The 2019 Florist Mother’s Day Survey Results Are In!

 

A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members.

Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd.

Were 2019 Mother’s Day Sales Better Than Last Year?

• Lower – 18.1%
• Same – 20.5%
• Higher – 61.4%

Were Mother’s Day In-Store Retail sales greater than last year?

• Yes – 59%
• No – 41%

Aside From Red Roses, What Was Your Top-Selling Products This Mother’s Day?

• Arranged Flowers – 79.5%
• Hand-Tied Bouquets – 11.7%
• Other Roses – 7%
• Other – 1.8%

What Was The Most Popular Gift Item This Mother’s Day?

• Candy/Chocolates – 41.8%
• Stuffed Animals – 2.4%
• Balloons – 14.7%
• Other – 41.2%

What Did you Charge For  Dozen Long Stem Roses Arranged

• $75.00 (average total from participants)

How Many Extra Temporary Drivers Did You Hire This Mother’s Day?

• 0 – 18%
• 1 – 22.1%
• 2 – 20.3%
• 3 – 18.6%
• 4 or more – 20.9%

How Many Extra Temporary Shop Staff Did You Hire This Mother’s Day?

• 0 – 30.8%
• 1 – 26.7%
• 2 – 18%
• 3 – 15.7%
• 4 or more – 8.7%

Did You Use/Rent Delivery Vehicles / Trucks This Mother’s Day?

• 0 – 69.2%
• 1 – 14%
• 2 – 9.9%
• 3 – 1.1%
• 4 or more – 5.8%

When Did Your Floral Business Start Receiving Mother’s Day Orders?

• First Half Of April – 3%
• Second Half Of April – 3%
• First Week Of May – 59.3%
• Mother’s Day Week – 34.8%

What, If Anything, Would You Do Differently Next Mother’s Day?

List of a few randomly selected comments:

• “Order More Flowers.”
• “Get Flowers In Earlier.”
• “Bigger Online Presence, Online Advertising.”
• “More Prepping of Vases.”
• “Make up more flower arrangements ahead of time.”
•  “Promote earlier and use Social Media More!.”
• “Limit The Options.”
• “Order more plants as another option.”
• “Pray for nicer weather.”

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Florists, was this Mother’s Day successful and resulted in more sales? What would you consider to implement that next year? Do you have any feedback on your 2019 Mother’s Day sales season? Your fellow florists would love to hear about it—please feel free to share in the comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Florists, did you know you make a huge difference?

The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it’s no wonder florists may be feeling frazzled and drained. It’s our job to remind you just how amazingly awesome you are and how your career choice makes such a difference. Not just for your community but in general for all humankind!

Yes, we know that sounds deep and profound but it’s true. Florists you create so much beauty, emotions and memories. Your passion for the floral industry is recognized and very much needed.

 

Florists Have Been Around For Centuries:

Earliest known flower arranging dates back to ancient Egypt to 2,500 BCE.  Egyptians were the first to cut and place flowers to decorate and add color to their surroundings.

• Florists were so sought after and so necessary that it was almost royalty to be a florist.
• Back then (and even today) the most beautiful accessory, gift and decor accents are arranged flowers.
• Flower arranging made these miraculous gifts from Mother Nature to evoke everlasting emotions.

 

Flower Arrangements Benefit Health:

Did you know that studies continually find that floral gift giving has a tremendous impact on our health? You would be surprised to know that lavish gifts, money, tech gadgets and clothing have little or no benefit to our general health.

• Studies find that patients in hospital rooms with colorful floral arrangements are in often a better, positive mood, need less pain relief medication and have overall lower blood pressure.
• Flower arrangements also have a profound effect on your workspace and home. Making you more productive, able to think clearer and also calmer.
• Surrounding oneself with flower arrangements helps increase your sex drive, evoking increased erotic feelings.
• Flower arrangements boost senior citizen’s spirits. Researchers at Rutgers released the shared results of a six-month behavioral study on the health effects of flowers on senior citizens. The study shows that flowers ease depression, inspire social networking and refresh memory as we age.

 

Why We Need Florists So Much:

Florists, could we ever imagine what the world would be like with no flower designing? The impact would be tremendous and we imagine a less cheery, more drab world.

• No special way of adding color and beauty to one’s life.
• No way of giving a gift of flowers which convey our deepest gratitude.
• No way of marking memories in our life’s journey with the addition of floral arrangements.
• Weddings would not be the same.
• Life would just not be the same. People count on their florist professional. Remember that!

Your contribution to the world is so special, so enduring, floral designs run deep within the receiver’s soul.

