Florist Blogby Floranext

5 Reasons to Start a Flower Shop Now!

Posted on March 2nd, 2016
Florist Ecommerce, Florist Marketing, Opening a Flower Shop

Whether you’ve been dreaming of starting a flower shop for years or you’re exploring a new passion for the floral industry, here are some good reasons to open a flower shop.

Make no mistake, starting a flower business is hard work and takes lots of energy. If you are 100% new to the floral industry, intern at a flower shop for six months so that you can get your feet wet and understand the business.

But if you are an adventure-seeking, people-pleasing, creative soul with floral experience, read on!

Why Should I Start A Flower Shop?

Open a Flower Shop

Reason #1: Your customers will love you!

Your community is filled with people who need your services. By opening a flower shop, you can help them celebrate the major milestones of their lives.

Popular Occasions For Buying Flowers

Love & Romance: Valentine’s Day isn’t the only time you’ll create floral arrangements for loved ones. As a flower shop owner, you’ll sell arrangements for dates, engagements, weddings, anniversaries.

Thank You: Your customers will request flowers after job interviews, fundraisers, and challenging times.

Sympathy: From short term illness to family funerals, you can make a difference in the lives of grieving customers.

Commemorative: Flowers add a beautiful touch to customer celebrations. Your flower shop could provide arrangements for Sweet Sixteens, Bar Mitzvahs, Prom, as well as major holidays.

Reason #2: You’ll get your creative juices flowing!

As a flower shop owner, you will constantly be in the process of creating something new.

Creative Decisions For Flower Shop Owners

Floral Design: Whether you hire a floral designer or put on your creative hat, your flower shop will need beautiful arrangements to sell to potential customers.

Marketing: Your business will offer brochures, banners, mailers, and an excellent florist website to reach the people in your community.

Open a Flower Shop

image via google.com

Reason #3: You can (probably) afford it!

Starting a floral business will require capital and good management, but it’s not nearly on the scale or starting a restaurant or many other retail businesses.

Financial Concerns When Starting A Flower Shop

Materials: Your supplies, florist POS system, and store front will cost less than larger businesses.

Equipment: Your flower shop will only need a few key pieces of equipment. Shop around for the best refrigerated cases, displays, and cutting systems.

Financing: Unlike a restaurant, you don’t need a large amount of money to get started. Many successful flower shops were started with personal savings and small business loans.

open-flower-shop2

image via google.com

Reason #4: You can start out slow!

You can start an event only business to get a feel for the kind of work involved before committing to a storefront.  By concentrating on one aspect of the floral industry, you can start your business with less effort and more convenience than a full service flower shop.

Business Opportunities For Flower Shop Owners

Online: Event businesses can build a presence and a following using social media and online advertising.

Events: Customers need flowers for weddings, birthdays, and fundraisers. By providing floral arrangements for events, you can capitalize on their large orders and regular business.

Reason #5: You may not find a better time to get started!

This might the perfect time to start a flower shop, and here’s why:

Freedom: As an entrepreneur, you control the direction and scale of your business. You will always have a boss (the customer) but you will have more control over your life!

Committed Customer Base:  Your flower shop can fill orders for customers as they walk through the various seasons of their lives.

Plenty of Opportunity: Your potential as a flower shop owner is still a big one. You can serve multimillion dollar clients from a storefront in Manhattan Beach or local residents at a kiosk in your town plaza – the opportunities for building your customer base are there.

 

Looking for more info on Starting a Flower Business? Read our blog post Opening a Flower Shop – What I Wish I Knew!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!

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4 thoughts on “5 Reasons to Start a Flower Shop Now!”

  1. I’m interested in a POS System / floral software etc

  2. botanicafloral says:

    Thanks for sharing! All are perfect reasons!

  3. Tony Richardson says:

    Thanks for writing this informative and encouraging blog. It’s certainly true that florists have some trial and error in front of them when it comes to planning their business, finding floral displays and refrigerated cases, and financing the endeavor, but the end result seems worth it. Great post!

  4. FILGIFT SHOP says:

    Thank you so much, to describes the reasons to start a flower shops, these are so explanatory and supportive blog.I like it so much.

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