Posts tagged "florist marketing"

Top6ThingsEveryFloristShouldSell

Top 6 Things Every Florist Should Sell In 2019!

August 1st, 2018 Posted by Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop 6 thoughts on “Top 6 Things Every Florist Should Sell In 2019!”

Top-6-Things-Every-Florist-Should-Sell-In-2017!

 It surprises us how many florists only sell flowers in their flower shops.

This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.

Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in your store, still keeping with the flower shop nostalgia.

In this blog, let’s talk about what customers are gravitating to and list the 6 Must Sell Retail items in 2019 in your floral business.

 

birthday-florist

image via Shutterstock

6. Greeting Cards

Floral retail greeting cards, in our opinion, are a must in a flower shop. Most customers write messages when purchasing a floral arrangement and we all know how much content customers try to fit on the little floral cards.

  • Create a small greeting card display with a variety greeting cards for holidays and occasions.
  • Choose trendy or artsy cards. The key here is to sell something unique and only found at your flower shop.
  • Have various greeting card designs. Floral is great- but it’s perfectly OK to have greeting cards without flowers on them. See what attracts you and offer various looks, consider going for a more current look.
  • Keep your greeting card display close to checkout, preferably next to the free flower message cards.
florist-decor

image via Shutterstock

5. Home Decor

Statistics show that consumers spend approximately $65 million a year on home decor items.  The great thing with home decor is that consumers love browsing these items and most will generally purchase something after browsing.

We do not want to have home decor items take over your flower shop. Create a small display with various items. Leave enough room for consumers to look and pick items up and move around.

So what kind of home decor can you sell?

  • Bowls, Ceramics, and Vases
  • Toss Pillows
  • Throw Blankets
  • Luxury Candles
  • Art
  • Faux Flowers

 

florist-perfume

image via Shutterstock

4. Fragrance

The number of women who receive perfume as a gift is 50% and approximately 80% of both women and men buy fragrance. So why not sell fragrance at your flower shop?  Find a fragrance supplier in keeping with your look and feel. We want to make sure that your fragrance items are quality and smell enticing.

  • Offer a fragrance line that is not carried in competitors stores.
  • Make sure to offer gift bundles which include your fragrance. Flowers & Perfume – watch them sell!
  • Decorate an area designated to your fragrance items.

Tip: There are so many suppliers of retail fragrances, we encourage you to select a great line which may be a tad more pricey. Consumers know quality and with fragrance its all about the alluring scent. 

 

chocolate

image via Shutterstock

3. Chocolates

Although chocolates in a small business do not gravitate to consumers as much as other items mentioned, we still feel as if chocolates deserves the #3 spot.  Chocolates and flowers go hand and hand and most important is finding the right supplier of your chocolates. Flower shops who offered high-end chocolates and marketed them correctly actually made substantial profits.

  • Offer high-end quality chocolates. Small and large beautifully displayed chocolate boxes.
  • Have various individually wrapped chocolates for purchase. Your patrons are very likely to indulge in one sweet chocolate morsel than a whole box.  Keep these by your checkout area.
  • Sell bundles which include a great deal for flowers and chocolates. It’s a good idea to include other items you sell such as perfume.
florist-containers1

image via Shutterstock

2. Unique Planters

Planters are all the rage now! Take beautiful green plants and add some to unique planters. Unique planters could have a place under home decor, however, they are so huge we thought it fitting to give them a place all by themselves.

  • Zinc wall hanging planters – wow these are absolutely spectacular and such a presence.  These will surely attract customers and impulse buys bringing in huge profits.
  • Ceramic animal planters in fun modern colors. These are super fun and believe it or not, so popular. Most purchased are llamas, foxes, hedgehogs, and turtles. These have a modern flair to them.
  • All white accents have been popular for a while now however with these planters pay close attention to flowing shapes and odd organic looks.
  • Hanging planters – we are talking higher end hanging planters with colors of yellows, teal, whites, and grays.
  • Wall scape planters allow the customer to make plant art. This is a new trend we see sticking around for a long time.  Grays and whites are the most popular colors.

 

florist-containers

image via Shutterstock

1. Succulents Terrariums

Succulents get the #1 spot because they are purchased by such a large demographic of consumers. While shopping at a high-end home decor/furniture store, there were succulents and succulent terrariums for sale. Besides the fact that this home store is now selling live plants, was the many customers hovering over them and putting them in their carts.

Ranging in price were tiny terrariums at $48.00 and way up over $150.00+. No wonder home decor stores are jumping on the succulent bandwagon and selling succulents and making a huge profit.

  • Offer various individual succulents for sale.
  • Have succulent terrariums displayed around your flower shop showroom.
  • Pay close attention to the vessel customers are gravitating to.
  • Succulents make great gifts for men and women alike and are a huge hit with businesses.
  • If possible, bring your succulents outside, to lure traffic into your flower shop.
  • Offer hanging terrariums. Besides being a great selling item, they look so beautiful when displayed in your flower shop.

