Posts tagged "wedding technology"

top-8-social-media-sites-that-matter-to-florists

Top 8 Social Media Sites For Florists

September 5th, 2018 Posted by Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, infographic, Search Engine Optimization, seo 7 thoughts on “Top 8 Social Media Sites For Florists”

Top 8 Social Media Sites For Florists

top-8-social-media-sites-for-florists

 

In this blog, we want to narrow it down to the top 8 social media sites for florists and explain the Ins and Outs of their operations and why they are crucial and matter in the floral industry.

Check out our infographic for quick and easy reference to the Top 8 Social Media Sites For Florists!

#8 – LinkedIn

It’s the leading social networking site for professionals, with about 467 million members, it’s a solid venue for connecting with other local businesses.

Why LinkedIn Matters to Florists

  • Easy to stay in touch with other local businesses
  • Provides a valuable backlink for your SEO
  • Customers can recommend your services on Linkedin

How to get started

  • Connect with local businesses in your area
  • Use the Facebook-like feed to post articles, remind local partners of your brand
  • Write a compelling summary of your flower shop business. (be conceded about your beautiful work and experience)
  • Have a gravitating cover image.
  • Add your products and services.
  • Ask for reviews.

#7 – YouTube 

Creating polished YouTube videos is harder than on many other networks.  Upload videos of your floral wedding work or even how-to videos.  Most folks won’t discover you via YouTube, but you can host your video there and embed in your florist website.

Why YouTube Matters to Florists

  • Show off wedding videos, link off of your website
  • Great way to increase wedding sales, providing ways to promote on other social platforms by posting your video.
  • Valuable backlink for SEO.

How to get started

  • Make sure to have a Google account when signing up for Youtube.
  • Use your business name as your username on YouTube.
  • A clear description on what your video is about – “industry-specific”.
  • Make video headline compelling.
  • Make sure your video is public.

#6 – Twitter

Twitter is less a way to get new customers and more a way to build your brand value overall and catch the attention of search engines. Tweet about newsworthy floral related items during holiday times and you may find yourself re-tweeted by media.

Why Twitter Matters to Florists

  • Participating with this social media real-time giant and show your customers you’re “With The Times”.
  • Keep in touch with customers – instantly alert your shoppers of specials, news, and events.
  • Engage with your shoppers, Twitter allows you to find out their likes and dislikes and have them give you feedback on your business.
  • Twitter can boost your Google ranking back to good old SEO.

How to get started

  • Use your business username.
  • Profile image is a must.
  • Descriptive industry-specific About Us.
  • Keep an important Tweet at the top of your timeline by pinning it there. Use this feature to make sure visitors to your profile can’t miss your latest news, products, offerings, or events.
  • Don’t forget your hashtags, like florist, flowers, flower design, etc (a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic)

#5 – Instagram

More than any other social platform, Instagram is a great way to keep in touch with your existing customers through beautiful, artful photographs. Buyers of wedding/event work will often check out Instagram to see examples of your work.

Why Instagram  Matters to Florists

  • Keep in touch with existing customers
  • Easy to maintain
  • Adds credibility for wedding/event purchases
  • Great for SEO

How to get started

  • Determine your goals for signing up for Instagram, increasing customer traffic, selling more products, creating awareness of your flower business
  • Link your eCommerce website to your bio in order to direct shoppers to your page

#4 – Pinterest 

Pinterest is a great way to showcase image galleries of your wedding/event work – collections of images at local event halls, churches, and other venues will rank highly on Google – and new brides and event managers can find you that way.

Why Pinterest Matters to Florists

  • Pinterest readers use Pinterest to decide to buy and most of all book wedding floral services
  • Collections rank highly on Google – local content can help floral event/wedding buyers find your business
  • Pins last a lifetime – creating high quality, relevant pins that don’t disappear overnight
  • Great way to provide a catalog of your work – you can even embed Pinterest boards on your florist website
  • Great backlink for images and organic searches on search engines

How to get started

  • Complete your business profile (not personal account) and take your time with adding beautiful images of your work
  • Add content to your bio and include keywords for the floral industry
  • Add your location and your business website to your Pinterest profile

#3 – Yelp

Yelp’s business ratings are some of the most used by consumers to evaluate your business. Bing and Google use Yelp ratings in their search results, so it can drive lots of business if you have great ratings and reviews.

Why Yelp Matters to Florists

  • The website used most often by consumers who are looking to purchase floral products and services.
  • Provides spectacular SEO for your floral business! (We cannot express enough, this is vital for your ranking on search engines)
  • Leading customer review social platform which is proven to drive traffic to your business resulting in increased sales.
  • Integrated with Apple Maps so users could locate businesses. Making it most valuable in bringing customers to you.
  • Bing local pages showcase Yelp reviews, they have formed a relationship, these reviews are super important for your SEO.
  • Google shows Yelp reviews as organic search results.

