Posts tagged "florist marketing"

OAF – Cultivate’20

July 11th, 2020 Posted by Josh D 0 thoughts on “OAF – Cultivate’20”

Information:

Cultivate’20 will be held July 111-14, 2020 at the Greater Columbus Convention Center.

For more information about this event, please visit OAF’s Website.

Flower Workshops: More Engagement, and More Marketing

August 7th, 2019 Posted by Josh D Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources 1 thought on “Flower Workshops: More Engagement, and More Marketing”

As a present-day florist, you need to diversify the services you offer to stay above your competition.

We all know that simply selling flowers doesn’t cut it in the floral industry and economy of today. That’s why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we’d like to spotlight today that helps draw in potential customers and serves as a way to give back to the community.

A floral workshop is a space you can personally engage with your customers. You can do many kinds of workshops, from general flower arranging, caring for various houseplants, to arranging for different occasions and flowers.

Preparing the space and materials for the workshops can be hard work, but another part of the preparation that many florists forget is getting the word out about your workshops. What use are your workshops if only a few people attend it? The good news is thanks to the proliferation of social media, spreading the word about something has never been easier.

Florist Marketing Materials

First off, you should have marketing materials ready at your disposal. To be able to reach as much audience as you can, you should reach out to as many media outlets as possible and have appropriate materials for each medium. One important marketing material is the poster, one that you can physically print out to be posted in your immediate vicinity like your shop, community boards, and other places in your area that allows you to post such materials. 

You also need to have a virtual copy of that poster for a variety of purposes online, mainly for your newsletters (if you have one) and your social media networks. For newsletters, you can just reuse that same poster and maybe add more information, as well as an invite link to online registration if available.

Image via Shutterstock

Social Media Marketing

In social media, you’ll have to put in a bit more effort. To effectively let your marketing material catch attention, your poster must be designed so that it contains all the pertinent information in one go. You will need to take advantage of the thumbnail sizes of each social media platform so that when people scroll through your post on their timeline, they don’t need to click on the image to see the information they need and you can avoid cropping out important details. Here are some thumbnail sizes of some social media sites:

Facebook: Facebook automatically generates a thumbnail for images with a maximum aspect ratio of 2:3 (vertical). A good poster to post in Facebook would then have the same aspect ratio , or a shorter aspect ratio (up to 1:1 or a square) to avoid having any part of your poster cropped out. If you opt for a landscape poster, take note that Facebook will simply scale down your image to 500 px wide, retaining the aspect ratio. Make sure the details are still clear once viewed.

Twitter: Like Facebook, Twitter also generates thumbnails for images. Tweets with single images display their photos to an aspect ratio of 2:1 (landscape), so horizontal posters work best there. Posters that are 1024 px wide and 512 px tall are good enough for Twitter.

Instagram: Once renowned for square photos, Instagram has since then supported non-square photos, but this aspect ratio is still the popular choice among users, thus it’s the safest go-to aspect ratio for the site. For horizontal posters, you can go up to an aspect ratio of 16:9, while portrait photos go up to 4:5 before anything gets cropped out. Letting any dimension reach 1080 px is good enough for Instagram (for example, 1080 x 1080 square photo).

Facebook, Instagram Stories and Snapchat (and all similar platforms): Stories are all portrait pictures, and generally have an aspect ratio of 16:9. However, you don’t have to focus on this; posting the same image that you did to the main platform will work.

Image via Shutterstock

Be Excited About Your Event!

After the visual materials, you need to show enthusiasm about your own event, and let that positive energy spread. Facebook, especially, helps you do so with Events, which works like a normal Page, but for specific events with a date and time. Putting up posts works like normal, so you can pretty much easily pick it up the first time.

Keep the customers excited by slowly giving a sneak peek at the materials, venue, and things to learn. Dropping tidbits of your preparations let them be part of the event way before it even started, and it might even spark interest for those who weren’t interested beforehand. Engage with the people who comment on those posts by replying, always reminding them to attend the event and let them you are excited they’re coming. To encourage people to interact with your posts, incentivize engagements by giving discount coupons or something similar.

You also have to manage the frequency of the posts. Posting too much can intimidate customers or give them a blind spot for the event, while posting too little can allow them to forget about the event entirely. Posting once per day until the day of the event should be your goal.

Workshops can be tiring to execute, but at the end of the day, if done well they will contribute positively to your business and help your business grow.

 

Florists, what are some ways you promote or market your workshops? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Kentucky Florist Association – 2019 Convention

July 26th, 2019 Posted by Josh D 0 thoughts on “Kentucky Florist Association – 2019 Convention”

Information:

2019 CONVENTION

July 26 – 28, 2019 
Holiday Inn Louisville East Hurstbourne
More details TBA

For more information, please visit the Kentucky Florist Association website.

