Florist Profitsby Floranext

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations?These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Florist 2019 Planning

Posted on January 2nd, 2019
Blog, design prepping, events, Floral Design, Floral Holiday Tips, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Mother's Day, Sympathy, Valentine's Day, wedding/events, weddings
Florist-Guide-Yearly-planningFor most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times. January can be a slow month in the floral industry, but that doesn't…

Graphic Design Resources for Florists

Posted on November 29th, 2018
Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
Graphic-design-resources-for-floristsIn this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.The next step is to achieve awareness of your floral brand. You need to look different, striking,…

Six Things Every Florist Should Sell in 2019

Posted on November 28th, 2018
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
 It's sometimes surprising how many florists sell only flowers in their shops!This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits.Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia.In this blog, we'll discuss the products customers are gravitating…

In Lieu of Flowers – Florists Unite

Posted on November 7th, 2018
Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy
Florist-Unite-In-Lea-Of-FlowersIn Lieu of Flowers is perhaps the most detrimental 4 words in floral businessConveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however,  that in no way means the family does not want flowers at the viewing/funeral service.As floral professionals you understand how somber a viewing/ funeral…

Spellbinding Floral Arrangements for Halloween

Posted on October 31st, 2018
Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries
halloween-flowers-main-imageHalloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!…

Florist Halloween – Tricks Of The Trade

Posted on October 31st, 2018
Blog, design prepping, events, Floral Design, Florist Marketing, Florist Profits, photos, seo
florist-halloween-tricks-of-the-tradeAdd some Tricks and Treats to your flower sales with these spell-binding tips!Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons. [caption…

Refreshing Floral Autumn Trends to Note!

Posted on August 29th, 2018
Floral Design, Floral Instagram, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, florist technology, Florist Websites, Flower Trends
Check out this season's hottest floral trends!Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising.From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.[caption id="attachment_11739"…

It’s Not Personal…It’s the Flower Business!

Posted on August 15th, 2018
Become A Floral Designer, Florist Operations, Florist Profits
The floral business is fast evolving, leave behind your preconceptions about the way it's run.Floristry is competitive, and it's important to have a firm business plan and policies for your customers, employees, and shop alike. How do you establish policies that will stick if you are new to the floral business? The solution is simple: get comfortable with the phrase "It's not personal, its business."We promise you that making some simple changes in your flower business will not in any way hurt your profits—to the contrary, you can expect to profit more. To be constantly evolving your business…

How to Grow Your Floral Wedding Sales

Posted on July 26th, 2018
events, Floral Design, Florist Ecommerce, Florist Profits, Florist Websites, seo, wedding/events, weddings
In order to grow your business and flourish as a wedding florist, you need leads that can be converted into salesWhile floral design is certainly an art, it’s also a business. This is particularly true for those in the wedding floristry industry. One of the most low-cost and effective ways to do that is to bring your wedding bouquets online. According to The Wedding Report, 50% of brides use the internet to research bridal bouquets. …