nothing in this world expresses the same sentiment as flowers do when given as an expression of sympathy. Let’s encourage people to respect tradition an appreciate flowers.

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What is wrong with doing both?

Back in the day, some may remember, it was acceptable to give a monetary donation and flowers, a mass card, food and flowers for someone’s funeral service. No matter how you looked at it flowers works hand in hand with any other expression of sympathy.

Why are things different now? Do people have less money? Why not donate to desired charity and send flowers together?

In certain circumstances, if you cannot beat them, then intrigue them! Perhaps the future of the floral business is to partner up with charities.  Sympathy flowers can be sent to the memorial service and florists can also donate to the respected charity on the customer’s behalf.

Although this may sound far-fetched, there are ways to accomplish this by directly participating with well-known cause affected charities


Florists, Has “In Lieu Flowers” hurt or has had a very little effect on your floral business?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.