Posts tagged "florist holidays"

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Florist Checklist For Mother’s Day 2018

May 1st, 2018 Posted by Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, Florist Websites, Mother's Day 0 thoughts on “Florist Checklist For Mother’s Day 2018”

florist-checklist-for-mothers-day

Mother’s Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother’s Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother’s Day holiday.

Website-mother's-day-social-media

1. Promote Your Floral Business!

Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.

Images & Products

    • Post high-quality photos of your work or any specials you are offering during Mother’s Day on your website or Social Media platforms.
    • Don’t forget to link your social media posts to your website!
    • Mother’s Day products should be prominently displayed and easily accessible throughout your website.

Hours & Policies

  • Clearly post your shop’s business hours on your website and social media.
  • Having clear policies and return/substitution policy will alleviate any headaches for you and your customers.

Promotions & Discounts

  • Increase traffic to your store by offering deals or discounts on pickups rather than deliveries.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Don’t forget to update your product pricing to cover your costs.

Note: Promoting does not always have to mean discounts. Remind customers why they should order flowers through your business.

staffing-mothers-day

2. Staffing, Scheduling and Duties, Oh My!

Making sure you have enough coverage can be overwhelming during the holiday rush. Not to worry, take a deep breath and follow these great tips!

Hiring

  • If hiring extra help, offer them a day to come in before Mother’s Day week to go over job responsibilities and training.
  • If hiring extra drivers, discuss with them if you require them to use their own vehicle.
  • If you can, keep a standby driver at the shop to handle new orders for delivery.

Employees

  • Have an employee meeting and discuss what is expected of them during Mother’s Day
  • Make sure to explain how important everyone shows up and does what is expected of them.
  • Encourage and Praise your employees and floral designers. Its always better to be positive than negative.

Scheduling & Duties

  • Have your Mother’s Day week schedule out two weeks in advance. That way there are no surprises to your staff and you have time to make adjustments.
  • Go over job descriptions with employees as its always nice to have a reminder of what everyone’s responsibilities are.
  • Assign sections for the delivery drivers in specific areas. Add finished flower arrangements to this area with the date of delivery that is bold and clear.

 

3. Don’t Forget your Flowers & Supplies

Making sure you have enough flowers and supplies to get through the holiday is important.

Supplies

  • Start looking around for supplies, containers, baskets and vases weeks before Mother’s Day.
  • Visit your local supplier. However, don’t forget to visit discount home stores and dollar stores. You can find some great unique items.
  • Don’t settle! Shop around for the best deals on supplies and florals.

Flowers

  • Start ordering your Mother’s Day flowers early to get the best value.
  • Don’t forget to shop around if you buy from multiple wholesalers.
  • If you are comfortable, get your flowers through a floral auction. A great opportunity to get some discounts when purchasing in large quantities.
  • Make sure to order flowering plants, orchids, and dish gardens. These are big sellers and require very little work.

Note: if you are new to the floral industry, Mother’s Day spans for a week, not a day. So order enough flowers!

prepping-flowers

4. Start Prepping & Showcasing your Flowers!

Stay ahead of the game with these prepping and showcasing tips during the busy holiday rush.

Prepping

  • Prep your flowers when they arrive.
  • Teach your front of store staff how to wire flowers to help cut down the time.
  • Cut any ribbon and make bows ahead of time
  • Green any vases, baskets or containers.
  • No wastefulness! With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.

Showcasing

  • Gather up all your add-ons and gift items and display them prominently in the store.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
  • Make sure your flower shop and displays are clean and have an inviting atmosphere.
  • Remember if Employees have time to lean, they have time to clean!

Work Ahead

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are any last minute orders.
  • Place pre-made orders in a cooler, well tagged with date of pick-up or delivery.
  • Mark any time sensitive orders and bring those to the front of your cooler.

Note: It helps to have a system that works best for you. However, working on orders per day can feel overwhelming, so staying ahead of the game is always best.

florist-relaxing

5. Take Care of Yourself

It is important to take care of yourself during this busy Mother’s Day week.

  • Wear comfortable clothes and shoes.It’s best not to wear open toe shoes as this can be an insurance liability in some areas.
  • Make sure you eat! Breakfast, Lunch, and dinner are important—don’t skip meals!
  • Get enough sleep. No one is at their best with lack of sleep.
  • Take mandatory breaks.
  • Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business. The world can’t survive without florists!
  • Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

Tip: Bring in extra shoes and store them in your cooler to remedy those aching feet. 

 

We would like to wish all florist a very successful Mother’s Day!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

The World Can’t Survive Without Florists!

May 10th, 2017 Posted by Blog, events, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop, weddings 6 thoughts on “The World Can’t Survive Without Florists!”

Florists, did you know you make a huge difference?

The world as we know it would never survive without floral professionals. With potentially one of the busiest floral holidays here, it’s no wonder florists may be feeling frazzled and drained. It’s our job to remind you just how amazingly awesome you are and how your career choice makes such a difference. Not just for your community but in general for all humankind!

Yes, we know that sounds deep and profound but it’s true. Florists you create so much beauty, emotions and memories. Your passion for the floral industry is recognized and very much needed.

 

History-Florist-Flowers

image via pexels.com

Florists Have Been Around For Centuries:

Earliest known flower arranging dates back to ancient Egypt to 2,500 BCE.  Egyptians were the first to cut and place flowers to decorate and add color to their surroundings.

  • Florists were so sought after and so necessary that it was almost royalty to be a florist.
  • Back then (and even today) the most beautiful accessory, gift and decor accents are arranged flowers.
  • Flower arranging made these miraculous gifts from Mother Nature to evoke everlasting emotions.

 

Florist-Health-Flowers

Image via pexels.com

Flower Arrangements Benefit Health:

Did you know that studies continually find that floral gift giving has a tremendous impact on our health? You would be surprised to know that lavish gifts, money, tech gadgets and clothing have little or no benefit to our general health.

  • Studies find that patients in hospital rooms with colorful floral arrangements are in often a better, positive mood, need less pain relief medication and have overall lower blood pressure.
  • Flower arrangements also have a profound effect on your workspace and home. Making you more productive, able to think clearer and also calmer.
  • Surrounding oneself with flower arrangements helps increase your sex drive, evoking increased erotic feelings.
  • Flower arrangements boost senior citizen’s spirits. Researchers at Rutgers released the shared results of a six-month behavioral study on the health effects of flowers on senior citizens. The study shows that flowers ease depression, inspire social networking and refresh memory as we age.

 

florist-events-flowers

image via pexels.com

Why We Need Florists So Much:

Florists, could we ever imagine what the world would be like with no flower designing? The impact would be tremendous and we imagine a less cheery, more drab world.

  • No special way of adding color and beauty to one’s life.
  • No way of giving a gift of flowers which convey our deepest gratitude.
  • No way of marking memories in our life’s journey with the addition of floral arrangements.
  • Weddings would not be the same.
  • Life would just not be the same. People count on their florist professional. Remember that!

