Flowers speak a visual language in the natural world, communicating with colors and shapes. Flowers also have meanings and connotations that we have devised for them. As a florist, you can take advantage of this beauty because people nowadays have become especially receptive to visual content. Given the rise of platforms like Instagram and Snapchat, making use of this high time for visual content is a no-brainer. How do you take advantage of this, you ask? By creating visual content like pictures…

It's beginning to feel a lot like summer! Let's celebrate the season with the lei and flower crown, a Hawaiian tradition with thousands of years of history. Flower artist and lei maker Ocean Dreamer (ocean_dreamerr on Instagram) has a feed full of gorgeous lei and flower crown designs for weddings and all occasions we'd like to spotlight today. The Origins of Leis Leis have been constructed of various materials including flowers, shells, leaves, nuts, feathers, and bone, but a braid of green Maile vine has been at the center of the lei…

A 4,000-year-old trend is making its rounds again! That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion. From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light. This is a great opportunity to let customers know after receiving or purchasing a fresh…

  Have you considered using flowers not just in design, but as an art medium? As…

Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas. An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween? Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange! …

 floral designing is three-dimensional art which expresses creativity and imagination. Florists you surely already know that you are an artist, though following these basic elements: Balance, Proportion and Rhythm, some flower designers and flower enthusiasts have put their talent to work and are being recognized for their amazing works in the floristry industry. Flowers, as we know, are nature's miracle and provide the perfect art medium, with beautiful colors and textures to create the most…

  Want a Pick-Me-Up? These Flower and Animal Photos will Do the Trick!   …

Every season Floranext releases a new set of banners for our Florist Websites. Here is our new batch of beautiful Valentine's Day and Spring banners for our florist website customers! …

You’re in the midst of designing a gorgeous wedding bouquet and you think “This is beautiful; I would love to take a photo of this design and put it on my flower website so other brides can see my work.” If your next thought is ”no, that’s too hard to do.” then read on. Getting nice wedding flower photos are as easy as one, two, three! ONE - The Prep Work For Flower Photos Have a designated place to take photos always available. If you have to stop everything and move items around to take the photo of your flowers, you won’t. And don’t…

  Instagram, the photo sharing web app now owned by Facebook, is making a move that is great for florists. Get ready for a new way to start sharing your flower shop's beautiful creations. Instagram can help drive more orders to your florist website and get you more wedding and event business. What is Instagram? It's an app for your iPhone or Android phone that allows you to share beautiful photos with friends or other followers. Until now, Instagram was only available on phones. The company now lets you showcase the photos you take…