Texas State Florists Association – Texas Floral Expo 2019

July 26th, 2019 Posted by Josh D 0 thoughts on “Texas State Florists Association – Texas Floral Expo 2019”

Information:

The Texas Floral Expo will offer two courses of study rather than an exclusive focus on design.

The Design Course of Study and the Business Course of Study relate to the needs of the individual offering the best possible education whether your passion is design or whether you feel the need to expand your business skills.

If design is your focus then you will be able to register for presentations that cover a multitude of design topics presented by the best in the industry.

If you are all about business there will be two and half days of specific programming covering a range of topics! Additional information can be found at the Texas State Floral Association website.

What’s Around the Corner for Florists in Social Media

July 24th, 2019 Posted by Josh D Blog, Floral Instagram, Florist AdWords, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 3 thoughts on “What’s Around the Corner for Florists in Social Media”

Online advertising, online promotions, and online visibility are all musts to stay relevant with your target audience.

Facebook has had the biggest user base among all social media networks, boasting 2 billion users globally. However, the story is dim for Facebook’s younger user base in the United States.

For the past two years, Facebook has lost 15 million users, and the majority of them are teenagers and young adults. Instagram, a social media network also owned by Facebook, is experiencing the reverse of that trend: in the same span of time, its user base composition of teens rose from 64% to 66%.

Snapchat, another social media network with a similar form as Instagram, is also experiencing the same trend.

Still, Facebook remains relevant as a platform for businesses, given its user count and expansive set of tools for advertising. However, Instagram and Snapchat become new pastures to be ventured or focused on, and the motivation to put out visual content is ever so higher.

Prioritizing these platforms is critical for businesses whose audience are the tweens, and we florists hit that criteria. So get your cameras and flowers out and start taking photos!

Pricing in Floral Advertising

Since Instagram is slowly entering as one of our main platforms to focus on, we’ll be dealing with its pricing strategies for advertising. However, spoiler alert: there are no clear-cut prices for it. Reasonable estimates round off to be $0.20-$2 per click or $5 per 1,000 visitors, depending on the advertising model that you want to do.

There are many factors that affect the price on Instagram. If you are familiar with Facebook’s advertising tools, then you’ll also know how Instagram advertising works, since Facebook, as the owner of Instagram, uses the same set of tools. 

Facebook’s advertising system works like an auction, and thus the pricing varies depending on a lot of factors. Instagram demographics are usually feminine, with a youth bias, and targeting this demographic will increase the price.

The factors that affect the pricing are the amount you are willing to bid for your campaign, your ads’ Relevance Score (determined by the quality of your ad, among other things), and your estimated action rates (how likely your audience will do your desired outcome, i.e. interact with it).

In this auction system, they subsidize relevant ads. To quote Facebook, “an ad that’s relevant to a person could win an auction against ads with higher bids.” The important part here is to note that ad quality and relevance matter in their pricing. 

Image via Shutterstock

Florists and Search Engines

In the world of the search engine, Yelp has partnered with Bing for better local Bing search results.

For example, Yelp reviews of local businesses will now show up on Bing’s search results page. Much like in the form of Google My Business and their Google reviews, you can also sort these reviews into Recent, Critical, and Favorable.

For businesses with multiple locations, it gives users the option to go through each location’s reviews. Information about businesses is also now available in Bing’s knowledge panel, courtesy of Yelp.

Yelp has always been a people’s favorite for assessing the quality of business places, and thus you should always maintain a good standing there. However, with this partnership with Bing, Yelp data are now more visible and thus you should be more mindful of them now.

Remind yourself to reply to reviews in Yelp; express gratitude and encourage people who left good reviews to come back, dropping possible offers or promos, and inquire and attempt to resolve issues addressed in the reviews, replying back if it has been done.

Image via Shutterstock

The world is not living in two versions of reality as you might think; the digital reality is interacting with our reality in very close-knit ways. Taking advantage of this will not give your business an even edge but rather a requirement in today’s fast-paced world.

Florists must be up to date with these business practices to stay relevant. Keeping yourself updated with changes in social media, search engines, and more can help make your business grow.

 

Florists, are you using Instagram, Snapchat, or Yelp to promote your Floral business? Any suggestions, comments, or ideas that could help other florists? Please share your comments below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

SEO Should Start With Google My Business

July 17th, 2019 Posted by Josh D Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Websites, Search Engine Optimization, seo 0 thoughts on “SEO Should Start With Google My Business”

Today’s consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong!

Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO.