Your contribution to the world is so special, so enduring, floral designs run deep within the receiver’s soul.

Think of all the ways you as floral professional impact patron’s life changing events.

Adding special memories;

  • New baby
  • Child’s first play
  • Prom
  • Graduation
  • First date
  • Breakup
  • Showing love
  • New job
  • Birthdays
  • Get Wells
  • Mother’s day
  • Weddings
  • Holidays
  • Anniversaries
  • Offering beautiful floral arrangements for sympathy in helping to convey condolence and enhance the service.

Florists, during this busy holiday think of what a superstar you are and how your career choice impacts the lives of all and helps the world. We want to send all floral professionals across the world a special thank you for all you do in helping everyone’s life journey. We hope that you have a very prosperous Mother’s Day! Please share any feedback or questions in our comment section below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

opening-a-flower-shop

Opening A Flower Shop – Florist Tips

April 19th, 2017 Posted by Blog, Florist Ecommerce, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day, Opening a Flower Shop, Survey, Valentine's Day 8 thoughts on “Opening A Flower Shop – Florist Tips”

Opening-a-flower-shop-florist-tips

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right?

Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, delivering, marketing and much more!

We asked florist’s all around the world to share their most crucial advice/tips on opening a flower business. If you are thinking or just starting a floral business this will help you get answers to some of your questions.

 

Question1-florist advice

Which is most important when opening a flower shop?

  1. Location (111%)
  2. Creativity (55%)
  3. Revenue (52%)
  4. I just like flowers (7%)
  5. All of the above (63%)
  6. Other (30%)

 With an overwhelming 111%, Florists have stated that location is key when opening a flower shop. So remember Location, Location, Location.

Additional Florist Expert Advice: 

  • “Is there a need in your community for “Your” idea of a flower shop?” – Wild By Nature
  • “Knowledge of business in general. KNOWING how to design already!” – Victorias Floral Design 
  • “Driven work ethic.” – Tilted Tulip Florist
  • “Social media, marketing and internet presence” – anonymous
  • “A working knowledge of flower care and preparation methods and reliable suppliers.” –  The Enchanted Florist

 Question2-florist-advice

What would you say surprised you when you opened your flower shop?

Long hours was the #1 answer by most florist’s for this question, however, there were many great responses that we believe are important to keep in mind when opening a floral business.

Additional Florist Expert Advice: 

  • “How much yelp reviews really grew my business. After the first year, people calling the shop always mentioned: “I found you on Yelp”. I had more business from that then the local community that soon followed.” – Ace of Vase
  • “All the prep work” – anonymous
  • “The overwhelming bookkeeping if you are no prepared or don’t have enough financial experience.” – Flower Bomb
  • “That many of the people who buy flowers know a lot of things about them.” – anonymous
  • “How much you worry about it all and never get a true break from it. Even when on holiday, you don’t ever stop! ” – Beco Flowers
  • “It’s hard work.” –  anonymous
  • “How quickly the local people embraced us.” – Maureen’s Designs
  • “How much of a percent wire service take for orders.” –  anonymous
  • “How complicated the process was from start to finish- all the different ways something could go wrong from the weather to the shipping issues, flower care, and handling, order taking, design and delivery.” – The Flower Bar
  • “How much fun it is!” – anonymous
  • “The physical aspect – from collecting and packing flowers at the market to the lifting, cleaning and moving of heavy buckets.”  – Petals

 

question3-florist-advice

 How much money do you say is needed to start your own brick and mortar flower business?

  1. $1,000 to $5,000 (10%)
  2. $5,001 – $10,000 (22%)
  3. $10,001 – $15,000 (60%)
  4. Other (102%)

Other was the #1 answer for this question with the winning budget amount $25,000.

Additional Florist Expert Advice: 

  • “Depends on style location. Could be as little as $300. or as much as $250,000.” – Kelly Mayo
  • “$40,000 ” – anonymous
  • “Up to $50,000. You need refrigeration, insurance, vehicles. You also need to buy flowers and supplies c o d for at least 6 months before people trust you. Salaries and advertising are big unexpected hits in the first 6 months.” – Gloria’s Florist
  • “I began with 15k. I would have been wiser to double that.”  – anonymous
  • “The worst thing is to be undercapitalized” – anonymous
  • “Purchase a shop already in operation if possible, would be what I recommend. “-  anonymous

 question4-florist-advice

 If you could open your flower shop today, what is the one thing you would do differently?

Do not join a wire service was the #1 answer if florists could do one thing differently. Trailing behind and almost taking over the number one sport was “Choose a better location,” with having an eCommerce website in third.

Additional Florist Expert Advice: 

  • “The decor and the location to be more accessible.”-  anonymous
  • “Design myself and eliminate payroll” – anonymous
  • “Not take wire orders, EVER.” – anonymous
  • “Web strategy and online marketing”  – Menifee Florist
  • “I would go to flower school first and then open my flower shop.” – anonymous
  • “I would have done more advertising to let people know I was there. Put decals on my van sooner. ” –  Mugfords Flower Shoppe
  • “Coolers flush to the floor and better processing area.” – The University Florist
  • “MORE WEB EXPOSURE.” – anonymous
  • “Change business name” – anonymous

 

question5-florist-advice

 What is the best part of opening a flower shop?

  1. Customer Interaction (50%)
  2. Money, Money, Money (3%)
  3. Being Creative (45%)
  4. Being Your Own Boss (62%)
  5. Flowers Galore (9%)
  6. Other (22%)

Florists have chosen Being Your Own Boss as the best part of opening a flower shop. Though percentages were very close, coming in at 2nd place is Customer Interaction.

Additional Florist Expert Advice: 

  • “Creating something bigger than myself.” – Studio Vincca
  • “Being my own boss and being able to bring my children to work with me.” – anonymous
  • “Satisfying a deep desire to own my own business, and put my big business and academic knowledge to work.” – anonymous
  • “Bringing smiles to people’s faces thru my creativity.” – anonymous
  • “Being able to go to a job you love every single day of your life! ” – anonymous
  • “Rewarding to know you could do it, pleasing customers with your products.” – anonymous

 

question6-florist-advice

What would be your most valuable tip to someone who wants to open a flower shop?

Working in a flower shop was the most valuable tip given to someone who wants to open a flower shop. This gives new prospects the understanding and functionality of how a flower shop is operated.

Additional Florist Expert Advice: 

  • “Go for it! You must always try! Do not cut yourself short with the funds when borrowing $$.” – anonymous
  • “You have to be passionate about flowers and ready for hard working for many hours to open a flower shop!!!”-  anonymous
  • “Service from the heart.” – Yousef
  • “Control labor and cost of goods sold.”-  anonymous
  • “Keep your focus on quality and customer service.” – anonymous
  • “Forget the idea there is no money to be made anymore and stay way from wire services.”-  anonymous
  • “Be creative, make a difference.” – Floral Factory

 

Question7-Florist-Advice

What is the worst part of owning a flower shop?