How to get started

  • Fill out your business profile completely
  • Confirm your business through a phone call to get listed immediately (may not be necessary for all shops)
  • Respond to reviews
  • Offer (nominal) discount to customers to post reviews while they are in your store

#2 – Google My Business

Formally known as Google Places, Google My Business will increase traffic to both your eCommerce online store and your physical location. This is a close #1 for Top Social media platforms – Google My Business is a must for any business owner.

Why Google My Business Matters to Florists

  • Google My Business offers a variety of benefits to a business, especially if people are searching in your specific location for your flower shop.
  • Allowing shoppers quick and easy access to your phone number, address or hours of operation.
  • Google My Business integrates directly with Google Maps.
  • Google My Business showcases your customer reviews in Search Engine Results Page (SERP) and Google map. High star reviews help you stand apart from your competitors.
  • One of the best backlinks for maximizing your SEO.

How to get started

  • First thing is to claim your page, if you have no page,  sign up with your google account at google.com/business . Your account must be verified before it will start to show on google local pages.

#1 – Facebook 

With 2.23 billion users worldwide, no surprise why Facebook wins the number one spot in our blog. Facebook is vital in helping business owners manage their communications and retain their customers.

Why Facebook Matters to Florists

  • Increased exposure to your business.
  • Shows off your business portfolio and personality.
  • You can reach your targeted audience.
  • Search Engines love, love, love – did we say, love? Facebook Business pages URL’s are public, making these instantly rank on search engines.
  • Get likes to increase your ranking on search engines. The more likes you receive, the higher you can rank. It’s all about popularity Florists!
  • Allows for customer reviews.
  • Increases website traffic with link posts.

How to get started

  • Haven’t you signed up with Facebook? What are you waiting for? We suggest you read this while you are signing up for Facebook!
  • You must have a personal Facebook page in order to start a Facebook business page.
  • Your Facebook personal page and the business page will share the same login. (Top right corner of your personal page  select to Create Page)

 

There you have it our fellow florists, Top 8 Social Media Sites that matter to florists. Whether you agree or not, we highly recommend signing up with these social media sites today! Please use our infographic for quick and easy reference. Please feel free to post any questions or comments on these Top 8 Social Media Sites below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

premium-proposals-floranext

Floranext Launches New Advanced Wedding/Event Proposals for Florists

April 4th, 2018 Posted by Blog, events, Florist Resources, Opening a Flower Shop, wedding/events, weddings 1 thought on “Floranext Launches New Advanced Wedding/Event Proposals for Florists”

Wedding-Advanced-Proposals

Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

 

Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.

 

proposal-list

 

Try Floranext New Advanced Proposals

Features of Floranext’s New Advanced Wedding/Event Proposals

Make Your Job Easier

With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organize and manage. Florists are able to build a floral arrangement from the bottom up with flowers and supplies.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

 

proposal-profits

Take Payments

Track and take customer credit cards and payments for deposits and payments.

Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Flower Catalog

With the Floranext Advanced Proposal’s flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

 

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Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

Cloud-Based Software

Use Floranext Advanced Proposals on your own computers, choose the best platform for you. 

Try Floranext New Advanced Proposals

Why try Floranext’s New Advanced Wedding/Event Proposals?

We understand that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with Floranext Advanced Proposals. Our newest software allows you to create beautiful and professional proposals in a matter of seconds by adding images, components, personalized messages and more letting you focus on what’s really important, your floral business.

Start giving your wedding and event proposals more impact with Floranext’s newest Advanced florist wedding/event software today!

Try Floranext New Advanced Proposals


Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florist-yearly-planning

Florist Guide – Planning For The Year

January 5th, 2017 Posted by Blog, design prepping, events, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Mother's Day, Opening a Flower Shop, Search Engine Optimization, seo, Valentine's Day, weddings 1 thought on “Florist Guide – Planning For The Year”

Florist-Guide-Yearly-planning

A Florist Guide to Planning Your Year

The floral industry, a fast-paced business, that’s ahead of seasons & holidays.

To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.

 

january-florist-flowers-schedule

image via pexels.com

January can be a slower month in the floral industry, however, there are loads to do. This is a great month to focus on your flower shops organization and marketing planning.

  • Start a blog: This is a great way to increase your SEO, a simple how to blog will do wonders for your search engine visibility and keep the buzz going on your social media.
  • Tip: “How to” blogs are the most searched, so anything with tips and tricks will be well received.
  • Review your last years Valentine’s Sales: Start ordering your flowers for Valentine’s day. Ordering early equals savings, so make sure to order enough, and everything you need. Do not forget to order your add-ons, these are money makers, plush, chocolate, candy, and anything you wish to sell.
  • Tip: If this is your first Valentine’s day, do not over order, this may be tricky, but set up a set amount you will order and see how your sales go. You can always get more in a pinch.
  • Decorate Store & website for Valentines: Start the 2nd week of January, make a spectacular Valentines display in your store and also make sure your eCommerce store is ready for the early bird sales.
  • Sign up for wedding sites:  If you are already signed up great, if not, now is a good time to sign up for wedding sites to promote your wedding floral business. Here are few you should consider, The Knot, Wedding Wire, My Wedding.
february-florist-flowers-schedule

image via pexels.com

Buckle down for this short fast paced month! Although slow to start,  it is a good idea to have everything in order before the rush.

