Posts tagged "flower shop"

Top6ThingsEveryFloristShouldSell

Top 6 Things Every Florist Should Sell In 2019!

August 1st, 2018 Posted by Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop 6 thoughts on “Top 6 Things Every Florist Should Sell In 2019!”

Top-6-Things-Every-Florist-Should-Sell-In-2017!

 It surprises us how many florists only sell flowers in their flower shops.

This is not to say that only selling flowers is passe´, however, we want to encourage all florists to carry various items with very little or no designing time and long shelf life to boost their retail sale profits.

Another point is that owning a flower shop gives you quite a huge advantage in the retail business market. Florists you can actually carry and sell various gift items in your store, still keeping with the flower shop nostalgia.

In this blog, let’s talk about what customers are gravitating to and list the 6 Must Sell Retail items in 2019 in your floral business.

 

birthday-florist

image via Shutterstock

6. Greeting Cards

Floral retail greeting cards, in our opinion, are a must in a flower shop. Most customers write messages when purchasing a floral arrangement and we all know how much content customers try to fit on the little floral cards.

  • Create a small greeting card display with a variety greeting cards for holidays and occasions.
  • Choose trendy or artsy cards. The key here is to sell something unique and only found at your flower shop.
  • Have various greeting card designs. Floral is great- but it’s perfectly OK to have greeting cards without flowers on them. See what attracts you and offer various looks, consider going for a more current look.
  • Keep your greeting card display close to checkout, preferably next to the free flower message cards.
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image via Shutterstock

5. Home Decor

Statistics show that consumers spend approximately $65 million a year on home decor items.  The great thing with home decor is that consumers love browsing these items and most will generally purchase something after browsing.

We do not want to have home decor items take over your flower shop. Create a small display with various items. Leave enough room for consumers to look and pick items up and move around.

So what kind of home decor can you sell?

  • Bowls, Ceramics, and Vases
  • Toss Pillows
  • Throw Blankets
  • Luxury Candles
  • Art
  • Faux Flowers

 

florist-perfume

image via Shutterstock

4. Fragrance

The number of women who receive perfume as a gift is 50% and approximately 80% of both women and men buy fragrance. So why not sell fragrance at your flower shop?  Find a fragrance supplier in keeping with your look and feel. We want to make sure that your fragrance items are quality and smell enticing.

  • Offer a fragrance line that is not carried in competitors stores.
  • Make sure to offer gift bundles which include your fragrance. Flowers & Perfume – watch them sell!
  • Decorate an area designated to your fragrance items.

Tip: There are so many suppliers of retail fragrances, we encourage you to select a great line which may be a tad more pricey. Consumers know quality and with fragrance its all about the alluring scent. 

 

chocolate

image via Shutterstock

3. Chocolates

Although chocolates in a small business do not gravitate to consumers as much as other items mentioned, we still feel as if chocolates deserves the #3 spot.  Chocolates and flowers go hand and hand and most important is finding the right supplier of your chocolates. Flower shops who offered high-end chocolates and marketed them correctly actually made substantial profits.

  • Offer high-end quality chocolates. Small and large beautifully displayed chocolate boxes.
  • Have various individually wrapped chocolates for purchase. Your patrons are very likely to indulge in one sweet chocolate morsel than a whole box.  Keep these by your checkout area.
  • Sell bundles which include a great deal for flowers and chocolates. It’s a good idea to include other items you sell such as perfume.
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image via Shutterstock

2. Unique Planters

Planters are all the rage now! Take beautiful green plants and add some to unique planters. Unique planters could have a place under home decor, however, they are so huge we thought it fitting to give them a place all by themselves.

  • Zinc wall hanging planters – wow these are absolutely spectacular and such a presence.  These will surely attract customers and impulse buys bringing in huge profits.
  • Ceramic animal planters in fun modern colors. These are super fun and believe it or not, so popular. Most purchased are llamas, foxes, hedgehogs, and turtles. These have a modern flair to them.
  • All white accents have been popular for a while now however with these planters pay close attention to flowing shapes and odd organic looks.
  • Hanging planters – we are talking higher end hanging planters with colors of yellows, teal, whites, and grays.
  • Wall scape planters allow the customer to make plant art. This is a new trend we see sticking around for a long time.  Grays and whites are the most popular colors.

 

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image via Shutterstock

1. Succulents Terrariums

Succulents get the #1 spot because they are purchased by such a large demographic of consumers. While shopping at a high-end home decor/furniture store, there were succulents and succulent terrariums for sale. Besides the fact that this home store is now selling live plants, was the many customers hovering over them and putting them in their carts.

Ranging in price were tiny terrariums at $48.00 and way up over $150.00+. No wonder home decor stores are jumping on the succulent bandwagon and selling succulents and making a huge profit.

  • Offer various individual succulents for sale.
  • Have succulent terrariums displayed around your flower shop showroom.
  • Pay close attention to the vessel customers are gravitating to.
  • Succulents make great gifts for men and women alike and are a huge hit with businesses.
  • If possible, bring your succulents outside, to lure traffic into your flower shop.
  • Offer hanging terrariums. Besides being a great selling item, they look so beautiful when displayed in your flower shop.