  1. Customer Interaction (4%)
  2. Long Hours (64%)
  3. Demanding Work Load (49%)
  4. Having To Be Creative All The Time (2%)
  5. Nothing (13%)
  6. Other (54%)

Long hours took the top with florists on the worst part of owning a flower shop. The long hours and the demanding workload is something each florist will experience when opening and running a flower shop.

Additional Florist Expert Advice: 

  • “All of it. Long hours, Staff, Customers, Physical Demand.” – Musgrove Florist
  • “Having to make all the decisions and be the boss.” – anonymous
  • “You pretty much need to eat, drink & sleep it unless you have a well paid very skilled staff.” – Flower Bomb

 

question8-florist advice

Would you recommend someone join a floral wire service when opening a flower shop? Tell us yes or no and why.

Overwhelmingly the #1 answer to this question was no, there was a tremendous response to this question with many great florist advice.

  • “No! They undersell the florist and steal their business.” – anonymous
  • “You don’t have to belong to a wire service at first. Many shops are moving to a direct call system where they call other shops and offer reciprocating discounts for the shop to shop orders. A wire service is helpful when you have the high volume out of town orders or if you have inexperienced employees.” – Beco Flowers
  • “No. But I’m trying to get away from them. You have to buy their software/equipment and it is over priced. In the end you really only get around 70% of the order amount. Once you take out your costs & labor there’s not much profit there.” – Tilted Tulip Florist
  • “Depends on the area- But I say no in this day and age.” – anonymous
  • “Nope, No longer can make money with them.” – anonymous
  • “Maybe for the first year to get your name out, but negotiate the terms. Otherwise no” – anonymous
  • “Yes and No. They steal your hard earn income but it is more difficult to get orders and new clients without them. They have completely cornered the floral market.” – Amazing Occasion
  • “Maybe but be selective and shop around.” – anonymous

 

Question9-florist-advice

According to design, what makes the most revenue?

  1. Everyday Arrangements (40%)
  2. Parties & Events (17%)
  3. Sympathy (84%)
  4. Weddings (35%)
  5. Other (16%)

Sympathy is the biggest revenue generator for florists with everyday arrangements coming in second.

 

question10-florist-advice

What are the standard flowers, filler, and greens you order on a weekly basis for your flower shop?

  • “Baby breath, wax flowers and leather leaf.” – anonymous
  • “Roses! Carnations, Mums, Alstromeria Lilies & Pomps/Daisies because they last… I like when people tell me and others how long their flowers lasted. Filler flowers – Baby’s Breath for sure and one or two others. Then some feature flowers for interest…Stock, Iris, Tulips etc. depending on the season.” – anonymous
  • “Salal, Leather Leaf, Ruscus, Pitt, Tree Fern, Bear Grass, Aspidistra. – 1/4 box poms, 100 carns, 10 mini green hydrangeas, 10 select hydrangea, 20 alstroemeria, seasonal filler box, 200 red roses, 250 mixed color roses, and a dutch seasonal novelty box”  – Musgrove Florist
  • “White, blue and green hydrangea, green anastia mums, green trick, gerbera daisies, roses lilies, lisianthus, pincushion protea, stock, and snaps. Alstroemeria every other week. Greens are variegated Aspidistra, salal tips, and variegated Pitt.” –  Wild by Nature
  • ” We stay away from the typical standards (carnations/mums) and buy the more unique blooms. Weekly purchases include mini cymbidium sprays (so many ways to use them!), hydrangeas and seasonal flowers such as tulips in spring, sunflowers in late summer, etc.” – anonymous

 

question11-florist-advice

What popular florist holiday makes your business the most revenue?

  1. Valentine’s Day (66%)
  2. Easter (0%)
  3. Mother’s Day (86%)
  4. Memorial Day (1%)
  5. Halloween (0%)
  6. Thanksgiving (1%)
  7. Christmas (20%)
  8. None (4%)
  9. Other (14%)

Step back Valentine’s Day, With a whopping 86% Mother’s Day won the top spot with the most revenue made for a flower shop.

 

question12-florist-advice

What are the must have florist tools when opening a flower shop?

A knife was #1 tool recommended as a must have when opening a flower shop, with Secateurs taking 2nd place. For those of you who are not familiar with Secateurs, they are pruning clippers. Good scissors were also very close to 2nd place.

“Floral tape, wet foam, containers, knives, wrap paper, cellophane, deferent wires gauge, scissors, ribbon, bows, moist and shine spray”  – anonymous

“FloraNext! A cooler is also an important investment.” – Petals Flower Company

“Knife, wire nips, pruning shears…great accounting system, telephone, the internet….and the list goes on!!!” – anonymous

“A cooler, buckets, cutting tools, containers.” – anonymous

“Computer, phones, functional front of store, good size fridge” – Carls Flower Company

“A good POS system and Website.” – anonymous

“Knives, Scissors. Clippers” – anonymous


Florist’s we are very appreciative of your participation in our surveys. We had an overwhelming response to “tips on opening a flower shop survey”. We plan to continue surveys as your expert tips and advice is so helpful to our readers and for new and upcoming florists who are considering or opening a flower shop.

Please share any feedback you may have on Opening A Flower Shop in our comment section below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

Mother's-Day-Florist-Checklist-flowers

Mother’s Day-Florist Checklist

April 11th, 2017 Posted by Blog, design prepping, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Mother's Day 5 thoughts on “Mother’s Day-Florist Checklist”

Mother's-Day-Florist-Checklist

Mother’s Day (or should we say Mother’s Day week) is the busiest and potentially the most profitable holiday for the floral business owner.

Having a strategy in place to make the most profit is essential in reaping all the benefits of this busy flower purchasing holiday. In this blog, we will go over a checklist to help you through Mother’s Day and make sure you dot your i’s and cross your t’s.

Florist-yearly-planning

image via pexels.com

#1 Employee Scheduling & Duties:

  • Gather your employees and provide what is expected of them for Mother’s Day week.
  • Make sure everyone knows their set times and days to work.
  • Hire extra help and offer them a day to come in. (This should be done before Mother’s Day week to go over their job descriptions.)
  • Make sure to reiterate how important it is that everyone show up to work during Mother’s Day week.
  • If you are hiring extra drivers, discuss with them whether you require them to use their own vehicle.
Florist-supplies-mothers-day

image via pexels.com

#2 Flowers & Supplies:

  • Start looking around for supplies, containers, baskets, vases and so on. Visit your local flower shop supplier. However, do not forget to also visit discount home stores and dollar stores. You can find some great unique items there!
  • Order you Mother’s Day Flowers early from your supplier to get the best value. Keep in mind, if you are new to the floral industry, Mother’s Day spans for a week – not a day. So order enough flowers!
  • If you are comfortable, get your flowers through a floral auction. These offer great discounts when purchased in large quantities.
  • Make sure to order flowering plants, orchids and dish gardens. These are great sellers and require very little work.

