Florist Resourcesby Floranext

Is Your Floral Website Secure?

Posted on November 16th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized
Understand HTTPS for Your Florist Website If you don't understand how secure websites work, you are not alone. So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]

Canny Flower Shop Business Fusions That Work!

Posted on November 8th, 2017
Become A Floral Designer, Blog, Florist Ecommerce, Florist Profits, Florist Resources, Opening a Flower Shop, Uncategorized
Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop! Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market.On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners […]

Stand Up to Internet Floral Order Gatherers

Posted on October 31st, 2017
Blog, Floral Order Gatherer, Florist Ecommerce, Florist Resources, Florist Websites, Florists' Thoughts, Uncategorized
Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer? It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off as local florists.There are many different kinds of floral order gathers, from the larger, well-known wire services to ones that take over search engines. We will […]

Introduction to Google AdWords: Florist Marketing

Posted on October 10th, 2017
Blog, Florist AdWords, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, Uncategorized
Florists, are you bewildered by Google AdWords? We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]

10 Mind-Blowing Flower Facts!

Posted on September 20th, 2017
Blog, Florist Resources, Flower Fun, Flower History
mindblowing-flower-facts Flowers are impactful, beautiful and full of awesome fun facts. Some of you may already know and others you may just learn about today, either way, you can never know enough fun flower facts. Not only do flowers offer us visual and emotional well-being they have amazing appeal and history. Let's dive right into these mind-blowing flower facts.  […]

Simple Floral Marketing Strategies

Posted on September 13th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Search Engine Optimization, seo
Simple-Floral-Marketing-Strategies  Marketing, as we all know, is essential for the survival of your floral business. There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.If […]

Buying A Flower Shop – 8 Tips

Posted on August 23rd, 2017
Blog, Florist Operations, Florist Resources, Opening a Flower Shop
buying-a-flower-shop You have a creative passion and love for flowers, you dream of owning and operating a flower shop. Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop?   How many times have we heard people say, "I wish I owned a flower shop."There are tons of nostalgic when it comes to being a flower shop owner. Using your creativity to sell everlasting emotions with flowers and surrounded by natures beauty […]

In Lieu Of Flowers – Florist Unite

Posted on August 1st, 2017
Blog, events, Floral Design, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
Florist-Unite-In-Lea-Of-Flowers In Lieu of Flowers is perhaps the most detrimental 4 words in floral business. Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however,  that in no way means the family does not want flowers at the viewing/funeral service. As floral professionals you understand how somber a viewing/ funeral […]

Florist Marketing – Getting Started With Google My Business

Posted on July 26th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
google-my-business-florist-marketing Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]

Top 10 Florist Tips & Tricks

Posted on July 21st, 2017
Blog, design prepping, Floral Design, Florist Operations, Florist Resources, Opening a Flower Shop
top-florist-tips-tricks  These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results. Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you in your flower shop business success. 10. Flowers Take A Deep Dive  Submerge the whole flower/flowers into water, water enters through all parts of the flower which […]