Florists have a retail item in your store that is a great seller?  What are your customers gravitating to? Please share any retail items you feel are important to sell in a flower shop in the comment section below. If you have any questions please post below as well!

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Flowers as a Side-Gig: Yea or Nay?

July 11th, 2018 Posted by Become A Floral Designer, Blog, design prepping, Floral Design, Floral Instagram, Florist Resources 4 thoughts on “Flowers as a Side-Gig: Yea or Nay?”

 Have you dreamed of starting your own floral business, but can’t quit your day job?

To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig?

The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you and allows for a creative outlet regardless if you still need to work your part-time job to make ends meet?

Image via Instagram by @lucytheflower

 How Is Your Flower Designing?

The most important job criteria for establishing a successful flower business is floral designing. Do you know how to design flowers? Of course, every florist has their own technique or signature style, but there is an art to designing flowers. It always looks easier than it actually is. If you are not knowledgeable in the 5 main principles below, see our Flower Design 101 article.

  1. Balance
  2. Harmony
  3. Proportion
  4. Movement
  5. Unity

Remember that designing flowers is more than just arranging them, you must also understand proper prepping for longevity.

If you feel you may not be a professional-level floral designer, please take classes or find a mentor at a local flower shop. This is the first, most basic key to your success as a floral designer.

Image via Shutterstock

 What Are Your Floral Business Goals?

Since we’ve established you would like to have a floral business part-time, what type of floral services do you plan to offer? There is a difference between running a successful flower event business than one for everyday flowers.

Establishing a part-time floral event company is a lot easier than doing a full-service everyday flower business on a part-time schedule.

Sketch out your goals on paper for your floral business and decide which model you’d like to pursue.

Image via Shutterstock

 Have You Marketed For Flowers?

Ah, marketing! It may seem like a subject you need a degree in. Marketing means promoting and selling your products and services which includes market research, public relations, and customer support. So essentially think of it as beefed-up advertising.

Prior to launching your business, make sure that you have the basis for full-fledged marketing of your floral brand by signing up with social media sites.

Another thing to consider is running a Google Ad.

  • Domain name
  • Website 
  • Facebook 
  • Twitter 
  • Google Bussines
  • Yelp 
  • Instagram 
  • Pinterest 
  • Snapchat 

This is the beginning of your marketing journey—remember, marketing your business does not end and needs to be done consistently.

Image via Shutterstock

 Florals as a Past-time?

In order for your floral business to work, you should not think of it as a hobby. We all enjoy our own special hobbies like crafting, gardening, hiking and so on, but in order to turn your floral business into a profitable successful business, it needs to be more than just a hobby.

You need to invest your time and energy in promoting during your time, not at your day job.

Image via Shutterstock

 Are You Ready to Be a Floral Professional? 

Running a part-time floral business is doable and if you have a talented creative floral designing skill, proper planning, marketing, tools, and space is needed. There have been many famous successful florists who started in their kitchen part-time and now have successful flower storefronts.

Image via Shutterstock

Floranext understands that this can be a sensitive topic for florists who pour a lot of their personal time, energy, and money into their flower business brick and mortar. Our goal was simply to give amateur designers who may be interested in the florist industry a sense of the work and dedication it takes to become a successful full-time florist.

We know as well as you that floristry is not a trade one should enter into lightly, and we also understand that florists can be competitive. However, we do not like to discourage people with a dream who may not be in a financial position to achieve it yet, and we welcome all with a passion for floristry to help grow our industry.

 

Florists, do you have any important advice or feedback for florists who love flowers but can’t quit their day job just yet? Please share your feedback any related questions in the comment section below.

____________

Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

cannabis-plant

Floral Designing With Marijuana?

June 20th, 2018 Posted by Become A Floral Designer, Blog, Floral Design, Floral Instagram, Florist Marketing, Flower Fun, Flower Trends 9 thoughts on “Floral Designing With Marijuana?”

main-cannabis

Would you consider floral designing with marijuana?

Cannabis-flower-arrangement

image via Instagram via budsandthornsla

It’s very rare that the floral industry makes controversial news, but with the legalization of marijuana in some parts of the world, florists have seen this as an opportunity to market to new customers by offering something a bit risqué and novel in their creative floral designs.

Some say this is their ticket to gain notoriety and bring in more traffic and book more events by offering marifloralsYes, that is correct, Marijuana in floral arrangements.

Floral design with marijuana is a fairly new concept in the flower industry—only a handful of floral professionals are taking this leap now, but who knows—this may become the norm in years to come.

cannabis-floral-arrangment

Image via Instagram via budsandthornsla

For those who have dabbled in designing with cannabis/marijuana, the results have been positive with delicate flower arrangements incorporating a touch of marijuana, some even say the greens from the marijuana leaves actually create a balanced fusion in their designs. With more customers opting for marijuana in their florals mainly at weddings, the rise for birthday mariflorals is now picking up speed as well.