Flower Must-Haves For Mother’s Day:

  1. Alstroemeria
  2. Carnations
  3. Daisies and Poms
  4. Dahlias (if possible)
  5. Freesia
  6. Roses
  7. Garden Roses
  8. Sunflowers
  9. Gerbera Daisies
  10. Tulips
  11. Lilies
  12. Orchids
  13. Hydrangeas
  14. Delphinium
  15. Calla Lilly
  16. Lisianthus (if possible)
  17. Stock

Filler Flower Must-Have For Mother’s Day:

  1. Baby’s Breath
  2. Limonium
  3. Queen Anne’s Lace (if possible)
  4. Statice
  5. Thistle
  6. Wax Flower
  7. Lilac
  8. Buttons/ Pom
  9. Matsumoto
  10. Monte Casino – Aster
  11. Trachelium

 

mothers-day-florist-website

image via pexels.com

3# Floral Website:

Much like any flower industry holiday, it is important to have your floral website ready and reflecting Mother’s Day in early April. If you have great Easter sales, it is OK to do this right after Easter.

  • Make sure you have a clear Mother’s Day Policy and shop hours on your floral website. Clear return and substitution policy is also a must!
  • Mother’s Day products should be displayed throughout your website. Add these wherever possible.
  • Have an easy way for customers to order Mother’s Day products. Use a “Call To Action” (example: a “Shop Now” Button) or clear image/banner/button that says Mother’s Day Flowers.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Make sure you update your product pricing to compensate for your costs.
florist preperation

Images via pixabay.com

#4 Prepping & Showcasing

Prepping in a flower shop can be fun! Okay, not so much. However, prepping is most important in ensuring long lasting arrangements so please be vigilant about prepping your flowers correctly.

  • Prep your flowers when they arrive. How to Prep Flowers 
  • Get ahead of the crowd and cut any ribbon needed. Gather up your gifts and display them neatly.
  • Green any vases, baskets or containers you can ahead of time.
  • Make sure your flower shop is clean and displays an inviting atmosphere with beautiful decor and lots of great impulse gifts to add on to flower arrangements.
mothers-day-florist-week

image via pexels.com

#5 Week Of Mother’s Day:

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are many last minute orders.
  • Make sections for Delivery drivers by areas and add finished flower arrangements to this area with the date of delivery that is bold and clear.
  • No wastefulness! We do say this a lot. With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. This is a “No No.” Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.
  • Check you sales totals daily not at the end of the week.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
florist-mothers-day

image via pexels.com

Mother’s Day Checklist Tips:

  1. If you can, keep a standby driver at the shop to handle new orders for delivery.
  2. Wear comfortable clothes and shoes. It’s best not to wear open toe shoes. This can also be an insurance liability in some areas.
  3. Make sure you eat breakfast, lunch and dinner. Do not skip meals.
  4. Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business.
  5. Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

We would like to wish all florist a very lucrative and successful Mother’s Day holiday!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

 

florist-guide-rose-prep-101

Florist Guide – Prepping Roses 101

January 25th, 2017 Posted by Blog, design prepping, Floral Design, Florist Resources, Valentine's Day 4 thoughts on “Florist Guide – Prepping Roses 101”

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Prepping roses is the key ingredient in providing customers with a long lasting arrangement.

With a busy Valentine’s Day just around the corner, in this blog we will focus on prepping roses for maximum longevity.

 

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Good To Know

  • Roses are packed 25 stems in a bunch and come in these lengths of 40cm, 50cm, 60cm and 70cm. The longer the length of the rose stem, the bloom size is (typically).
  • Crystal Clear flower food delivers ingredients to hydrate your roses and other flower stems.
  • Quick Dip is an instant hydrating treatment.
  • The 60 cm Freedom rose is most used by florists on Valentine’s Day.
  • Guard petals are the outer petals that have a tear or damage with tiny blemishes.

 

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Prepping Rose Buckets

Flower buckets need to be cleaned thoroughly. Poorly cleaning your buckets will wilt your roses. This is an important step in quickly hydrating your roses. Their first drink is most important!

  1. Wash flower buckets thoroughly. Be sure to get in all the corners and remembering to remove all bacteria.
  2. If you are using bleach, please be sure to rinse and rinse. Roses do not like bleach, so be sure to not add any roses to a bucket that may have some bleach residue.
  3. After buckets are cleaned, fill buckets half way with cool water and add Crystal Clear.

Tip: Be sure to maintain a clean environment before the roses arrive.  Always keep your cooler clean and free of bacteria. 

 

Florist-prepping-roses

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Processing /Prepping Roses

  1. Cut the bottom of your rose stems by one inch or so. Be sure to cut on a slight angle.
  2. Be sure (if you remove them from their wrappings) to not leave any foliage below the water line as this will create rot.
  3. Removing thorns can be simply done by pushing on the thorn. Do not remove the whole thorn as this will let air in the stem.
  4. It’s highly recommended that all roses be dipped in Quick Dip. Hold roses in solution for a few seconds and then add to your rose bucket.
  5. Let your roses sit in the water bucket for approximately 1-2 hours outside the cooler, then transferring them to cooler for 24 hours (if possible) before using.
  6. Once ready to arrange, take the guard petals off the rose. This is a crucial step in a making a beautiful rose arrangement.

 

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Arranging One Dozen Roses

Mastered by florists, one dozen rose arrangements are one of the biggest sellers in the floral industry. For those who are new to floral design, here are some simple steps in arranging one dozen roses.

  1. Choose your vase. One dozen roses look beautiful in a variety of tall vases. Add cool water about 3/4 of the way to top and add flower food.
  2. Select your roses. Look over your roses and be sure to remove guard petals that look brown and all foliage below the water line.
  3. If you are adding greens to your one dozen rose arrangement, you may start by adding the greens first. This does vary by florist as some like to add them after the roses. Do what feels right to you, as long as the finished product looks balanced.
  4. Add you long stem roses to a vase (one in each direction) and then add roses filling in all spaces. Remember your floral design basics of balance, harmony, proportion, movement and unity.
  5. At this stage, you may add any filler you like by filling in any sparse areas or leaving it as is.

 

Florists, have any great tips on processing or arranging roses? We would love to hear about them, please share them below with our readers.

 

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

valentines-florist-checklist-feature

Valentine’s Day – Florist Checklist

January 18th, 2017 Posted by Blog, design prepping, events, Floral Design, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Valentine's Day 6 thoughts on “Valentine’s Day – Florist Checklist”

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Florists now is the time to gear up and prepare – Valentine’s Day is approaching at lightning speed!

