Posts tagged "florist-software"

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Floranext Launches New Advanced Wedding/Event Proposals for Florists

April 4th, 2018 Posted by Blog, events, Florist Resources, Opening a Flower Shop, wedding/events, weddings 1 thought on “Floranext Launches New Advanced Wedding/Event Proposals for Florists”

Wedding-Advanced-Proposals

Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

 

Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.

 

proposal-list

 

Try Floranext New Advanced Proposals

Features of Floranext’s New Advanced Wedding/Event Proposals

Make Your Job Easier

With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organize and manage. Florists are able to build a floral arrangement from the bottom up with flowers and supplies.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

 

proposal-profits

Take Payments

Track and take customer credit cards and payments for deposits and payments.

Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Flower Catalog

With the Floranext Advanced Proposal’s flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

 

florist-proposal-ipad

Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

Cloud-Based Software

Use Floranext Advanced Proposals on your own computers, choose the best platform for you. 

Try Floranext New Advanced Proposals

Why try Floranext’s New Advanced Wedding/Event Proposals?

We understand that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with Floranext Advanced Proposals. Our newest software allows you to create beautiful and professional proposals in a matter of seconds by adding images, components, personalized messages and more letting you focus on what’s really important, your floral business.

Start giving your wedding and event proposals more impact with Floranext’s newest Advanced florist wedding/event software today!

Try Floranext New Advanced Proposals


Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Introduction to Google AdWords: Florist Marketing

October 10th, 2017 Posted by Blog, Florist AdWords, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, Uncategorized 1 thought on “Introduction to Google AdWords: Florist Marketing”

Florists, are you bewildered by Google AdWords?

We have received many questions on using Google AdWords, and we’re in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.

Before we begin, let’s point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing in traffic through the use of keywords, allowing you to customize your ad campaigns and turn clicks into sales.

Understanding how Google AdWords works means understanding how to bid on ads, which turn into conversions. Let’s focus on a basic introduction to Google AdWords to clear up the mystification of how it works.

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Image via Google.com

Basic Google AdWords Bidding/Budget Functionality

Sometimes you can not fully understand how something works unless you dive right in and try it out for yourself. That certainly applies to getting started with AdWords. There is a reason why we starting out with Google AdWords bidding, it is of great importance you are knowledgeable of your targeted spending before even complicating Google AdWords.

  • Automated Bidding: By far the most recommended if you are just starting out with Google AdWords. Set a daily budget and let AdWords adjust your CPC (cost-per-click) bids to bring you the most clicks possible within that budget.
  • Manual Bidding: Manual bidding lets you set bids at the ad group level, allowing you full control over your CPC for keywords or ad placements, so you bid what you want for the clicks you want.
  • Setting A Daily Budget: One of the most crucial things to remember is to set a low daily budget. We recommend no more than $10.00 a day. Paying for an exorbitant amount of clicks to your AdWords campaign will leave you feeling defeated.

 

Basic-Google-AdWords-Bidding-Budget-Functionality

Image via Google.com

Understanding/Researching The Floral Market

You’re now ready to start a Google AdWords campaign, but have you thought about the keywords you’ll use to reach potential customers? This question can seem simple—just use keywords specific to the floral industry, right? Well, yes and no. You’ll need to do some research, but we promise you’ll get the hang of it.

  • Keyword Planner: Take advantage of Google’s Keyword Planner on Google Adwords (in your account under Tools). Be sure to describe what you’re promoting to reach your targeted audience.
  • How are customers finding you with keywords? Enter how you think people are searching for flowers into the keyword planner. Our goal is to find the keyword which has the most searches.

Note: You cannot access Google Keyword planner until your payment information is entered into Google Adwords. 

start-floral-adwords-campaign

Image via Google.com

Starting Your Floral AdWords Campaign

First, navigate to https://adwords.google.com, and sign in or click Start Now. If this is your first time on Google AdWords, try to set aside some uninterrupted time to complete setup.

  • Pick Your Goal: Do you want customers to call your business, visit the store, or visit your website?
  • Choose Your Campaign Location: You will want to choose a geographic area—large or small—your campaign will cover.
  • Define Your Products and Services: Enter your language, the products you offer, and who to show your ad to.
  • Create Your Ad: Start with your Headline 1  and remember to stay relevant to the floral industry and what you are promoting. 
  • Setting Your Budget: Remember to start off slow and set a daily and monthly budget when getting to know Google AdWords.
  • Review Your Ad Settings: Take some time to review your settings and make sure everything is correct.
  • Enter Your Payment Method: Enter in your payment information and voilà, you have created your Google AdWords campaign.
create-your-ad

Image via Google.com

Tip: When defining your service be sure to take advantage of the Add Another option below Show your ad to people looking for. AdWords will give you a list of related keywords, check all that apply. Most if not all will be useful to add.

Understanding Google AdWords Acronyms

As you begin your journey into Google AdWords you may find some acronyms that throw you:

  • CPA: Cost Per Action, the amount you pay each time a user takes an action such as purchase, signup, call, etc.
  • CPC: Cost Per Click, the average amount you pay when users click on your ad.
  • CPM: Cost Per Thousand, the amount you pay when Google displays your ad to users 1000 times.
  • CTR: Clickthrough rate, a percentage of the number of clicks you get on your ad or keywords divided by the total of impressions received.
  • GCO: Google Conversion Optimizer. You may indicate a target cost per conversion you want to pay and Google will optimize your placement and CPCs to bring you conversions at or below that amount.
  • PLA: Product Listing Ad, an ad on Google search with an image displaying a product for sale on an ecommerce site.
  • QS: Quality Score, Google’s score for users’ experience when they see your ad on a page.
  • SEO: Search Engine Optimization, a strategy to move websites and pages higher in the rankings in organic and free listings.
  • SPN: Search Partner Network, information on other search engines where Google displays ads in response to a search query.
  • USP: Unique Selling Proposition, unique selling features of your products, services, customer experience and guarantee that make you unlike your competitors.