Florists have a retail item in your store that is a great seller?  What are your customers gravitating to? Please share any retail items you feel are important to sell in a flower shop in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

cannabis-plant

Floral Designing With Marijuana?

June 20th, 2018 Posted by Become A Floral Designer, Blog, Floral Design, Floral Instagram, Florist Marketing, Flower Fun, Flower Trends 9 thoughts on “Floral Designing With Marijuana?”

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Would you consider floral designing with marijuana?

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image via Instagram via budsandthornsla

It’s very rare that the floral industry makes controversial news, but with the legalization of marijuana in some parts of the world, florists have seen this as an opportunity to market to new customers by offering something a bit risqué and novel in their creative floral designs.

Some say this is their ticket to gain notoriety and bring in more traffic and book more events by offering marifloralsYes, that is correct, Marijuana in floral arrangements.

Floral design with marijuana is a fairly new concept in the flower industry—only a handful of floral professionals are taking this leap now, but who knows—this may become the norm in years to come.

cannabis-floral-arrangment

Image via Instagram via budsandthornsla

For those who have dabbled in designing with cannabis/marijuana, the results have been positive with delicate flower arrangements incorporating a touch of marijuana, some even say the greens from the marijuana leaves actually create a balanced fusion in their designs. With more customers opting for marijuana in their florals mainly at weddings, the rise for birthday mariflorals is now picking up speed as well.

We grant that while some of you may think this is genius, others may find the idea downright inappropriate, but having awareness of the evolving flower industry is key to keeping us all current.

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image via instagram via mother_indica

At this time, due to current State laws in regards to Marijuana, the customer/client will actually need to provide the florist with the marijuana plant itself and must be legal in your area. After your customer provides the marijuana plants it cannot be delivered, it must be picked up by the customer.

DISCLAIMER: This article is for informational purposes only, we are in no way telling you to incorporate or sell marijuana with your florals. Please check your local laws before designing with cannabis, and do so at your own risk.

cannabis-centerpiece

image via Instagram via budsandthornsla

Florists, we would love to hear your feedback on designing with marijuana, and if you have incorporated marijuana in your florals please let us know all about it in the comment section below!

 


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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

mothers-day-flowers-supplies

Florist Checklist For Mother’s Day 2018

May 1st, 2018 Posted by Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, Florist Websites, Mother's Day 0 thoughts on “Florist Checklist For Mother’s Day 2018”

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Mother’s Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother’s Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother’s Day holiday.

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1. Promote Your Floral Business!

Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.

Images & Products

    • Post high-quality photos of your work or any specials you are offering during Mother’s Day on your website or Social Media platforms.
    • Don’t forget to link your social media posts to your website!
    • Mother’s Day products should be prominently displayed and easily accessible throughout your website.

Hours & Policies

  • Clearly post your shop’s business hours on your website and social media.
  • Having clear policies and return/substitution policy will alleviate any headaches for you and your customers.

Promotions & Discounts

  • Increase traffic to your store by offering deals or discounts on pickups rather than deliveries.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Don’t forget to update your product pricing to cover your costs.

Note: Promoting does not always have to mean discounts. Remind customers why they should order flowers through your business.

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2. Staffing, Scheduling and Duties, Oh My!

Making sure you have enough coverage can be overwhelming during the holiday rush. Not to worry, take a deep breath and follow these great tips!

Hiring

  • If hiring extra help, offer them a day to come in before Mother’s Day week to go over job responsibilities and training.
  • If hiring extra drivers, discuss with them if you require them to use their own vehicle.
  • If you can, keep a standby driver at the shop to handle new orders for delivery.

Employees

  • Have an employee meeting and discuss what is expected of them during Mother’s Day
  • Make sure to explain how important everyone shows up and does what is expected of them.
  • Encourage and Praise your employees and floral designers. Its always better to be positive than negative.

Scheduling & Duties

  • Have your Mother’s Day week schedule out two weeks in advance. That way there are no surprises to your staff and you have time to make adjustments.
  • Go over job descriptions with employees as its always nice to have a reminder of what everyone’s responsibilities are.
  • Assign sections for the delivery drivers in specific areas. Add finished flower arrangements to this area with the date of delivery that is bold and clear.

 

3. Don’t Forget your Flowers & Supplies

Making sure you have enough flowers and supplies to get through the holiday is important.

Supplies

  • Start looking around for supplies, containers, baskets and vases weeks before Mother’s Day.
  • Visit your local supplier. However, don’t forget to visit discount home stores and dollar stores. You can find some great unique items.
  • Don’t settle! Shop around for the best deals on supplies and florals.

Flowers

  • Start ordering your Mother’s Day flowers early to get the best value.
  • Don’t forget to shop around if you buy from multiple wholesalers.
  • If you are comfortable, get your flowers through a floral auction. A great opportunity to get some discounts when purchasing in large quantities.
  • Make sure to order flowering plants, orchids, and dish gardens. These are big sellers and require very little work.

Note: if you are new to the floral industry, Mother’s Day spans for a week, not a day. So order enough flowers!

prepping-flowers

4. Start Prepping & Showcasing your Flowers!

Stay ahead of the game with these prepping and showcasing tips during the busy holiday rush.