 It is important to be ahead of the Valentine’s Day flower rush! Valentine’s Day is one of the busiest and possibly the most profitable holiday of the year, compared to Mother’s Day.

 In this blog, we will create a step by step checklist to make it easier for you to maintain organization and increase profits in your flowers shop for a smooth, successful Valentine’s Day.

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Flower Shop Appearance

(Best implemented early to mid-January)

Valentine’s Day Decor: Take a look around and make your flower shop ooze love! Customers respond to seasonal and holiday decor, so go ahead and add your special touches. Create a beautiful window display if feasible. The key here is to create an inviting atmosphere, all while reminding customers Valentine’s Day is approaching.

 

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 Flowers & Supplies

(Best implemented before mid-January)

Order Flowers: We encourage you to order your flowers early from your suppliers, ask for price breaks and be sure to order all you need but do not over order. Remember, Be Smart, Buy Smart!

Try A Flower Auction: Due to large quantities, you must buy in order to get a great deal, this may not be a good option for all year long but great for Valentine’s Day. Look into getting roses for a super value and again ordering early is key.

Order Supplies: Make sure you have good tools, and all the prep supplies you need (wire, tape, oasis, flower food, etc). Besides your tools and prep supplies, you will need vases and containers. Order your standard vases and shop around home decor stores for unique finds for great deals.

Order Add-Ons: Do not forget to order updated plush, candies, chocolate, balloons and candles. Anything is really up for grabs and can be an add-on. Cross-selling creates huge profits and these items generally last from year to year. If you can, invest in quality products and watch them sell.

 

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Floral Website Checklist

(Best implemented before February, 1)

Ideally, it is best to have your floral eCommerce all set and ready for Valentine’s Day before the first of February.  However, it is never too late to do a few website renovations that will attract customers. Remember to implement some Valentine’s Day keywords for your SEO.

Website Products: Start with your Valentine’s Day product images, these should be displayed throughout the website in various pages. You may certainly add Valentine’s Day products to your Best Sellers, Birthday and any other pages you like. The key here is to add a few products sporadically on different pages, all while keeping your Valentine’s Day page.

Call To Action: Great practice is to have a call to action on your floral eCommerce.  Add a “Shop Now – Valentine’s Day Flowers” which will direct customers where they need to go. Make sure  Valentine’s Day is clearly shown on your menu nav bar so customers have easy access to the page.

Clear Valentine’s Day Policy: If your policy is somewhat hidden on your website, now is the time to post it more clearly. It is a great idea to post a delivery policy as well as it is impossible to deliver everyone’s arrangement at a set time. Picking a time range is always best (Valentine’s Day Delivery – Guaranteeing between 9:00 am – 5:00 pm). This is also something that can be posted on your website top bar.

Promotions: We encourage adding an early bird special. Unlike other holidays, Valentine’s Day is one day which can get very busy. Having customers select a different delivery day spreads the holiday throughout the week. Offer a free delivery or percentage off for anyone who opts for delivery before February 14.

Pricing: If you are charging more for Valentine’s Day flowers, make sure your floral eCommerce has holiday pricing set.

 

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Valentine’s Day Employee Checklist

(Best implemented before February, 1)

Employee Scheduling: Discuss what is required from your employees as far as their scheduling goes. Most flower shop employees understand the importance of this holiday, have a clear understanding of days and times they must work.

Cross-Selling & UpGrades: Valentine’s Day is a such a busy holiday in a flower shop that sometimes cross-selling or upgrading is not even thought of. We encourage you to make upgrading and cross-selling mandatory in your flower shop. The difference is astronomical in profits, every employee should offer a customer more with every sale.

Extra Help: Hire any extra help you need this week, front counter help, designers, and delivery drivers. Make sure to go over all that is required including scheduling.

 

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Valentine’s Day Prep Checklist

(Best implemented after February, 5)

Prep Your Flowers: When your flower supply arrives, be sure to quickly prep all your flowers, do not cut corners. Prepping is the key in selling beautiful long lasting flowers. How to flower prep.

Supplies: Cut your ribbon ahead time for quick access. Line up all your codified containers and make sure you have enough, same goes for pics, pins, plush, candies and so on.

Get To Greening: Practiced by many florists, green vases before the holiday. Greens are very long lasting, doing this ahead of time will save you some valuable time (be sure to keep in cooler all pre-greened containers and vases).

 

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Valentine’s Day Week Checklist

Get Your Display On: Create bundle deals and display them throughout the shop. Add special offers for roses purchased with plush, candies, or any combination. Make sure these are visible for easy purchase for walk-in customers.

Single Roses: A big seller from many florists has been the single wrapped rose. Pre-make tons of these and place them at your front counter. These sell quickly and most customers will almost always purchase an add -on to go along with the single wrapped rose. Be sure to display them close together.

Tip: Wrap single colored roses as well. Customers love these, with the color pink trailing right behind red. 

Delivery Route: Look over the orders you currently have and make a set plan with your drivers on what areas they are delivering to. Remember more orders trickle in the day before Valentine’s Day and day of, so be as organized as possible, with the delivery routing for each driver.

Tip: If you can, we advise having a standby driver at the shop, this driver will handle all new orders that come in on Valentine’s Day.

Attire: Why a section on attire? We want you to be comfortable! Please wear proper shoes. Do Not allow employees to wear open toe shoes, this can be an insurance liability.  Be comfortable and wear closed toe shoes.

Do Not Be Wasteful: With the orders piling up it is so easy to be wasteful, make sure to use what you need. Amazing how many flowers and supplies are simply thrown on the floor and then thrown out. Discuss the importance with your employees on not wasting products, this all cuts into your bottom line profits.

Watch Your Finances: You are exhausted we get it, however, please be sure to check your daily sales for each day leading up to Valentine’s Day. Keep clear reports on all accounts payable and accounts receivable.

 

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Valentine’s Day Checklist

All the preparations have paid off! Valentine’s Day is here!

Everything Will Be Great: Florists by nature tend to be perfectionists. Our advice is everything will come together. The day will fly by so enjoy it, focus on your task at hand rather than feel like you have to be doing everything.

Keep Up The Sense Of Humor: Do not sweat the small stuff. Things can happen and they are all part of the Valentine’s Day flower shop process.

Treat Employees To Lunch: This is great for the fellowship in the flower shop and also keeps employees from venturing out for lunch.

Delivery Confirmations: If you participate with a floral wire service, be sure to confirm all your delivered orders. Doing so will keep you from being charged high non-delivery confirmation fees. Most floral wire services have a time that they need to be confirmed by, so please do this accordingly.

 

Florists, have any great Valentine’s Day tip to share with our readers? Please post your feedback below, as it is so important to us! We would like to wish all florists a very lucrative and successful Valentine’s Day!

