florist technologyby Floranext

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations?These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford.Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives. The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Florist SEO: Knowing the Basics

Posted on January 9th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
What is SEO, why is it important, and why should florists care?Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue.Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…

Graphic Design Resources for Florists

Posted on November 29th, 2018
Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
Graphic-design-resources-for-floristsIn this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business.As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement.The next step is to achieve awareness of your floral brand. You need to look different, striking,…

5 Must-Have Apps for Florists

Posted on November 16th, 2018
Florist Resources, florist technology, florist-software
Running a flower shop is no small task - what can you do to cut corners and make life a bit easier? Here are a few indispensable iPhone and Android apps that will increase your flower business productivity, save you time, and help you grow your sales.All of these apps are free and available on iOS and Android. Happy downloading! best florist appsHere is our list of some of the top apps to help your business get down to business. What other apps do you use - let us know!Faster…

Top 8 Social Media Sites For Florists

Posted on September 5th, 2018
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo
Top 8 Social Media Sites For FloristsInfographic-Top-8-Social-Media-Sites-For-Florists In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.Check out our infographic for quick and easy reference…

Refreshing Floral Autumn Trends to Note!

Posted on August 29th, 2018
Floral Design, Floral Instagram, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, florist technology, Florist Websites, Flower Trends
Check out this season's hottest floral trends!Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising.From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.[caption id="attachment_11739"…

Top 5 Florist August Checklist Tips!

Posted on August 1st, 2018
design prepping, Floral Design, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, florist technology, Florist Websites
As all florists know being ahead of the seasons is part of the industry. August is a great month to prepare for the fall and double-check your flower shop's needs.With June being taken over by graduations and weddings and vacations in July, August is a great month for you to dot your Is and cross your Ts for the months ahead.September tends to sneak up on florists. The rush comes in, or perhaps you had a great idea for marketing that you just couldn't get to. August is a great month to get to some organizing, marketing, and peace of mind.[caption id="attachment_11408" align="aligncenter"…

How to Promote Your Floral Business on Instagram!

Posted on July 18th, 2018
Blog, Floral Design, Floral Instagram, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, photos
Promoting on Instagram is a great way to gain new customers and grow your floral brand!So why aren't more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don't know how to utilize Instagram to its fullest advantage.With Instagram reaching 1 billion active monthly users this past month, it's important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.[caption id="attachment_11224"…

Opening a Flower Shop – What I Wish I Knew!

Posted on June 19th, 2018
Florist Marketing, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information. Open-A-Flower-Shop-What-I-Wish-I-Knew What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!Florist Marketing Online reputation is critical - Stay on top of Yelp, Google Places,…

Top 4 Ways to Get Floral Business Reviews!

Posted on June 12th, 2018
Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, seo
We all know how significant reviews are for our floral businesses—over 85% of customers base their purchases on reviews they see online.Unfortunately, many satisfied customers will not leave a review, but you'll always hear from the naysayers. This is why florists pull their hair out over negative reviews. Our goal is to encourage you to proactively seek customer reviews, not wait for them.Online reviews are here to stay, and good or bad reviews are overwhelmingly important for the success of your flower business, the only way to grow your flower business is with reviews, and the best way to combat…