Prepping

  • Prep your flowers when they arrive.
  • Teach your front of store staff how to wire flowers to help cut down the time.
  • Cut any ribbon and make bows ahead of time
  • Green any vases, baskets or containers.
  • No wastefulness! With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.

Showcasing

  • Gather up all your add-ons and gift items and display them prominently in the store.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
  • Make sure your flower shop and displays are clean and have an inviting atmosphere.
  • Remember if Employees have time to lean, they have time to clean!

Work Ahead

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are any last minute orders.
  • Place pre-made orders in a cooler, well tagged with date of pick-up or delivery.
  • Mark any time sensitive orders and bring those to the front of your cooler.

Note: It helps to have a system that works best for you. However, working on orders per day can feel overwhelming, so staying ahead of the game is always best.

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5. Take Care of Yourself

It is important to take care of yourself during this busy Mother’s Day week.

  • Wear comfortable clothes and shoes.It’s best not to wear open toe shoes as this can be an insurance liability in some areas.
  • Make sure you eat! Breakfast, Lunch, and dinner are important—don’t skip meals!
  • Get enough sleep. No one is at their best with lack of sleep.
  • Take mandatory breaks.
  • Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business. The world can’t survive without florists!
  • Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

Tip: Bring in extra shoes and store them in your cooler to remedy those aching feet. 

 

We would like to wish all florist a very successful Mother’s Day!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

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Floranext Launches New Advanced Wedding/Event Proposals for Florists

April 4th, 2018 Posted by Blog, events, Florist Resources, Opening a Flower Shop, wedding/events, weddings 1 thought on “Floranext Launches New Advanced Wedding/Event Proposals for Florists”

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Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

 

Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.

 

proposal-list

 

Try Floranext New Advanced Proposals

Features of Floranext’s New Advanced Wedding/Event Proposals

Make Your Job Easier

With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organize and manage. Florists are able to build a floral arrangement from the bottom up with flowers and supplies.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

 

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Take Payments

Track and take customer credit cards and payments for deposits and payments.

Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Flower Catalog

With the Floranext Advanced Proposal’s flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

 

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Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

Cloud-Based Software

Use Floranext Advanced Proposals on your own computers, choose the best platform for you. 

Try Floranext New Advanced Proposals

Why try Floranext’s New Advanced Wedding/Event Proposals?

We understand that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with Floranext Advanced Proposals. Our newest software allows you to create beautiful and professional proposals in a matter of seconds by adding images, components, personalized messages and more letting you focus on what’s really important, your floral business.

Start giving your wedding and event proposals more impact with Floranext’s newest Advanced florist wedding/event software today!

Try Floranext New Advanced Proposals


Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

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Florists’ Thoughts: Three Generations of Flowers

September 27th, 2017 Posted by Blog, Florists for Change, Florists' Thoughts, Flower History, Opening a Flower Shop, weddings 7 thoughts on “Florists’ Thoughts: Three Generations of Flowers”
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Family-owned floral businesses rarely survive the transition from the first generation to the second. As a matter of fact, in this day and age, they are becoming more and more obsolete.

Many studies have shown that there is a high impact on family-owned and run businesses on our economy. In the floral industry, there was a time when this was the norm: a local flower shop stayed in the family, resulting in a local staple, while the whole family was able to live comfortably from running the family-owned flower shop. There was never a question of whether their children would continue the business after their parents’ retirement.

On our quest to find a third-generation family-owned flower shop, we came across Lighthouse Flower Shop in Mesa, Arizona. We thought it would be illuminating to have a brief Q&A with Lisa Miller, the third-generation owner of Lighthouse Flower Shop. This extraordinary accomplishment of running a successful flower business for 58 years definitely beats the statistical odds. We hope you find this interview encouraging, informative, and a piece of floral business history.

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Lisa, Age 5

 

What year did your grandmother Hope Griffin open the flower shop, and do you know why she decided to open a flower shop?

Her first flower shop was in Presque Isle, Maine, and Grandma Hope saw that people getting married at the local church needed wedding flowers, so she decided to open a flower shop.

Tell us how the name Lighthouse Flower Shop came to be.

It was originally called Griffin’s Flowers in Maine and the first few years here in Arizona, but when my mother Ruth took over she renamed it Lighthouse Flowers as a tribute to Northern Maine.

 

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Lisa’s mom, Ruth

 

When did your mother take over the Flower Shop and why?

My mother Ruth—my Grandma Hope’s daughter-in-law—took over the flower shop in 1974. My mom took over because she didn’t have anything else lined up, and she did have a knack for the floral business.

What is the earliest memory you have at Lighthouse Flower Shop?

Besides being there every day after school and on weekends, I remember making Mother’s Day corsages when I was in elementary school. Once for show and tell I even taught the class how to make corsages. Not bad for a little girl, wiring flowers together!

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Lisa and Linda

As we see in the picture above, you have a sister (Linda Tomblin). Did she ever participate in the flower shop business?

She doesn’t have a creative bone in her body, but she went on to become a kindergarten teacher.

When did you take over the family business?

Four years ago, when my mother decided to retire.

Do you still see her around the shop often?

Yes, every day. She actually just ran a delivery for me with my daughter.