Think of all the ways you as floral professional impact patron’s life changing events.

Adding special memories;

• New baby
• Child’s first play
• Prom
• Graduation
• First date
• Breakup
• Showing love
• New job
• Birthdays
• Get Wells
• Mother’s day
• Weddings
• Holidays
• Anniversaries
• Offering beautiful floral arrangements for sympathy in helping to convey condolence and enhance the service.

Florists, during this busy holiday think of what a superstar you are and how your career choice impacts the lives of all and helps the world. We want to send all floral professionals across the world a special thank you for all you do in helping everyone’s life journey. We hope that you have a very prosperous Mother’s Day! Please share any feedback or questions in our comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right?

Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more!

We asked florist’s all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting a floral business this will help you get answers to some of your questions.

 

Which is most important when opening a flower shop?

1. Location (111%)
2. Creativity (55%)
3. Revenue (52%)
4. I just like flowers (7%)
5. All of the above (63%)
6. Other (30%)

 With an overwhelming 111%, Florists have stated that location is key when opening a flower shop. So remember Location, Location, Location.

Additional Florist Expert Advice: 

• “Is there a need in your community for “Your” idea of a flower shop?” – Wild By Nature

• “Knowledge of business in general. KNOWING how to design already!” – Victorias Floral Design 

• “Driven work ethic.” – Tilted Tulip Florist

• “Social media, marketing and internet presence” – anonymous

• “A working knowledge of flower care and preparation methods and reliable suppliers.” –  The Enchanted Florist

 

What would you say surprised you when you opened your flower shop?

Long hours was the #1 answer by most florist’s for this question, however, there were many great responses that we believe are important to keep in mind when opening a floral business.

Additional Florist Expert Advice: 

• “How much yelp reviews really grew my business. After the first year, people calling the shop always mentioned: “I found you on Yelp”. I had more business from that then the local community that soon followed.” – Ace of Vase

• “All the prep work” – anonymous

• “The overwhelming bookkeeping if you are no prepared or don’t have enough financial experience.” – Flower Bomb

• “That many of the people who buy flowers know a lot of things about them.” – anonymous

• “How much you worry about it all and never get a true break from it. Even when on holiday, you don’t ever stop! ” – Beco Flowers

• “It’s hard work.” –  anonymous

• “How quickly the local people embraced us.” – Maureen’s Designs

• “How much of a percent wire service take for orders.” –  anonymous

• “How complicated the process was from start to finish- all the different ways something could go wrong from the weather to the shipping issues, flower care, and handling, order taking, design and delivery.” – The Flower Bar

• “How much fun it is!” – anonymous

• “The physical aspect – from collecting and packing flowers at the market to the lifting, cleaning and moving of heavy buckets.”  – Petals

 

 How much money do you say is needed to start your own brick and mortar flower business?

1. $1,000 to $5,000 (10%)
2. $5,001 – $10,000 (22%)
3. $10,001 – $15,000 (60%)
4. Other (102%)

Other was the #1 answer for this question with the winning budget amount $25,000.

Additional Florist Expert Advice: 

• “Depends on style location. Could be as little as $300. or as much as $250,000.” – Kelly Mayo

• “$40,000 ” – anonymous

• “Up to $50,000. You need refrigeration, insurance, vehicles. You also need to buy flowers and supplies c o d for at least 6 months before people trust you. Salaries and advertising are big unexpected hits in the first 6 months.” – Gloria’s Florist

• “I began with 15k. I would have been wiser to double that.”  – anonymous

• “The worst thing is to be undercapitalized” – anonymous

• “Purchase a shop already in operation if possible, would be what I recommend. “-  anonymous

 

 If you could open your flower shop today, what is the one thing you would do differently?

Do not join a wire service was the #1 answer if florists could do one thing differently. Trailing behind and almost taking over the number one sport was “Choose a better location,” with having an eCommerce website in third.

Additional Florist Expert Advice: 

• “The decor and the location to be more accessible.”-  anonymous

• “Design myself and eliminate payroll” – anonymous

• “Not take wire orders, EVER.” – anonymous

• “Web strategy and online marketing”  – Menifee Florist

• “I would go to flower school first and then open my flower shop.” – anonymous

• “I would have done more advertising to let people know I was there. Put decals on my van sooner. ” –  Mugfords Flower Shoppe

• “Coolers flush to the floor and better processing area.” – The University Florist

• “MORE WEB EXPOSURE.” – anonymous

• “Change business name” – anonymous

 

 What is the best part of opening a flower shop?

