Florist Websitesby Floranext

What’s Around the Corner for Florists in Social Media

Posted on July 24th, 2019
Blog, Floral Instagram, Florist AdWords, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
Online advertising, online promotions, and online visibility are all musts to stay relevant with your target audience. Facebook has had the biggest user base among all social media networks, boasting 2 billion users globally. However, the story is dim for Facebook’s younger user base in the United States. For the past two years, Facebook has lost 15 million users, and the majority of them are teenagers and…

SEO Should Start With Google My Business

Posted on July 17th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Websites, Search Engine Optimization, seo
Today's consumers rely heavily on the internet for everything, and shopping for flowers is no exception. That’s why your online presence must be strong! Search engine optimization should focus on customers in your direct vicinity. Local SEO is important, perhaps even more so than general SEO, because your direct source of reliable income will be the customers nearest to you. so optimizing your online presence that will prioritize them should be the first step for your business SEO. So,…

Is the Decline of Facebook Affecting Your Floral Business?

Posted on July 10th, 2019
Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites
Social media has had an overwhelming impact on human interaction since its inception, particularly in business. Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram. Origins of Facebook Inspired by unviersity face books which contain students' photos…

New Features For Florists: Google My Business

Posted on June 26th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, seo
Are You Caught Up on Google My Business? Google-My-Business-new-features Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you…

Google My Business Local Guides: What Florists Should Know

Posted on June 12th, 2019
Blog, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites, Search Engine Optimization, seo
Google My Business Local Guides Customers search online about the things they want to buy, even if it’s a simple local purchase.   Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed.  Florist Quick Guide to Google My Business Google My Business is Google’s one-stop shop for all things…

How and Why Florists Should Use Google My Business

Posted on March 27th, 2019
Blog, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo
google-my-business-for-florists Using Google My Business is one of the best ways to improve your floral business website’s visibility.   Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.   …

Valentine’s Day 2019 Survey Results!

Posted on February 26th, 2019
Blog, Floral Holiday Tips, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Websites, infographic, Survey, Valentine's Day
The 2019 Florist Valentine's Day Survey Results Are In! 2019 Florist Survey Results for VDAY - complete(1) (1) A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.   Were 2019 Valentine's Day Sales Better Than Last Year? Lower - 20.8% Same - 17.9% Higher - 61.3%   Were Valentine's…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Florist SEO: Knowing the Basics

Posted on January 9th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
What is SEO, why is it important, and why should florists care? Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue. Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…

Introducing Our New Florist Website Theme!

Posted on October 27th, 2018
design prepping, Florist Ecommerce, Florist Marketing, Florist Websites
See Our Beautiful New "Belle" Theme   Floranext is excited to give you a sneak peek at a 100% new floral website theme we will be launching in the coming weeks. The "Belle" theme has  full-page banners and front page content "widgets."  Florist Website Theme     Full Page Banners - make a striking, impactful first impression with your floral website? Full page banners let you display a huge full page floral image on your front page.  Front Page…