 

Florists, how has Google AdWords helped your floral business? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

opening-a-flower-shop

Opening A Flower Shop – Florist Tips

April 19th, 2017 Posted by Blog, Florist Ecommerce, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day, Opening a Flower Shop, Survey, Valentine's Day 8 thoughts on “Opening A Flower Shop – Florist Tips”

Opening-a-flower-shop-florist-tips

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right?

Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more!

We asked florist’s all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting a floral business this will help you get answers to some of your questions.

 

Question1-florist advice

Which is most important when opening a flower shop?

  1. Location (111%)
  2. Creativity (55%)
  3. Revenue (52%)
  4. I just like flowers (7%)
  5. All of the above (63%)
  6. Other (30%)

 With an overwhelming 111%, Florists have stated that location is key when opening a flower shop. So remember Location, Location, Location.

Additional Florist Expert Advice: 

  • “Is there a need in your community for “Your” idea of a flower shop?” – Wild By Nature
  • “Knowledge of business in general. KNOWING how to design already!” – Victorias Floral Design 
  • “Driven work ethic.” – Tilted Tulip Florist
  • “Social media, marketing and internet presence” – anonymous
  • “A working knowledge of flower care and preparation methods and reliable suppliers.” –  The Enchanted Florist

 Question2-florist-advice

What would you say surprised you when you opened your flower shop?

Long hours was the #1 answer by most florist’s for this question, however, there were many great responses that we believe are important to keep in mind when opening a floral business.

Additional Florist Expert Advice: 

  • “How much yelp reviews really grew my business. After the first year, people calling the shop always mentioned: “I found you on Yelp”. I had more business from that then the local community that soon followed.” – Ace of Vase
  • “All the prep work” – anonymous
  • “The overwhelming bookkeeping if you are no prepared or don’t have enough financial experience.” – Flower Bomb
  • “That many of the people who buy flowers know a lot of things about them.” – anonymous
  • “How much you worry about it all and never get a true break from it. Even when on holiday, you don’t ever stop! ” – Beco Flowers
  • “It’s hard work.” –  anonymous
  • “How quickly the local people embraced us.” – Maureen’s Designs
  • “How much of a percent wire service take for orders.” –  anonymous
  • “How complicated the process was from start to finish- all the different ways something could go wrong from the weather to the shipping issues, flower care, and handling, order taking, design and delivery.” – The Flower Bar
  • “How much fun it is!” – anonymous
  • “The physical aspect – from collecting and packing flowers at the market to the lifting, cleaning and moving of heavy buckets.”  – Petals

 

question3-florist-advice

 How much money do you say is needed to start your own brick and mortar flower business?

  1. $1,000 to $5,000 (10%)
  2. $5,001 – $10,000 (22%)
  3. $10,001 – $15,000 (60%)
  4. Other (102%)

Other was the #1 answer for this question with the winning budget amount $25,000.

Additional Florist Expert Advice: 

  • “Depends on style location. Could be as little as $300. or as much as $250,000.” – Kelly Mayo
  • “$40,000 ” – anonymous
  • “Up to $50,000. You need refrigeration, insurance, vehicles. You also need to buy flowers and supplies c o d for at least 6 months before people trust you. Salaries and advertising are big unexpected hits in the first 6 months.” – Gloria’s Florist
  • “I began with 15k. I would have been wiser to double that.”  – anonymous
  • “The worst thing is to be undercapitalized” – anonymous
  • “Purchase a shop already in operation if possible, would be what I recommend. “-  anonymous

 question4-florist-advice

 If you could open your flower shop today, what is the one thing you would do differently?

Do not join a wire service was the #1 answer if florists could do one thing differently. Trailing behind and almost taking over the number one sport was “Choose a better location,” with having an eCommerce website in third.

Additional Florist Expert Advice: 

  • “The decor and the location to be more accessible.”-  anonymous
  • “Design myself and eliminate payroll” – anonymous
  • “Not take wire orders, EVER.” – anonymous
  • “Web strategy and online marketing”  – Menifee Florist
  • “I would go to flower school first and then open my flower shop.” – anonymous
  • “I would have done more advertising to let people know I was there. Put decals on my van sooner. ” –  Mugfords Flower Shoppe
  • “Coolers flush to the floor and better processing area.” – The University Florist
  • “MORE WEB EXPOSURE.” – anonymous
  • “Change business name” – anonymous

 

question5-florist-advice

 What is the best part of opening a flower shop?

  1. Customer Interaction (50%)
  2. Money, Money, Money (3%)
  3. Being Creative (45%)
  4. Being Your Own Boss (62%)
  5. Flowers Galore (9%)
  6. Other (22%)

Florists have chosen Being Your Own Boss as the best part of opening a flower shop. Though percentages were very close, coming in at 2nd place is Customer Interaction.

Additional Florist Expert Advice: 

  • “Creating something bigger than myself.” – Studio Vincca
  • “Being my own boss and being able to bring my children to work with me.” – anonymous
  • “Satisfying a deep desire to own my own business, and put my big business and academic knowledge to work.” – anonymous
  • “Bringing smiles to people’s faces thru my creativity.” – anonymous
  • “Being able to go to a job you love every single day of your life! ” – anonymous
  • “Rewarding to know you could do it, pleasing customers with your products.” – anonymous

 

question6-florist-advice

What would be your most valuable tip to someone who wants to open a flower shop?

Working in a flower shop was the most valuable tip given to someone who wants to open a flower shop. This gives new prospects the understanding and functionality of how a flower shop is operated.

Additional Florist Expert Advice: 

  • “Go for it! You must always try! Do not cut yourself short with the funds when borrowing $$.” – anonymous
  • “You have to be passionate about flowers and ready for hard working for many hours to open a flower shop!!!”-  anonymous
  • “Service from the heart.” – Yousef
  • “Control labor and cost of goods sold.”-  anonymous
  • “Keep your focus on quality and customer service.” – anonymous
  • “Forget the idea there is no money to be made anymore and stay way from wire services.”-  anonymous
  • “Be creative, make a difference.” – Floral Factory

 

Question7-Florist-Advice

What is the worst part of owning a flower shop?

