Posts tagged "bouquet"

Flower Presentation: Beyond Bouquets

November 6th, 2019 Posted by Josh D Design Prepping, Floral Design, Floral Supplies, Florist Operations 0 thoughts on “Flower Presentation: Beyond Bouquets”

Flowers are beautiful on their own, but that doesn’t mean you can’t dress them up with a clever presentation!

Florists can get creative not just with their arrangements, but with the presentation of those bouquets. Here are a few suggestions you may want to try!

Vintage Tins and Canisters

Vintage cans go well with flowers that have muted hues, making for a great complimentary tabletop arrangement and evoking that vintage feel.

They might not stand out as much as most other arrangements, but they are supposed to fit in and mesh well with an environment that’s peaceful and calming, with the calm hues of both the flowers and the vintage canisters capturing the atmosphere of the days of yore. Spending an afternoon around these arrangements, with matching tea and small talk, is a perfect way to enjoy these flowers.

Image via Shutterstock

Teacups and Tableware

Tableware looks gorgeous by itself—its purpose is to beautify the food you serve with it, after all. However, it might come as a surprise that tableware can also work as flower vases. Teacups especially are commonly used for miniature arrangements, taking advantage of their small sizes to put an overflow of blooms to its brim.

These arrangements are best put on a small, circular coffee table or an extra ornament to a larger set-up in the dining table, for example.

Wooden Boxes and Crates

Of course, we’ve been looking at designs largely inspired by and meant for the indoor space, but there is also lots of room to design for the outdoors. One reliable go-to for flower designs are wooden boxes or crates, grabbing that countryside vibe and getting a little bit dirty with the arrangement.

Wooden boxes, or even simply adding rough planks around your arrangement, encapsulate the perfect countryside feel that looks great for designs you can put in your backyard, or just by your windowsill for a flavor of the country.

Image via Shutterstock

Baskets and Hat Boxes

Instead of a basket filled with cookies, this basket is flourishing with a bouquet of flowers. Hat boxes also have the same charm as the baskets. Baskets, particularly, have a very unique aesthetic, with its woven design and their seeming appearance to be a portable arrangement. They would also look good with muted hues, as baskets with their usual quotidian colors can be a great complementary addition to any space.

Glassware

Of course, we can’t just skip the original flower vases when speaking about flower designs. The variety of glassware is astounding, and the creative designs most of them have are enough to fit in almost any space of the house. Even basic glass vases can look stunning by adding colored water to the vases. They might be simple, but just like mason jars, this opens up to more possibilities that you can do.

Image via Shutterstock

They are many more creative ways to present flowers, like old suitcases, floral shelves, and even hanging arrangements. With enough creativity and effort, almost anything can be used to complement the beauty of the flowers. Most will feel like a do-it-yourself project, and honestly, flowers look best when you know they had a touch of your creativity as they sit around your space, beautifying it as it should.

 

Florists, what are some creative ways you present flowers? Please share your comments below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Pay It Forward With Flowers!

October 4th, 2018 Posted by Idalina Bertone Florist Marketing 1 thought on “Pay It Forward With Flowers!”

Have you heard of “random acts of kindness,” “what goes around comes around,” and “pay it forward”?

These sayings are probably nothing new to you, however involving flowers may be. There has been an evolution of floral professionals paying it forward with random acts of kindness in their communities through the most beautiful thing in the world: flowers.

Florists are now using a clever marketing tactic to also benefit their neighbors and other community members. There are so many hows on executing pay it forward with flowers—we list a few in this article and encourage you to pay it forward with flowers.

The Lonely Bouquet | @thelonelybouquet

The Lost-and-Found Bouquet

This marketing tactic has been blowing up on social media. Not only does it benefit the finder, it also benefits the flower shop participating.

Here’s how: make a beautiful bouquet of wrapped flowers, so it’s easy to transport. Make sure your stems are tubed for hydration add a beautiful ribbon.

Make a captivating note to place on the outside of the bouquet. Be creative with the verbiage, but below is a template. You can use Facebook, Instagram, or any social media site you like to link back to you.

If you found me, please take me! I was placed here to make you happy. All you have to do is let my maker know I’m safe and sound: take a picture of me and share to our Facebook page at https://www.facebook.com/yourfacebooklink/

(Add your shop name, address and phone number below the message.)

Pick a busy location in your area—a bus stop bench, on the steps of a library, anywhere you feel will be seen by many walkers by. Sit back and watch, these flower bouquets get snatched up in minutes.

They also seriously make the finder’s day, imagine stumbling into something so beautiful made just for you—the possibilities of the pay-it-forward rule are limitless.

Image via Shutterstock

Do You Give a Bloom?

This one is so enduring just as much. And there are so many ways to do this. Customers can sponsor a flower bouquet to give to someone to make their day.

Here’s how: place a visible sign on your flower shop counter, window, and eCommerce website that states again feel free to use your own verbiage and pricing module.

Spend $80.00 on a bouquet and we will give flowers to cheer up someone in need on your behalf.

The card message could read “I purchased flowers today and wanted to send you some smiles as well—hope this makes your day.”

Make sure the card message includes your shop name, address and phone number with the Give a Bloom title.

Be sure to create a small note on the person getting the free flowers on the Give a Bloom program and why they are receiving these flowers. Receivers do not have to be in nursery homes or hospitals, they can be anyone you choose that you feel could use some cheering up.

The Lonely Bouquet | @thelonelybouquet

Flower Hunt/Lonely Bouquet

Unlike the lost-and-found bouquet, the flower hunt is a tad different. This time you will leave a flower bouquet in your location, either inside or out, and make it more difficult to find. Posting a Flower Map on your social media so your visitors can find the flower bouquet and report back to your social media page once found. The finder’s reward is keeping the flower bouquet.

Clues and maps can be anything along these lines:

Everyone loves me. I’m pretty and smell sweet,
Look down to find me near this street.

 

Make sure these are unsuspecting places and add a note or tag to read something like:

  • “You found me!”
  • “At last, I found a home with you”
  • “Lonely bouquet”
  • “Please take me home”

 

Where do you place these? Try to hide them somewhat so they aren’t randomly snatched up like:

  • Up a tree
  • In a bush
  • Side of buildings
  • Curbs
  • Eateries
  • Anywhere you can think of!

 

Have fun with this, be sure to stay a while and snap pictures of your plan in action.


Florists, have you tried any of these marketing concepts before? Please share your feedback or questions below in the comment section.

 

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.