Mother’s Day is just around the corner, Floranext surveyed florists to learn more about what floral shops are doing and the outlook with COVID-19 as a backdrop.
To our Canadian/International customers, we still have limited data from those areas so apologies for the US-focus of the graphs!
Will your flower shop be open for Mother’s Day?
With all the retail shutdowns across the world, the overwhelming majority of florists said that they plan to be open. 84% open in the US (in Canada all reporting provinces reported open except Ontario with 66% planning to be open).
Will your city/state allow floral delivery?
Of florists surveyed, 89% will be legally permitted to open on Mother’s Day while 11% believe they’re not going to be permitted to operate this holiday.
What delivery/pick-up options will your shop offer?
84% of florists that reported are going to do delivery for Mother’s Day. 59% of flower shops are offering curbside pickup with only 19% are having store walk-ins.
What Mother’s Day delivery/pick-up options will your shop support?
Will your flower shop be able to source flowers?
An important in the industry right now is, what is the availability of flowers for Mother’s Day? 93% of the florists surveyed will be able to source flowers for this holiday, while 7% won’t.
What is your expectation of sales?
COVID-19 Pandemic has many florists worried about floral revenue. 58% think sales will be worse, 24% believe sales are going to be better and 17% believe sales are going to be the same as 2019.
We surveyed 380 florists. 93.83% are located in the United States while 6.16% are located in Canada.
Thank you to all the florists who took the time to answer our survey. We hope this information provided by florists, like you, is useful for planning your Mother’s Day operations and gives you insight into what other floral shops are doing this holiday. We hope you have a successful Mother’s Day!