  1. Customer Interaction (4%)
  2. Long Hours (64%)
  3. Demanding Work Load (49%)
  4. Having To Be Creative All The Time (2%)
  5. Nothing (13%)
  6. Other (54%)

Long hours took the top with florists on the worst part of owning a flower shop. The long hours and the demanding workload is something each florist will experience when opening and running a flower shop.

Additional Florist Expert Advice: 

  • “All of it. Long hours, Staff, Customers, Physical Demand.” – Musgrove Florist
  • “Having to make all the decisions and be the boss.” – anonymous
  • “You pretty much need to eat, drink & sleep it unless you have a well paid very skilled staff.” – Flower Bomb

 

question8-florist advice

Would you recommend someone join a floral wire service when opening a flower shop? Tell us yes or no and why.

Overwhelmingly the #1 answer to this question was no, there was a tremendous response to this question with many great florist advice.

  • “No! They undersell the florist and steal their business.” – anonymous
  • “You don’t have to belong to a wire service at first. Many shops are moving to a direct call system where they call other shops and offer reciprocating discounts for the shop to shop orders. A wire service is helpful when you have the high volume out of town orders or if you have inexperienced employees.” – Beco Flowers
  • “No. But I’m trying to get away from them. You have to buy their software/equipment and it is over priced. In the end you really only get around 70% of the order amount. Once you take out your costs & labor there’s not much profit there.” – Tilted Tulip Florist
  • “Depends on the area- But I say no in this day and age.” – anonymous
  • “Nope, No longer can make money with them.” – anonymous
  • “Maybe for the first year to get your name out, but negotiate the terms. Otherwise no” – anonymous
  • “Yes and No. They steal your hard earn income but it is more difficult to get orders and new clients without them. They have completely cornered the floral market.” – Amazing Occasion
  • “Maybe but be selective and shop around.” – anonymous

 

Question9-florist-advice

According to design, what makes the most revenue?

  1. Everyday Arrangements (40%)
  2. Parties & Events (17%)
  3. Sympathy (84%)
  4. Weddings (35%)
  5. Other (16%)

Sympathy is the biggest revenue generator for florists with everyday arrangements coming in second.

 

question10-florist-advice

What are the standard flowers, filler, and greens you order on a weekly basis for your flower shop?

  • “Baby breath, wax flowers and leather leaf.” – anonymous
  • “Roses! Carnations, Mums, Alstromeria Lilies & Pomps/Daisies because they last… I like when people tell me and others how long their flowers lasted. Filler flowers – Baby’s Breath for sure and one or two others. Then some feature flowers for interest…Stock, Iris, Tulips etc. depending on the season.” – anonymous
  • “Salal, Leather Leaf, Ruscus, Pitt, Tree Fern, Bear Grass, Aspidistra. – 1/4 box poms, 100 carns, 10 mini green hydrangeas, 10 select hydrangea, 20 alstroemeria, seasonal filler box, 200 red roses, 250 mixed color roses, and a dutch seasonal novelty box”  – Musgrove Florist
  • “White, blue and green hydrangea, green anastia mums, green trick, gerbera daisies, roses lilies, lisianthus, pincushion protea, stock, and snaps. Alstroemeria every other week. Greens are variegated Aspidistra, salal tips, and variegated Pitt.” –  Wild by Nature
  • ” We stay away from the typical standards (carnations/mums) and buy the more unique blooms. Weekly purchases include mini cymbidium sprays (so many ways to use them!), hydrangeas and seasonal flowers such as tulips in spring, sunflowers in late summer, etc.” – anonymous

 

question11-florist-advice

What popular florist holiday makes your business the most revenue?

  1. Valentine’s Day (66%)
  2. Easter (0%)
  3. Mother’s Day (86%)
  4. Memorial Day (1%)
  5. Halloween (0%)
  6. Thanksgiving (1%)
  7. Christmas (20%)
  8. None (4%)
  9. Other (14%)

Step back Valentine’s Day, With a whopping 86% Mother’s Day won the top spot with the most revenue made for a flower shop.

 

question12-florist-advice

What are the must have florist tools when opening a flower shop?

A knife was #1 tool recommended as a must have when opening a flower shop, with Secateurs taking 2nd place. For those of you who are not familiar with Secateurs, they are pruning clippers. Good scissors were also very close to 2nd place.

“Floral tape, wet foam, containers, knives, wrap paper, cellophane, deferent wires gauge, scissors, ribbon, bows, moist and shine spray”  – anonymous

“FloraNext! A cooler is also an important investment.” – Petals Flower Company

“Knife, wire nips, pruning shears…great accounting system, telephone, the internet….and the list goes on!!!” – anonymous

“A cooler, buckets, cutting tools, containers.” – anonymous

“Computer, phones, functional front of store, good size fridge” – Carls Flower Company

“A good POS system and Website.” – anonymous

“Knives, Scissors. Clippers” – anonymous


Florist’s we are very appreciative of your participation in our surveys. We had an overwhelming response to “tips on opening a flower shop survey”. We plan to continue surveys as your expert tips and advice is so helpful to our readers and for new and upcoming florists who are considering or opening a flower shop.

Please share any feedback you may have on Opening A Flower Shop in our comment section below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

florist-guide-website-blog

Florist Website Design Guide 2019

January 11th, 2017 Posted by Blog, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, mobile website, Search Engine Optimization, seo 2 thoughts on “Florist Website Design Guide 2019”

florist-website-design-guide-2019

 An easy way to get the most out of your eCommerce sales.

No question that in this day and age every florist who offers everyday retail must have an eCommerce (commercial transactions conducted electronically on the Internet) website.

In this blog, let’s talk about floral websites best practices, ways of improving SEO (search engine optimization), content, user friendliness, and some other vital information on maximizing your eCommerce website.

 

Domain-name-florist-guide

image via pexels.com

Domain Name 

If you already have a domain name that has been on the internet or continues to be, please DO NOT change it! Domain names carry valuable SEO, so changing your domain name will have you starting from scratch in building up your SEO.