We grant that while some of you may think this is genius, others may find the idea downright inappropriate, but having awareness of the evolving flower industry is key to keeping us all current.

cannabis-floral-arrangement-bouquet

image via instagram via mother_indica

At this time, due to current State laws in regards to Marijuana, the customer/client will actually need to provide the florist with the marijuana plant itself and must be legal in your area. After your customer provides the marijuana plants it cannot be delivered, it must be picked up by the customer.

DISCLAIMER: This article is for informational purposes only, we are in no way telling you to incorporate or sell marijuana with your florals. Please check your local laws before designing with cannabis, and do so at your own risk.

cannabis-centerpiece

image via Instagram via budsandthornsla

Florists, we would love to hear your feedback on designing with marijuana, and if you have incorporated marijuana in your florals please let us know all about it in the comment section below!

 


Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Opening a Flower Shop – What I Wish I Knew!

June 19th, 2018 Posted by Florist Marketing, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop 62 thoughts on “Opening a Flower Shop – What I Wish I Knew!”

Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.

 

Open-A-Flower-Shop-What-I-Wish-I-Knew

 

What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!

Florist Marketing

  • Online reputation is critical – Stay on top of Yelp, Google Places, and other review websites. Customers are turning to online outlets to express their praise/frustration – stay in control.
  • Low cost/No cost marketing – is often the best – community activity gets free marketing.  
  • Email marketing – send out coupons and discounts at least every month. Make sure your florist website supports this.

Florist Wire Services

  • Avoid Wire Service Lock-In – Don’t get stuck with long-term commitments for florist POS and florist websites. Flexibility is key for any small business.
  • Wire Services Ads – your money is going to fund ads running against your business in your local area.
  • Statements – Review your statements with an accountant or bookkeeper to see if you’re actually making money.
  • Codified Products / Containers – Know your options.  Sometimes the minimum purchase of these expensive containers far outweighs the earning potential.  Many florists team up to split a box or you can choose to not buy the codified container and instead purchase something similar from your trusted vendor.  In that case, you can still fill wire-in orders that allow for a keepsake substitution without breaking the bank.

Florist Credit Card Processing

  • Big Costs – Credit card processing is an unexciting but critical part of your business. You can save hundreds of dollars a year by choosing the right merchant account. Compare processors.
  • Statements – Compare your statements to be sure you’re getting a good deal.
  • Contracts – Contracts can be okay, but avoid early termination fees and similar lock-ins.

Feel free to contact Floranext for input on florist credit card processing.

Florist Software

  • Floral POS pays for itself – Good floral software increases productivity and has built-in marketing – you will save on time, labor and get more orders.
  • Independent solutions – think independent for your floral software, florist POS, and florist proposal software – you will get lower prices and more flexibility.
  • Florist websites – Make sure your florist website looks unique – it’s a critical part of your brand.

 
Starting a Florist? Get our FREE florist eBook

 

Flower Shop Operations

  • Delivery Confirmations – are practically expected by customers these days as a part of basic customer service.
  • Check your work – Have a checker on all designs that leave the store.
  • Handling complaints – create an action plan for your staff so everyone feels empowered to help that occasional sour customer with a smile and grace.

Holidays (Valentine’s Day, Mother’s Day)

  • Record keeping – it’s essential to predict future years – keep notes on sales, prices, weather.
  • Planning – Make a game plan weeks before any holiday for staffing, buying, and marketing.
  • Be aware of your competition – See what the wire services and other florists in your area are offering and offer up something unique and/or comparable.

Flower Care

  • Keep buckets clean – change water and recut any flowers that haven’t sold within 3 days of arriving.

Florist Staffing

  • Do not overstaff – use part-timers for flexibility.
  • Staff smart – Experienced designers will require a higher wage than a General Shop worker.  Schedule designers enough hours to fill orders and create some designs for the display case then let the general help take it from there.  

Working with Vendors

  • Share information – don’t be afraid to ask other florists who they get their supplies from.
  • Check invoices – to be sure you are paying a reasonable price for your supplies and check each delivery to be sure you have received everything you paid for.  Mistakes happen!
  • Know what you are paying – and what you need to charge with your markup.  Be sure your staff knows this too!
  • Communication – with vendors is key. Let them know when you receive an unsatisfactory product or when they deliver in a timely manner.  These relationships will help you stand out against other shops.

Florist Community

  • Florist Advice – Lean on other florists for advice with free Facebook florist communities. Some are invite-only, so be in touch with other florists to find the most popular communities.

Want more info on getting started in the flower business?

