Mother's Day is just around the corner! Is your business ready for this busy floral holiday? Having a plan in place to make the most revenue during Mother's Day is critical to earning the rewards of this bustling, blossoming occasion. Read on for an agenda to help you plan and organize your shop for the upcoming Mother's Day holiday. …

Upselling isn't just a sales tactic—it's a way to improve your customer's experience. The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop. One of the ways you can deliver a quality sales experience is with upselling.    …

A 4,000-year-old trend is making its rounds again! That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion. From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light. This is a great opportunity to let customers know after receiving or purchasing a fresh…

Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

  Have you considered using flowers not just in design, but as an art medium? As…

For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.   January can be a slow month in the floral industry, but that doesn't…

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The world as we know it could never manage without florists. With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind! It may sound a bit cheesy but it's a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed.   [caption id="attachment_12223" align="aligncenter"…

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however,  that in no way means the family does not want flowers at the viewing/funeral service. As floral professionals you understand how somber a viewing/ funeral…

Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas. An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween? Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange! …