A flower shop is a business—you need to make sure that it is profitable and sustainable.
Luckily, there are many metrics to objectively measure your business's performance. Aside from helping make sure that your business is doing well, these metrics are also going to be measured when you’re trying to get a bank loan, for example.
Having an idea about how your business is doing, supported by hard numbers on the table, can help you plan ahead and make adjustments to your current shop’s workflow.…
Are you looking to purchase a flower shop?
Whether you are looking forward to getting started in the floral industry or you're looking to expand, buying a flower shop carries with it a lot of advantages over starting from scratch.
Buying a flower shop saves you the struggle of a new business: building costs, hiring capable staff, acquiring equipment, and building your reputation. All it takes is ensuring that the shop you’re buying is worth your investment. Here are a few things you…
Florists, are you offering subscription services?
Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers.
Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…
Florists' goal is to make money doing the thing they love most!
Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on.
What Makes a Floral Business Plan Important
A business plan guides your helps you track your long-term objectives and the strategies…
As a present-day florist, you need to diversify the services you offer to stay above your competition.
We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community.
The 2019 Florist Mother’s Day Survey Results Are In!
A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members.
Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd.
Were 2019 Mother’s Day Sales Better Than Last Year?
Lower – 18.1%
Same – 20.5%
Higher – 61.4%
Were Mother’s Day In-Store Retail…
Did you know May is National Pet Month in the United States?
May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends!
As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals?
Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…
The unique and beautiful traditions of May Day have sadly become lost and wilted over time—is it time to bring them back?
Spring is finally here! This time of year is often associated with floral holidays like Easter and Mother's Day, but years ago, the season used to start in earnest with May Day.
When Did May Day Start?
The earliest known history of May celebrations began with the Floralia, the festival of Flora, the Roman goddess of flowers. This festival…
In today's society, all products are judged by their convenience, and the smallest inconvenience can make or break any business.
One simple convenience is the delivery of products this includes the delivery of flowers. Of course, flower delivery has been around for ages and most florists provide this service, but when was the last time you sat down and gave your delivery policies and pricing some critical thinking?
To truly know if you are charging enough for delivery, there should be a few things that…
Delivering Flowers Faster. Easier.
Floranext's New Florist Delivery Manager is the new solution to let your floral delivery blossom!
Try Floranext's New Delivery Manager Today!