Check out our articles on increasing florist profits and our florist survey on opening a flower shop

 

____________

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Top 4 Ways to Get Floral Business Reviews!

June 12th, 2018 Posted by Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo 1 thought on “Top 4 Ways to Get Floral Business Reviews!”

We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.

Unfortunately, many satisfied customers will not leave a review, but you’ll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.

Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat negative online reviews is with positive reviews.

With some florists now entering their slower months of the year, now is a great time to start building a strategy for garnering more online customers reviews.

Image via Shutterstock

1. Offer Discounts for Floral Reviews

The power of a discount, don’t believe me, try it for your self. The task can be as simple as adding a notice on your counter or florist website. The sign can say something along the lines of, “Google & Yelp On-the-Spot Reviews get $5 off.” If you really need the reviews, offer a $10 discount. Remember, this is all part of marketing and can be written off.

Good to Know: While at a big box home store, at the end of the sale I was invited to leave my cashier an online review for a chance to win $500 gift card. Although the chances I would win this gift card were slim, it did encourage me to leave a review and the store only foots the bill for a single gift card.

Image via Shutterstock

2. Be Direct—Request a Review!

While we’re thankful for the customers that give us positive online reviews without asking, let’s face it—most of the time customers are not privy to online reviews or aware of the impact they have, therefore we must be direct and simply ask.

  • Ask customers after a sale, either by phone or in person
  • Be sure to ask customers on your floral website
  • Email customers with a link to review your flower shop with website order confirmation
  • Be blunt and post links on social media to your review pages asking for reviews

Image via Shutterstock

3. Make Leaving a Floral Review Easy and Accessible

We all think customers know how to leave reviews online, the fact is that some do and most don’t or rather not take so much effort. Make the process for reviewing your floral business easy and we mean as easy as ultimately possible.
  • Have a direct link on your website to your review page; the home page is great, however using this link on multiple pages improves visibility
  • Have an iPad or another device at your counter with your review page open and ready for action
  • Send monthly or quarterly emails to your customers to review you with a direct link to your review page
  • Add your social media address to your business cards—make sure your social media has all the appropriate links to your review pages

Image via Shutterstock

4. Be Responsive When You Get a Floral Review

When getting reviews—good or bad—you must respond either with a grateful “thank you,” or with your version of the story. Nothing entices customers to leave a review more than when they see the business is acknowledging your interactions. Feeling they got the owner’s attention and feedback can be very gratifying to customers.

Image via Shutterstock

Some Ways Reviews Help Your Floral Business Thrive

  • High SEO impact, making your brand stand out from competitors on search engines
  • Reviews can show on online search engines lists raising your placement
  • Influences consumers into making a purchase
  • Offers business credibility

Getting a Bad Review

This all said, we don’t want you to dwell on the occasional negative review. Yes, they can be annoying and even flat-out untrue, however having a good balance actually ranks your brand best. The key is a few poor reviews, with appropriate non-defensive response with good reviews, makes your business look legitimate, and also shows you care enough to respond and ultimately that is what customers want to see. Click here to learn more about the ways bad reviews can be helpful.

 

For florists who would never think of asking for reviews, it good to start building reviews into your everyday business tactics, just like asking a customer if they would like an add-on or upgrade. We cannot emphasize enough how important these are in building your online reputation and brand.

 

Florists, do you have any advice or questions regarding online customer reviews? Please share your feedback, tips, or questions in the comment section below.

 

Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

mothers-day-flowers-supplies

Florist Checklist For Mother’s Day 2018

May 1st, 2018 Posted by Blog, design prepping, Floral Holiday Tips, Floral Supplys, Florist Marketing, Florist Operations, Florist Resources, Florist Websites, Mother's Day 0 thoughts on “Florist Checklist For Mother’s Day 2018”

florist-checklist-for-mothers-day

Mother’s Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother’s Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother’s Day holiday.

Website-mother's-day-social-media

1. Promote Your Floral Business!

Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.

Images & Products

    • Post high-quality photos of your work or any specials you are offering during Mother’s Day on your website or Social Media platforms.
    • Don’t forget to link your social media posts to your website!
    • Mother’s Day products should be prominently displayed and easily accessible throughout your website.

Hours & Policies

  • Clearly post your shop’s business hours on your website and social media.
  • Having clear policies and return/substitution policy will alleviate any headaches for you and your customers.

Promotions & Discounts

  • Increase traffic to your store by offering deals or discounts on pickups rather than deliveries.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Don’t forget to update your product pricing to cover your costs.

Note: Promoting does not always have to mean discounts. Remind customers why they should order flowers through your business.

staffing-mothers-day

2. Staffing, Scheduling and Duties, Oh My!

Making sure you have enough coverage can be overwhelming during the holiday rush. Not to worry, take a deep breath and follow these great tips!

