Florists, are you offering subscription services?
Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers.
Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…
Flowers speak a visual language in the natural world, communicating with colors and shapes.
Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer.
How do you take advantage of this, you ask? By creating visual content like pictures…
It's beginning to feel a lot like summer!
Let's celebrate the season with the lei and flower crown, a Hawaiian tradition with thousands of years of history. Flower artist and lei maker Ocean Dreamer (ocean_dreamerr on Instagram) has a feed full of gorgeous lei and flower crown designs for weddings and all occasions we'd like to spotlight today.
The Origins of Leis
Leis have been constructed of various materials including flowers, shells, leaves, nuts, feathers, and bone, but a braid of green Maile vine has been at the center of the lei…
Did you know May is National Pet Month in the United States?
May is officially here! A month of Spring Flowers, Mother's Day and a month to cherish our four-legged furry friends!
As florists, you may have been asked the question time and time again, what flowers or plants are safe around animals?
Every pet owner knows their furry friend will chew on anything it can get into, and at some point it will gravitate towards plants and flowers. As beautiful as plants and flowers are, some can be particularly dangerous…
The unique and beautiful traditions of May Day have sadly become lost and wilted over time—is it time to bring them back?
Spring is finally here! This time of year is often associated with floral holidays like Easter and Mother's Day, but years ago, the season used to start in earnest with May Day.
When Did May Day Start?
The earliest known history of May celebrations began with the Floralia, the festival of Flora, the Roman goddess of flowers. This festival…
Mother's Day is just around the corner! Is your business ready for this busy floral holiday?
Having a plan in place to make the most revenue during Mother's Day is critical to earning the rewards of this bustling, blossoming occasion. Read on for an agenda to help you plan and organize your shop for the upcoming Mother's Day holiday.
Upselling isn't just a sales tactic—it's a way to improve your customer's experience.
The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop.
One of the ways you can deliver a quality sales experience is with upselling.
A 4,000-year-old trend is making its rounds again!
That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion.
From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light.
This is a great opportunity to let customers know after receiving or purchasing a fresh…
Florists, are you marketing to the younger generations?
These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.
Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.
The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…