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The Modern Power Tools of Marketing: Social Media Automation

Posted on August 28th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, florist technology, florist-software
There are important tools to help automate your florist social media accounts! Simply put, social media automation software is used to automate or semi-automate the management of (usually) multiple social media accounts, from posting content to replying to comments and messages. They alleviate the painstaking process of going through each platform by providing a single place to manage them all. Most of these tools will allow you to post to multiple accounts simultaneously or schedule them on specified dates, some even going the extra mile of giving…

Flower Workshops: More Engagement, and More Marketing

Posted on August 7th, 2019
Blog, Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Profits, Florist Resources
As a present-day florist, you need to diversify the services you offer to stay above your competition. We all know that simply selling flowers doesn't cut it in the floral industry and economy of today. That's why florists offer delivery, holiday decorating, weddings and event florals, and many other products and services to help business thrive. Organizing workshops is one technique we'd like to spotlight today that helps draw in potential customers and serves as a way to give back to the community. A floral…

What’s Around the Corner for Florists in Social Media

Posted on July 24th, 2019
Blog, Floral Instagram, Florist AdWords, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
Online advertising, online promotions, and online visibility are all musts to stay relevant with your target audience. Facebook has had the biggest user base among all social media networks, boasting 2 billion users globally. However, the story is dim for Facebook’s younger user base in the United States. For the past two years, Facebook has lost 15 million users, and the majority of them are teenagers and…

Is the Decline of Facebook Affecting Your Floral Business?

Posted on July 10th, 2019
Floral Instagram, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites
Social media has had an overwhelming impact on human interaction since its inception, particularly in business. Social media has changed how people obtain information, and vastly increased the volume of content that we consume. Facebook remains the most-used social media platform, but recently its title is being threatened by another social media platform focusing on images and videos, Instagram. Origins of Facebook Inspired by unviersity face books which contain students' photos…

Flower Art: Leis and Flower Crowns!

Posted on June 5th, 2019
Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries
It's beginning to feel a lot like summer! Let's celebrate the season with the lei and flower crown, a Hawaiian tradition with thousands of years of history. Flower artist and lei maker Ocean Dreamer (ocean_dreamerr on Instagram) has a feed full of gorgeous lei and flower crown designs for weddings and all occasions we'd like to spotlight today. The Origins of Leis Leis have been constructed of various materials including flowers, shells, leaves, nuts, feathers, and bone, but a braid of green Maile vine has been at the center of the lei…

2019 Unexpected Floral Trend – Dried Flowers

Posted on February 6th, 2019
Blog, Floral Design, Floral Instagram, Florist Resources, Flower Fun, Flower History, Flower Trends, photos, Stunning Photo Galleries
2019-trends-dried-flowers A 4,000-year-old trend is making its rounds again! That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion. From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light. This is a great opportunity to let customers know after receiving or purchasing a fresh…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, Design Prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

The Power of Flowers in Art: Artist Spotlight

Posted on January 23rd, 2019
Blog, Floral Design, Floral Instagram, Flower Fun, Stunning Photo Galleries
  Have you considered using flowers not just in design, but as an art medium? As…

Florist Holiday Confessions

Posted on December 14th, 2018
Christmas, events, Floral Design, Floral Holiday Tips, Floral Instagram, Floral Supplies, florist halloween, Flower Fun

Spellbinding Floral Arrangements for Halloween

Posted on October 31st, 2018
Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries
halloween-flowers-main-image Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas. An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween? Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange! …