For those of you who do not yet have a domain name here are important tips on selecting the right domain.

  • Use proper keywords in your domain, if you are a flower business, then without a doubt, you must use a keyword specific to your business. For example, flowers, floral, and florist.
  • Once you have picked your domain name (flowershop.com) please make sure this is a vital domain name which was never linked to any unpromising business practices in the past. You may check this on domainhistory.net.
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Floral Website Appearance

We understand the sensitivity of this topic, however, it is a very important to go over your florist website appearance.  Regardless if your SEO is top ranking, if your floral website is not appealing to a multitude of customers you will lose valuable sales.

  • Design: Be very careful when selecting colors and backgrounds, especially trendy backgrounds with patterns. These can turn off potential customers from shopping on your eCommerce.
  • Products: Pay special attention to your product images, they should all look consistent, not overly large, or mismatched.
  • Logo: Your logo should be big enough to read but not so big it takes half your home page. A clean simple logo always works best than a specific style that may not be appealing to a large demographic of visitors.

Best Practices for Floral Website Appearance

  • Neutral background –  (white or black) Check out some other eCommerce websites and you will see a trend in white backgrounds with some black. These companies can spend millions on the appearance of their eCommerce websites and still choose to keep it simple with a neutral background.
  • Fonts – All fonts should all be consistent and not overly mismatched. Fonts should also be large enough to read and understand.
  • Mobile Friendly website –  A responsive website will allow customers who are on any other devices (tablet, iPad or mobile) a better shopping experience.  Besides this very important reason, Google search engines as of April 2015, is using websites who are mobile friendly as a ranking signal.
  • Specific florist content – Having lots of specific content on your website allows for more keywords.  Keywords are high for indexing and ranking your florist website by increasing your SEO. Write a hefty “About Us” and wording for each page.
  • Contact information – Your address should be clear and visible on the homepage, we like to see it listed on top (header) of the home page and also below (footer). You should still have a “Contact Us ” page with your address, business phone number, map, and email options.
  • No rotating images or videos on your homepage – Reframe from using quick rotating banners, images or videos on your home page. This can be really confusing to your shopper and actually altogether make them click out of your floral website. While researching floral eCommerce, we found out that the websites who had no moving images, banners or videos on the home page had a tremendously better bounce rate and higher sales.
  •  

Floral Website Content, SEO & Tags

If you are working with a floral website hosting company then most of these important functions should be already implemented on your eCommerce website.  In the chance that they are not, we want you to be super informed on these floral websites must haves for SEO.

  • Add-Ons & Upgrades: All products should offer customers upgrading options and add-ons. Adding these two simple elements to your floral website can have a huge impact on your profits.
  • Header Tags: Headers tags (H1 ) highest level of tags are valuable in SEO, as it sums up what your website is about. Writing a correct H1 tag is essential and should be done by your website provider.  H1 tags greatly improve your search engine rankings.
  • Wedding /Event Gallery: If you do wedding and event flowers, it is a great idea to showcase your beautiful work in an image gallery on your website. These are very successful with customers, spending loads of time admiring your selections, which also increases your SEO.
    • Make sure customers can clearly see an option to contact you for a consolation.
    • Write a short bio on your Wedding/Event flowers page. It is perfectly OK to be conceded.(be sure to include specific keywords such as wedding, event, locations and so on)
  • Website Footer: Your floral website footer is very important! The footer contains loads of information and valuable keywords which rank really well for your overall SEO. Make sure your floral eCommerce has a footer with a clear title descriptions and locations where services are provided.  Below are footer website must haves.
    • Terms of Service, Privacy Policy
    • Site Map
    • Contact Us
    • Business Address
    • Local Pages
  • Local Pages: Offering great placement for SEO, local pages allows you to add multiple locations and businesses you provide services to on a designated page on your website. Rather than just placing high for your location, you may add various locations to also rank for those areas. You can also add hospitals, funeral homes, venues, schools, and many more to rank for these business keywords.
  •  

Floral Website Marketing

There are countless ways of marketing for your florist website, below we will explore some options that have proven successful getting customers to purchase on your eCommerce site.

  • Offer Promotions & Coupons:  Shoppers love deals, offer coupon codes periodically on your floral website for percentages off a total shopping cart. Set an amount that customers must spend in order to get the percentage off, free delivery is also a great selling option. Promotions are great to offer on specific items, for instances a percentage off on roses.
  • Give It For Free: If you are new to the eCommerce website a great way to have customers buzzing about your floral website is to offer something for Free. We understand you cannot give it all for free, how about a raffle or the first customers who email you from your website can get a free arrangement.
    • This keeps customers clicking on your website, building your SEO.
    • You can post the winner on your social media, which creates conversations and likes, which also increases your visibility.

 

These are some easy ways to get the most out of your eCommerce site. Florists,  let’s hear your feedback! Do you have any important website design functions that have been successful? Please share all your feedback, tips or any floral website related questions you would like addressed below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

 

Florist-yearly-planning

Florist Guide – Planning For The Year

January 5th, 2017 Posted by Blog, design prepping, events, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Mother's Day, Opening a Flower Shop, Search Engine Optimization, seo, Valentine's Day, weddings 1 thought on “Florist Guide – Planning For The Year”

Florist-Guide-Yearly-planning

A Florist Guide to Planning Your Year

The floral industry, a fast-paced business, that’s ahead of seasons & holidays.

To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.

 

january-florist-flowers-schedule

image via pexels.com

January can be a slower month in the floral industry, however, there are loads to do. This is a great month to focus on your flower shops organization and marketing planning.