1. Customer Interaction (50%)
2. Money, Money, Money (3%)
3. Being Creative (45%)
4. Being Your Own Boss (62%)
5. Flowers Galore (9%)
6. Other (22%)

Florists have chosen Being Your Own Boss as the best part of opening a flower shop. Though percentages were very close, coming in at 2nd place is Customer Interaction.

Additional Florist Expert Advice: 

• “Creating something bigger than myself.” – Studio Vincca

• “Being my own boss and being able to bring my children to work with me.” – anonymous

• “Satisfying a deep desire to own my own business, and put my big business and academic knowledge to work.” – anonymous

• “Bringing smiles to people’s faces thru my creativity.” – anonymous

• “Being able to go to a job you love every single day of your life! ” – anonymous

• “Rewarding to know you could do it, pleasing customers with your products.” – anonymous

 

What would be your most valuable tip to someone who wants to open a flower shop?

Working in a flower shop was the most valuable tip given to someone who wants to open a flower shop. This gives new prospects the understanding and functionality of how a flower shop is operated.

Additional Florist Expert Advice: 

• “Go for it! You must always try! Do not cut yourself short with the funds when borrowing $$.” – anonymous

• “You have to be passionate about flowers and ready for hard working for many hours to open a flower shop!!!”-  anonymous

• “Service from the heart.” – Yousef

• “Control labor and cost of goods sold.”-  anonymous

• “Keep your focus on quality and customer service.” – anonymous

• “Forget the idea there is no money to be made anymore and stay way from wire services.”-  anonymous

• “Be creative, make a difference.” – Floral Factory

 

What is the worst part of owning a flower shop?

1. Customer Interaction (4%)
2. Long Hours (64%)
3. Demanding Work Load (49%)
4. Having To Be Creative All The Time (2%)
5. Nothing (13%)
6. Other (54%)

Long hours took the top with florists on the worst part of owning a flower shop. The long hours and the demanding workload is something each florist will experience when opening and running a flower shop.

Additional Florist Expert Advice: 

• “All of it. Long hours, Staff, Customers, Physical Demand.” – Musgrove Florist

• “Having to make all the decisions and be the boss.” – anonymous

• “You pretty much need to eat, drink & sleep it unless you have a well paid very skilled staff.” – Flower Bomb

 

Would you recommend someone join a floral wire service when opening a flower shop? Tell us yes or no and why.

Overwhelmingly the #1 answer to this question was no, there was a tremendous response to this question with many great florist advice.

• “No! They undersell the florist and steal their business.” – anonymous

• “You don’t have to belong to a wire service at first. Many shops are moving to a direct call system where they call other shops and offer reciprocating discounts for the shop to shop orders. A wire service is helpful when you have the high volume out of town orders or if you have inexperienced employees.” – Beco Flowers

• “No. But I’m trying to get away from them. You have to buy their software/equipment and it is over priced. In the end you really only get around 70% of the order amount. Once you take out your costs & labor there’s not much profit there.” – Tilted Tulip Florist

• “Depends on the area- But I say no in this day and age.” – anonymous

• “Nope, No longer can make money with them.” – anonymous

• “Maybe for the first year to get your name out, but negotiate the terms. Otherwise no” – anonymous

• “Yes and No. They steal your hard earn income but it is more difficult to get orders and new clients without them. They have completely cornered the floral market.” – Amazing Occasion

• “Maybe but be selective and shop around.” – anonymous

 

According to design, what makes the most revenue?

1. Everyday Arrangements (40%)
2. Parties & Events (17%)
3. Sympathy (84%)
4. Weddings (35%)
5. Other (16%)

Sympathy is the biggest revenue generator for florists with everyday arrangements coming in second.

 

What are the standard flowers, filler, and greens you order on a weekly basis for your flower shop?

• “Baby breath, wax flowers and leather leaf.” – anonymous

• “Roses! Carnations, Mums, Alstromeria Lilies & Pomps/Daisies because they last… I like when people tell me and others how long their flowers lasted. Filler flowers – Baby’s Breath for sure and one or two others. Then some feature flowers for interest…Stock, Iris, Tulips etc. depending on the season.” – anonymous

• ” We stay away from the typical standards (carnations/mums) and buy the more unique blooms. Weekly purchases include mini cymbidium sprays (so many ways to use them!), hydrangeas and seasonal flowers such as tulips in spring, sunflowers in late summer, etc.” – anonymous

 

What popular florist holiday makes your business the most revenue?

1. Valentine’s Day (66%)
2. Easter (0%)
3. Mother’s Day (86%)
4. Memorial Day (1%)
5. Halloween (0%)
6. Thanksgiving (1%)
7. Christmas (20%)
8. None (4%)
9. Other (14%)

Step back Valentine’s Day, With a whopping 86% Mother’s Day won the top spot with the most revenue made for a flower shop.

