Florist Blog

by Floranext

Florist Stories: How This Shop Made It to #1 on Google

Posted on September 17th, 2020

flowers on broad street

In the historic district of Varina, as part of the charming town of Fuquay Varina. You’ll find yourself visiting a secret garden filled with a surprisingly delightful collection of flowers, unique modern vessels for plants and flowers, wreaths that will make your door win best on the block! 

About Flowers on Broad Street

Flowers on Broad Street was founded by Donna Pittman, an incredible floral designer with a deep love for gardening. The philosophy of this Flower Shop is to source flowers that must look gracefully “just picked,” blooms are gathered from around the world ~ California, Holland, South America, and most importantly from our local growers in Fuquay Varina, Clayton, and Cary. Organic and farm fresh is the Flowers on Broad Street favorite look. Flowers are designed in a garden-style which sometimes embraces nature’s beautiful imperfections.

Selecting their new florist software 

When Flowers on Broad Street started in business they were part of the wire services and didn’t have a website of their own. As the business started to grow they considered it was time to have an eCommerce so their customers can purchase online. In the end this would serve two purposes because it was also a great way of acquiring new customers that we’re searching for flowers in their area. 

Flowers on Broad Street did some research about solutions for migrating their store. They needed to get out of the wire services fees and they wanted a system that was very user friendly and that would make the daily operations of the store a smoother process. After much research, they decided to choose Floranext software and they’ve been really happy ever since. Flowers on Broad Street loves how easy it is to manage their flower shop and website, the seamless and fast experience of taking an order.

flowers on broad street

How they rank number #1 in their area?

The key to success in an eCommerce website is having a good online presence. This flower shop as soon as it was created they started to work on their SEO. Their secret to rank as number #1 in their area is maintaining an excellent reputation on the internet. Flowers on broad street are constantly working on gathering reviews from their customers and creating content that matches and shows their flower shop style and branding. This way they can ensure to stay top of mind of their customers and feed the search engines, so they can show up first on search results. 

We discussed with Flowers on Broad Street about what’s the most important thing in a florist website and they shared with us that having beautiful and current floral and plant selections it’s what keeps customers engaged and coming back to their eCommerce. They truly believe that adding content and flower designs that are up to trend is what makes an online flower shop thrive and succeed. This should be combined with excellent customer service which is what makes the flower shop a reliable place. 

Advice for other Florists 

The best advice Flowers on broad street can share with us for building a good online presence is to show and always maintain the unique style and branding of your flower shop and to constantly create content to show your customers what’s new in your store.

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