So, search engine optimization, as its name suggests, allows your business website to be easily seen at the top of search results, thus increasing your online visibility. The best way to go about your first steps of SEO is through Google My Business.

Florist Tools For SEO

For starters, Google My Business is a free tool that Google provides that helps business owners manage their online presence across Google’s services, particularly Search and Maps. It helps you organize information about your business, and complements your website if you have one. Optimizing your Google My Business listing is important since 90% of organic searches are from Google itself. GMB also seamlessly connects Local Search and Maps, saving you the effort of optimizing for two of the most useful Google services for businesses. But most of all, what makes it really attractive as an SEO tool is the arsenal of tools it has to manage your online presence effectively.

How to Start with Google My Business

So, to start with Google My Business, you’ll need a Google account. It’s best to make a separate account for your business, or use the one you want to be associated with your business. Proceed to google.com/business and click on the “Start Now” button at the upper right corner. From there on, fill up the basic information about your business.

Google also lets you set up the service area so that they can set it up for Local Search and Maps. There are five ways to verify your listing, so you can choose which way is easiest or most convenient for you. Putting up your store’s operating hours helps people know when you’re also available.

Image via Shutterstock

Google My Business Profile

After dealing with the basics, we should go over to the rest of your business’s listing. Go through your business profile and fill up as much information as you can, because anyone can “suggest an edit” to your listing for missing information, so getting accurate information the first time is crucial.

Upload as many images and as high-quality as possible; according to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Maps. These images should showcase as much of your business as possible so that people can easily spot your business when they go past it. 

After your listing goes live, people going through it can also leave reviews about your business. In this case, you should try to be as responsive to all reviews as possible, whether the review is positive or negative. This way, people will see that you care about how satisfied your customers were after availing your services.

Thank customers for leaving positive reviews, encourage them to come back and maybe even drop an offer for a new service. For negative reviews, aim to resolve the issue, and get back to them if you have done something to fix it. Each response is a mark of sincerity for your dedication to customer satisfaction.

Continue to update Google My Business

Google My Business also lets you publish posts, which you can use for announcing events, offers, new products, and more. It can be useful to get new information related to your business out to prospective customers. What makes it such a great feature is that these posts appear alongside your listing in the Google search results page, so you can put out announcements that might entice customers. It’s a terribly underrated and underused feature of Google My Business that you should check out.

Further Optimizations

As with business, improvements for GMB will always be available at any point down the road. Luckily, it also offers tools that help you know which parts of your listing might need optimizing. GMB Insights is a nifty tool that shows how people have interacted with your listing. 

The Insights panel in the Google My Business dashboard tell you (1) how many views your listing had, (2) how and where people find your listings, (3) what people do with your listings, and many more. You can work around with the information you get there to know which parts of your listing might need improvements. You might need to update information around your listing, work on places where your listing is falling off, and make good use of the ways that people interact with your listing the most.

You can also add some sort of FAQs right at your listings. Called Q&A, this section lets people ask questions about your business that you can answer. The questions stay in your listing, so you should endeavor to answer common questions that you think most people will ask. People can also drop their own questions, so you should also check it from time to time.

Of course, do not forget about updating the information in your listing whenever it changes. Keeping your listing updated is ever so crucial in this fast-paced world, and missing a beat will also let you miss a lot of potential customers.

Image via Shutterstock

Keeping up with the trends of the business world can be daunting. It wasn’t until 10 years ago or so when the world became ever so dependent on the Internet for a lot of things. Businesses who wanted to be in the forefront of this era took advantage of this traffic, and Google has given businesses with the Google My Business tool to help ease the difficulty of keeping up with things like search engine optimization.

Not only does it help in your first steps in local SEO, it’s relatively easy to set up and greatly enhances your online presence, especially in Google’s most used services Search and Maps.

 

Florists, how has Google My Business helped increase your business’s visibility? Please share your comments, thoughts, and suggestions below!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

OFA – Cultivate’19

July 13th, 2019 Posted by Josh D 0 thoughts on “OFA – Cultivate’19”

Information:

OAF Cultivate’19 will be held July 13-16, 2019 at the Greater Columbus Convention Center.

For more information about this year’s event, please visit OFA Website.

AIFD – Awaken

July 6th, 2019 Posted by Josh D 0 thoughts on “AIFD – Awaken”

Information:

2019 – AIFD Conference – Awaken – Las Vegas

More information TBA

For more information on this event, please visit the AFID website. 

Google My Business Local Guides: What Florists Should Know

June 12th, 2019 Posted by Josh D Blog, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, Search Engine Optimization, seo 0 thoughts on “Google My Business Local Guides: What Florists Should Know”

Google My Business Local Guides

Customers search online about the things they want to buy, even if it’s a simple local purchase.

