Posts tagged "trending"

Refreshing Floral Autumn Trends to Note!

August 29th, 2018 Posted by Idalina Bertone Floral Design, Floral Instagram, Floral Supplies, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, florist technology, Florist Websites, Flower Trends 2 thoughts on “Refreshing Floral Autumn Trends to Note!”

Check out this season’s hottest floral trends!

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Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year’s autumn flower trends on social media are quite surprising.

From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous.

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Floral Wreaths

Composed of dried or silk, these are a fall must-have for shoppers. High-end home decor stores are offering these at a premium price and cashing in. How about whipping up some beautiful floral wreaths for sale at your shop and ecommerce website?

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Ribbon + Wrappings = Sales

If you are not high-styling your wrapped bouquets, you are missing out some social media buzz. Complete the look with beautiful silk ribbon.

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Cotton Floral Arrangements

I know what you’re thinking: amazing. Just remember this—cotton with the stems are available from supply wholesalers at a great price. Cotton is super hot for fall and just exquisite for the holidays. Incorporate some cotton in all arrangements. This cotton trend will not be going away anytime soon.

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Sweet Ranunculus

Oh, ranunculus, how I love thee! And so does everyone else, this is a highly sought-after bloom and among the top five favored on social media. Get your ranunculus on!

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Chocolate Cosmos 

With a name like chocolate cosmos, we knew they would be tempting. This isn’t a new flower stem for florists, but it’s being used so frequently and the number 1 wildflower choice for social media followers. Chocolate cosmos bloom mid-to-late summer, so they’re a perfect addition to your high-style garden-picked arrangements.

Check out this close-up of a chocolate cosmo flower. Aren’t they just beautifully perfect in every way?

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Florists, what are your thoughts on these trends for Autumn? Have you incorporated any of these trends in your flower shop? Please share your feedback or questions below in the comment section.

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

How to Promote Your Floral Business on Instagram!

July 18th, 2018 Posted by Idalina Bertone Blog, Floral Design, Floral Instagram, Florist Ecommerce, Florist Marketing, florist technology, Florist Websites, florist-software, photos 2 thoughts on “How to Promote Your Floral Business on Instagram!”

Promoting on Instagram is a great way to gain new customers and grow your floral brand!

So why aren’t more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don’t know how to utilize Instagram to its fullest advantage.

With Instagram reaching 1 billion active monthly users this past month, it’s important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram.

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Create an Instagram Floral Business Account

If you haven’t already done so, create a business Instagram account. Having a business account allows you to link to your floral website, connect your business Facebook page, and display shop contact phone numbers and email addresses.

Make sure to include your website link to direct users to your floral website. There is only one option for a link, but this “backlink” does help build your SEO visibility as well.

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Be Clear On Image Quality

Creating a post on Instagram does require a little bit of time and effort. Make sure your images are clear, composed properly, and look professional. On Instagram your marketing is primarily visual. Appealing images will gather you more followers, so invest some time in taking quality images of your floral products.

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Engage Other Users

In order to build your brand and credibility, you must be an active participant on Instagram. Be sure to follow your followers back as well as other businesses, mentors, and other floral professionals to engage in conversation and gain more visibility to those users’ followers.

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Get #Hashtaging

Hashtagging has never been more important to the Instagram platform than it is today. makes sure to use relevant hashtags on each post, don’t just copy and paste the same hashtags to all of them—Instagram’s algorithms demote successive posts with repeated hashtags as a measure to cut down on spam.

Instagram users can now also mark hashtag they don’t want to see, which helps Instagram’s algorithms show them other new content. This is yet another reason to use a variety of hashtags, in case a user is filtering out one that you use.

Remember, hashtags are a way of organizing content, and many users do search through a given hashtag, they’re not just for decoration.

Facebook and Instagram: Two Peas in a Pod

Facebook owns Instagram, so it helps to think of them as closely related. Connect your Facebook business page (not your personal Facebook account!) with your business Instagram to enable double-posting. This will boost your visibility to reach a wider amount of users between the two platforms.

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Start a Contest Trend

Contests are direct marketing with a twist, and have broad appeal to many Instagram users. Invite users to interact with your page with posts like “Share your favorite flower” or “Your pet with flowers” and so on. The possibilities are endless, and sharing on both Instagram and Facebook is a sure way to gain as many participating users as possible.

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Showcase Your Floral Operations

Posting your floral arrangements is great, however it is helpful to mix it up with other image posts that are personal to your floral business. This gives your followers a sense of knowing who you are, and a more personal connection to you and your floral business. Create postings for your employees, shop pets, floral designs in progress, and silly fun images to allow followers a glimpse of daily life around the shop.

 

Florists, do you have any important advice for florists on Instagram? Please share your feedback any related questions in the comment section below!

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.