Hiring

  • If hiring extra help, offer them a day to come in before Mother’s Day week to go over job responsibilities and training.
  • If hiring extra drivers, discuss with them if you require them to use their own vehicle.
  • If you can, keep a standby driver at the shop to handle new orders for delivery.

Employees

  • Have an employee meeting and discuss what is expected of them during Mother’s Day
  • Make sure to explain how important everyone shows up and does what is expected of them.
  • Encourage and Praise your employees and floral designers. Its always better to be positive than negative.

Scheduling & Duties

  • Have your Mother’s Day week schedule out two weeks in advance. That way there are no surprises to your staff and you have time to make adjustments.
  • Go over job descriptions with employees as its always nice to have a reminder of what everyone’s responsibilities are.
  • Assign sections for the delivery drivers in specific areas. Add finished flower arrangements to this area with the date of delivery that is bold and clear.

 

3. Don’t Forget your Flowers & Supplies

Making sure you have enough flowers and supplies to get through the holiday is important.

Supplies

  • Start looking around for supplies, containers, baskets and vases weeks before Mother’s Day.
  • Visit your local supplier. However, don’t forget to visit discount home stores and dollar stores. You can find some great unique items.
  • Don’t settle! Shop around for the best deals on supplies and florals.

Flowers

  • Start ordering your Mother’s Day flowers early to get the best value.
  • Don’t forget to shop around if you buy from multiple wholesalers.
  • If you are comfortable, get your flowers through a floral auction. A great opportunity to get some discounts when purchasing in large quantities.
  • Make sure to order flowering plants, orchids, and dish gardens. These are big sellers and require very little work.

Note: if you are new to the floral industry, Mother’s Day spans for a week, not a day. So order enough flowers!

prepping-flowers

4. Start Prepping & Showcasing your Flowers!

Stay ahead of the game with these prepping and showcasing tips during the busy holiday rush.

Prepping

  • Prep your flowers when they arrive.
  • Teach your front of store staff how to wire flowers to help cut down the time.
  • Cut any ribbon and make bows ahead of time
  • Green any vases, baskets or containers.
  • No wastefulness! With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.

Showcasing

  • Gather up all your add-ons and gift items and display them prominently in the store.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
  • Make sure your flower shop and displays are clean and have an inviting atmosphere.
  • Remember if Employees have time to lean, they have time to clean!

Work Ahead

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are any last minute orders.
  • Place pre-made orders in a cooler, well tagged with date of pick-up or delivery.
  • Mark any time sensitive orders and bring those to the front of your cooler.

Note: It helps to have a system that works best for you. However, working on orders per day can feel overwhelming, so staying ahead of the game is always best.

florist-relaxing

5. Take Care of Yourself

It is important to take care of yourself during this busy Mother’s Day week.

  • Wear comfortable clothes and shoes.It’s best not to wear open toe shoes as this can be an insurance liability in some areas.
  • Make sure you eat! Breakfast, Lunch, and dinner are important—don’t skip meals!
  • Get enough sleep. No one is at their best with lack of sleep.
  • Take mandatory breaks.
  • Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business. The world can’t survive without florists!
  • Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

Tip: Bring in extra shoes and store them in your cooler to remedy those aching feet. 

 

We would like to wish all florist a very successful Mother’s Day!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

____________

Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

Is Your Floral Website Secure?

November 16th, 2017 Posted by Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized 2 thoughts on “Is Your Floral Website Secure?”

Understand HTTPS for Your Florist Website

If you don’t understand how secure websites work, you are not alone.

So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don’t know, how can you tell?

HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once that information arrives at its destination—the other computer—it will unscramble itself and be readable again. The coded encryption is what keeps hackers from stealing sensitive information.

Florist Website Security - HTTPS

How Can You Tell if Your Floral Website is HTTPS?

When browsing the internet pay close attention to the websites you view and notice if they start with http://” or “https://”. Click the information icon and it will show you a message just like in the image below.

HTTPS Security

The image below is taken from a secured website. It has https:// in its URL, and if you’re using the Chrome browser you’ll also see the word Secure next to the padlock icon.

Secure Florist Website Example - HTTPS

Why HTTPS is a Must for Your Floral Website

Besides the security of customer data entered into your flower website, it is becoming mandatory on search engines.

  • Security of Data. When you have an SSL certificate on your website, all information passed between the user’s browser and the website including passwords and credit cards can potentially be intercepted. HTTPS protects customer data.
  • Customer confidence. With version 56 of Google Chrome released in 2017 any websites that require visitors to enter sensitive information will be marked as “Not Secure.” This is something your customers will notice immediately and can lower their confidence in ordering from your website.
  • SEO. Studies have shown that secured websites have higher search engine rankings
  • Website Load Times. HTTPS websites load faster, which also benefits your SEO.

Some unsecured websites that are HTTP look like this:

However, for some they already appear this way. This new warning is part of the long-term plan to distinguish pages from HTTP and let visitors know they are “Not secure.”


