Forecasters predict that this holiday season will show higher revenue than others for retailers!
For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition.Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door.[…]
Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop!
Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market.On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners […]
Marketing, as we all know, is essential for the survival of your floral business.
There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself. Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.If […]
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.
Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place.
Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]
Tackling fresh, new and innovated techniques for your flower shop could actually keep flowers sales stable and increase revenue during the summer months.
For some florists, the summer months can be dreadfully slow with decreased flower sales. Accepting the fact that customers just won't buy flowers during these months is a big mistake!The floral industry does have many peaks and perks, all seasons offer many advantages to build your flower business and gather new potentially long term buying customers. In this blog, let's discuss […]
Owning and operating a floral retail business requires many different strategies.
There are some basic principles that do apply to all retail businesses, however, in the floral industry, there are some retail factors that will take precedence.In this blog, we will discuss retail business basics that apply to the floral industry. Whether you are just selling floral arrangements or carry of variety of items in your flower shop these tips will help in establishing floral retail business rituals […]
Booking weddings are still one of the best ways to increase your overall flower shop profit.
Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.In this […]
YouTube gets over 30 million visitors per day!
For florists who are not familiar with YouTube, YouTube is a mostly free website for hosting videos that allow visitors to sign up and are able to upload their videos on YouTube to store and share with other visitors. YouTube has 1,300,000,000 visitors that use it, Wow, now that is a lot of zeros!Unlike the more recognizable social media platforms […]
Florists, did you know you make a huge difference?
The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it's no wonder florists may be feeling frazzled and drained. It's our job to remind you just how amazingly awesome you are and how your career choice makes such a difference. Not just for your community but in general for all humankind!
Yes, we know that sounds deep and profound but it's true. Florists you create so much […]