  • Employee Management: Go over all employee scheduling and duties in the first week of February. Make sure you have hired all your new holiday help and that everyone understands their tasks for Valentine’s day.
  • Tip: Good time to also rent extra delivery vans if needed.
  • Promotions: Offer pre-Valentine’s day delivery promotions.  The idea here is to spread the wealth of this Valentine’s day and not be constricted to just delivering on February 14. Offer generous promotions on your flower shop website, post on social media and of course make sure they expire a few days before Valentines.
  • Take care of yourself:  During this busy month, it is important to rest and take time for yourself. Encourage your employees to do the same and wear comfortable clothes, comfy shoes, and eat please, it’s amazing how many florists do not eat when they are busy. Being organized will alleviate most of the Valentines day pressure, so make sure to be well nourished and comfortable.
  • Tip: Start a flower shop with a holiday diary. We know sounds corny, however it’s amazing what can be learned from holidays by just writing it down. Yes, you have your gross receipts, but how about mishaps, or comical happenings that are not noted, these are all so important and good read before the holidays.  

 

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image via pexels.com

March can be the most rewarding month in the floral industry, it gives florist time to relax and get ready for new beginnings with the coming of spring.

  • Finance Review: With the first quarter almost through, now is a good time to get a grasp on your profit and loss for January and February. Add notes about what you may do differently next year, a  good thing if you have started the flower shop diary.
  • Spring Cleaning:  The #1 season that is most anticipated by customers is spring, especially if you live in the colder weathered areas, it is never too early to start bringing out this season. Start refreshing your flower shop and get ready for spring with beautiful decor and showcasing.
  • March Sales Madness: As florists, we know march can be hit or miss with sales, so start a campaign and sell your products customers love, try a Free with purchase or half-off sales. make this a yearly ritual if this works for your business.
  • Order your Easter flowers & plants! It’s always good to get ahead, start an order for your easter flowers and plants. Again ordering early equals savings from your suppliers and you also have the best selections.

 

April-florist-flowers-schedule

image via pexels.com

Ready or not Mother’s Day will be here before you know it! Take April as a month to prepare for the #1 florist holiday.

  • Order Mother’s Flowers & Supplies:  Make sure to order those beautiful containers and Mother’s day flowers with your supplier. Good time to order is early April.
  • Showcase your plants: If you are selling plants, now is a good time to showcase your flowering plants, this creates such a welcoming inviting atmosphere for customers. If you can move some outdoors, this is great for some curb appeal.
  • Promotions & Marketing: We recommend you start promoting after Easter to generate some early bird sales for Mother’s day. Post on your social media and website, this will help boost your SEO. A great marketing tip is to offer a giveaway, maybe a gift basket, or free flowers for a few months, and have customers fill out their information when they make a purchase.
  • Employee Management: It’s that time again to make sure to hire the extra help you will need for Mother’s Day. Make sure all current employees understand their schedule and duties.
  • Tip: If you are new to the floral industry, then a good to know tip is that Mother’s Day is the #1 floral business holiday, customers order throughout the week rather than one day. Be prepared with help, lots of flowers, and beautiful containers. 

 

may-florist-flowers-schedule

image via pixabay.com

May, what a great month for the floral industry! With one of the top selling holidays, this month starts off slow and quickly picks up in a super-charged way, so always good to be ready.

  • Take a look around: Do a quick glance, does your flower shop look appealing to you? Make sure you use a critical eye and take it all in, the sound and if possible even the way it smells. Customers are drawn to a beautiful environment, it has proven to make them feel relaxed and comfortable, which will help increase those sales!
  • Employee training:  The first week of May is a good time to discuss employee customer service, the cross-selling, and up-selling of products. Make sure your employees are polite and offer customers upgrades and add-ons with their purchase. This is an easy way to almost triple your profits.
  • Offer prom promotions: Proms are a way sure to make sales. Build relationships with future long time patrons. Offer a referral discount.
  • Examine your finances: After the Mother’s day rush now is a good time to sit down and see whether or not you made a profit, be sure to calculate all costs and include any spoilage or waste. Keep notes on what you would do different next year.

 

june-florist-flowers-schedule

image via pixabay.com

Oh June, what a lovely month! For some, the commencement of summer and a chance to organize all your floral business needs. June is the most popular month for weddings with September and October in a close 2nd. Florists are pleasantly surprised on how busy June can get with weddings and graduations.

  • Refresh your floral website:  Update your flower shop for some summer specials, make sure you’re wedding galleries are up to date with great content and keywords.
  • Offer promotions: Teacher gifts and graduation promotions are a great way to bring traffic into your flower shop. Be sure to post these on your floral website and social media.
  • Order retail products: This is a great time to order some fresh new stock to get customers to flock to your flower shop. There is nothing you cannot sell, so think outside the box, What is popular? Candles (certain brand), skin care, plush, home decor, makeup, even unique greeting cards. Brand your flower shop!