No doubt about it, HTTPS is and will be a requirement on all websites. Your customers deserve to shop with confidence and you owe it to your floral eCommerce to have a website that allows you to reach your fullest potential on search engines. Find out if your website is HTTP or HTTPS.

Florists, do you have any feedback or questions regarding HTTP and HTTPS websites? Please share in the comment section below.

____________

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Simple-Floral-Marketing-Strategies.1

Simple Floral Marketing Strategies

September 13th, 2017 Posted by Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Search Engine Optimization, seo 0 thoughts on “Simple Floral Marketing Strategies”

Simple-Floral-Marketing-Strategies

 Marketing, as we all know, is essential for the survival of your floral business.

There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.

If you remember one thing from business marketing, marketing is getting customers to buy your products/services.  Marketing for your flower shop and online store does not have to be expensive or overwhelming.  We promise you that following the tips below will give you a clear understanding of how simple floral business marketing can be without breaking the bank.

florist-marketing-plan

1. Floral Business Marketing Goals

In order to achieve master status in marketing, you must first understand why you are marketing for your floral business in the first place. The answer to this is simple-

  • Attract/Engage customers.
  • Create brand visibility (brand being your flower shop business – visibility is the flower shop everyone knows, remembers and recommends) 
  • Educate on products and services you offer.
  • Promote your products and services.

Tip: Although floral marketing can be inexpensive there are aspects that require free time on your part- good to set aside one day a month to go over your marketing strategy and what you will be promoting the following month. 

florist-free-gift-giveaway

2. Offer Free Marketing Gift With Purchase

Ever wonder why back in the day Chinese restaurants gave you a free calendar with purchase? This was a genius marketing tactic for its time. Customers would hang the calendar on their fridge and never look for another Chinese restaurant again. This is back when looking up a business was picking up a heavy phone book and searching for a business. The subliminal message here was brand recognition and visibility.

Recently a bakery on a busy Sunday morning offered a free T- shirt if you spent over $30.00. When looking around, many customers had a T-Shirt in hand.  I actually never thought I would wear it, but I do it’s cozy and soft. I find myself grabbing it all the time to run errands around town with a direct advertisement for the bakery.  This is marketing, and I love the idea of it.

Think of things you can offer to customers to make your flower shop brand visible and make sure it’s something that will be used often. Your business name, phone number, and website address- and your address too if it fits. We want everything to be very clear and visible on the product you offer free with purchase.

  • Pens
  • Calendars
  • Bags
  • Mousepads
  • Hats
  • T-Shirts
  • Jackets
  • Sweatshirts
  • Water Bottles

Tip: We recommend all employees at your floral business to wear clothes that state your flower shop name, phone number, and websites address as well. Marketing/Advirtesting should start in-house.

florist-working-with-other-businesses

3. Work With Local Bussiness

Partner up with local businesses in which you can work together to cross promote each other, once you find local businesses to work with you, you may backlink them on your website.  (adding local business website address to your website and vice versa)

Besides backlinking, work together on –  social media postings.

Businesses you can and should work with-

  • Bridal Salons
  • Entertainment/DJ Companys
  • Hair/ Make Up Salons
  • Nail Salons
  • Limo/Party Bus Companys
  • Venues
  • Dance Schools

florist-social-media

4. Floral Marketing On Social Media

The easiest way to market on social media communities is for you to pick one social media community you prefer and then duplicate the content on to the others. There are loads of platforms out there that make posting on social media a breeze by connecting all social media communities on to one platform. Check out  HootSuite

  • Think of your preferred #Hashtag. This hashtag will now be used for all your posting on your social media communities.
  • Set a schedule for posting. Choose a specific day each week, biweekly or monthly. (of course, we prefer weekly, however, that is not always possible so post within your time allowance) 
  • If you are only posting monthly, you still need to check your social media community daily. Be responsive, address comments that need to be addressed and thank new fans for liking/following your page. Nothing beats gratitude for brand visibility.
  • Create enticing eye-catching posts. Pay attention to the images selected, have a clear bold title and if possible link to your website.
  • Engage fans. On a weekly basis try to engage your fans with questions, thoughts or tips.
  • Allow for fans to post their images on your social media.
  • Offer promotions and contests. Fans love to participate in contests/questionnaires,  be it something as simple as one quiz question or asking their advice.
  • Allow fans to review you on Facebook.

florist-marketing-video

5. Make A Floral Video/Commercial

We are huge advocates of making a short floral video of your business. These can be posted across your social media communities and linked back to your website. Sites like slide.ly/promo make this very simple to do. Researchers confirm that videos help create longer lasting brand visibility with more conversions to sales.

  • Use relevant keywords when posting your video.
  • Link your floral video to your website
  • Post on Youtube and all your social media communities

Florist-yelp-google

6. Google Business And Yelp Is A Must

A whopping 91% of customers read reviews, it’s crucial to sign up for Google business and claim your business on Yelp. We hear it time and time again how customers are attracted to businesses with reviews and search engines make these business reviews very prominent. Every review counts in creating more trust with the readers.

  • Google Bussiness and Yelp allow for customer interactions by reading/ leaving a review and posting photos.
  • Customer love to read testimonials and reviews, the more the better. An average small business should have  40 customer reviews at a minimum.
  • Offer $5.00 off any order for a customer that gives you an on the spot review on Google business or Yelp. The advantages far out weigh the discount.
  • Post these reviews on your website.

florist-marketing-blog

7. Write A Blog 

Blogging takes commitment and a good strategic plan. Writing a blog twice a year will not offer you that much recognition, commit to blogging at least once a month.  The benefits of blogging, are priceless, does wonders for your SEO and allows valuable content to share and link back to your website on social media communities.

  • Blog about what you do. Be specific to the floral business and use keywords.
  • If blogging is not for you – hire someone to write your floral blogs. Hiring a monthly blogger does not cost much compared to the impact it has on your SEO. For around $100-$150.00 a month you can start engaging customers with your blogs.
  • Write about things people genuinely want to read about. How To’s, Secrets Revealed, Tips & Tricks and anything Floral Wedding – these are all very popular just do not deviate from your profession, which in this case is the floral business.
  • Post your blog link with images and a title anywhere and every where you can. All you social media communities, send to friends via a text message and see if your local business partners will post on their social media communities and website.

 

Florists do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed in the comment section below.

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-facebook-5-steps

Create A Floral Facebook Business Page – 5 Steps

August 30th, 2017 Posted by Blog, Florist Marketing, florist technology, Search Engine Optimization, seo 2 thoughts on “Create A Floral Facebook Business Page – 5 Steps”

Create-A-Floral-Facebook-Business-Page---5-Steps

With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.

Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization),  allows for customer interaction and many other valuable reasons.

We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is “How do I create a Facebook business page?”  In this blog, let’s break down step by step on how to create a Facebook business page.

Create-A-Floral-Facebook-Business-Page---5-Steps-for-florists

Step 1 –  Do you have a personal Facebook account?

  • You will need a personal Facebook account in order to set up a Facebook business page.
  • If you do not have a personal Facebook account, go ahead and sign up for Facebook.
  • Once a personal Facebook account is created or if you already have one, go ahead to step 2. 

 

how-to-run-a-successful-retail-flower-shop

image via Facebook

Step 2 – Creating Your Facebook Business Page

  • Start creating your Facebook business page by clicking on the arrow in the upper right-hand corner. 
  • Select Create Page
  • Now choose Local Business or Place. Local Business or Place allows you to add a physical address and this is the best option for all floral businesses.
Florist-facebook-create-a-page

               image via Facebook

 

  • Enter your flower shop name, add categories (Flower Shop, Florist), address and phone.

Note: You may have a common business name and Facebook may ask you to add keywords in order to differentiate your Facebook business page name from another. Add your town or state as keywords or another floral based keyword such as flowers, flower shop or florist.

 

Florist-facebook-information

image via Facebook

Step 3 – Adding Your Floral Business Information

  • Now comes the most time-consuming part of setting up a Facebook business page – adding in all your floral business information.
  • Give your self-plenty of time to do this, grab a cup of coffee or tea as this is the bones of your Facebook page. These keywords will be indexed throughout search engines.
  • Pay close attention to your username for your floral business page. It is a custom URL which will appear on search engines when searched for flower shop in city and state
  • Add description and your website URL to the right where it says + Add Button 
  • Click on See all Page tips and add in all information required.
  • Make sure to also click on the left-hand side under home and add all of your flower shop information there as well.  Click on each category, you may not need to add information to all of these, but good to familiarize yourself with these pages:
  1. Home
  2. Services
  3. Reviews
  4. Shop
  5. Offers
  6. Photos
  7. Videos
  8. Posts
  9. Events
  10. About
  11. Community
  • You may add a Post and even Promote your floral Facebook business page from the left side menu.

 

florist-facebook-adding-information

image via Facebook

Step 4 – Adding floral pictures  & posts to Facebook business page

  • Add a clear crisp profile picture. Your logo or picture of your work, such as flowers, is a great option.
  • The cover photo should have a slight WOW factor and be true to the floral business. Crisp, clean and professional looking.
  • Add a descriptive post to engage friends and always add an image to your post.
florist-facebook-page

image via Facebook

 

Step 5 – Finalize your floral Facebook business page

  • Make sure that you have your shop hours, services, address,  and website link. These are important is getting maximin visibility for your floral brand.
  • Invite your friends to like your floral Facebook business page.
  • Add posts consistently on your Facebook business page and always add your website URL link to posts. Be engaging and do this on a daily or every other day. However, remember that a Facebook business page is now going to be part of your daily routine, checking it and posting once it is established.
  • Be very responsive to notifications! Look at your top bar for any messages and notifications you may have revived. Facebook rewards responsiveness so be sure to Mark all as read

Facebook is by far the best option for creating visibility for your business. The best part of it is that creating a Facebook business page is that it’s FREE.  Now that you have created a Facebook business page, you will see how quickly your floral brand grows across search engines.

 

Florists, how has your flower shop Facebook business page helped your business grow? Please share your feedback and questions in our comment section below.

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

florist-marketing-google-my-business

Florist Marketing – Getting Started With Google My Business

July 26th, 2017 Posted by Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo 5 thoughts on “Florist Marketing – Getting Started With Google My Business”

google-my-business-florist-marketing

Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.

 Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.

Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making you more credible and visible. In this blog, let’s talk about how to get started with Google My Business and how significant Google My Business is in making your business flourish (no pun intended).

 

google-my-business-florists

Image via Google

How To Sign Up For Google My Business:

If you are just starting your floral business, regardless if you have a Floral Website or not, make sure to sign up for Google My Business. Of course, if you own a flower shop you should have a floral website this will increase your brand visibility and will help search engines rank you higher.  

  • Click  Start Now in the upper right-hand corner of Google My Business
  • Enter your floral business address.
  • If you do offer walk in traffic into your shop make sure you select °Yes below where it states – I deliver goods and service to my customers at their location-important information ° Yes. If you offer customer walk in service at your flower shop leave this at ° No and click continue.
  • If you select °No for – I deliver goods and service to my customers at their location- You will see important information on the next page, similar businesses in the same area pop up on the next page, if any of these are in your location, select them. If none of these businesses are at your location, select None of these matches -Keep information I entered.  
  • If you selected °Yes you will see an information request on the services you offer. Enter where you deliver these services and within how many miles. If you do not select the box below where you serve customers at your location, your address will be hidden, however, your city and state will still show.
  • Google My Business will then ask you to verify the information on the following page. Take a look and make sure your address is correct. Let’s emphasize to make sure your store location is correct. Google My Business is very user-friendly, however, changing errors can be cumbersome, so take the time now to verify all information is accurate.  Agree to terms of service and click to continue.
  • Last Page, Google My Business will ask you how you would like the verification code, chances are it will be by mail, very few get phone calls. Wait approximately 1-2 weeks for a verification code and then verify your business by logging into Google My Business. Voila, it’s that easy! 

 

photo-florist-google

How To Add Photos To Google My Business:

Did you know that the more images you add to Google My Business, the better your ranking is in Google Local Search? Make sure to add as many images as you can to your Google My Business account. With that said, there are many different categories of photos,  it is good to make sure they correspond correctly.

Profile Image – This will allow customers to recognize you and by you, we mean your business. The profile image will be displayed next to your business name on Google + and must be different from your Logo image.

Logo-When adding your logo image be sure that it is square, these look the best on Google.

Cover Image – This is the grand feature photo and should correspond to the services you offer.

Additional Images – Add as many photos as you like here, the more the merrier. These are viewed by customers who are looking at your listing. It is good to include your own designs of everyday arrangements, wedding and store front image if possible.

Tip: Try and pick a photo or logo that helps you stand out to make your listing more alluring for a click. 

To add your photos simply go to Google My Business sign in.

  • Click Photos from the menu and select the photo category you would like to showcase.
  • You can now upload your photo from your computer.

Tip: Best format for images are JPG or PNG – be sure quality is good, we do not want customers looking at fuzzy, dark images.

 

google-maps-google-my-business

image via google and hello you designs

Why Is Google My Business Important?

There are so many reasons why all business owners should and MUST be on Google My Business, especially if your business is location specific.  The biggest reason of all is the valuable impact it has in increasing your SEO ( search engine optimization).

Amazing Search Visibility– Landing on your location on Google is one of the best ways to increase your SEO (search engine optimization). Go ahead and type in any of these keywords on Google Search Page, City State Florist, Flower Shop and Zip Code/Postal Code.  Notice who comes firsts under the Map, these results are Local Search Results, courtesy of Google My Business, You cannot pay for these results.

Maps Your Floral Business Location – This, of course, allows the customer to come to you, believe it or not, they do. Besides that, it is also another vital piece of information for increasing your flower shop business SEO.

Allows For Customer Interaction: Google My Business allows for customers to interact with your business by leaving reviews and uploading their own photos. Every review counts, every photo upload counts!  How does it count? By increasing your SEO, remember you want to list between 1 to 3 on Google Local Search, which will help increase your clicks and sales.

 

Florists, how has Google My Business helped your floral business in the past years? Please share your feedback in the comment section below. If you have any questions please post below as well!

____________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.