What would you say has made your floral business so successful for 58 years?

We are still the original family who owned the shop, and we have customers who are multi-generational. Also, we can have competitive prices because we own our building.

Did your grandmother, mother, or yourself use a wire service? Do you still?

My grandmother no, but Mom used to have Redbook and Carrick—I remember the flip book with the 5×7 pictures we kept on the counter.

We tried a major wire service for about a month. All their arrangements were short and tiny and we got too many complaints.

What would you say was the single most influential factor in the success of your flower shop?

Customer service, honesty with our customers, and high-quality product. I only take on orders I can handle, that I know will represent my brand—even if it means turning business away sometimes.

What are some of the biggest hurdles you’ve encountered while building the family-owned floral business, and how did you overcome them?

Learning to work with social media, SEO, and getting into advertising for the first time. My grandmother and mother did not believe in advertising, so their business all came from word-of-mouth. It was a simpler time to start a business, and there was a smaller variety of flowers and colors to sell in general.

Running a family-owned business can have its pros and cons. What would you say are some of the pros and cons?

Pro: I can set my own hours and have creative control over all projects I choose to take on.

Con: Long hours, and it’s hard to find experienced part-time help around the holidays.

By your measures (or from what you can remember) what year would you say you sold the most flowers?

When I started branding/marketing this created an explosion. This year has been our best year ever. Last week was actually one of my most profitable weeks, it was like a little Mother’s Day week.

What is one change to the floral industry that you didn’t see coming? Is there anything that you did predict?

Pinterest is by far the biggest change. Everyone comes in with the same picture—they don’t allow me to be creative, and everyone asks for burgundy dahlias.

I did predict that people would spend less on events like weddings. A lot of couples are spending less on wedding flowers, but I have noticed that everyday arrangements sales have doubled in price over the last two years.

Do you have kids? Are they going to continue the legacy of Lighthouse Flower Shop? 

I have two children, Zoe 17 and Logan 20. At this point in time, they do not want to continue the business.

Does that make you sad?

It does, and I love this business. Nobody else in the family wants the shop. It’s been here for so long, but I’m holding out hope for a fourth generation.

 

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Lisa’s grandmother, Hope

 

What do you know today that you wish you would have known when you first got started running the flower shop?

My shop is much more profitable when we do fewer weddings. Last October I did 40 weddings, but they were smaller, and I’ve had to turn down other work to keep up with weddings.

What tip would you give someone that wants to be successful with weddings?

Be brave and charge for your work, and charge up front.

What would be the one piece of advice you would give someone who is opening a flower shop? 

Be prepared to compete with large grocers and wire service websites, and taking the time to educate customers about the difference between these sites and stores and a real brick-and-mortar shop. Your quality will always speak volumes for your brand, never skimp on quality.

 

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Lisa’s Wedding, 1995

If you could do anything besides own and operate a flower shop, what would it be?

I would love to be an auto mechanic because I love cars. I also tried to get into the army, but they told me I was too small, so the flower business it was 🙂

 

We all want to know what your grandma’s, mom’s, and your favorite flowers are.

My grandmother loved amaryllis and bearded iris. My mom doesn’t have a favorite. I really like hyacinths and red heart garden roses.

 

In closing, there are many young new florists. What advice would you give them?