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

 

Florist-yearly-planning

Florist Guide – Planning For The Year

January 5th, 2017 Posted by Blog, design prepping, events, Florist Marketing, Florist Operations, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, florist-software, Mother's Day, Opening a Flower Shop, Search Engine Optimization, seo, Valentine's Day, weddings 1 thought on “Florist Guide – Planning For The Year”

Florist-Guide-Yearly-planning

A Florist Guide to Planning Your Year

The floral industry, a fast-paced business, that’s ahead of seasons & holidays.

To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.

 

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January can be a slower month in the floral industry, however, there are loads to do. This is a great month to focus on your flower shops organization and marketing planning.

  • Start a blog: This is a great way to increase your SEO, a simple how to blog will do wonders for your search engine visibility and keep the buzz going on your social media.
  • Tip: “How to” blogs are the most searched, so anything with tips and tricks will be well received.
  • Review your last years Valentine’s Sales: Start ordering your flowers for Valentine’s day. Ordering early equals savings, so make sure to order enough, and everything you need. Do not forget to order your add-ons, these are money makers, plush, chocolate, candy, and anything you wish to sell.
  • Tip: If this is your first Valentine’s day, do not over order, this may be tricky, but set up a set amount you will order and see how your sales go. You can always get more in a pinch.
  • Decorate Store & website for Valentines: Start the 2nd week of January, make a spectacular Valentines display in your store and also make sure your eCommerce store is ready for the early bird sales.
  • Sign up for wedding sites:  If you are already signed up great, if not, now is a good time to sign up for wedding sites to promote your wedding floral business. Here are few you should consider, The Knot, Wedding Wire, My Wedding.
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Buckle down for this short fast paced month! Although slow to start,  it is a good idea to have everything in order before the rush.

  • Employee Management: Go over all employee scheduling and duties in the first week of February. Make sure you have hired all your new holiday help and that everyone understands their tasks for Valentine’s day.
  • Tip: Good time to also rent extra delivery vans if needed.
  • Promotions: Offer pre-Valentine’s day delivery promotions.  The idea here is to spread the wealth of this Valentine’s day and not be constricted to just delivering on February 14. Offer generous promotions on your flower shop website, post on social media and of course make sure they expire a few days before Valentines.
  • Take care of yourself:  During this busy month, it is important to rest and take time for yourself. Encourage your employees to do the same and wear comfortable clothes, comfy shoes, and eat please, it’s amazing how many florists do not eat when they are busy. Being organized will alleviate most of the Valentines day pressure, so make sure to be well nourished and comfortable.
  • Tip: Start a flower shop with a holiday diary. We know sounds corny, however it’s amazing what can be learned from holidays by just writing it down. Yes, you have your gross receipts, but how about mishaps, or comical happenings that are not noted, these are all so important and good read before the holidays.  

 

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March can be the most rewarding month in the floral industry, it gives florist time to relax and get ready for new beginnings with the coming of spring.

  • Finance Review: With the first quarter almost through, now is a good time to get a grasp on your profit and loss for January and February. Add notes about what you may do differently next year, a  good thing if you have started the flower shop diary.
  • Spring Cleaning:  The #1 season that is most anticipated by customers is spring, especially if you live in the colder weathered areas, it is never too early to start bringing out this season. Start refreshing your flower shop and get ready for spring with beautiful decor and showcasing.
  • March Sales Madness: As florists, we know march can be hit or miss with sales, so start a campaign and sell your products customers love, try a Free with purchase or half-off sales. make this a yearly ritual if this works for your business.
  • Order your Easter flowers & plants! It’s always good to get ahead, start an order for your easter flowers and plants. Again ordering early equals savings from your suppliers and you also have the best selections.

 

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Ready or not Mother’s Day will be here before you know it! Take April as a month to prepare for the #1 florist holiday.

  • Order Mother’s Flowers & Supplies:  Make sure to order those beautiful containers and Mother’s day flowers with your supplier. Good time to order is early April.
  • Showcase your plants: If you are selling plants, now is a good time to showcase your flowering plants, this creates such a welcoming inviting atmosphere for customers. If you can move some outdoors, this is great for some curb appeal.
  • Promotions & Marketing: We recommend you start promoting after Easter to generate some early bird sales for Mother’s day. Post on your social media and website, this will help boost your SEO. A great marketing tip is to offer a giveaway, maybe a gift basket, or free flowers for a few months, and have customers fill out their information when they make a purchase.
  • Employee Management: It’s that time again to make sure to hire the extra help you will need for Mother’s Day. Make sure all current employees understand their schedule and duties.
  • Tip: If you are new to the floral industry, then a good to know tip is that Mother’s Day is the #1 floral business holiday, customers order throughout the week rather than one day. Be prepared with help, lots of flowers, and beautiful containers. 

 

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May, what a great month for the floral industry! With one of the top selling holidays, this month starts off slow and quickly picks up in a super-charged way, so always good to be ready.

  • Take a look around: Do a quick glance, does your flower shop look appealing to you? Make sure you use a critical eye and take it all in, the sound and if possible even the way it smells. Customers are drawn to a beautiful environment, it has proven to make them feel relaxed and comfortable, which will help increase those sales!
  • Employee training:  The first week of May is a good time to discuss employee customer service, the cross-selling, and up-selling of products. Make sure your employees are polite and offer customers upgrades and add-ons with their purchase. This is an easy way to almost triple your profits.
  • Offer prom promotions: Proms are a way sure to make sales. Build relationships with future long time patrons. Offer a referral discount.
  • Examine your finances: After the Mother’s day rush now is a good time to sit down and see whether or not you made a profit, be sure to calculate all costs and include any spoilage or waste. Keep notes on what you would do different next year.

 

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Oh June, what a lovely month! For some, the commencement of summer and a chance to organize all your floral business needs. June is the most popular month for weddings with September and October in a close 2nd. Florists are pleasantly surprised on how busy June can get with weddings and graduations.

  • Refresh your floral website:  Update your flower shop for some summer specials, make sure you’re wedding galleries are up to date with great content and keywords.
  • Offer promotions: Teacher gifts and graduation promotions are a great way to bring traffic into your flower shop. Be sure to post these on your floral website and social media.
  • Order retail products: This is a great time to order some fresh new stock to get customers to flock to your flower shop. There is nothing you cannot sell, so think outside the box, What is popular? Candles (certain brand), skin care, plush, home decor, makeup, even unique greeting cards. Brand your flower shop!

 

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We like to call July,  “a month of organization.” This month can be on the slower side,  so it’s very important to get your flower shop in order with beautiful displays and heavy on the marketing.

