FTD will start offering flower sites to funeral homes — how bad is this news for the retail florist?
FTD’s partnership with the largest provider of funeral home websites will allow them to immediately gain thousands of new customers. That means more sympathy buyers going to FTD, fewer going to local florists. And FTD can easily drop-shop sympathy products, cutting out the retail florist entirely.
FTD Florists to Benefit from New Online Sympathy Program for Funeral Homes
A Partnership with Funeral Homes Located in the U.S. and Canada Will
Drive More Orders to FTD Florists.
FTD has entered into an exclusive agreement with Batesville Casket
Company, the leading provider of caskets, cremation products and funeral
home websites, to provide customized, co-branded floral websites to
licensed funeral homes in the United States and Canada.
“This program represents a unique and innovative opportunity for both
FTD and the funeral service industry. FTD will provide a nationwide
system for ordering sympathy arrangements to a market that has not
always enjoyed a consistent, quality, branded experience,” said Rob
Apatoff, President of FTD Group, Inc. “Thousands of funeral homes and
their customers can benefit from easy, online access to a full range of
beautiful arrangements designed and delivered by FTD’s nationwide
network of artisan florists, and supported by its quality customer
The new program is available exclusively to funeral homes that utilize
Batesville’s WebLink(tm) websites. Participating funeral homes will
receive a co-branded floral website, custom-designed and hosted by FTD,
which prominently displays the funeral home’s name and brand. Consumers
can easily access the new floral website to place orders through a link
on the existing funeral home website. Tailored for the funeral industry,
visitors can choose from a first-class assortment of FTD sympathy and
funeral arrangements and gifts including flowers, plants, sprays,
wreaths, gourmet foods, and gift baskets
Another reason to ask yourself why you’re buying your florist website and technology from your biggest competitor.