Marketing is the key to successful growth and longevity for Floral Businesses.
However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer's shoes. What are your customer's needs and wants? What makes your customers satisfied?Marketing consists of many elements better known as Product, Price, Promotion and Place. In this blog, we thought it would be great to review the basics of marketing and […]
Mother's Day (or should we say Mother's Day week) is the busiest and potentially the most profitable holiday for the floral business owner.
Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother's Day and make sure you dot your i's and cross your t's.[…]
Are you one of many florists who does not understand the concept of blogging? Don't worry, you are not alone!
The word "blog" actually was constructed of two words " web and log" and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog.Writing a florist blog is a more informal way of writing that should be updated regularly on a web page. It is up to the writer to blog about the content and topics that resonate most with them […]
Florists now is the time to gear up and prepare - Valentine's Day is approaching at lightning speed!
It is important to be ahead of the Valentine's Day flower rush! Valentine's Day is one of the busiest and possibly the most profitable holiday of the year, compared to Mother's Day.
In this blog, we will create a step by step checklist to make it easier for you to maintain organization and increase profits in your flowers shop for a […]
A Florist Guide to Planning Your Year
The floral industry, a fast-paced business, that's ahead of seasons & holidays.
To most florist's, planning the year is second nature, however, it always helps to have a set plan to organize everyone's duties. In this blog, we present an easy guide for all your floral yearly planning. […]
Raise Your Holiday Spirits by Increasing your Flower Sales!
"Christmas flower sales is not what it used to be!" and this is proving to be true for many florists whether you been in the florist industry for years or just opening a flower shop. With an array of gift giving options for consumers it's no wonder that flowers may not be forefront on their mind, however, florists times are a changing.We would like to focus on ways of improving floral sales during the Christmas holiday for all […]
House Accounts also known as Credit- Line/Charge Accounts were a floral business must have at one time.
In this day and age many florists question if they should offer or continue to offer house accounts to their customers/local business. Most florist Point of Sale systems provide House Account functionality. Offering House Accounts can be risky, however there are many benefits with extending a credit line to your customers.In this blog we will outweigh the pros and cons of offering your customers florist House Accounts.
What can your flower shop learn from Starbucks? It’s simple: Every single customer interaction must be a positive one! Is it possible? Absolutely! You need to make it a point to handle all customers even your dissatisfied customers with excellent customer service!
To achieve stellar customer service, your flower shop needs to begin with a set of company policies and procedures that are used by each and every staff member. These policies should handle everyday customer interaction as well as how to handle dissatisfied customers.
Training Flower Shop Employees […]
On July 29th, Microsoft will be releasing Windows 10, their newest operating system - should you upgrade your flower shop?Those users who remember the last, disastrous Windows 8 version - with a confusing tile interface that was built for touch screens - may be questioning whether Windows 10 is more of the same.Should you upgrade your flower business or wait? We took the new Windows OS for a spin and while there's no big rush to update your system, we generally like what we see.
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also!
Florist MarketingOnline reputation is critical - Stay on top of Yelp, Google Places, and other review […]