 

What are the must have florist tools when opening a flower shop?

A knife was #1 tool recommended as a must have when opening a flower shop, with Secateurs taking 2nd place. For those of you who are not familiar with Secateurs, they are pruning clippers. Good scissors were also very close to 2nd place.

“Floral tape, wet foam, containers, knives, wrap paper, cellophane, deferent wires gauge, scissors, ribbon, bows, moist and shine spray”  – anonymous

“FloraNext! A cooler is also an important investment.” – Petals Flower Company

“Knife, wire nips, pruning shears…great accounting system, telephone, the internet….and the list goes on!!!” – anonymous

“A cooler, buckets, cutting tools, containers.” – anonymous

“Computer, phones, functional front of store, good size fridge” – Carls Flower Company

“A good POS system and Website.” – anonymous

“Knives, Scissors. Clippers” – anonymous

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Florist’s we are very appreciative of your participation in our surveys. We had an overwhelming response to “tips on opening a flower shop survey”. We plan to continue surveys as your expert tips and advice is so helpful to our readers and for new and upcoming florists who are considering or opening a flower shop.

Please share any feedback you may have on Opening A Flower Shop in our comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Mother’s Day (or should we say Mother’s Day week) is the busiest and potentially the most profitable holiday for the floral business owner.

Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother’s Day and make sure you dot your i’s and cross your t’s.

#1 Employee Scheduling & Duties:

• Gather your employees and provide what is expected of them for Mother’s Day week.
• Make sure everyone knows their set times and days to work.
• Hire extra help and offer them a day to come in. (This should be done before Mother’s Day week to go over their job descriptions.)
• Make sure to reiterate how important it is that everyone show up to work during Mother’s Day week.
• If you are hiring extra drivers, discuss with them whether you require them to use their own vehicle.

#2 Flowers & Supplies:

• Start looking around for supplies, containers, baskets, vases and so on. Visit your local flower shop supplier. However, do not forget to also visit discount home stores and dollar stores. You can find some great unique items there!
• Order you Mother’s Day Flowers early from your supplier to get the best value. Keep in mind, if you are new to the floral industry, Mother’s Day spans for a week – not a day. So order enough flowers!
• If you are comfortable, get your flowers through a floral auction. These offer great discounts when purchased in large quantities.
• Make sure to order flowering plants, orchids and dish gardens. These are great sellers and require very little work.

Flower Must-Haves For Mother’s Day:

1. Alstroemeria
2. Carnations
3. Daisies and Poms
4. Dahlias (if possible)
5. Freesia
6. Roses
7. Garden Roses
8. Sunflowers
9. Gerbera Daisies
10. Tulips
11. Lilies
12. Orchids
13. Hydrangeas
14. Delphinium
15. Calla Lilly
16. Lisianthus (if possible)
17. Stock

Filler Flower Must-Have For Mother’s Day:

1. Baby’s Breath
2. Limonium
3. Queen Anne’s Lace (if possible)
4. Statice
5. Thistle
6. Wax Flower
7. Lilac
8. Buttons/ Pom
9. Matsumoto
10. Monte Casino – Aster
11. Trachelium

 

3# Floral Website:

Much like any flower industry holiday, it is important to have your floral website ready and reflecting Mother’s Day in early April. If you have great Easter sales, it is OK to do this right after Easter.

• Make sure you have a clear Mother’s Day Policy and shop hours on your floral website. Clear return and substitution policy is also a must!
• Mother’s Day products should be displayed throughout your website. Add these wherever possible.
• Have an easy way for customers to order Mother’s Day products. Use a “Call To Action” (example: a “Shop Now” Button) or clear image/banner/button that says Mother’s Day Flowers.
• List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
• Make sure you update your product pricing to compensate for your costs.

#4 Prepping & Showcasing

Prepping in a flower shop can be fun! Okay, not so much. However, prepping is most important in ensuring long lasting arrangements so please be vigilant about prepping your flowers correctly.

• Prep your flowers when they arrive. How to Prep Flowers 
• Get ahead of the crowd and cut any ribbon needed. Gather up your gifts and display them neatly.
• Green any vases, baskets or containers you can ahead of time.
• Make sure your flower shop is clean and displays an inviting atmosphere with beautiful decor and lots of great impulse gifts to add on to flower arrangements.

