A 4,000-year-old trend is making its rounds again! That's right—preserving or drying flowers date back 4,000 years ago to the Egyptians. These dried flowers were presented in funeral ceremonies, with each flower being chosen for a symbolic meaning within their religion. From Ancient Egypt to Victorian England, dried flowers are making their way back in 2019. The growing DIY movement and popularity of natural products is allowing dried florals to see a new light. This is a great opportunity to let customers know after receiving or purchasing a fresh…

Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

  Have you considered using flowers not just in design, but as an art medium? As…

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Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas. An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn't florists take advantage of Halloween? Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white...or purple and orange! …

Check out this season's hottest floral trends! Ah, September is almost here. For some florists, September is welcomed busier season than the long summer days. Long-sleeved shirts and beautiful rustic blooms, right? Hold on tight, because some of this year's autumn flower trends on social media are quite surprising. From unique flower combinations to exquisite new blooms, autumn is a season that encompasses all that is wondrous. [caption id="attachment_11739"…

Promoting on Instagram is a great way to gain new customers and grow your floral brand! So why aren't more floral professionals taking advantage of the Instagram community to market their flower business? Perhaps because some floral professionals don't know how to utilize Instagram to its fullest advantage. With Instagram reaching 1 billion active monthly users this past month, it's important to understand this audience. Instagram is a trendy social media platform with a lot of influence. Read on for some easy ways to get started promoting your floral business on Instagram. [caption id="attachment_11224"…

 Have you dreamed of starting your own floral business, but can't quit your day job? To casual flower enthusiast, the notion to go into business with flowers can be quite compelling. But how do you manage a floral start-up when you have bills to pay? How do you turn your dream of running a floral business into a successful part-time gig? The objective is to be a successful part-time floral designer so that one you day you can quit your day job and focus on florals full-time. With work and dedication anything can be accomplished, but what can you do to make sure that your passion for flowers stabilizes you…

You've adjusted your branding to attract Millennials, but is your flower shop ready for the rising Generation Z? According to Forbes, by 2020 Generation Z—people aged 22 or younger—will account for 40% of all consumers. If you start planning your Gen Z marketing strategy now, you'll be ready when this generation starts entering the workforce and expanding their consuming habits. …

Would you consider floral designing with marijuana? It's very rare that the floral industry makes…