Studies show flowers helps patients recover!
Sending flowers to anyone you know that is sick or sad might be the go-to gift, but the sending of flowers is actually more helpful than you think. It might surprise you, but there are more to flowers than just the look and smell—they can have some really positive effects on your health as well.
A few years ago the American Society for Horticulture Science performed a study seeing if plants have any influence on patients, and the results were outstanding. A group of…
Recently, Federal, State, and Local agencies have been hacked. Is your flower shop next?
Over the past weeks, cybercriminals have attacked computers in Baltimore and other US cities, freezing computers, shutting down email, and interrupting real estate sales, water bills, health alerts and many other services.
We have collected some helpful tips so that your flower business won't be the next victim of similar kinds of hack attempts!
The 2019 Florist Mother’s Day Survey Results Are In!
A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members.
Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd.
Were 2019 Mother’s Day Sales Better Than Last Year?
Lower – 18.1%
Same – 20.5%
Higher – 61.4%
Were Mother’s Day In-Store Retail…
Mother's Day is just around the corner! Is your business ready for this busy floral holiday?
Having a plan in place to make the most revenue during Mother's Day is critical to earning the rewards of this bustling, blossoming occasion. Read on for an agenda to help you plan and organize your shop for the upcoming Mother's Day holiday.
Upselling isn't just a sales tactic—it's a way to improve your customer's experience.
The objective of customer service is to satisfy the needs and wants of your customers. With that principle as your guide, no sale will feel forced but will make you feel accomplished that you have pleased your customers by providing what they actually need. The key is to successfully identify the needs and wants for each person that purchases through your flower shop.
One of the ways you can deliver a quality sales experience is with upselling.
Flowers can be tasteful to the palate, not just the eyes!
Anyone in the food industry recognizes that the human palate is an ever-changing thing, and we are always more than ready to take a bite out of anything remotely edible. Delicious food is more than just delicious on the tongue, it can be tasty to the eye.
Restaurant-quality food is more than the taste, the way it's presented is part of the experience. Now, the flower industry has something food fanatics might consider to enhance that experience: edible flowers.
For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.
January can be a slow month in the floral industry, but that doesn't…
We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.
Florists, were you surprised by the results? What would you recommend to customers or other florists?
Please share your recommendations, feedback, or questions below in the comment section.
Check out this season's hottest floral trends!
Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising.
From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.