You are a creative and passionate florist, but have you ever considered specializing?
More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.[…]
Forecasters predict that this holiday season will show higher revenue than others for retailers!
For most floral business owners, the holiday season brings in a tremendous amount of the year's revenue, and early preparation is crucial to staying ahead of the competition.Preparing for the winter holidays puts a lot of pressure on shoppers and retailers alike. What gift could be simpler or more beautiful than flowers? So now it becomes a question of presentation, and offering the right deals to get customers in the door.[…]
In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.
Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral […]
Booking weddings are still one of the best ways to increase your overall flower shop profit.
Surprisingly, some florists do not take booking wedding clients too seriously or rather opt not to deal with the hassle of booking a wedding. Unfortunately, regardless of how much money your flower business makes, this is a big mistake as booking weddings bring in substantial profits and have proven to ensure future flower shop profits.In this […]
Florists, did you know you make a huge difference?
The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it's no wonder florists may be feeling frazzled and drained. It's our job to remind you just how amazingly awesome you are and how your career choice makes such a difference. Not just for your community but in general for all humankind!
Yes, we know that sounds deep and profound but it's true. Florists you create so much […]
Snapchat is trending as one of the leading mobile apps for video and picture messaging.
So why aren't florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop?The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can use it to benefit your floral business. […]
Florists now is the time to gear up and prepare - Valentine's Day is approaching at lightning speed!
It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year, compared to Mother's Day.
In this blog, we will create a step by step checklist to make it easier for you to maintain organization and increase profits in your flowers shop for a […]
A Florist Guide to Planning Your Year
The floral industry, a fast-paced business, that's ahead of seasons & holidays.
To most florist's, planning the year is second nature, however, it always helps to have a set plan to organize everyone's duties. In this blog, we present an easy guide for all your floral yearly planning. […]
Flowers still remain the perfect gift,
regardless of what part of the world you are from!
Nearly every country has a tradition of giving flowers, the art of giving flowers as a gift is seen as a gesture of how deeply someone loves and cares for its receiver. For floral recipients flowers carry a vast amount of symbolism, offering them an inner peace, profound happiness and a lasting memory.
Seems appropriate with the Christmas holiday just around the corner. […]
Increasing and boosting fun/ humor in your floral business has many key benefits.
As the holiday's approach and flower shops get busier it is also a good time to focus on your flower shop business morale. Humor in the workplace has shown to lead to increased productivity and longevity.
Humor helps Increase your floral business by:Connection
Boosts brain power
Burns calories (we like this one!)[…]