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The unique and beautiful traditions of May Day have sadly become lost and wilted over time—is it time to bring them back? Spring is finally here! This time of year is often associated with floral holidays like Easter and Mother's Day, but years ago, the season used to start in earnest with May Day. When Did May Day Start? The earliest known history of May celebrations began with the Floralia, the festival of Flora, the Roman goddess of flowers. This festival…

Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.   January can be a slow month in the floral industry, but that doesn't…

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In Lieu of Flowers is perhaps the most detrimental 4 words in floral business Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however,  that in no way means the family does not want flowers at the viewing/funeral service. As floral professionals you understand how somber a viewing/ funeral…

Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas. An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween? Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange! …

Add some Tricks and Treats to your flower sales with these spell-binding tips! Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday. It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween?  In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting  patrons.   [caption…

Wedding eCommerce collections are crushing it with wedding customers online! So what does this mean for the classic wedding consultation, where florists meet with a client and go over every detail of the special day. It's not likely wedding consultations will go extinct, however, its good to point out that there is a new type of wedding client that prefers online shopping to taking their time with a meet and greet. If you are a floral professional then…

In order to grow your business and flourish as a wedding florist, you need leads that can be converted into sales While floral design is certainly an art, it’s also a business. This is particularly true for those in the wedding floristry industry. One of the most low-cost and effective ways to do that is to bring your wedding bouquets online. According to The Wedding Report, 50% of brides use the internet to research bridal bouquets. …