  • Write a blog: We know this is listed in other months above, however,  July can be a slower month.  If you have time to write a How To Blog, or anything that inspires you, think about things you search for, read,  and watch as your SEO sky-rockets through the roof.
  • Social media: Take some time to focus and revamping your social media communities. Add content and images and don’t forget the hashtags #, Again all this for top placement in Social Media.
  • Tidy up your flower shop: By tidy up we mean clean, scrub, wash, organize, label, etc. Freshen up your floral space!
  • Browse your floral supply stores:  July is a great month to look at products in your floral supply store, you can find great deals on holiday items, it is a great time to stock up.

 

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August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop.

  • Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.
  • Start a workshop or floral party! Get busy with hosting a floral workshop, kids floral birthday parties, and much more. This can lead to great profits and new patrons at your flower shop.
  • Start preparing for fall!  Get your flower shop ready for the most popular season, create beautiful displays, order new inventory and go for it! We recommend doing this the second to the last week of August. Don’t forget your fall marketing!

 

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Flowers sales in September pick up rapidly towards the middle of the month. Customers are now back to their normal routines with the kids back school and weddings start to pick up.

  • Order fall flowers and Plants: Stock up on your seasonal flowers & plants.
  • Revamp your floral website:  Add the season touch to your floral website with fresh new content and images. Use proper keywords, specific to the floral industry for SEO advantage.
  • Launch and Adwords Campaign: If your budget allows, try launching an Adwords campaign for more clicks to your eCommerce store. Be sure to set a budget and stick to it as this can get expensive. adwords.google.com
  • Keep up with your blog: Now that you are pro, how about writing a seasonal blog or fall wedding blog? We cannot say this enough, blogs are so powerful with SEO.
  • Note: Canadian florists, September is a good time start ordering flowers and supplies for Thanksgiving.

 

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October offers some great sales in the flower shop business, now is a good time to start orders on any extra stock supplies and get them at a discount for future use.

  • Prepare for the holidays: The holidays are just around the corner, shop around for the best deals on all your flowers, and supplies for the holidays. Also, shop around for holiday products to sell at your shop.
  • Employee Management: Go over your employee scheduling and see if you will need extra help for the holiday season.
  • Open House: Host a holiday open house showing off your latest products and floral designs.
  • Floral Expo: Take some time to visit a flower expo in your area, take your employees, this is a good way to stay current with the new trends, and first dibs on new products.
  • Note: October is a very popular wedding month with most wedding proposals in December. Think of launching a Wedding Package special on your website during this month.

 

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Tis the season for flower sales, November all in all is a great month for flower sales. Customers are getting into the giving mood.

  • Market the holidays! Add promotions to your floral website and do not forget about your social media!
  • Start greening: Green those Thanksgiving centerpieces ahead of time, add any taper or candles and put in the cooler for a quick way to add flowers as sales role in for thanksgiving.
  • Decorate for the holidays: Time for Christmas cheer, create eye-appealing displays and make sure your flower shop is festive. If you can make a beautiful Christmas window display or storefront display to bring in curious shoppers.
  • Offer incentives: Offer black Friday or Small business Saturday deals,  “buy ones get ones” are great offers, even if it’s just a couple hours that day. Having a great deal with a cut off time is a good way of creating hype and traffic into your flower shop.
  • Tip: Do not forget to revamp your eCommerce for Christmas and update your social media

 

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Many florists around the world enjoy huge flower sales during the Christmas holiday. Although in some parts of the United States, florists have seen a decline in their floral sales during Christmas, this month is quickly picking up and still trailing as the third best month for floral retail sales.

  • Employee management: Set exceptions for your employees on selling upgrades and add-ons for each customer’s order. Review scheduling and days you are closed.
  • Christmas Greens: Mentioned above, it is also a good idea to green your arrangements ahead of time for Christmas. Take time to do this early before the holiday rush.
  • Offer Discounts: Sometimes offering a discount too early for Christmas can become forgetful to customers who may not be ready. Post Christmas discounts during this month and make sure to have an expiration time or date.  Great discounts are gifts for parents, teachers, corporate and the person, who has everything. Flower still remain the perfect gift.
  • Tip: Do not forget to market to businesses. holiday parties are huge, so offer incentives to have them book with you for their flower needs. 

 

These are just some examples and a helpful guide for florists to plan out their year. Florists do you have any tips or must do’s for a specific month? Please share in the comments below with our readers.

________________________

Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

the perfect gift

The Perfect Gift – Flowers!

December 14th, 2016 Posted by Blog, Christmas, events, Flower Trends 7 thoughts on “The Perfect Gift – Flowers!”

the-perfect-gift-flowers

Flowers still remain the perfect gift,

regardless of what part of the world you are from!

Nearly every country has a tradition of giving flowers, the art of giving flowers as a gift is seen as a gesture of how deeply someone loves and cares for its receiver. For floral recipients flowers carry a vast amount of symbolism, offering them an inner peace, profound happiness and a lasting memory.

Seems appropriate with the Christmas holiday just around the corner. In this blog, we focus on the symbolism of flowers as gifts around some parts of the world with some flower fun facts.

 

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Flower Gifting Across The World:

 

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South Africa

  • Generally, the biggest gift-giving holidays are birthdays and Christmas.
  • Exchanging flowers during the Christmas holiday is a practiced tradition.

 

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image via google public domain

 

United Arab Emirates

  • Flowers a very admired in Dubai, the gifting of flowers is for both women and men alike.
  • Dubai is home to the largest Natural Flower Garden (Miracle Garden), with the world’s largest flower wall.
  • Flowers are very appreciated as gifts, no wonder, as coming in at number 7 for the richest country, point proven that flowers are the perfect gift for someone who has everything.

 

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image via pixabay.com

United Kingdom

  • Flowers are given as gifts for all occasions and are very well received, However, did you know that flower giving is also popular for Hogmanay (New Year’s Eve) and New Year’s Day.

 

Italy-Roses

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Italy

  • Roses and are mostly given in odd numbers this for any and all occasions. (Sometimes giving 12 roses is actually acceptable when it is for a marriage, as it symbolize lifetime of togetherness)

 

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Norway

  • Floral gifts sent as hostess gifts the morning of the event is more typical, they can be displayed beautifully for the upcoming gathering.
  • Wildflowers are the preferred flower stems, a handpicked look is always appreciated and looked upon as simply beautiful.
  • Keep from giving wreaths as gifts even during the Christmas holiday season, the same goes for even number of the same flower stems

 

Russia-flowers

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Russia

  • Flowers as gifts in Russia are actually quite popular, again odd numbered floral stems is the way to go.
  • Flower gift giving in Russia tends to be more massive in size, (unless if it’s a birthday, typically single-stem wrapped is acceptable ) stick to as many floral stems as you can, grand and full, with mixed florals of many varieties.
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India

  • Flowers in India offer a symbolic gesture of graciousness. Customary to give roses, wrapped in bright colors. Green, yellow and red is considered lucky colors. (Be sure not to give white roses)

 

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China

  • Giving flowers to teachers is the most respectful way to show appreciation and is practiced by most of the population.
  • Peonies are very well received and are admired mostly at weddings.

