Social media marketing gets a lot of buzz, but don't neglect marketing in your local community!
The local community is your main source of revenue due to its closeness and your ease of access to this audience. Local customers are your first customers, and the immediate intimacy of personal contact gives you instant credibility, trust, and familiarity, making it easier to engage with them. With a low barrier for marketing, converting customers into brand advocates for you will be easy under the right circumstances.
Create Beautiful and Profesional Proposals with BloomsBy Wedding Floral Management Software
BloomsBy supports floral designers every step of their floral event planning. You can create professional wedding/event proposals, increase profits, create floral contracts, stem counts, and collect payments all with BloomsBy’s floral wedding management software available on PC/Mac and iPad app.
The unique and beautiful traditions of May Day have sadly become lost and wilted over time—is it time to bring them back?
Spring is finally here! This time of year is often associated with floral holidays like Easter and Mother's Day, but years ago, the season used to start in earnest with May Day.
When Did May Day Start?
The earliest known history of May celebrations began with the Floralia, the festival of Flora, the Roman goddess of flowers. This festival…
Florists, are you marketing to the younger generations?
These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.
Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.
The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…
For most florists, planning ahead is second nature. With 2019 now upon us, now is the perfect time to look ahead to the new year's holidays and slow times.
January can be a slow month in the floral industry, but that doesn't…
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral…
Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.
An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween?
Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange!
Add some Tricks and Treats to your flower sales with these spell-binding tips!
Halloween has gained serious recognition among business retailers and no wonder why, as adults look forward and partake in this fun holiday and are spending millions on the holiday.
It is said that Halloween sales surpass every holiday except Christmas. So why aren't Florists cashing in on Halloween? In this blog, we want to help floral businesses cash in on Halloween profits and establish long lasting patrons.