Florist Websitesby Floranext

4 Reasons to Use a Vanity Email

Posted on February 1st, 2018
Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites
Vanity emails go a long way in branding your floral business. But are they necessary? If you are still using AOL, Gmail or Yahoo as your business email you are missing out on opportunities to present your brand—as many opportunities as there are emails you send, in fact.What is a Vanity Email? Simply put, a vanity […]

Who Registered Your Floral Domain?

Posted on January 18th, 2018
Florist Ecommerce, florist technology, Florist Websites, florist-software, Search Engine Optimization
You need control of all facets of your floral business—your domain name included! florist domain name registrationIn 2018, e-commerce sales are projected to reach over $400 billion. Now is the time to understand and pay close attention to your floral business website and know if you truly have the upper hand.A brick-and-mortar flower shop would never allow another company to partially own their storefront, and the same goes for your website domain name. Your floral website domain holds valuable history—if you are just starting out in the flower business you may feel overwhelmed by your hosting options, and with […]

Why Google Search Results May Vary – Florist SEO

Posted on December 6th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, florist technology, Florist Websites, seo, Uncategorized
Yikes! My Google search results are different from device to device. Before you pull your hair out, let's start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs […]

How to Jingle Rock Your Holiday Floral Sales

Posted on November 22nd, 2017
Christmas, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Profits, Florist Websites, Uncategorized
 Forecasters predict that this holiday season will show higher revenue than others for retailers! For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition.Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door.[…]

Is Your Floral Website Secure?

Posted on November 16th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized
Understand HTTPS for Your Florist Website If you don't understand how secure websites work, you are not alone. So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don't know, how can you tell?HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once […]

Stand Up to Internet Floral Order Gatherers

Posted on October 31st, 2017
Blog, Floral Order Gatherer, Florist Ecommerce, Florist Resources, Florist Websites, Florists' Thoughts, Uncategorized
Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer? It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off as local florists.There are many different kinds of floral order gathers, from the larger, well-known wire services to ones that take over search engines. We will […]

Florist Marketing – Getting Started With Google My Business

Posted on July 26th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
google-my-business-florist-marketing Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]

Secrets Revealed – Facebook, Instagram & Twitter

Posted on July 7th, 2017
Blog, Florist Marketing, Florist Resources, Florist Websites, Search Engine Optimization, seo
florist-social-media-secrets-revealed Once thought of as a fad, social media platforms such as Facebook, Instagram, and Twitter has certainly proven naysayers wrong. Floral business owners have taken advantage of the growth possibilities that social media has to offer.  Beyond that social media, communities have led to an influx of new floral enthusiasts. In other words, social media is helping floral designers get the respect and credibility that has been long overdue.If you are using Facebook, Instagram and Twitter for your floral […]

8 Things Florists Should Do To Book Weddings

Posted on May 31st, 2017
Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florist Websites, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo, weddings
 8-things-florist-book-weddings Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.In this […]

Florist Marketing – Understanding The Basics

Posted on April 26th, 2017
Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
Florist-Marketing---Basics Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes.  What are your customer's needs and wants? What makes your customers satisfied?Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]