  • Start a blog: This is a great way to increase your SEO, a simple how to blog will do wonders for your search engine visibility and keep the buzz going on your social media.
  • Tip: “How to” blogs are the most searched, so anything with tips and tricks will be well received.
  • Review your last years Valentine’s Sales: Start ordering your flowers for Valentine’s day. Ordering early equals savings, so make sure to order enough, and everything you need. Do not forget to order your add-ons, these are money makers, plush, chocolate, candy, and anything you wish to sell.
  • Tip: If this is your first Valentine’s day, do not over order, this may be tricky, but set up a set amount you will order and see how your sales go. You can always get more in a pinch.
  • Decorate Store & website for Valentines: Start the 2nd week of January, make a spectacular Valentines display in your store and also make sure your eCommerce store is ready for the early bird sales.
  • Sign up for wedding sites:  If you are already signed up great, if not, now is a good time to sign up for wedding sites to promote your wedding floral business. Here are few you should consider, The Knot, Wedding Wire, My Wedding.
february-florist-flowers-schedule

image via pexels.com

Buckle down for this short fast paced month! Although slow to start,  it is a good idea to have everything in order before the rush.

  • Employee Management: Go over all employee scheduling and duties in the first week of February. Make sure you have hired all your new holiday help and that everyone understands their tasks for Valentine’s day.
  • Tip: Good time to also rent extra delivery vans if needed.
  • Promotions: Offer pre-Valentine’s day delivery promotions.  The idea here is to spread the wealth of this Valentine’s day and not be constricted to just delivering on February 14. Offer generous promotions on your flower shop website, post on social media and of course make sure they expire a few days before Valentines.
  • Take care of yourself:  During this busy month, it is important to rest and take time for yourself. Encourage your employees to do the same and wear comfortable clothes, comfy shoes, and eat please, it’s amazing how many florists do not eat when they are busy. Being organized will alleviate most of the Valentines day pressure, so make sure to be well nourished and comfortable.
  • Tip: Start a flower shop with a holiday diary. We know sounds corny, however it’s amazing what can be learned from holidays by just writing it down. Yes, you have your gross receipts, but how about mishaps, or comical happenings that are not noted, these are all so important and good read before the holidays.  

 

march-florist-flowers-schedule

image via pexels.com

March can be the most rewarding month in the floral industry, it gives florist time to relax and get ready for new beginnings with the coming of spring.

  • Finance Review: With the first quarter almost through, now is a good time to get a grasp on your profit and loss for January and February. Add notes about what you may do differently next year, a  good thing if you have started the flower shop diary.
  • Spring Cleaning:  The #1 season that is most anticipated by customers is spring, especially if you live in the colder weathered areas, it is never too early to start bringing out this season. Start refreshing your flower shop and get ready for spring with beautiful decor and showcasing.
  • March Sales Madness: As florists, we know march can be hit or miss with sales, so start a campaign and sell your products customers love, try a Free with purchase or half-off sales. make this a yearly ritual if this works for your business.
  • Order your Easter flowers & plants! It’s always good to get ahead, start an order for your easter flowers and plants. Again ordering early equals savings from your suppliers and you also have the best selections.

 

April-florist-flowers-schedule

image via pexels.com

Ready or not Mother’s Day will be here before you know it! Take April as a month to prepare for the #1 florist holiday.

  • Order Mother’s Flowers & Supplies:  Make sure to order those beautiful containers and Mother’s day flowers with your supplier. Good time to order is early April.
  • Showcase your plants: If you are selling plants, now is a good time to showcase your flowering plants, this creates such a welcoming inviting atmosphere for customers. If you can move some outdoors, this is great for some curb appeal.
  • Promotions & Marketing: We recommend you start promoting after Easter to generate some early bird sales for Mother’s day. Post on your social media and website, this will help boost your SEO. A great marketing tip is to offer a giveaway, maybe a gift basket, or free flowers for a few months, and have customers fill out their information when they make a purchase.
  • Employee Management: It’s that time again to make sure to hire the extra help you will need for Mother’s Day. Make sure all current employees understand their schedule and duties.
  • Tip: If you are new to the floral industry, then a good to know tip is that Mother’s Day is the #1 floral business holiday, customers order throughout the week rather than one day. Be prepared with help, lots of flowers, and beautiful containers. 

 

may-florist-flowers-schedule

image via pixabay.com

May, what a great month for the floral industry! With one of the top selling holidays, this month starts off slow and quickly picks up in a super-charged way, so always good to be ready.

  • Take a look around: Do a quick glance, does your flower shop look appealing to you? Make sure you use a critical eye and take it all in, the sound and if possible even the way it smells. Customers are drawn to a beautiful environment, it has proven to make them feel relaxed and comfortable, which will help increase those sales!
  • Employee training:  The first week of May is a good time to discuss employee customer service, the cross-selling, and up-selling of products. Make sure your employees are polite and offer customers upgrades and add-ons with their purchase. This is an easy way to almost triple your profits.
  • Offer prom promotions: Proms are a way sure to make sales. Build relationships with future long time patrons. Offer a referral discount.
  • Examine your finances: After the Mother’s day rush now is a good time to sit down and see whether or not you made a profit, be sure to calculate all costs and include any spoilage or waste. Keep notes on what you would do different next year.

 

june-florist-flowers-schedule

image via pixabay.com

Oh June, what a lovely month! For some, the commencement of summer and a chance to organize all your floral business needs. June is the most popular month for weddings with September and October in a close 2nd. Florists are pleasantly surprised on how busy June can get with weddings and graduations.

  • Refresh your floral website:  Update your flower shop for some summer specials, make sure you’re wedding galleries are up to date with great content and keywords.
  • Offer promotions: Teacher gifts and graduation promotions are a great way to bring traffic into your flower shop. Be sure to post these on your floral website and social media.
  • Order retail products: This is a great time to order some fresh new stock to get customers to flock to your flower shop. There is nothing you cannot sell, so think outside the box, What is popular? Candles (certain brand), skin care, plush, home decor, makeup, even unique greeting cards. Brand your flower shop!

 

july-florist-flowers-schedule

image via pexels.com

We like to call July,  “a month of organization.” This month can be on the slower side,  so it’s very important to get your flower shop in order with beautiful displays and heavy on the marketing.

