Whether you’ve been dreaming of starting a flower shop for years or you’re exploring a new passion for the floral industry, here are some good reasons to open a flower shop.
Make no mistake, starting a flower business is hard work and takes lots of energy. If you are 100% new to the floral industry, intern at a flower shop for six months so that you can get your feet wet and understand the business.
But if you are an adventure-seeking, people-pleasing, creative soul with floral experience, read on!
Why Should I Start A Flower Shop?
Reason #1: Your customers will love you!
Your community is filled with people who need your services. By opening a flower shop, you can help them celebrate the major milestones of their lives.
Popular Occasions For Buying Flowers
Love & Romance: Valentine’s Day isn’t the only time you’ll create floral arrangements for loved ones. As a flower shop owner, you’ll sell arrangements for dates, engagements, weddings, anniversaries.
Thank You: Your customers will request flowers after job interviews, fundraisers, and challenging times.
Sympathy: From short term illness to family funerals, you can make a difference in the lives of grieving customers.
Commemorative: Flowers add a beautiful touch to customer celebrations. Your flower shop could provide arrangements for Sweet Sixteens, Bar Mitzvahs, Prom, as well as major holidays.
Reason #2: You’ll get your creative juices flowing!
As a flower shop owner, you will constantly be in the process of creating something new.
Creative Decisions For Flower Shop Owners
Floral Design: Whether you hire a floral designer or put on your creative hat, your flower shop will need beautiful arrangements to sell to potential customers.
Marketing: Your business will offer brochures, banners, mailers, and an excellent florist website to reach the people in your community.
Reason #3: You can (probably) afford it!
Starting a floral business will require capital and good management, but it’s not nearly on the scale or starting a restaurant or many other retail businesses.
Financial Concerns When Starting A Flower Shop
Materials: Your supplies, florist POS system, and store front will cost less than larger businesses.
Equipment: Your flower shop will only need a few key pieces of equipment. Shop around for the best refrigerated cases, displays, and cutting systems.
Financing: Unlike a restaurant, you don’t need a large amount of money to get started. Many successful flower shops were started with personal savings and small business loans.
Reason #4: You can start out slow!
You can start an event only business to get a feel for the kind of work involved before committing to a storefront. By concentrating on one aspect of the floral industry, you can start your business with less effort and more convenience than a full service flower shop.
Business Opportunities For Flower Shop Owners
Online: Event businesses can build a presence and a following using social media and online advertising.
Events: Customers need flowers for weddings, birthdays, and fundraisers. By providing floral arrangements for events, you can capitalize on their large orders and regular business.
Reason #5: You may not find a better time to get started!
This might the perfect time to start a flower shop, and here’s why:
Freedom: As an entrepreneur, you control the direction and scale of your business. You will always have a boss (the customer) but you will have more control over your life!
Committed Customer Base: Your flower shop can fill orders for customers as they walk through the various seasons of their lives.
Plenty of Opportunity: Your potential as a flower shop owner is still a big one. You can serve multimillion dollar clients from a storefront in Manhattan Beach or local residents at a kiosk in your town plaza – the opportunities for building your customer base are there.
Looking for more info on Starting a Flower Business? Read our blog post Opening a Flower Shop – What I Wish I Knew!
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