It takes so much hard work to be a good florist and a lot of patience. Everyone who wants to own a flower shop should apprentice at a flower shop. You must keep your flower shop updated on the outside—every year I update my flower shop to keep it feeling fresh.

~~~

One thing we learned in interviewing Lisa is that you can’t start a flower business with the intent to keep it for your family, your goal should be to run a successful business for yourself, and if your family follows your example, that’s icing on the cake. As technology encroaches deeper into our lives, it’s important to remember how Lisa ended our interview: “Robots will never be able to arrange flowers.” We couldn’t agree more.


Florists, are you a second- or third-generation flower shop owner? Please share your feedback below in the comment section.

 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Simple-Floral-Marketing-Strategies.1

Simple Floral Marketing Strategies

September 13th, 2017 Posted by Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Search Engine Optimization, seo 0 thoughts on “Simple Floral Marketing Strategies”

Simple-Floral-Marketing-Strategies

 Marketing, as we all know, is essential for the survival of your floral business.

There are still many floral business owners who do not have a direct marketing strategy or feel bewildered by the word itself.  Marketing can be so many things and most business owners who thought not to be marketing their floral business, in fact, were. Bussines marketing is no longer just huge billboards, TV commercials or coupon direct mailers. It can be something as simple as posting an image of your flower arrangements or services on social media.

If you remember one thing from business marketing, marketing is getting customers to buy your products/services.  Marketing for your flower shop and online store does not have to be expensive or overwhelming.  We promise you that following the tips below will give you a clear understanding of how simple floral business marketing can be without breaking the bank.

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1. Floral Business Marketing Goals

In order to achieve master status in marketing, you must first understand why you are marketing for your floral business in the first place. The answer to this is simple-

  • Attract/Engage customers.
  • Create brand visibility (brand being your flower shop business – visibility is the flower shop everyone knows, remembers and recommends) 
  • Educate on products and services you offer.
  • Promote your products and services.

Tip: Although floral marketing can be inexpensive there are aspects that require free time on your part- good to set aside one day a month to go over your marketing strategy and what you will be promoting the following month. 

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2. Offer Free Marketing Gift With Purchase

Ever wonder why back in the day Chinese restaurants gave you a free calendar with purchase? This was a genius marketing tactic for its time. Customers would hang the calendar on their fridge and never look for another Chinese restaurant again. This is back when looking up a business was picking up a heavy phone book and searching for a business. The subliminal message here was brand recognition and visibility.

Recently a bakery on a busy Sunday morning offered a free T- shirt if you spent over $30.00. When looking around, many customers had a T-Shirt in hand.  I actually never thought I would wear it, but I do it’s cozy and soft. I find myself grabbing it all the time to run errands around town with a direct advertisement for the bakery.  This is marketing, and I love the idea of it.

Think of things you can offer to customers to make your flower shop brand visible and make sure it’s something that will be used often. Your business name, phone number, and website address- and your address too if it fits. We want everything to be very clear and visible on the product you offer free with purchase.

  • Pens
  • Calendars
  • Bags
  • Mousepads
  • Hats
  • T-Shirts
  • Jackets
  • Sweatshirts
  • Water Bottles

Tip: We recommend all employees at your floral business to wear clothes that state your flower shop name, phone number, and websites address as well. Marketing/Advirtesting should start in-house.

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3. Work With Local Bussiness

Partner up with local businesses in which you can work together to cross promote each other, once you find local businesses to work with you, you may backlink them on your website.  (adding local business website address to your website and vice versa)

Besides backlinking, work together on –  social media postings.

Businesses you can and should work with-

  • Bridal Salons
  • Entertainment/DJ Companys
  • Hair/ Make Up Salons
  • Nail Salons
  • Limo/Party Bus Companys
  • Venues
  • Dance Schools

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4. Floral Marketing On Social Media

The easiest way to market on social media communities is for you to pick one social media community you prefer and then duplicate the content on to the others. There are loads of platforms out there that make posting on social media a breeze by connecting all social media communities on to one platform. Check out  HootSuite

  • Think of your preferred #Hashtag. This hashtag will now be used for all your posting on your social media communities.
  • Set a schedule for posting. Choose a specific day each week, biweekly or monthly. (of course, we prefer weekly, however, that is not always possible so post within your time allowance) 
  • If you are only posting monthly, you still need to check your social media community daily. Be responsive, address comments that need to be addressed and thank new fans for liking/following your page. Nothing beats gratitude for brand visibility.
  • Create enticing eye-catching posts. Pay attention to the images selected, have a clear bold title and if possible link to your website.
  • Engage fans. On a weekly basis try to engage your fans with questions, thoughts or tips.
  • Allow for fans to post their images on your social media.
  • Offer promotions and contests. Fans love to participate in contests/questionnaires,  be it something as simple as one quiz question or asking their advice.
  • Allow fans to review you on Facebook.

florist-marketing-video

5. Make A Floral Video/Commercial

We are huge advocates of making a short floral video of your business. These can be posted across your social media communities and linked back to your website. Sites like slide.ly/promo make this very simple to do. Researchers confirm that videos help create longer lasting brand visibility with more conversions to sales.

  • Use relevant keywords when posting your video.
  • Link your floral video to your website
  • Post on Youtube and all your social media communities

Florist-yelp-google

6. Google Business And Yelp Is A Must

A whopping 91% of customers read reviews, it’s crucial to sign up for Google business and claim your business on Yelp. We hear it time and time again how customers are attracted to businesses with reviews and search engines make these business reviews very prominent. Every review counts in creating more trust with the readers.

