Instagram, the photo sharing web app now owned by Facebook, is making a move that is great for florists. Get ready for a new way to start sharing your flower shop’s beautiful creations.
Instagram can help drive more orders to your florist website and get you more wedding and event business.
What is Instagram? It’s an app for your iPhone or Android phone that allows you to share beautiful photos with friends or other followers. Until now, Instagram was only available on phones. The company now lets you showcase the photos you take on your phone on the web as well.
Like Facebook, Instagram lets you get social with your photos – enabling you to gather followers who get updated every time you post a photo. Instagram has filters that let you make your photos look amazing. Best of all, Instagram is integrated with Facebook so you can instantly upload photos to your Facebook page.
Some big brands like Nike are getting into the action with a dedicated page for shoe-lovers. Smaller brands are also using it to keep followers engaged.
So how to get started with Instagram? It’s easy!
1. Get an Instagram account – Go to the Instagram website and download an app for your iPhone or Android phone.
2. Link to Facebook – On the Instagram app, sign up with your business Facebook account to post images directly to your Facebook page.
3. Start taking pictures – Instagram makes it super-easy to start sharing your photos. Use filters to add the right shading and lighting to your images.
4. Showcase your flower images on your website – Put a link to your Instagram page on your website. It’s a great way to showcase wedding, event, and everyday photos to prospective customers.
Make sure your florist website enables you to add a link to your Instagram page! If you’re looking for an alternative provider that gives you more control to showcase your great flower designs, check out Floranext’s florist websites.