Did you know May is National Pet Month in the United States?
May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends!
As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals?
Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…
The unique and beautiful traditions of May Day have sadly become lost and wilted over time—is it time to bring them back?
Spring is finally here! This time of year is often associated with floral holidays like Easter and Mother's Day, but years ago, the season used to start in earnest with May Day.
When Did May Day Start?
The earliest known history of May celebrations began with the Floralia, the festival of Flora, the Roman goddess of flowers. This festival…
In today's society, all products are judged by their convenience, and the smallest inconvenience can make or break any business.
One simple convenience is the delivery of products this includes the delivery of flowers. Of course, flower delivery has been around for ages and most florists provide this service, but when was the last time you sat down and gave your delivery policies and pricing some critical thinking?
To truly know if you are charging enough for delivery, there should be a few things that…
Delivering Flowers Faster. Easier.
Floranext's New Florist Delivery Manager is the new solution to let your floral delivery blossom!
Try Floranext's New Delivery Manager Today!
Using Google My Business is one of the best ways to improve your floral business website’s visibility.
Google My Business (formerly called Google Places) is the number one platform for listing your flower shop on Google searches, and Google Maps! Google My Business allows you to improve your business’s credibility and visibility, by showing you are verified on one of the most trusted platforms on the Internet.
Upselling isn't just a sales tactic—it's a way to improve your customer's experience.
The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop.
One of the ways you can deliver a quality sales experience is with upselling.
Flowers can be tasteful to the palate, not just the eyes!
Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.
Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.
The 2019 Florist Valentine's Day Survey Results Are In!
A big thank you to everyone who participated in our annual Valentine’s Day survey. Once again we received a strong response from our readers and members.
Results were based on the 347 retail surveyed by Floranext between February 15th through February 17th.
Were 2019 Valentine's Day Sales Better Than Last Year?
Lower - 20.8%
Same - 17.9%
Higher - 61.3%
Florists, are you marketing to the younger generations?
These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.
Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.
The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…
For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.
January can be a slow month in the floral industry, but that doesn't…