  • Google Bussiness and Yelp allow for customer interactions by reading/ leaving a review and posting photos.
  • Customer love to read testimonials and reviews, the more the better. An average small business should have  40 customer reviews at a minimum.
  • Offer $5.00 off any order for a customer that gives you an on the spot review on Google business or Yelp. The advantages far out weigh the discount.
  • Post these reviews on your website.

florist-marketing-blog

7. Write A Blog 

Blogging takes commitment and a good strategic plan. Writing a blog twice a year will not offer you that much recognition, commit to blogging at least once a month.  The benefits of blogging, are priceless, does wonders for your SEO and allows valuable content to share and link back to your website on social media communities.

  • Blog about what you do. Be specific to the floral business and use keywords.
  • If blogging is not for you – hire someone to write your floral blogs. Hiring a monthly blogger does not cost much compared to the impact it has on your SEO. For around $100-$150.00 a month you can start engaging customers with your blogs.
  • Write about things people genuinely want to read about. How To’s, Secrets Revealed, Tips & Tricks and anything Floral Wedding – these are all very popular just do not deviate from your profession, which in this case is the floral business.
  • Post your blog link with images and a title anywhere and every where you can. All you social media communities, send to friends via a text message and see if your local business partners will post on their social media communities and website.

 

Florists do you have any important marketing advice/tips that have been or are successful? Please share all your feedback, tips or any floral marketing related questions you would like addressed in the comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

florist-facebook-5-steps

Create A Floral Facebook Business Page – 5 Steps

August 30th, 2017 Posted by Blog, Florist Marketing, florist technology, Search Engine Optimization, seo 2 thoughts on “Create A Floral Facebook Business Page – 5 Steps”

Create-A-Floral-Facebook-Business-Page---5-Steps

With over 1 billion daily users worldwide, it is of great importance, that all floral business owners have a Facebook business page.

Facebook allows you to create an abundant of visibility for your floral brand, drives traffic to your website, raises your SEO (Search Engine Optimization),  allows for customer interaction and many other valuable reasons.

We hear time and time again how difficult Facebook can be to understand and navigate. One of the most asked questions is “How do I create a Facebook business page?”  In this blog, let’s break down step by step on how to create a Facebook business page.

Create-A-Floral-Facebook-Business-Page---5-Steps-for-florists

Step 1 –  Do you have a personal Facebook account?

  • You will need a personal Facebook account in order to set up a Facebook business page.
  • If you do not have a personal Facebook account, go ahead and sign up for Facebook.
  • Once a personal Facebook account is created or if you already have one, go ahead to step 2. 

 

how-to-run-a-successful-retail-flower-shop

image via Facebook

Step 2 – Creating Your Facebook Business Page

  • Start creating your Facebook business page by clicking on the arrow in the upper right-hand corner. 
  • Select Create Page
  • Now choose Local Business or Place. Local Business or Place allows you to add a physical address and this is the best option for all floral businesses.
Florist-facebook-create-a-page

               image via Facebook

 

  • Enter your flower shop name, add categories (Flower Shop, Florist), address and phone.

Note: You may have a common business name and Facebook may ask you to add keywords in order to differentiate your Facebook business page name from another. Add your town or state as keywords or another floral based keyword such as flowers, flower shop or florist.

 

Florist-facebook-information

image via Facebook

Step 3 – Adding Your Floral Business Information

  • Now comes the most time-consuming part of setting up a Facebook business page – adding in all your floral business information.
  • Give your self-plenty of time to do this, grab a cup of coffee or tea as this is the bones of your Facebook page. These keywords will be indexed throughout search engines.
  • Pay close attention to your username for your floral business page. It is a custom URL which will appear on search engines when searched for flower shop in city and state
  • Add description and your website URL to the right where it says + Add Button 
  • Click on See all Page tips and add in all information required.
  • Make sure to also click on the left-hand side under home and add all of your flower shop information there as well.  Click on each category, you may not need to add information to all of these, but good to familiarize yourself with these pages:
  1. Home
  2. Services
  3. Reviews
  4. Shop
  5. Offers
  6. Photos
  7. Videos
  8. Posts
  9. Events
  10. About
  11. Community
  • You may add a Post and even Promote your floral Facebook business page from the left side menu.

 

florist-facebook-adding-information

image via Facebook

Step 4 – Adding floral pictures  & posts to Facebook business page

  • Add a clear crisp profile picture. Your logo or picture of your work, such as flowers, is a great option.
  • The cover photo should have a slight WOW factor and be true to the floral business. Crisp, clean and professional looking.
  • Add a descriptive post to engage friends and always add an image to your post.
florist-facebook-page

image via Facebook

 

Step 5 – Finalize your floral Facebook business page

  • Make sure that you have your shop hours, services, address,  and website link. These are important is getting maximin visibility for your floral brand.
  • Invite your friends to like your floral Facebook business page.
  • Add posts consistently on your Facebook business page and always add your website URL link to posts. Be engaging and do this on a daily or every other day. However, remember that a Facebook business page is now going to be part of your daily routine, checking it and posting once it is established.
  • Be very responsive to notifications! Look at your top bar for any messages and notifications you may have revived. Facebook rewards responsiveness so be sure to Mark all as read

Facebook is by far the best option for creating visibility for your business. The best part of it is that creating a Facebook business page is that it’s FREE.  Now that you have created a Facebook business page, you will see how quickly your floral brand grows across search engines.

 

Florists, how has your flower shop Facebook business page helped your business grow? Please share your feedback and questions in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

buying-a-flower-shop-8-tips

Buying A Flower Shop – 8 Tips