 

july-florist-flowers-schedule

image via pexels.com

We like to call July,  “a month of organization.” This month can be on the slower side,  so it’s very important to get your flower shop in order with beautiful displays and heavy on the marketing.

  • Write a blog: We know this is listed in other months above, however,  July can be a slower month.  If you have time to write a How To Blog, or anything that inspires you, think about things you search for, read,  and watch as your SEO sky-rockets through the roof.
  • Social media: Take some time to focus and revamping your social media communities. Add content and images and don’t forget the hashtags #, Again all this for top placement in Social Media.
  • Tidy up your flower shop: By tidy up we mean clean, scrub, wash, organize, label, etc. Freshen up your floral space!
  • Browse your floral supply stores:  July is a great month to look at products in your floral supply store, you can find great deals on holiday items, it is a great time to stock up.

 

august-florist-flowers-schedule

image via pexels.com

August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop.

  • Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.
  • Start a workshop or floral party! Get busy with hosting a floral workshop, kids floral birthday parties, and much more. This can lead to great profits and new patrons at your flower shop.
  • Start preparing for fall!  Get your flower shop ready for the most popular season, create beautiful displays, order new inventory and go for it! We recommend doing this the second to the last week of August. Don’t forget your fall marketing!

 

September-florist-flowers-schedule

image via pexels.com

Flowers sales in September pick up rapidly towards the middle of the month. Customers are now back to their normal routines with the kids back school and weddings start to pick up.

  • Order fall flowers and Plants: Stock up on your seasonal flowers & plants.
  • Revamp your floral website:  Add the season touch to your floral website with fresh new content and images. Use proper keywords, specific to the floral industry for SEO advantage.
  • Launch and Adwords Campaign: If your budget allows, try launching an Adwords campaign for more clicks to your eCommerce store. Be sure to set a budget and stick to it as this can get expensive. adwords.google.com
  • Keep up with your blog: Now that you are pro, how about writing a seasonal blog or fall wedding blog? We cannot say this enough, blogs are so powerful with SEO.
  • Note: Canadian florists, September is a good time start ordering flowers and supplies for Thanksgiving.

 

october-florist-flowers-schedule

image via pexels.com

October offers some great sales in the flower shop business, now is a good time to start orders on any extra stock supplies and get them at a discount for future use.

  • Prepare for the holidays: The holidays are just around the corner, shop around for the best deals on all your flowers, and supplies for the holidays. Also, shop around for holiday products to sell at your shop.
  • Employee Management: Go over your employee scheduling and see if you will need extra help for the holiday season.
  • Open House: Host a holiday open house showing off your latest products and floral designs.
  • Floral Expo: Take some time to visit a flower expo in your area, take your employees, this is a good way to stay current with the new trends, and first dibs on new products.
  • Note: October is a very popular wedding month with most wedding proposals in December. Think of launching a Wedding Package special on your website during this month.

 

november-florist-flowers-schedule

image via pexels.com

Tis the season for flower sales, November all in all is a great month for flower sales. Customers are getting into the giving mood.

  • Market the holidays! Add promotions to your floral website and do not forget about your social media!
  • Start greening: Green those Thanksgiving centerpieces ahead of time, add any taper or candles and put in the cooler for a quick way to add flowers as sales role in for thanksgiving.
  • Decorate for the holidays: Time for Christmas cheer, create eye-appealing displays and make sure your flower shop is festive. If you can make a beautiful Christmas window display or storefront display to bring in curious shoppers.
  • Offer incentives: Offer black Friday or Small business Saturday deals,  “buy ones get ones” are great offers, even if it’s just a couple hours that day. Having a great deal with a cut off time is a good way of creating hype and traffic into your flower shop.
  • Tip: Do not forget to revamp your eCommerce for Christmas and update your social media

 

December-florist-flowers-schedule

image via pexels.com

Many florists around the world enjoy huge flower sales during the Christmas holiday. Although in some parts of the United States, florists have seen a decline in their floral sales during Christmas, this month is quickly picking up and still trailing as the third best month for floral retail sales.

  • Employee management: Set exceptions for your employees on selling upgrades and add-ons for each customer’s order. Review scheduling and days you are closed.
  • Christmas Greens: Mentioned above, it is also a good idea to green your arrangements ahead of time for Christmas. Take time to do this early before the holiday rush.
  • Offer Discounts: Sometimes offering a discount too early for Christmas can become forgetful to customers who may not be ready. Post Christmas discounts during this month and make sure to have an expiration time or date.  Great discounts are gifts for parents, teachers, corporate and the person, who has everything. Flower still remain the perfect gift.
  • Tip: Do not forget to market to businesses. holiday parties are huge, so offer incentives to have them book with you for their flower needs. 

 

These are just some examples and a helpful guide for florists to plan out their year. Florists do you have any tips or must do’s for a specific month? Please share in the comments below with our readers.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

florist wedding guide

Book More Weddings! 6 Tips For Flower Shop Owners

March 16th, 2016 Posted by Florist Ecommerce, Florist Marketing, Florist Resources, Florist Websites, weddings 0 thoughts on “Book More Weddings! 6 Tips For Flower Shop Owners”

Want to sell more wedding flowers? Does your flower shop do enough wedding business? Here are 6 ideas!