#5 Week Of Mother’s Day:

• Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are many last minute orders.
• Make sections for Delivery drivers by areas and add finished flower arrangements to this area with the date of delivery that is bold and clear.
• No wastefulness! We do say this a lot. With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. This is a “No No.” Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.
• Check you sales totals daily not at the end of the week.
• Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.

Mother’s Day Checklist Tips:

1. If you can, keep a standby driver at the shop to handle new orders for delivery.
2. Wear comfortable clothes and shoes. It’s best not to wear open toe shoes. This can also be an insurance liability in some areas.
3. Make sure you eat breakfast, lunch and dinner. Do not skip meals.
4. Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business.
5. Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

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We would like to wish all florist a very lucrative and successful Mother’s Day holiday!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

A Florist Guide to Planning Your Year

The floral industry, a fast-paced business, that’s ahead of seasons & holidays.

To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.

 

January can be a slower month in the floral industry, however, there are loads to do. This is a great month to focus on your flower shops organization and marketing planning.

• Start a blog: This is a great way to increase your SEO, a simple how to blog will do wonders for your search engine visibility and keep the buzz going on your social media.

• Tip: “How to” blogs are the most searched, so anything with tips and tricks will be well received.

• Review your last years Valentine’s Sales: Start ordering your flowers for Valentine’s day. Ordering early equals savings, so make sure to order enough, and everything you need. Do not forget to order your add-ons, these are money makers, plush, chocolate, candy, and anything you wish to sell.

• Tip: If this is your first Valentine’s day, do not over order, this may be tricky, but set up a set amount you will order and see how your sales go. You can always get more in a pinch.

• Decorate Store & website for Valentines: Start the 2nd week of January, make a spectacular Valentines display in your store and also make sure your eCommerce store is ready for the early bird sales.

• Sign up for wedding sites:  If you are already signed up great, if not, now is a good time to sign up for wedding sites to promote your wedding floral business. Here are few you should consider, The Knot, Wedding Wire, My Wedding.

Buckle down for this short fast paced month! Although slow to start,  it is a good idea to have everything in order before the rush.

• Employee Management: Go over all employee scheduling and duties in the first week of February. Make sure you have hired all your new holiday help and that everyone understands their tasks for Valentine’s day.

• Tip: Good time to also rent extra delivery vans if needed.

• Promotions: Offer pre-Valentine’s day delivery promotions.  The idea here is to spread the wealth of this Valentine’s day and not be constricted to just delivering on February 14. Offer generous promotions on your flower shop website, post on social media and of course make sure they expire a few days before Valentines.

• Take care of yourself:  During this busy month, it is important to rest and take time for yourself. Encourage your employees to do the same and wear comfortable clothes, comfy shoes, and eat please, it’s amazing how many florists do not eat when they are busy. Being organized will alleviate most of the Valentines day pressure, so make sure to be well nourished and comfortable.

• Tip: Start a flower shop with a holiday diary. We know sounds corny, however it’s amazing what can be learned from holidays by just writing it down. Yes, you have your gross receipts, but how about mishaps, or comical happenings that are not noted, these are all so important and good read before the holidays.  

 

March can be the most rewarding month in the floral industry, it gives florist time to relax and get ready for new beginnings with the coming of spring.

• Finance Review: With the first quarter almost through, now is a good time to get a grasp on your profit and loss for January and February. Add notes about what you may do differently next year, a  good thing if you have started the flower shop diary.

• Spring Cleaning:  The #1 season that is most anticipated by customers is spring, especially if you live in the colder weathered areas, it is never too early to start bringing out this season. Start refreshing your flower shop and get ready for spring with beautiful decor and showcasing.

• March Sales Madness: As florists, we know march can be hit or miss with sales, so start a campaign and sell your products customers love, try a Free with purchase or half-off sales. make this a yearly ritual if this works for your business.

• Order your Easter flowers & plants! It’s always good to get ahead, start an order for your easter flowers and plants. Again ordering early equals savings from your suppliers and you also have the best selections.

 

Ready or not Mother’s Day will be here before you know it! Take April as a month to prepare for the #1 florist holiday.

• Order Mother’s Flowers & Supplies:  Make sure to order those beautiful containers and Mother’s day flowers with your supplier. Good time to order is early April.

• Showcase your plants: If you are selling plants, now is a good time to showcase your flowering plants, this creates such a welcoming inviting atmosphere for customers. If you can move some outdoors, this is great for some curb appeal.

• Promotions & Marketing: We recommend you start promoting after Easter to generate some early bird sales for Mother’s day. Post on your social media and website, this will help boost your SEO. A great marketing tip is to offer a giveaway, maybe a gift basket, or free flowers for a few months, and have customers fill out their information when they make a purchase.