August 23rd, 2017 Posted by Blog, Florist Operations, Florist Resources, Opening a Flower Shop 7 thoughts on “Buying A Flower Shop – 8 Tips”

buying-a-flower-shop

You have a creative passion and love for flowers, you dream of owning and operating a flower shop.

Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop?   How many times have we heard people say, “I wish I owned a flower shop.”

There are tons of nostalgic when it comes to being a flower shop owner. Using your creativity to sell everlasting emotions with flowers and surrounded by natures beauty on daily basis is priceless. Have you pondered taking the leap into the floral industry as a business owner? Go For It!

If you have come across a neighborhood flower shop that is for sale, even better! There are important key factors to look for when buying a flower shop.  Let’s review the benefits and 8 tips to consider when buying a flower shop.

Benefits Of Buying A Flower Shop

  • Less Up Front Costs
  • Easy Turn Around Time
  • Established Reputation
  • Continuous Cash Flow
  • Great SEO
  • Guidance from current owner
  • Trained Staff

florist-buying-a-flower-shop

7. Whats Included In Purchase Price?

To run a flower shop, equipment, inventory and supplies are needed. Find out what is actually included in the purchase price. Look over the condition of equipment to see if it will need to be replaced sooner than later.

  • Coolers
  • Equipment
  • Inventory
  • Customer Data Base
  • Delivery Vehicle
  • Current POS & Website Software

Note: Does the purchase price include House Accounts (Accounts Receivable) take a look at these and see what is outstanding. 

 

florist-debt-buying-a-flower-shop

6. What Debt Are You Buying?

Take into consideration all the acquired debt when purchasing an existing shop. It is good to know what you will be responsible for once you take over ownership of flower shop.

  • Are suppliers owed money?
  • Are utilities up to date?
  • Are Government and State Taxes up to date?
  • Are there any liens on the business?

 

florist-wire-services

5. Flower Shops With Wire Services

Some flower shops participate with wire services. If this is the case for the flower shop you are purchasing, establish whether or not the hardware of the wire service has been paid off.

  • Wire service hardware includes computer servers, printers, receipt printers and cash drawers.
  • Is the shop you are planning on purchasing in a contract with a wire service?
  • If you wish to continue to participate with said wire service, see whether you will resume payments on hardware or if the loan should be paid off before you take over.

Note: Not all existing flower shops for sale still owe balances on wire service hardware, if they do not, then you can just resume the monthly payments due if you wish to continue the wire service.

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4. Flower Shop Name & Domain Name

Will you have full rights to flower shop name and domain name? You must also take into consideration any domain names the existing Flower Shop has, domain names are the address for the flower shop’s website.

  • Regardless if you want to keep the existing flower shop name, it is always recommended to keep the domain name of the existing flower shop if it is placing higher on search engines.
  • Make sure that you read and go over any limited liabilities attached to the existing Flower Shop name when purchasing.
  • Make sure you have access to email accounts with the flower shop’s name, in particular, the one associated with Google Business account for the domain name.

 

florist-credit-card-processing

3. Credit Card Processing

There are many facets to credit processing and good to know and understand the basics. Will you continue with the same credit card processing merchant the existing flower shop is using?

  • If you are, then make sure to speak with the credit card merchant to change information.
  • You will also need to update your gateway if you are processing credit cards online. Be sure to update the bank information to receive timely deposits of sales.

Payment Gateway: A payment gateway is necessary to process sales online or brick and mortar. The gateway can store and encrypt customers credit card information.

Credit Card Merchant: A credit card merchant functions like a bank account who authorizes you, the merchant, to accept credit cards as payments. These accounts will work with a payment gateway.

Payment Processor: A financial institution that works behind the scenes. Connects to both the payment merchant and gateway passing the information back and forth.

Payment Aggregators: Allows you to accept credit payments without having to set up a merchant account. Payment aggregators have an internal gateway so no gateway setup is required with no extra costs for a gateway. The best-known payment aggregators are Stripe, Square and PayPal.

 

florist-hiring-employees

2. Will you need to Hire Staff?

In some cases, most, if not all, the staff will stay when new owner acquires the flower shop.

  • There are times when the owner of the flower shop will also offer to stay for a specific time period to help out with training you, the new owner.
  • Are all current employees staying?
  • Will there be changes in scheduling?

florist-hands-on

1. Be Hands On In The Floral Industry

It goes without saying that understanding the way the flower industry works is the key in pursuing a career as a floral business owner. Most business owners learn as they go, however, in the floral industry, floral designing, flower prep is important as all other business management tools. 

  • Even if you will have full-time floral designers, it is important that you understand floral design. Take a floral design class.
  • If owning a flower shop is your dream, think of working in a flower shop for some time to understand the business.
  • Have a flower shop owner mentor you, connect with other florists for help and guidance.

Florists, did you buy a flower shop? What is your experience?  What key advice would you give to our readers? Please share your feedback or questions below in the comment section.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

floral-2017-trends-forecast

Top 5 Fall Flower Trends Forecast

August 16th, 2017 Posted by Blog, Floral Design, Flower Trends 4 thoughts on “Top 5 Fall Flower Trends Forecast”

Fall-Floral-Forecast-trends-2017 Ah, Fall! The time where kids are going back to school, the brisk autumn air and a harvest of flower trends galore.

This bountiful season is approaching with exciting inspirational florals that encompass the beginning of this wondrous time of the year. Floral trends are defined by something that is new, different and copied because of its enormous popularity and demand. These forecasted floral trends are making a huge impact with loyal followers on social media.

Take a look at the top 5 Fall Forecasted Trends below and see if this is something you are currently implementing or inspired to try something new.

 

Fall-Flower-Basket-2017-trends

image via Instagram via la flor flower

 5. Flower Baskets

