Florists, are you offering subscription services?
Subscription flowers, or floral subscriptions, include a variety of services where customers can have flowers delivered to a place of their choice in a specified frequency. Depending on the service, customers may choose the bouquets that are sent or receive a random bouquet of seasonal flowers.
Some services also allow flowers to be sent at specific dates or on holidays (eg. Valentine’s Day or anniversaries). While it's commonplace for customers to send…
Florists' goal is to make money doing the thing they love most!
Writing technical papers like business plans sounds like a lot of work, and you may think it's irrelevant for someone who's starting out. However, business plans are even more important for a business early on.
What Makes a Floral Business Plan Important
A business plan guides your helps you track your long-term objectives and the strategies…
Flowers speak a visual language in the natural world, communicating with colors and shapes.
Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer.
How do you take advantage of this, you ask? By creating visual content like pictures…
Online advertising, online promotions, and online visibility are all musts to stay relevant with your target audience.
Facebook has had the biggest user base among all social media networks, boasting 2 billion users globally. However, the story is dim for Facebook’s younger user base in the United States.
For the past two years, Facebook has lost 15 million users, and the majority of them are teenagers and…
Social media has had an overwhelming impact on human interaction since its inception, particularly in business.
Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram.
Origins of Facebook
Inspired by unviersity face books which contain students' photos…
Are You Caught Up on Google My Business?
Google My Business is a Google service launched about five years ago that allows businesses to make public profiles, and become more readily seen in Google Local Search and Google Maps. With over 150 million businesses registered and 3 billion consumer-merchant interactions, the platform is constantly growing, not just in user count, but also in its new features. Google My Business has launched two new features—florists, are you…
Customers search online about the things they want to buy, even if it’s a simple local purchase.
Google is not only helpful for consumers, but it’s also good for businesses. As long as you can use that to your advantage by strengthening your business’s online presence, your floral e-commerce website can succeed.
Florist Quick Guide to Google My Business
Google My Business is Google’s one-stop shop for all things…
Recently, Federal, State, and Local agencies have been hacked. Is your flower shop next?
Over the past weeks, cybercriminals have attacked computers in Baltimore and other US cities, freezing computers, shutting down email, and interrupting real estate sales, water bills, health alerts and many other services.
We have collected some helpful tips so that your flower business won't be the next victim of similar kinds of hack attempts!
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