• Employee Management: It’s that time again to make sure to hire the extra help you will need for Mother’s Day. Make sure all current employees understand their schedule and duties.

• Tip: If you are new to the floral industry, then a good to know tip is that Mother’s Day is the #1 floral business holiday, customers order throughout the week rather than one day. Be prepared with help, lots of flowers, and beautiful containers. 

 

May, what a great month for the floral industry! With one of the top selling holidays, this month starts off slow and quickly picks up in a super-charged way, so always good to be ready.

• Take a look around: Do a quick glance, does your flower shop look appealing to you? Make sure you use a critical eye and take it all in, the sound and if possible even the way it smells. Customers are drawn to a beautiful environment, it has proven to make them feel relaxed and comfortable, which will help increase those sales!

• Employee training:  The first week of May is a good time to discuss employee customer service, the cross-selling, and up-selling of products. Make sure your employees are polite and offer customers upgrades and add-ons with their purchase. This is an easy way to almost triple your profits.

• Offer prom promotions: Proms are a way sure to make sales. Build relationships with future long time patrons. Offer a referral discount.

• Examine your finances: After the Mother’s day rush now is a good time to sit down and see whether or not you made a profit, be sure to calculate all costs and include any spoilage or waste. Keep notes on what you would do different next year.

 

Oh June, what a lovely month! For some, the commencement of summer and a chance to organize all your floral business needs. June is the most popular month for weddings with September and October in a close 2nd. Florists are pleasantly surprised on how busy June can get with weddings and graduations.

• Refresh your floral website:  Update your flower shop for some summer specials, make sure you’re wedding galleries are up to date with great content and keywords.

• Offer promotions: Teacher gifts and graduation promotions are a great way to bring traffic into your flower shop. Be sure to post these on your floral website and social media.

• Order retail products: This is a great time to order some fresh new stock to get customers to flock to your flower shop. There is nothing you cannot sell, so think outside the box, What is popular? Candles (certain brand), skin care, plush, home decor, makeup, even unique greeting cards. Brand your flower shop!

 

We like to call July,  “a month of organization.” This month can be on the slower side,  so it’s very important to get your flower shop in order with beautiful displays and heavy on the marketing.

• Write a blog: We know this is listed in other months above, however,  July can be a slower month.  If you have time to write a How To Blog, or anything that inspires you, think about things you search for, read,  and watch as your SEO sky-rockets through the roof.

• Social media: Take some time to focus and revamping your social media communities. Add content and images and don’t forget the hashtags #, Again all this for top placement in Social Media.

• Tidy up your flower shop: By tidy up we mean clean, scrub, wash, organize, label, etc. Freshen up your floral space!

• Browse your floral supply stores:  July is a great month to look at products in your floral supply store, you can find great deals on holiday items, it is a great time to stock up.

 

August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop.

• Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.

• Start a workshop or floral party! Get busy with hosting a floral workshop, kids floral birthday parties, and much more. This can lead to great profits and new patrons at your flower shop.

• Start preparing for fall!  Get your flower shop ready for the most popular season, create beautiful displays, order new inventory and go for it! We recommend doing this the second to the last week of August. Don’t forget your fall marketing!

 

Flowers sales in September pick up rapidly towards the middle of the month. Customers are now back to their normal routines with the kids back school and weddings start to pick up.

• Order fall flowers and Plants: Stock up on your seasonal flowers & plants.

• Revamp your floral website:  Add the season touch to your floral website with fresh new content and images. Use proper keywords, specific to the floral industry for SEO advantage.

• Launch and Adwords Campaign: If your budget allows, try launching an Adwords campaign for more clicks to your eCommerce store. Be sure to set a budget and stick to it as this can get expensive. adwords.google.com

• Keep up with your blog: Now that you are pro, how about writing a seasonal blog or fall wedding blog? We cannot say this enough, blogs are so powerful with SEO.

• Note: Canadian florists, September is a good time start ordering flowers and supplies for Thanksgiving.

 

October offers some great sales in the flower shop business, now is a good time to start orders on any extra stock supplies and get them at a discount for future use.

• Prepare for the holidays: The holidays are just around the corner, shop around for the best deals on all your flowers, and supplies for the holidays. Also, shop around for holiday products to sell at your shop.

• Employee Management: Go over your employee scheduling and see if you will need extra help for the holiday season.

• Open House: Host a holiday open house showing off your latest products and floral designs.

• Floral Expo: Take some time to visit a flower expo in your area, take your employees, this is a good way to stay current with the new trends, and first dibs on new products.

• Note: October is a very popular wedding month with most wedding proposals in December. Think of launching a Wedding Package special on your website during this month.

