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Valentine’s Day | Florist Website Readiness

Posted on January 19th, 2022



Valentine’s Day is coming up quickly and there’s no better time than now to get your website ready for the Holiday! Ideally, it is best to have your floral eCommerce all set and ready for Valentine’s Day before February 1st. However, it is never too late to make a few tweaks to your website to attract customers.

Read below to learn how you can get your website in tip-top condition specifically for Valentine’s Day.




Products For Valentine’s Day

Start with your Valentine’s Day product images. These should be displayed prominently throughout the website. We recommend peppering your pages with Valentine’s products, while also adding a section that is specifically for Valentine’s Day. Doing this makes it easier for your customers to shop for the holiday when they come to your site looking to do specifically that.

Valentine’s Day Policy

Make sure that your website includes a clear Valentine’s Day Policy that is visible on your homepage as well as in Valentine’s Day section that has product offerings. In your policy make sure to cover nonspecific delivery times, order deadlines, substitutions, and pickups for Valentine’s Day.



Product Banner

One great practice is adding a banner about the holiday to your homepage on your floral eCommerce.  An invitation like “Shop Now for Valentine’s Day Flowers” will direct customers where they need to go. Make sure Valentine’s Day is clearly shown on your site’s navigation bar so customers have easy access to the page.  

Valentine’s Day Sale

Perhaps you want to add an early bird special to incentivize people to order their items early.  One idea is to offer free delivery or a percentage off for anyone who opts for delivery before February 14.  Whatever you decide to do, definitely highlight the sale on your site so that your audience is aware of it and can take full advantage of it!


Post on Social Media

In addition to preparing your website for the holiday, make sure that you post on social media to encourage your followers to visit your site and get their Valentine’s Day orders in. Add a link to that section of your site in the bio of your social media accounts and post frequent stories reminding followers about the upcoming holiday and order deadlines.

Email Your Customers

Another aspect to focus on is sending out emails about the holiday to your contact list. These emails will direct more shoppers to your site to encourage them to get their Valentine’s Day orders in and to alert them of applicable sales and any pertinent ordering deadlines.

This day of love is the perfect time for your customers to order flowers for those they hold dear, so don’t skimp on preparing your website to make the maximum amount of sales for the occasion. These small measures can make a big difference in ramping up Valentine’s Day sales!


What are some successful website tactics you use around holidays or for Valentine’s Day in particular? Share them with us and with your fellow florists in the comment section below!


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2 thoughts on “Valentine’s Day | Florist Website Readiness”

  1. Joan says:

    Thank you for all the tips over the years really appreciated it
    And I have done what you have said and put it in to action

  2. Tenny F says:

    Thanks for the useful reminders. I always find your articles very informative.

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