  • Write a blog: We know this is listed in other months above, however,  July can be a slower month.  If you have time to write a How To Blog, or anything that inspires you, think about things you search for, read,  and watch as your SEO sky-rockets through the roof.
  • Social media: Take some time to focus and revamping your social media communities. Add content and images and don’t forget the hashtags #, Again all this for top placement in Social Media.
  • Tidy up your flower shop: By tidy up we mean clean, scrub, wash, organize, label, etc. Freshen up your floral space!
  • Browse your floral supply stores:  July is a great month to look at products in your floral supply store, you can find great deals on holiday items, it is a great time to stock up.

 

august-florist-flowers-schedule

image via pexels.com

August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop.

  • Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.
  • Start a workshop or floral party! Get busy with hosting a floral workshop, kids floral birthday parties, and much more. This can lead to great profits and new patrons at your flower shop.
  • Start preparing for fall!  Get your flower shop ready for the most popular season, create beautiful displays, order new inventory and go for it! We recommend doing this the second to the last week of August. Don’t forget your fall marketing!

 

September-florist-flowers-schedule

image via pexels.com

Flowers sales in September pick up rapidly towards the middle of the month. Customers are now back to their normal routines with the kids back school and weddings start to pick up.

  • Order fall flowers and Plants: Stock up on your seasonal flowers & plants.
  • Revamp your floral website:  Add the season touch to your floral website with fresh new content and images. Use proper keywords, specific to the floral industry for SEO advantage.
  • Launch and Adwords Campaign: If your budget allows, try launching an Adwords campaign for more clicks to your eCommerce store. Be sure to set a budget and stick to it as this can get expensive. adwords.google.com
  • Keep up with your blog: Now that you are pro, how about writing a seasonal blog or fall wedding blog? We cannot say this enough, blogs are so powerful with SEO.
  • Note: Canadian florists, September is a good time start ordering flowers and supplies for Thanksgiving.

 

october-florist-flowers-schedule

image via pexels.com

October offers some great sales in the flower shop business, now is a good time to start orders on any extra stock supplies and get them at a discount for future use.

  • Prepare for the holidays: The holidays are just around the corner, shop around for the best deals on all your flowers, and supplies for the holidays. Also, shop around for holiday products to sell at your shop.
  • Employee Management: Go over your employee scheduling and see if you will need extra help for the holiday season.
  • Open House: Host a holiday open house showing off your latest products and floral designs.
  • Floral Expo: Take some time to visit a flower expo in your area, take your employees, this is a good way to stay current with the new trends, and first dibs on new products.
  • Note: October is a very popular wedding month with most wedding proposals in December. Think of launching a Wedding Package special on your website during this month.

 

november-florist-flowers-schedule

image via pexels.com

Tis the season for flower sales, November all in all is a great month for flower sales. Customers are getting into the giving mood.

  • Market the holidays! Add promotions to your floral website and do not forget about your social media!
  • Start greening: Green those Thanksgiving centerpieces ahead of time, add any taper or candles and put in the cooler for a quick way to add flowers as sales role in for thanksgiving.
  • Decorate for the holidays: Time for Christmas cheer, create eye-appealing displays and make sure your flower shop is festive. If you can make a beautiful Christmas window display or storefront display to bring in curious shoppers.
  • Offer incentives: Offer black Friday or Small business Saturday deals,  “buy ones get ones” are great offers, even if it’s just a couple hours that day. Having a great deal with a cut off time is a good way of creating hype and traffic into your flower shop.
  • Tip: Do not forget to revamp your eCommerce for Christmas and update your social media

 

December-florist-flowers-schedule

image via pexels.com

Many florists around the world enjoy huge flower sales during the Christmas holiday. Although in some parts of the United States, florists have seen a decline in their floral sales during Christmas, this month is quickly picking up and still trailing as the third best month for floral retail sales.

  • Employee management: Set exceptions for your employees on selling upgrades and add-ons for each customer’s order. Review scheduling and days you are closed.
  • Christmas Greens: Mentioned above, it is also a good idea to green your arrangements ahead of time for Christmas. Take time to do this early before the holiday rush.
  • Offer Discounts: Sometimes offering a discount too early for Christmas can become forgetful to customers who may not be ready. Post Christmas discounts during this month and make sure to have an expiration time or date.  Great discounts are gifts for parents, teachers, corporate and the person, who has everything. Flower still remain the perfect gift.
  • Tip: Do not forget to market to businesses. holiday parties are huge, so offer incentives to have them book with you for their flower needs. 

 

These are just some examples and a helpful guide for florists to plan out their year. Florists do you have any tips or must do’s for a specific month? Please share in the comments below with our readers.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Florist SEO – Facts and Myths Revealed!

June 15th, 2016 Posted by Florist Ecommerce, florist technology, Florist Websites, florist-software, Search Engine Optimization, seo, Uncategorized 1 thought on “Florist SEO – Facts and Myths Revealed!”

Florsit-SEO-facts-Myths

Do you know your Florist SEO?

Search engine optimization (SEO) for flower shops is a way of increasing traffic to your online store by placing your website on the first-page of search engines (Google, Yahoo, etc).

Having an organic search result of 3, 2 or 1 will guarantee you more clicks and orders, considering your floral website is user-friendly and appealing. Here are some common myths and facts about florist website SEO!

Myth or Fact #1 – Companies can guarantee my floral shop placement on Google

Myth! No company has an in with Google or any other search engine, and no company can place you first – SEO takes time and work. Companies will often tell you that for a small fee and my floral shop can list number 1 in my organic search results on the first page. There is absolutely no way to guarantee your placement. 

Florist SEO and Florist Online Ads

Myth or Fact #2 – Florist search results are composed of Organic, Local, and PPC 

FACT! What does this mean? 

  • Pay Per Click (PPC) – Are ads that you pay for. Once someone clicks on your ad, you will be charged the agree amount. 
  • Local Results – derived from your Google My Business profile
  • Organic Results  – Is the natural placement listed on a search engine results – methods such as keywords, back linking and writing high-quality content can all improve a site’s ranking.

Myth or Fact #3 – Local Results are another type of search 

Fact!  Local search results are super important – you have seen the map on Google . Local search narrows down searches to a particular geographic area. These results are above the page and take a lot of space and are super appealing to the consumers as it shows them what they need in their area. Get on this map if you are not currently on it https://www.google.com/business/

Florist SEO - Global Vs Local Search Results

Myth or Fact #4 – My flower shop ranks first on Google

Myth and may be Fact! OK this may be a trick answer but more often customers think they are first when in reality they are not. What, you may ask?