 

Tis the season for flower sales, November all in all is a great month for flower sales. Customers are getting into the giving mood.

• Market the holidays! Add promotions to your floral website and do not forget about your social media!

• Start greening: Green those Thanksgiving centerpieces ahead of time, add any taper or candles and put in the cooler for a quick way to add flowers as sales role in for thanksgiving.

• Decorate for the holidays: Time for Christmas cheer, create eye-appealing displays and make sure your flower shop is festive. If you can make a beautiful Christmas window display or storefront display to bring in curious shoppers.

• Offer incentives: Offer black Friday or Small business Saturday deals,  “buy ones get ones” are great offers, even if it’s just a couple hours that day. Having a great deal with a cut off time is a good way of creating hype and traffic into your flower shop.

• Tip: Do not forget to revamp your eCommerce for Christmas and update your social media

 

Many florists around the world enjoy huge flower sales during the Christmas holiday. Although in some parts of the United States, florists have seen a decline in their floral sales during Christmas, this month is quickly picking up and still trailing as the third best month for floral retail sales.

• Employee management: Set exceptions for your employees on selling upgrades and add-ons for each customer’s order. Review scheduling and days you are closed.

• Christmas Greens: Mentioned above, it is also a good idea to green your arrangements ahead of time for Christmas. Take time to do this early before the holiday rush.

• Offer Discounts: Sometimes offering a discount too early for Christmas can become forgetful to customers who may not be ready. Post Christmas discounts during this month and make sure to have an expiration time or date.  Great discounts are gifts for parents, teachers, corporate and the person, who has everything. Flower still remain the perfect gift.

• Tip: Do not forget to market to businesses. holiday parties are huge, so offer incentives to have them book with you for their flower needs. 

 

These are just some examples and a helpful guide for florists to plan out their year. Florists do you have any tips or must do’s for a specific month? Please share in the comments below with our readers.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

Increasing and boosting fun/ humor in your floral business has many key benefits.

As the holiday’s approach and flower shops get busier it is also a good time to focus on your flower shop business morale. Humor in the workplace has shown to lead to increased productivity and longevity.

Humor helps Increase your floral business by:

• Connection
• Production
• Boosts brain power
• Engagement
• Reduces stress
• Relaxes muscles
• Burns calories (we like this one!)

Top 10 Ways To Increase Your  Flower Shop Fun

 

1.Wall Of Fame Game

Have a designated wall of fame, decorate it with thank you notes or reviews from customers. Every time you get a thank you note or review from a customer, donate money to the employee outing fund for fun activities or trips.

 

2. National Dress Up Day 

Partake in a flower shop dress up day, many shops now have an ugly Christmas sweater day and there are many versions of workplace dress up, from Hawaiian shirts, funny t-shirt day, and more. Pick your own national dress up day. Create a little competition between employees and make your customers smile.

 

3. Flower Music Playlist

Implement a flower music playlist, have employees participate in selecting their favorite songs. All should have something to do with  flowers (Kiss from a rose, Every rose has a thorn, Build me up buttercup, Lilac wine, etc), play these at the shop for your staff and customers. Print out the songs or write a flower song blog and post on your florist website or social media.

 

4. Bring Your Pet To Work Day 

This allows your employees to experience the joy of having their pet or pets at the workplace. Some shops have even adopted a pet as their flower shop mascot.

 

5. Tell A Joke 

Have an intercom? Try telling a joke or have a tell a joke day. Announce these over the intercom and get all employees involved.

 

6. Exchange Gag Gifts 

There are many gifts that lighten up the mood and bring out the fun in the floral workplace. Pick a time of the year to exchange gag gifts with all coworkers and watch the laughter roll in.

7. Flower Trivia 

How about some flower trivia, print  these on some card stock and get the customers involved while shopping at your shop. Offer customers a 5% off for all correct answers.  This is a great way to get fans on your social media involved as well, don’t forget to post on Facebook.

 

8. Lip Sync Contest

Divide your flower shop up into teams, have employees select songs a day in advance and let the show begin . This is super fun and silly and sure to make for a memorable day.

 

9. Surprise Award

Reward your employees with random surprise awards for their hard work, make them funny.  This can be any kind of award from candy to lunch. Take pictures and announce on your social media.

 

10. Birthday Party

Acknowledge all employees birthdays with a birthday bash, have cake and gifts. You may even try a surprise party for them. This is a great way to bring all together in your flower shop.

