Florist Profitsby Floranext

Don’t Stumble This Fall: Florist Techniques to Attract Walk-in Traffic 

Posted on October 23rd, 2019
Florist Marketing, Florist Operations, Florist Profits, Florist Resources
Let's cover some techniques to attract walk-in traffic to your flower shop! A majority of flowers grow seasonally—depending on your area and the time of year, this will affect the bouquets and designs florists can create at any given time. The ups and downs of a flower shop go along with the seasons. Summer means an abundance of blooms, and the promise of greater walk-in traffic. But that doesn't mean fall is a lost cause! Below are a few tips to keep your…

Florists and Time Management

Posted on October 9th, 2019
Design Prepping, Floral Supplies, floral system, floral systems, Florist Deliveries, Florist Delivery, Florist Operations, Florist Profits
Everyone has the same 24-hour day, but some people can achieve so much in this span of time! The key to this mystery is time management, and everyone from students to business owners like us florists can benefit greatly from managing our time wisely. Time management allows you to increase productivity by streamlining your processes into manageable bits. Aside from that, it makes work less stressful because everything you do is managed in a way that’s…

A Florist’s Guide to Donating

Posted on October 2nd, 2019
Blog, floral system, Florist Operations, Florist Profits
Florists interact with charitable donations in many ways! Donating allows you to help other people in need and give back to your community. Businesses have more incentive to donate, too—charitable giving is good PR, and if your donations qualify, you can get tax deductions. As much good as donating can be, you want to be careful about doing so. Here are some dos and don’ts of donating so that you can be sustainable and helpful to the community. [caption…

Florist Metrics

Posted on September 11th, 2019
Floral Design, Floral Supplies, floral system, floral systems, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
A flower shop is a business—you need to make sure that it is profitable and sustainable. Luckily, there are many metrics to objectively measure your business's performance. Aside from helping make sure that your business is doing well, these metrics are also going to be measured when you’re trying to get a bank loan, for example. Having an idea about how your business is doing, supported by hard numbers on the table, can help you plan ahead and make adjustments to your current shop’s workflow.…

What to Look for When Buying a Flower Shop

Posted on September 4th, 2019
Become A Floral Designer, floral system, Florist Deliveries, Florist Marketing, Florist Operations, Florist Profits, florist technology, Opening a Flower Shop
Are you looking to purchase a flower shop? Whether you are looking forward to getting started in the floral industry or you're looking to expand, buying a flower shop carries with it a lot of advantages over starting from scratch. Buying a flower shop saves you the struggle of a new business: building costs, hiring capable staff, acquiring equipment, and building your reputation. All it takes is ensuring that the shop you’re buying is worth your investment. Here are a few things you…

The Power of Subscription Flowers

Posted on August 21st, 2019
Blog, Floral Design, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Operations, Florist Profits, florist technology
Florists, are you offering subscription services? Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers. Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…

Writing a Flower Shop Business Plan

Posted on August 14th, 2019
Become A Floral Designer, Floral Supplies, floral systems, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology
Florists' goal is to make money doing the thing they love most! Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on. What Makes a Floral Business Plan Important A business plan guides your helps you track your long-term objectives and the strategies…

Flower Workshops: More Engagement, and More Marketing

Posted on August 7th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

Mother’s Day 2019 Survey Results!

Posted on May 22nd, 2019
Blog, Design Prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey
The 2019 Florist Mother’s Day Survey Results Are In!   2019 Florist Survey Results for MDAY - final A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd. Were 2019 Mother’s Day Sales Better Than Last Year? Lower – 18.1% Same – 20.5% Higher – 61.4% Were Mother’s Day In-Store Retail…

Florist Guide to Pet-Friendly Flowers and Plants

Posted on May 1st, 2019
Blog, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists for Change, Flower Fun, flower lists
pet-friendly-flowers-plants Did you know May is National Pet Month in the United States? May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends! As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals? Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…