Well, it’s an easy secret revealed that many do not want you to know. On Google look over to your top right right:

  • Personal Results – the person icon is selected by default – this will show you personalized results
  • World/Global Results – the globe icon will give you the results that most of the rest of the world sees

Myth or Fact #5 – Content on my florist website is not important

Myth! Content which means text is super important, search engines indexes words and you want them to pick up on your keywords. Be a writer and add text! Search engines love to see wordy About Us pages and full descriptions of all your wedding and sympathy work, pages for the towns you deliver to, florist tips, and more.

Myth or Fact #6 – My florist website is cute and popular, so it lists higher

Myth! A cute website does not make sales, some customers list number 1 and still have poor ordering traffic on their website, consumers like simple and easy. 

Myth or Fact#7 – My floral mobile site is not really that important

Myth! Consumers use their mobile device more than any other device for online shopping. Websites that are suitable for mobile versions have priority on Google. Please make sure your floral website provider is equipped for all mobile and tablets devices.

 

There are many facets of SEO, however knowing these general basics will give you a upperhand on understanding how it works. It is good to have your website provider help answer any other questions you may have. Remembering that SEO takes time and requires patience however you will get there.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Mother’s Day 2016 – Survey Results!

May 24th, 2016 Posted by Blog, Florist Profits, Florist Resources, Survey 3 thoughts on “Mother’s Day 2016 – Survey Results!”

THE RESULTS ARE IN!

 Floranext Mother’s Day 2016 Survey Results

Thank you to all the Flower Shops that participated – your feedback is valuable in helping other florists and new upcoming florists.

 

Mother's Day Florist Survey

 

Overall the results were good – an up year for many florist! But many were closed on Mother’s Day and didn’t advertise?! Hope your flower shop was one of the many that had a booming Mother’s Day. 

Areas Surveyed

 

US & Canada-Florist-Locations

U.S. & Canada-Florist-Locations

 

Compared to Mother’s Day 2015, were your sales higher or lower?

Higher Same Lower
All Shops 59% 17% 24%

What category of Mother’s Day 2016 orders was most successful for you?

Phone Walk-In Website
All Shops 47% 22% 29%

Which category of Mother’s Day 2016 orders was the least successful

Walk-In Phone Website
All Shops 49% 34% 17%

Did you rent/use extra vehicles this Mother’s Day?

Yes No
All Shops 55% 45%

How many unsatisfied customers did you have this Mother’s Day (if any)?

1-3 None 3-5 5+
All Shops 52% 39% 6% 2%

How many extra employees did you hire for this Mother’s Day?

None 3-4 1-2 5+
All Shops 52% 17% 16% 15%

Were you open on Mother’s Day Sunday?

Yes No
All Shops 62% 38%

What were your main advertising methods for Mother’s Day?

Online Email None Other Local News Coupons
All Shops 29% 22% 21% 17% 13% 1%

Was the weather a factor in Sales this Mother’s Day?

No Yes - it Helped Yes - it Hurt
All Shops 63% 26% 9%

If you could give ONE Mother’s Day tip to another florist what would it be?

(Write in choice – Top 7)

1. “Plan ahead work ahead.”

2. “Narrow selections- make it easier for customers to choose.”

3. “Make sure you have enough staff to handle all the orders & deliveries.”

4. “Create Mother’s Day Specials add-ons.”

5. “Be friendly.”

6. “Advertise and promote for Mother’s Day.”

7. “Train your staff – everyone should know their job.”

 

We hope you have enjoyed these results – If you see a tip we have left out that is important, please share it below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Valentine's Day - Florist Tips

Florist Valentine’s Day Survival Guide

January 6th, 2016 Posted by Blog, Florist Marketing, Florist Profits, Florist Resources, florist-software, Valentine's Day 18 thoughts on “Florist Valentine’s Day Survival Guide”

valentine_s-day-survival-guide

Valentine’s Day is the busiest and potentially most profitable day for any flower shop. So what can you do to make your life a little easier (and make more money!). Here are some tips from Floranext. Let us know your suggestions in the comments section below!

Valentine's Day - Florist Tips

image via google.com

Two Weeks Before Valentine’s Day

  1. Email marketing – Send out a $5 off coupon to customers. Make sure you pull all the email addresses from your florist POS system
  2. Codified Arrangements – Make codified or flower specific orders before designer’s choice orders to ensure you can fill orders properly.
  3. Pre-buy flowers – order roses early from trusted sources. Pre order 1/2 of what you think you need and get the rest as you need it from wholesalers

The Week of Valentine’s Day

  1. Website Update – update your website prices!
  2. Pre-Arranging – Hand tie greens for vase drop in, store in waxed boxes and spray with anti desiccant
  3. Pricing – If possible have a lower price point with 30 or 40 cm roses for cash and cary
  4. Single Roses – Have many single roses wrapped
  5. Big sellers – a single wrapped roses with box of candy attached display these in a basket at counter
  6. Save Money! – Colored roses are always cheaper than red so do something to promote them
  7. Promote! – Enclose an offer for March in every delivery (offer should be an inexpensive in-store pickup)
  8. Delivery Manager – nominate one employee as the delivery manager
  9. Prearrange delivery – route out deliveries you know already.
  10. Refer to last year – if you sold 800 stems of red roses you will probably need that and few more
  11. Keep impeccable records – Day of week, weather, staffing, what was ordered, what was not sold, hours open.

The Day Before/On

  1. Buy lunch – to keep everyone in the shop.
  2. Roses – when you pre-make roses in a vase before they go out, be sure to change water and also rinse the stems that have been in water.

Florist Techology

  1. Delivery routing – is standard with florist POS systems now (including Floranext). Try out yours to make sure you know how it works.
  2. Delivery notification – head off those phone calls from customers by sending out delivery confirmation emails. Your floral POS should have this built in.

