A 4,000-year-old trend is making its rounds again!That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.This is a great opportunity to let customers know after receiving or purchasing a fresh… 
These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly… 
For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times. January can be a slow month in the floral industry, but that doesn't… 
The world as we know it could never manage without florists.With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind!It may sound a bit cheesy but it's a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed. [caption id="attachment_12223" align="aligncenter"… 
In Lieu of Flowers is perhaps the most detrimental 4 words in floral businessConveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however, that in no way means the family does not want flowers at the viewing/funeral service.As floral professionals you understand how somber a viewing/ funeral… 
Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!… 
Add some Tricks and Treats to your flower sales with these spell-binding tips!Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween? In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting patrons. [caption… Solutions
