Did Mother’s Day 2020 survive Covid-19? For most flower shops, the answer is a big YES!
A big thank you to everyone who participated in our annual survey. Once again we received a strong response from our readers and members.
Results were based on 245 retail florists surveyed by Floranext between May 15 and May 19.
Were you open for Mother’s Day?
Was this Mother’s Day …. (better, same, worse) than expected?
What percentage of orders (approximately) came from your website?
An average of 52% of the orders came from Florist Ecommerce.
What Percentage of orders (approximately) came from Phone calls?
An average of 41% of the orders was made by phone.
Were you able to get the flowers needed?
49.1% of Florists did get the flowers they needed but with some troubles.
39% of Florists got flowers without problems.
11.9% of Florists couldn’t get the flowers they needed.
What were your top-selling products?
87.3% Arranged Flowers
10.9% Hand Tied Bouquet
What was your most popular gift item?
39.1% Other Gift
1.9% Stuffed Animal
What was your Average Ticket sold?
The Average Ticket was $75 USD.
When did your floral business start receiving Mother’s Day orders?
47% Last Week of April
37% First Week of May
16% Mother’s Day Week
Where is your floral business located?
85% United States
Florists, was this holiday successful? What would you consider to implement that next year? Do you have any feedback on your 2020 sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.