After Valentine’s Day 

  1. Appreciation – Give your staff a token of appreciation for their commitment to making Valentine’s Day a success – free flowers to bring home!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

best florist apps

5 Must Have Apps for Florists

September 16th, 2015 Posted by Florist Resources, florist technology, florist-software 3 thoughts on “5 Must Have Apps for Florists”

Running a flower shop is no small task – what can you do to cut corners and make life a bit easier? Here are a few indispensable iPhone and Android apps that will increase your flower business productivity, save you time, and help you grow your sales.

All of these apps are free and available on iOS and Android. Happy downloading! 
best florist apps

Here is our list of some of the top apps to help your business get down to business. What other apps do you use – let us know!

Waze for floristsFaster Flower Deliveries – Waze 

Want your florist deliveries to get there faster? Waze shows you traffic in real time, instantly re-routes you, and even tells you were to get the cheapest gas.  And if you’re into really fast driving, the app gives you a head’s up on police speed traps. Super easy to use even while driving.

 

 

 

Wunderlist for florists

The Easiest Flower Shop To-Dos – Wunderlist

Need to remember your bridal follow ups, the flowers you need to buy for the week, or the list of gift items you need to procure for the upcoming holiday? Wunderlist is a beautiful, super-simple app for creating lists – it syncs between your devices and there is a web version as well.

You can also use it to set reminders for yourself and even to collaborate with others on a project. Have other employees working on that wedding also – get them to use the app too!

Perch App for Florists

Track Your Flower Shop Online Reviews and Competition – Perch

Missed that two-star review on Yelp? Didn’t see that less-than-glowing review on Google? Perch is a great app to track your business reviews so you can proactively address any negative comments. And you can keep an eye on your local competitors as well to see how well they are doing with their own social media marketing.

 

 

Inbox App - for floristsEasier Florist Email  – Inbox (by Google)

Inbox is what you always wanted email to be – a tool built for a busy flower shop owner. Visual, interactive, and easy to use. Google’s app has taken the email experience to the next level.

Similar messages are grouped together to make it easier to follow conversations (Gmail users will recognize this). Promotions are also grouped together so you can easily skip over them when you are looking for only important communication.

Trips are grouped together. So are your purchases. And Inbox has a built-in to-do list feature.

Photo editor app for floristsTake Better Florist Website Photos – PicsArt

PicsArt gives you the same creativity and versatility as Photoshop right on your phone. You can add stickers and artistic text. You can import photos from Facebook, Flickr, Instagram, Picasa, Google or Dropbox, and you can use those pictures to create collages, among other things. But it’s the logical and responsive interface that gives this app the edge over the competition.

 

Like Floranext’s list of 5 great apps for florists? Let us know what apps you are using to make your flower shop run more smoothly.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

 

windows10-flower-shop

Should You Upgrade Your Flower Shop to Windows 10?

July 23rd, 2015 Posted by Florist Point of Sale, Florist POS, florist technology, florist-software 0 thoughts on “Should You Upgrade Your Flower Shop to Windows 10?”

On July 29th, Microsoft will be releasing Windows 10, their newest operating system – should you upgrade your flower shop?

windows10-flower-shop

image via windows

Those users who remember the last, disastrous Windows 8 version – with a confusing tile interface that was built for touch screens – may be questioning whether Windows 10 is more of the same.

Should you upgrade your flower business or wait? We took the new Windows OS for a spin and while there’s no big rush to update your system, we generally like what we see.

Reasons to Upgrade Your Flower Shop to Windows 10

    • The Upgrade is FREE for florists (and everyone else)! Previous versions of Microsoft’s OS cost a bundle when they came out. Microsoft has embraced the idea of free software with this new version.
    • The start menu is back! The start menu from Windows 7 that was missing in 8 is back with an expanded look. You can now find the power button, the Setting command as well as most used apps and the ability to scroll down through all your apps in alphabetical order. The expanded look also includes the tiles from Windows 8. There you can pin your favorite apps and view live tiles for News, Weather and other apps that show you up-to-the minute information. It’s a good blend of Windows 7 & 8.1.
windows 10 start menu

image via windows

  • Microsoft Edge – Their all-new browser is “built to give you a better web experience”, says Microsoft. “With this browser, you can use Write2 or type notes directly on webpages and share them with others, read online articles free of distraction, and save your favorite reads for later access.” Think how great this would be to find a wedding post and add your own ideas and comments to it and send it along to a bride. That would definitely impress!
Edge Browser

image via windows

    • Cortana, their personal assistant will help keep track of your important florist wedding appointments, help with traffic analysis, set reminders and give personalized suggestions. “Cortana3 works across your day and your devices to help you get things done. By learning more over time, Cortana becomes more personal and useful to you. Cortana’s also best at reminders, delivering them at the right time and place so you forget less and can do more.” explains Microsoft.

  • Well Tested Microsoft has been beta testing the software since October 2014 with over 5 million people in their Windows Insider Program. This is a global community of fans who tested and commented on the new Windows to make it ready for release!

Reasons for Your Flower Shop to Wait on Windows 10

  1. You have time – You have a full year to download for free. Since it is still in the testing stage, delaying a few months might not be a bad thing. You can wait for a few additional updates before jumping in.
  2. Is your equipment ready? If you are running the latest version of either Windows 7 SP1 or Windows 8.1, you should fine. If not, go here for more detailed information on what is required.
  3. Do you love your Windows 7? If you loved these on your Windows 7, you might want to hold off on updating
  4. Older Printer Scanner – Your printer and scanner are older and you are not sure if they will work with Windows 10. Wait and check with manufacturers to make sure they are compatible before upgrading. You don’t want to upgrade and then need to purchase a new printer or scanner to get the work done at your shop.

Most Florists Will Like Windows 10

Overall we like where Microsoft is going with Windows 10 and we think most florists will too – better look, smart, dynamic, personalized operating system. That said, the first few months of a new OS can be bumpy so there’s no big rush to upgrade right away.

Good luck with the decision and let us know how it goes for your flower shop!

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!