It’s safe to say that flower baskets are used pretty much daily by floral designers, how wonderful that they are now actually trending for the upcoming Fall season.

The biggest component here is to use quality baskets with an organic flower design which is slightly more structured.

 

flowers-in-box-trends-2017

image via Instagram via fleurette

4. Flowers In A Box

Oh my! Flowers in a box are so popular right now in Europe.  Not to be confused with flowers that protrude out of the box. These floral box arrangements are made to be completely inside the box,  revealing its beauty when the box lid is open.

Customers love these as gifts and sometimes add other surprises such as sweets or jewelry to complete this unique beautiful gift.  It’s very simple to make these arrangements with cellophane, oasis and the box of your choice with matching lid.

 

floral-ribbon-trends-2017

Image via Instagram via Pink Diamond Co

3.Flower Ribbons

Wedding bouquets with added multiple strands of high quality flowing ribbon are amongst the hottest trend for fall. Although already very hot this summer, the difference now is the longer the ribbon, the more romantic the look.  Pair it with gradual lengths of ribbon either the same color or different hues in the same color family for Fall.

 

Floral-Fall-Wreath-2017

Image via Instagram via printa_zita via The Wildflower Bar

2. Preserved Flower Wreaths

There is a new creative twist on flower wreaths this season which is more organic, rustic with a little whimsy. These floral wreaths are now being sold by large chain home decor stores because of their high demand.

flower-feather-trends-2017

Image via Instagram via Frosty Photo via Crimson Wedding Flowers

1. Flowers & Feathers

Flowers and feathers are actually not a new trend. Florists have been incorporating feathers in their floral arrangements for centuries. The difference this fall is the quality and uniqueness of the feathers. Opt for feathers with interesting geometric designs and length.

Do not limit feathers to only wedding bouquets these look great in any basket arrangement, vase or centerpiece.

Be sure to refer to this  Floral Cheat Sheet for trending flowers and greens selection.


Florists, what are your thoughts on these trends for Fall Yay or Nay? Have you incorporated any of these top 5 Fall Trends in your flower shop? Please share your feedback or questions below in the comment section.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

In-Lieu-Of-Flowers-Florist-Unite

In Lieu Of Flowers – Florist Unite

August 1st, 2017 Posted by Blog, events, Floral Design, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop 22 thoughts on “In Lieu Of Flowers – Florist Unite”

Florist-Unite-In-Lea-Of-Flowers

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.

Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally, we understand it does say “In Lieu Of Flowers”, however,  that in no way means the family does not want flowers at the viewing/funeral service.

As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased.  The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.

funeral-sympathy-flowers

The Future of In Lieu Of Flowers:

What is a floral business owner to do with the phrase “In Lieu Of Flowers?” We do not pretend to have all the answers, however, maybe it’s time once and for all the floral industry boycott this phrase altogether.

Although many florists have expressed their frustrations with local funeral homes, the “In Lieu Of Flowers” phrase offers a direct message not to send flowers and undermines the floral business. This is absolutely unacceptable, besides that, the true meaning of giving flowers is lost here. Regardless if someone wants to convey sympathy with flowers or not, there is no reason for the subliminal message!

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Educate Customers:

Take steps to post a blog on your floral website explaining to customers what “In Lieu Of Flowers” really means.  Have a small write up on the sympathy section on your website as well.

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Write A Letter To Your Local Funeral Homes: 

This may or may not work, however, all it takes is one funeral home director to  understand the importance of re-wording “In Lieu Of Flowers” and make a difference. Changing wording to “Send flowers and donations here,”  “Memorial contributions can be sent here, ” completely changes the playing field.

There are so many different phrases that can be used to convey a less discriminatory message. What the floral community is asking for is not to make people send flowers for funeral services, but to leave tradition alone and allow people to make their own heartfelt decision.

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Why Flowers Are Important At Funeral Services:

There truly is no other sentiment you can send for a memorial service be it, charity donations or even money itself that can express as many emotions as flowers do.

Since the beginning of time flowers have been displayed for the deceased as a symbol of condolences, sympathy, and love. Thousands of years ago, they were used for their wonderful fragrances and soft beauty. In this time of mourning when words are forgotten the flowers offer comfort to its surroundings. Flowers also represent one’s life’s cycle, from one’s birth to one’s passing.

Taking the flowers out of memorial service will make the ambiance look dim and murky. The flowers are there to create an environment which is more comforting for people when mourning.

We could go on and on why flowers are so important at memorial services, the simple reason is flowers are natures miracles, and florists are natures miracle workers. Nothing in this world expresses the same sentiment as flowers do when given as an expression of sympathy. Let’s encourage people to respect tradition an appreciate flowers.

florist-funeral-flowers

What is wrong with doing both?

Back in the day, some may remember, it was acceptable to give a monetary donation and flowers, a mass card, food and flowers for someone’s funeral service. No matter how you looked at it flowers worked  hand in hand with any other expression of sympathy.

Why are things different now? Do people have less money? Why not donate to desired charity and send flowers together?

In certain circumstances, if you cannot beat them then intrigue them! Perhaps the future of the floral business is to partner up with charities.  Sympathy flowers can be sent to the memorial service and florists can also donate to the respected charity on the customer’s behalf.

Although this may sound far fetched, there are ways to accomplish this by directly participating with well-known cause affected charities.


Florists we want to see your most creative Sympathy Funeral Arrangements, there is a true art to designing sympathy florals and we want to post in our upcoming September blog post.  Please include business owner name, flower shop name, location and sympathy floral designer name. Email to info@floranext.com

Florists, Has “In Lieu Flowers” hurt or has had very little effect on your floral business?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.