 

These are just a few fun tips to implement in your floral workplace. We all know florists by nature are fun, witty and have a great sense of humor, I’m sure some of these fun tips are already practiced in your flower shop. If you have a fun tip we missed please share it below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

As you run around like crazy this week for Mother’s Day, try to remember…

1. Big work for big payoff

Remember to tell yourself, while you’re scrambling to keep organized and move fast enough, that this is one of the biggest holidays of the year for florists. So while the work may stretch you to your limits, the reward will be great for your business.

2. Exposure

Some people out there only buy flowers a couple times a year: Valentine’s Day, Mother’s Day, and whatever day they happen to be in big enough trouble with their spouse. Make sure to take some time during the rush to cement yourself in their minds as their new go-to florist.

3. It’ll all be over on Sunday

Despite all the benefits of big holiday rushes, it’s no secret that the amount of work you’re doing is exhausting. Remember that you’re almost there and then you can enjoy some well-deserved rest on Monday.

4. Thank your employees

Employees are stressed too! You are a team and without your team, your Mother’s Day doesn’t work.  Keep everyone going strong with a special lunch or dinner.  And remember to give a heart-felt Thank You to each employee when it is over, they deserve it!

5. Stop and smell the roses

And of course, don’t forget why you became a florist in the first place. Working with flowers and creating arrangements that will bring a smile to the faces of mothers in your neighborhood should feel good, so enjoy it!

Have a Great Mother’s Day!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

It is less than two weeks until Mother’s Day and you might be thinking; did I do enough to market the holiday for better sales? Take a breath and read…there is still time to do some Mother’s Day marketing!

Everyone Procrastinates!

Many don’t even know that Mother’s Day is Sunday, May 11th. You have to get these procrastinators moving. Here are some ways to do it:

Make up a sample of the signature arrangements you are offering.

Which designs are you promoting for the holiday? Make up a sample now of each and take their photos for use in your marketing plan.

Once the photos are taken be sure to put the finished designs up by your cash register. Add signs telling people the price and flowers included.  Remember, an educated customer will order now.

It is always good to have a few signature designs to highlight. Try different styles.  Make a few larger designs for those people who want to spend BIG for the holiday.  Don’t limit yourself to only fresh flowers. Container gardens with bedding plants for outdoors and succulent gardens are both very popular now and give consumers something different to give.

Lots of people are intimidated to call a flower shop to order flowers; they don’t want to sound stupid so they go to another outlet and just grab something. Give them options to choose from without too much trouble and they will order.

Email, email and email again.

Take the photos of the arrangements and use them to design your email campaigns. Your emails should answer these questions for your customers:

1. When is Mother’s Day? You might want to do a countdown, something to get customers to pick up the phone and order now!
2.  How can they order? Have your phone number, address, email and website all prominently displayed.
3.  What do you have to offer? This is where your design photos come in. Place the photos on the email and add description and pricing. Be sure to add the pricing. Remember many people do not want to call unless they know the price. Their perception is that florists are “too expensive”.
4. What’s unique or different? Using the pictures is to help those who are intimidated or not sure what to order. However, you don’t want to miss out on the others who want to do something different! Be sure to let them know you are a flower artist!

Email often. As long as you change the email up a bit to keep the interest up for your customer, you should email often. If you send the same email, you will get less and less opening rate and less and less interest.

Go Social!

This is where you can really have fun. Show pictures of the selected designs, the Mother’s Day flowers as they arrive at your shop, your team and the inside of your shop as you get ready. You want to involve the audience and get them excited about sending your flowers to their mother! Designate a certain member of your team if possible that can take these photos and post them on your social media. You don’t want to be responsible for this important part as you get busier and busier.

Add coupons, information and photos to local listings.

Make sure your information is up to date in local listings like Yelp, YP and Google so that you are ready for Mother’s Day searches. Add new design photos and information on Mother’s Day to these listing as well as check and make sure all the information on the sites are correct. There is still time to add a coupon to these sites if you would like. Contact their business support for more information.

Give Online Advertising a Try.

You can still place ads on Google adwords up through Mother’s Day. Google Ads are great for getting customers just as they are about to spend money. If you’re new to Google Ads, call their toll free number – they will help you target ads at local buyers. Include a coupon or mention of a special in the ad.

Give your website one last look.

Make sure when users click on your website that it answers all these questions in less than 5 seconds – your location, phone number, guarantee policy, years in business – and products with prices.

The Mother’s Day countdown has begun. Give these quick tips a try and get ready for increased sales!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

Congratulations to the local florists for taking care of Mom this Mother’s Day. Hard work and happy customers!

We’re not sure the wire services fared as well this holiday season. Here are some Facebook highlights of customers comments for the big florist wire services for Mother’s Day: