Introduction to Google AdWords: Florist Marketing

Introduction to Google AdWords: Florist Marketing

Florists, are you bewildered by Google AdWords? We have received many questions on using Google AdWords, and we’re in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works. Before we begin, let’s point […]

10 Mind-Blowing Flower Facts!

10 Mind-Blowing Flower Facts!

Flowers are impactful, beautiful and full of awesome fun facts. Some of you may already know and others you may just learn about today, either way, you can never know enough fun flower facts. Not only do flowers offer us visual and emotional well-being they have amazing appeal and history. Let’s dive right into these mind-blowing […]

Simple Floral Marketing Strategies

Simple Floral Marketing Strategies

 Marketing, as we all know, is essential for the survival of your floral business. There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. […]

Buying A Flower Shop – 8 Tips

Buying A Flower Shop – 8 Tips

You have a creative passion and love for flowers, you dream of owning and operating a flower shop. Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop?   How many times have we heard people say, “I wish I […]

In Lieu Of Flowers – Florist Unite

In Lieu Of Flowers – Florist Unite

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business. Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally, we understand it does say “In Lieu Of Flowers”, however,  that in no way means the […]

Florist Marketing – Getting Started With Google My Business

Florist Marketing – Getting Started With Google My Business

Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. […]

Top 10 Florist Tips & Tricks

Top 10 Florist Tips & Tricks

 These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results. Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you […]

Floral Design 101 – Flower Crowns

Floral Design 101 – Flower Crowns

Flower crowns are the biggest trend right now and at this point, it’s safe to say they are not going away! Although flower crowns are hugely sought after for weddings and special events now, they are actually a floral trend of the past starting in Ancient Greece where they were worn to pay tribute to […]

Secrets Revealed – Facebook, Instagram & Twitter

Secrets Revealed – Facebook, Instagram & Twitter

Once thought of as a fad, social media platforms such as Facebook, Instagram, and Twitter has certainly proven naysayers wrong. Floral business owners have taken advantage of the growth possibilities that social media has to offer.  Beyond that social media, communities have led to an influx of new floral enthusiasts. In other words, social media is […]

2017 Cheat Sheet – Florals,Greens & Succulents Trends

2017 Cheat Sheet – Florals,Greens & Succulents Trends

Floral stem trends have hit all time high with the use of social media platforms such as Pinterest and Instagram. Surprisingly people have taken an interest in the actual floral and greenery stems of the arrangement rather than the overall look and feel. Of course, the look and feel is just as important but picking the blooms […]

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