 

Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed. 

Florist Quick Guide to Google My Business

Google My Business is Google’s one-stop shop for all things online for your business. It is an online platform that contains tools where you can manage how your business will look like in Google and Google Search.

Google My Business (GMB) improves your local SEO by:

* Giving you the options to add your business and the relevant details to Search and Maps

* Viewing and replying to customer reviews

* Adding photos

What are Google My Business local Guides?

Google My Business’s Local guides allow people to contribute to the following:

*Adding information to Maps

*Adding photos

*Updating information on businesses they are familiar with or local to them

*Adding new places to the platform.

The program differentiates individuals into tiers, depending on how much they have contributed to Maps. The goal for them is to keep Maps updated and help other people be fully informed about the businesses and places around them. 

Aside from adding data, Local Guides can also add reviews to business listings. However, they are considered to be more reliable users, thus their reviews appear more frequently and on top of the reviews list. 

Google My Business Local Guides-help

Image via Shutterstock

How Can I Improve My Local Pages?

Customers who come across your business, those who make a purchase or require service can be a Local Guide. It can be hard to tell Local Guides apart from normal customers. Local Guides reviews are trusted more by people just with the sheer fact that their reviews are given priority when displaying reviews on your listing.

You cannot just pick out Local Guides from your customers and give them the best service you can. The key here is to treat all your customers the same and give the best service as much as you can to everyone. 

Encourage customers to leave reviews for your business listing in Google Maps.

When receiving Positive Reviews:

*Reply to reviews in your listing

*Make sure to thank the reviewer

*Offer them to return 

*Try out a new service that you might have started on your business.

 

When receiving Negative Reviews:

*Be polite and courteous

*State the status of the concern or issue the review was having problems with.

*Apologize for the issue or concern

*Offer to replace or fix the issue

 

Doing this will give people the impression that you are very mindful of the concerns that your business has and responsive to your customer base.

 

Google My Business Guides

Image via Shutterstock

The tools that GMB provides are beneficial in boosting your online presence, and most especially in the local setting. Taking advantage of these tools is thus invaluable in helping out your business grow.

Florists, have you been using Google my Business: Local Guides? Please share your thoughts and comments below!

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

pet-friendly-plants-flowers

Florist Guide to Pet-Friendly Flowers and Plants

May 1st, 2019 Posted by Josh D Blog, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists for Change, Flower Fun, flower lists 4 thoughts on “Florist Guide to Pet-Friendly Flowers and Plants”

pet-friendly-flowers-plants

Did you know May is National Pet Month in the United States?

May is officially here! A month of Spring Flowers, Mother’s Day and a month to cherish our four-legged furry friends!

As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals?

Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous to our furry companions. Pets are members of the family, so the last thing we want is for them to get sick from flowers or plants that are toxic to them.

Of course, as florists, you don’t want customers who have pets to stay entirely away from all flower arrangements and plants, but it is good to be aware of what plants and flowers are toxic.

We hope this Florist Guide to Pet-Friendly Flowers and Plants are useful for your floral business and your customers!

cat-sunflowers-laying

Image via Shutterstock

Top Toxic Flowers and Plants

Aloe Vera
Amaryllis
Azalea
Baby’s Breath (toxic to dogs, safe for cats)
Begonia
Birds of Paradise
Carnation
Chrysanthemum
Daffodils
Dieffenbachia
Eucalyptus
Iris
Ivy
Mother in Law’s Tongue/Snake Plant
Narcissus
Oleander
Poinsettia
Tulips
Wisteria

dog-roses-safe

Image via Shutterstock

Top Pet-Friendly Flowers and Plants

Aster
Alstroemeria
Daisies
Fern Varieties
*Lilies (safe for dogs, toxic to cats)
Marigolds
Orchids
Pansies
Petunia
Roses
Snapdragons
Sunflowers
Spider Plant this
Violets
Zinnia

pets-friendly-florist

Image via Shutterstock

Signs and Symptoms of Flower and Plant Toxicity

If you suspect that a pet has ingested a toxic plant or flowers, please contact your vet right away. Here are some signs:

  • Lethargy
  • Weakness
  • Vomiting
  • Diarrhea
  • Drooling
  • Nausea

For a full and complete listing of toxic and non-toxic plants, we recommend the ASPCA website for more information.

When customers are ordering flowers or a plant for a pet-friendly household, just take a few extra minutes to check the list! This will help strengthen the relationship between you and the customer and provides confidence to keep them coming back.

Florists, do you get asked a lot what is pet-friendly? What do you offer your customers when asked this question? Please share your thoughts and comments below!

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.