Why Google Search Results May Vary – Florist SEO

Why Google Search Results May Vary – Florist SEO

Yikes! My Google search results are different from device to device. Before you pull your hair out, let’s start by pointing out that Google search result differences from browser to browser and from device to device is fairly typical. At one time, SERPs (search engine results pages) were very consistent throughout different browsers and computers, […]

How to Jingle Rock Your Holiday Floral Sales

How to Jingle Rock Your Holiday Floral Sales

 Forecasters predict that this holiday season will show higher revenue than others for retailers! For most floral business owners, the holiday season brings in a tremendous amount of the year’s revenue, and early preparation is crucial to staying ahead of the competition. Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What […]

Is Your Floral Website Secure?

Is Your Floral Website Secure?

If you don’t understand how secure websites work, you are not alone. So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don’t know, how can you tell? HTTPS uses a Secure […]

Stand Up to Internet Floral Order Gatherers

Stand Up to Internet Floral Order Gatherers

Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer? It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off […]

Florist Marketing – Getting Started With Google My Business

Florist Marketing – Getting Started With Google My Business

Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. […]

Secrets Revealed – Facebook, Instagram & Twitter

Secrets Revealed – Facebook, Instagram & Twitter

Once thought of as a fad, social media platforms such as Facebook, Instagram, and Twitter has certainly proven naysayers wrong. Floral business owners have taken advantage of the growth possibilities that social media has to offer.  Beyond that social media, communities have led to an influx of new floral enthusiasts. In other words, social media is […]

8 Things Florists Should Do To Book Weddings

8 Things Florists Should Do To Book Weddings

  Booking weddings are still one of the best ways to increase your overall flower shop profit. Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings […]

Florist Marketing – Understanding The Basics

Florist Marketing – Understanding The Basics

Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes.  What are your customer’s needs and wants? What makes your customers satisfied? Marketing consists of […]

Opening A Flower Shop – Florist Tips

Opening A Flower Shop – Florist Tips

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right? Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, […]

Mother’s Day-Florist Checklist

Mother’s Day-Florist Checklist

Mother’s Day (or should we say Mother’s Day week) is the busiest and potentially the most profitable holiday for the floral business owner. Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to […]

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