 

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Morocco

  • Hostess gifts are expected in Morocco, flowers are the number one choice.
  • Another popular gift giving holiday is New Year’s Eve with gifts exchanged between family and friends.

 

fun flower facts

 

 Did you know? – Fun Flower Facts!

Most Europeans give flowers in odd number except 13.

International Women’s Day accounts for the most flower sales in Europe.

Kenya flowers account for 35% of all flower sales in the European Union.

In the 17th century in Holland, tulips were more valuable than gold.

The city of Mt. Vernon, Washington, grows more tulips than the entire country of Holland.

Broccoli is actually a flower.

Hydrangea flowers are pH indicators, turning pink in basic soil and blue in acidic soil.

Dandelions are packed with nutrients, approximately 7,000-13,000 I.U of vitamin A. This goes for their greens.

 

As we can see flowers by far speak the universal language, when given as a gift it becomes a life long memory for its recipient, choose flowers as your gift for all your occasions. Do you have any interesting flower facts, please post below!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

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May Your Flower Sales Be Merry & Bright!

December 7th, 2016 Posted by Blog, Christmas, Florist Ecommerce, Florist Marketing, Florist Operations, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Flower Trends 0 thoughts on “May Your Flower Sales Be Merry & Bright!”

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Raise Your Holiday Spirits by Increasing your Flower Sales!

“Christmas flower sales is not what it used to be!”  and this is proving to be true for many florists whether you been in the florist industry for years or just opening a flower shop. With an array of gift giving options for consumers it’s no wonder that flowers may not be forefront on their mind, however, florists times are a changing.

We would like to focus on ways of improving floral sales during the Christmas holiday for all flower shop owners to boost those sales and increase profit in your flower shop this Christmas.

 

Florist-Holiday-Customer-Service

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Be Jolly, By Golly – Customer Service

Staff should be in the holiday spirit and overly helpful with all shoppers, of course, this goes without saying for all seasons in the floral retail business. However often during this time it is important to focus on being more courteous. Consumers tend to be more on edge and are spending more money than usual, even if they spent little at your flower shop or eCommerce, good to make them feel at ease and well attended.

 

florist-holiday-display

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Festive Store Front & eCommerce

Look around your flower shop, does it look festive, appealing, would you shop here? The same goes for your eCommerce store is ready for Christmas? Do you have Christmas products, gift baskets, and other items to offer?

Besides not being offered great customer service, customers biggest pet peeves and reasons why they do not shop somewhere is appearance. Be sure add something enticing to your storefront or window display and also update your eCommerce Website to reflect the season.

 

florist-elf-arrangement

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Get Consumers In The Christmas Spirt

Get you shoppers to interact with each floral purchase.  Think “ELF on a Shelf ” include an elf in your  flower arrangements or hide the elf at your shop and have customers find the elf for a discount. There are a vast of options to entice customers to shop at your flower shop.

Tip: Make sure to market on your social media and eCommerce website.

 

Florist-Holiday-Presentation

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The Perfect Presentation

Consider purchasing extra gift bags and beautiful packaging this holiday season. The way your flower arrangements or gift items presentation by either taken or delivered makes a huge lasting  impression. Offer to gift wrap, if you can, any gift item and please be sure to add a pretty bow. Add some holiday flare and do not forget your special tag with your shop’s name.

 

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The Season Of Giving

Give free flower holiday arrangements to your local eatery, hair salons, jewelry stores, banks, etc.  Any place where there is a vast amount of shoppers, this works unbelievably well for gaining new customers at your flower shop, especially for shoppers who often do not consider flowers as a gift giving option.

 

Florists, Do you have some Christmas sales tips for our readers?  Please share them below.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

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Keep It Fun – Top 10 For Florists

November 16th, 2016 Posted by Blog, Christmas, events, Florist Operations, Florist Resources, Mother's Day 0 thoughts on “Keep It Fun – Top 10 For Florists”

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Increasing and boosting fun/ humor in your floral business has many key benefits.

As the holiday’s approach and flower shops get busier it is also a good time to focus on your flower shop business morale. Humor in the workplace has shown to lead to increased productivity and longevity.

Humor helps Increase your floral business by:

  • Connection
  • Production
  • Boosts brain power
  • Engagement
  • Reduces stress
  • Relaxes muscles
  • Burns calories (we like this one!)

Top 10 Ways To Increase Your  Flower Shop Fun

 

flowers-thank-you

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1.Wall Of Fame Game

Have a designated wall of fame, decorate it with thank you notes or reviews from customers. Every time you get a thank you note or review from a customer, donate money to the employee outing fund for fun activities or trips.

 

flower-dress-up-costume

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2. National Dress Up Day 

Partake in a flower shop dress up day, many shops now have an ugly Christmas sweater day and there are many versions of workplace dress up, from Hawaiian shirts, funny t-shirt day, and more. Pick your own national dress up day. Create a little competition between employees and make your customers smile.

 

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3. Flower Music Playlist

Implement a flower music playlist, have employees participate in selecting their favorite songs. All should have something to do with  flowers (Kiss from a rose, Every rose has a thorn, Build me up buttercup, Lilac wine, etc), play these at the shop for your staff and customers. Print out the songs or write a flower song blog and post on your florist website or social media.

 

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4. Bring Your Pet To Work Day 

This allows your employees to experience the joy of having their pet or pets at the workplace. Some shops have even adopted a pet as their flower shop mascot.

 

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5. Tell A Joke 

Have an intercom? Try telling a joke or have a tell a joke day. Announce these over the intercom and get all employees involved.

 

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6. Exchange Gag Gifts 

There are many gifts that lighten up the mood and bring out the fun in the floral workplace. Pick a time of the year to exchange gag gifts with all coworkers and watch the laughter roll in.

Trivia-Florist

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7. Flower Trivia 

How about some flower trivia, print  these on some card stock and get the customers involved while shopping at your shop. Offer customers a 5% off for all correct answers.  This is a great way to get fans on your social media involved as well, don’t forget to post on Facebook.

 

Lip-Sync-Flowers

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8. Lip Sync Contest

Divide your flower shop up into teams, have employees select songs a day in advance and let the show begin . This is super fun and silly and sure to make for a memorable day.

 

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9. Surprise Award

Reward your employees with random surprise awards for their hard work, make them funny.  This can be any kind of award from candy to lunch. Take pictures and announce on your social media.

 

image via pixabay.com

image via pixabay.com

10. Birthday Party

Acknowledge all employees birthdays with a birthday bash, have cake and gifts. You may even try a surprise party for them. This is a great way to bring all together in your flower shop.

 

These are just a few fun tips to implement in your floral workplace. We all know florists by nature are fun, witty and have a great sense of humor, I’m sure some of these fun tips are already practiced in your flower shop. If you have a fun tip we missed please share it below.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.