Florists - Book More Weddings

 

1. Stay Current with Wedding Trends

Florist Wedding Trends

Make sure you are up-to-date on the latest trends for modern brides!

Keep Your Website Up-To-Date With Seasonal Trends: Your website should reflect the popular wedding themes, colors, and flowers that potential wedding clients are looking for.

Offer A Wide Variety Of Arrangements: Provide different styles for different types of weddings. A bride with a fairytale theme will need different floral arrangements than a bride who wants a rustic or vintage wedding, and your flower shop should have options for all of them.

2. Share Wedding Flowers Photos on Social Media

facebook-wedding-photos

Modern brides are using websites like Facebook, Pinterest, Twitter, and Instagram to get inspired and find wedding florists. Use social media to promote your wedding business and gain more clients!

Let Your Bridal Customers Share Your Photos: Post photos of your work for a recent wedding on Facebook or Instagram, and have your client like their pictures and share them on their timeline. If their friends are looking for a wedding florist, your arrangements will be the first thing on their minds!

3. Create Flawless Wedding Proposals

Wedding Software for Florists

A well-rounded flower proposal is the final step in securing a client!

Be Specific: Describe the flowers, design, and price of your arrangements in detail. Give brides enough information in your proposal to decide what services they want to pay for.

Use Wedding Proposal Software: Florist technology, like Floranext’s wedding/event manager, can help you create and share beautiful proposals in minutes.

4. Get A Wedding-Ready Florist Website

Florist Wedding Website

Your online portfolio is the most important part of your website. These tips will help prospective clients see your work and sign up for a consultation!

Set Up Vendor Pages: Most wedding websites have vendor sections where brides can find local wedding services. Set up a vendor page with your portfolio, contact information, and a link to your florist website to get more organic traffic.

Consider Starting A Separate Wedding Website: Although a wedding website may divert traffic and SEO from your main florist website, it will also have greater impact and a portfolio that is tailored to brides and wedding planners.

If you do this, all your links off of Google for Business, Yelp, etc. should link to your main website while links off of bridal websites should link to your wedding-specific site.

5. Innovative Bridal Show Presentations

bridal show for florists

image via google.com

By becoming an exhibitor, you will instantly have access to hundreds of potential wedding clients!

Bring Your A Game: Create an amazing display, attractive marketing materials, and a digital portfolio on an iPad to share with prospective clients.

Pick The Best Spot: Choose a location near the main aisles to take advantage of high traffic.

Gather Leads: Create a contact list, and follow up with each prospect after the show to schedule a consultation.

6. Smarter Online Marketing

More and more couples are using the internet to find local wedding florists. Online marketing can help your flower shop stand out from the competition!

Advertise On Wedding Websites: Bridal websites like The Knot and Wedding Wire offer free and/or paid adverting space for wedding vendors. Add your flower shop to their website, and make sure to include your portfolio.

Use Local Florist SEO: The content on your florist website determines your ranking in popular search engines. Make sure your florist website features pages devoted to popular wedding venues in your local area and relevant keywords that are important to your local audience.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Florist Website Wedding Banners

May 28th, 2015 Posted by Florist Ecommerce, Florist Resources, florist technology, Florist Websites, weddings 0 thoughts on “Florist Website Wedding Banners”

Want to get more florist wedding business this season? A beautiful wedding banner for your florist website will help showcase your wedding work.

On the wedding page itself, make sure your florist wedding page shows off a slideshow or similar portfolio of high-quality images – customers respond better to an artistic presentation than an e-commerce portfolio with prices.

Click here to Download the Floranext Wedding Banners

Florist Website - Wedding Banner

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Florist Website - Wedding Banners

Florist Website Wedding Banners

Florist-Wedding-Banner-2015-5

Florist

Click here to Download the Floranext Wedding Banners

Also, take a look at some of our other wedding related blog posts:

5 Steps for a Better Florist Wedding Website

Slideshows for Your Florist Website

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

 

One, Two, Three Steps for Better Flower Website Photos

May 14th, 2014 Posted by Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, photos, Stunning Photo Galleries, weddings 5 thoughts on “One, Two, Three Steps for Better Flower Website Photos”

You’re in the midst of designing a gorgeous wedding bouquet and you think “This is beautiful; I would love to take a photo of this design and put it on my flower website so other brides can see my work.” If your next thought is ”no, that’s too hard to do.” then read on. Getting nice wedding flower photos are as easy as one, two, three!

weddingbouquet3

ONE – The Prep Work For Flower Photos

Have a designated place to take photos always available. If you have to stop everything and move items around to take the photo of your flowers, you won’t. And don’t even think about holding the bouquet at arm’s length and photographing it, it won’t work!

Keep this area clean and ready to use in a moment’s notice. The designated area should be draped in a lightly colored background cloth. Dove grey is an excellent choice. One reason to use dove grey is that flowers aren’t found in this color so each flower will be seen distinctly and not fade into the background color. This color also makes it easy to cut out the background in a photo editing program. If dove grey isn’t available, white fabric or even white poster board will work. Remember to keep the cloth clean and pressed. You will be amazed at how the camera will pick up on even the littlest wrinkle. Another easy idea is to use white paper or even table runners as the background.  The main idea is to have an uncluttered background so your flower bouquets are the spotlight.  You can event construct a light box to use for your flower photos. It can be as simple as a white project board (think science project) put together as a contained box.  Search for easy light box instructions on the computer.

Invest in a tripod. You can take the photos without a tripod but often your hands aren’t as steady as you think and the pictures turn out blurry.  Experiment and see.

Add lights. Natural sunlight from the back is often a good option when available.  If not, purchasing a few additional inexpensive clamp-on lights for use above and on the sides of the design will eliminate shadows and dark holes. It is best to use daylight balanced compact fluorescent bulbs to keep the flower colors true. Remember to turn-off your automatic flash on your camera, it will be too bright and will wash out the colors at that close of range. You need to try a few shoots to see what works best.

Need a camera. Before investing in a new camera, check your camera on your Android or IPhone or even your tablet or IPad.  These cameras are often excellent for taking shots of your designs.  Even an inexpensive “point and shoot” camera will work fine for florist website pictures.

weddingbouquet1

TWO – The Flower Design

Make certain the flower design will look as good in photos as in person. Often time the design looks beautiful in person but just not the same in photos for your florist website. When taking the flower photos, remember to position the camera to take the most important part of the design, the flowers. This might mean angling the design or moving the camera around to get the right shot.

Too light or dark colored flowers can be lost in the design. Dark flowers can end up looking like dark holes and white or light flowers can all be lumped into one white glowing blob. Move the lights around to help alleviate this problem.

Take a photo that is true to the design. If the design is an all-around flower arrangement, don’t move all the flowers to one side to make it look larger than it is.

Florist Website

THREE – The Results for Your Florist Website

Put the best on your florist website. Your florist website is the first place consumers go to see what type of flowers you design. Do not put up anything that you are not proud of!

Your website photos should be easy to change and changed often for best results. Picasa, a free photo editing program from Google offers a large selection of editing tools including cropping, adding text and adjusting lighting and background.

It’s wedding season and you don’t want to miss out on taking photos of your best flower work. These photos are a great tool for use on your florist website and social media!  So get shooting and show everyone what you can design!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Google Analytics for Florist Website

Google Analytics for Your Florist Website

January 7th, 2014 Posted by Blog, Florist Ecommerce, Florist Marketing, Florist Point of Sale, Florist POS, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized 4 thoughts on “Google Analytics for Your Florist Website”

Sometimes it seems like you need a crystal ball to see who is visiting your Floral Website.  Who are these people?  Do they visit often?  Do they stay long?  All excellent questions that go unanswered unless you add Google Analytics to your Floral Website.  It is a free, easy to use and an incredible tool that is a MUST for your Florist Website!

Use Google Analytics to find out who is looking at your Florist Website

Google Analytics is a free marketing tool from Google that provides you detailed statistics on your florist website traffic and traffic sources. It can track visitors from all sites including search engines and social networks, direct visits and referring sites.  It is the perfect step to begin learning about your visitors and marketing to them.

Google Analytics are the perfect way to see who is visiting your floral website

Add Google Analytics to your Florist Website

First thing you need to do is create a Google Analytics account and set up your tracking code. Once you have created a new account you will receive a block of code that is your web tracking code. You will need to add this JavaScript Code to all the pages that you want to track on your floral website. It is an easy addition and helpful tips can be found on the Google Analytics site.  If you have an IT person take care of your site, they should be able to help you with this step.  You should be able to see results in about 24 hours.

Start at the Opening Dashboard

The Opening Dashboard on your Google Analytics page is a good start for a quick overview of what you will find in the analytics. Here you will see graphs on how many New Visits and Unique Visits you had for the month or the browser most people used to view your site and lots more.

Florist Website Main Dashboard for Google Analytics

Change the reporting date

A few helpful hints while you go through analytics. By default, Google shows that last 30 days of activity for your site. If you would like to look at a different timeline or even to compare against last month or last year, you can do this by clicking on the date range box in the upper right corner. Notice in the example below,  we are comparing the same month but for two different years. You can tell the different years by the two different colors. Google will now carry this time information throughout the entire search unless you change the dates back. (Note: Google Analytics can only collect data from the date you added their code to your website therefore you will not be able to retrieve any information before that date.)

Another interesting and helpful note is that you can hover over any dot on the graph – these dots represent individual days or time periods. A box will appear next to the dot and show the numbers of new visits for that date and since we added the comparison, it also shows last year’s number and the percentage change. Are you running a different ad this year than last year or doing more social media? This comparison will help show if it is working or not.

Change the calendar date on google analytics

Now it is time to dig deeper into who is looking at your site…
Today we are going to look into the information you can find under the Audience tab. Go to the left tab and under Audience click on Overview. This is what you will see

This is what the Audience View looks like for a florist website

As you can tell, 665 unique people visited this site during this time period and by the graph you can see the days that they visited the site.  What days are most visited?  Is that when you are advertising, emailing or posting on social media?  What can you do now on the slower days to get more visitors?

What do each of the numbers mean?

Visits – the number of times someone comes to your site.  Each visit is counted.
Unique Visits – the number of times new people visit your site.
Pageviews – the number of times people view pages on your site.
Pages / Visit  – the number of pages the visitor is viewing on your site. The larger the amount, the more pages are being viewed. For example, if your site has 2,000 visits and 4,000 page views, then an average person would have looked at two pages while on your site.
Avg. Visit Duration – the average time each visit to your site lasted in minutes.
Bounce Rate – this is the percentage of people who only visit one page on your site and do not go any further.
% of New Visits – the percentage of new visitors who have never visited your site before compared to the visits total.

What else under the Audience tab can help your Florist Website and Marketing Plan?

Gender graph Google Analytics Florist Website

Lots of interesting things! 

Next go to Demographics and you can see the percentage of female and male visitors your floral website gets. Are you attracting brides or men looking to purchase arrangements for their spouses?

What about the age group of your visitors.  Are they baby boomers, millenniums or generation X?   You can find the age group by clicking on the age tab.  Does this age group look like your clientele?  Is that the age group you are targeting in your marketing? Or do you want a different age group so you need to rethink your marketing plan.

Age Graph Florist Website

 

Going Mobile?

While still under the Audience Tab, click on Mobile and then Overview. Here you can see what device your customers are using to find your florist website. Is it mainly on a desktop or mobile or on a tablet? If there is a large amount of mobile and tablet views, you must check how your florist website looks on these different devices. In 2014, it is predicted that mobile phone users will overtake desktops for internet usage.  50% of mobile phone users use mobile as their primary Internet source.  This is how most people are looking at your florist website.

mobile_devices_florist_website

Want to see which mobile devices your customers use the most?  While under Mobile click on Devices and here you will find out more specific information about which mobile device your visitors are using to browse your site.

With Google Analytics and going under the Audience tag, you can find out a lot of great information about your present visitors.  You now know who your visitors are and are they the ones you want?  If not, you will need to change your marketing to fit with the demographics you want.  Are you getting the visits to your florist website you thought or wanted?  How can you increase these visits?  Wonder if you change your website or add new pages?  Will you see an increase in pages viewed?  All these questions and more can be found when looking under the Audience tab in Google Analytics.

Now that we have reviewed the Audience tab, look to our next few blog posts when we will be discussing the Acquisition, Behavior and Goal Setting through Google Analytics.

It is better than a crystal ball and will help make 2014 a Great Year for your Florist Shop!!!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

 

How to Use Pinterest for Your Florist Website

Creating a Florist Pinterest Page – 3 Steps to Increase Sales!

December 11th, 2013 Posted by Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, florist-software, photos, Search Engine Optimization, weddings 3 thoughts on “Creating a Florist Pinterest Page – 3 Steps to Increase Sales!”

Looking to drive sales on your florist website? Pinterest continues to be the darling of the social media websites and with good reason – study after study shows that if you are looking for the social media avenue that will increase sales,  Look to Pinterest.

Wedding Boards from Pinterest

According to a recent blog post Pinterest Pins Drive 25% More Sales Than a Year Ago; “One pin brings in $0.78 in sales on average — and that figure is growing. Compared to data pulled a year ago, the value of a pin has grown nearly 25%.” It also noted that “Pins are evergreen — even months after they’ve been pinned, they’re driving traffic and sales. Half of sites visits happen after 3.5 months of the original pin date, and half of the sales happen after 2.5 months of the original pin date.”

Looking for new ways to get more traffic into your flower shop? Look to Pinterest. 21% of the Pinterest users surveyed by Harvard Business Review said that went to the store and bought the item after pinning, repinning, or liking it, and 36% of users under 35 said they had done so.

Looking to showcase your florist wedding work? Look to Pinterest. 86% of all brides create their dream wedding with Pinterest boards.  They design their wedding from the photos they pin and they look to Pinterest for the current trends and designs, including great florist photos.

Florist Pinterest Board

 

Now that you have seen the worth of using Pinterest, lets get your business ready…

First Step – Create a Florist Pinterest Account

Even if you have a personal Pinterest page, similar to Facebook, you need a business page. This is another place to optimize search engines.   While crawling, search engines will pick up your username (your flower shop) and information from your About section.

The About section is the place to shine and describe who you are and what you do.  Optimize this 200-character space with keywords that are relevant to your city and the work you do to boost your visibility in search results. For example if you are a florist in Brooklyn, make sure the term “Brooklyn Florist” is in your About section.

It’s very important to utilize the same description and keywords across all your other social media profiles for consistency.  All should contain your florist website, where you are located and your flower specialties.

Second Step – Create a Florist Pinboard

Pinboards are just sub-pages on your florist Pinterest page – for flower shops these are typically collections of your work. You might create a Pinboard for your wedding work, one on Christmas flowers, and another for your everyday flower photos.

When you create a board make sure to use the About section and include keywords relevant to the board. Also make sure to use the maps function to locate your photos (and your business) on a map. This will help Google and other search engines to recognize your business as a leading local flower shop in your area.

 

Flower Shop Pinterest Board

Third Step – Link Your Florist Photos and Florist Website

If you are using Google Chrome, Internet Explorer, Safari or Firefox browsers, there are Pin It buttons you can add to your browser to easily pin your florist website photos. Add this button to your browser and you can “pin” a photo to any one of your Pinboards with a few clicks.

 

pin-it-button for your florist website

Pinterest is a great spot for backlinks – links that lead people back to your flower shop’s website. They are invaluable for SEO because search engines take them into account when measuring relevancy of your business and how they will rank you when someone uses a search engine. Each time a pin is pinned and repinned on Pinterest, it creates a backlink to the source page – which is like an additional “vote” for your florist website.

The more a florist pin gets shared, the more backlinks are created.  That is why you must continually pin new content from your own florist website.  Yes, repinning and liking others’ photos is important from the social aspect but making sure you add your photos from your florist website is most important.

With over 70 million people on Pinterest, starting with these four simple steps, you will be able to Look To Pinterest for increased sales on your florist website.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

 

Instagram-For-Florists-photo

Instagram Lets Florists Take Beautiful Flower Photos

November 6th, 2012 Posted by Blog, Florist Resources, florist-software, photos, Stunning Photo Galleries 0 thoughts on “Instagram Lets Florists Take Beautiful Flower Photos”

Instagram-For-Florists

 

Instagram, the photo sharing web app now owned by Facebook, is making a move that is great for florists. Get ready for a new way to start sharing your flower shop’s beautiful creations.

Instagram can help drive more orders to your florist website and get you more wedding and event business.

What is Instagram? It’s an app for your iPhone or Android phone that allows you to share beautiful photos with friends or other followers. Until now, Instagram was only available on phones. The company now lets you showcase the photos you take on your phone on the web as well.

Instagram iPhone App - for Florists

Instagram iPhone App – Great for Florists!

Instagram lets you combine beautiful photos

Instagram lets you combine beautiful photos

Instagram lets you adjust lighting to take better photos.

Instagram lets you adjust lighting to take better photos.

Instagram lets you use filters and effects to create beautiful photos

Instagram lets you use filters and effects to create beautiful photos

Like Facebook, Instagram lets you get social with your photos – enabling you to gather followers who get updated every time you post a photo. Instagram has filters that let you make your photos look amazing. Best of all, Instagram is integrated with Facebook so you can instantly upload photos to your Facebook page.

Some big brands like Nike are getting into the action with a dedicated page for shoe-lovers. Smaller brands are also using it to keep followers engaged.

Nike Instagram Page

Nike Instagram Page

Cooking Page on Instagram

Cooking Page on Instagram

So how to get started with Instagram? It’s easy!

1. Get an Instagram account – Go to the Instagram website and download an app for your iPhone or Android phone.

2. Link to Facebook – On the Instagram app, sign up with your business Facebook account to post images directly to your Facebook page.

3. Start taking pictures – Instagram makes it super-easy to start sharing your photos. Use filters to add the right shading and lighting to your images.

4. Showcase your flower images on your website – Put a link to your Instagram page on your website. It’s a great way to showcase wedding, event, and everyday photos to prospective customers.

Make sure your florist website enables you to add a link to your Instagram page! If you’re looking for an alternative provider that gives you more control to showcase your great flower designs, check out Floranext’s florist websites.

Free Wedding/Event Proposal Manager – New Floranext Software!

July 16th, 2012 Posted by Blog, events, Florist Resources, florist technology, florist-software, weddings 1 thought on “Free Wedding/Event Proposal Manager – New Floranext Software!”

Over the past year we listened to customer requests for even better wedding/event tools. What we came up with is a wedding/event manager proposal – an easy tool to create beautiful, polished proposals in minutes. And it’s yours free – forever!

Wedding Proposal Software - iPad

Floranext offers the best florist websites, floral point of sale, and floral software. Our new (free!) wedding/events tool is an easy way to compose beautiful wedding and event proposals. Add photos and then send out by email or print. Designing compelling proposals has never been easier.

Watch a video to find out more:

For a wedding proposal you can add information about the bride and groom, the wedding and reception date, and info about the flowers requested (bouquets, centerpieces, etc.), your service charges, terms and conditions. Add in prices and easily total them up with taxes. Then email to the bride or print out. Easy!

If you’re an existing Floranext website or point of sale customer, you can just go to your admin dashboard and click on Wedding/Events to get started.

If you’re to Floranext , use the proposal 100% free. Click here to get started!

Step 1 – Click the Wedding/Events Tab

Wedding Proposal Software - Screenshot

Step 2 – Create a Wedding/Events Proposal

Wedding Proposal Software - The UI

Step 3 – Email or Print the Finished Proposal

Wedding Proposal Software

Already a Floranext customer – just log into your admin and start using the wedding/events proposal manager!

New to Floranext? What are you waiting for? Try our (free!) wedding/event proposal manager today. Get started now!

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