Cultivate’20 will be held July 111-14, 2020 at the Greater Columbus Convention Center.
For more information about this event, please visit OAF’s Website.
2019 CONVENTION
July 26 – 28, 2019
Holiday Inn Louisville East Hurstbourne
More details TBA
For more information, please visit the Kentucky Florist Association website.
The Texas Floral Expo will offer two courses of study rather than an exclusive focus on design.
The Design Course of Study and the Business Course of Study relate to the needs of the individual offering the best possible education whether your passion is design or whether you feel the need to expand your business skills.
If design is your focus then you will be able to register for presentations that cover a multitude of design topics presented by the best in the industry.
If you are all about business there will be two and half days of specific programming covering a range of topics! Additional information can be found at the Texas State Floral Association website.
OAF Cultivate’19 will be held July 13-16, 2019 at the Greater Columbus Convention Center.
For more information about this year’s event, please visit OFA Website.
2019 – AIFD Conference – Awaken – Las Vegas
More information TBA
For more information on this event, please visit the AFID website.
One simple convenience is the delivery of products this includes the delivery of flowers. Of course, flower delivery has been around for ages and most florists provide this service, but when was the last time you sat down and gave your delivery policies and pricing some critical thinking?
To truly know if you are charging enough for delivery, there should be a few things that we should keep in mind. In the flower industry, which is highly local in nature, there is no one true “industry standard” for costs; your area is different from the others, and there may be considerations you have to make that other competitor and or businesses do not.
Image via Shutterstock
To help you check if you are charging enough for flower deliveries, let’s look at the many ways delivery can cost you money, starting with the simple flower-only deliveries.
As with all delivery jobs, you should take into account the distance from the shop to the destination. Ideally, you should have some sort of formula that helps you decide the amount you need to be paid for the number of miles/kilometers you need to travel.
The driver, team, vehicular and road costs should be counted in, too. Things like parking tickets, rentals, and gas all fall into this category. To round up all the considerations, you should also consider travel time.
With the previous considerations, you’ll see that distance and time are the immediate costs for each delivery and are thus the main things that will determine the delivery cost. Of course, time is a major factor for many customers.
If customers ask you to go above and beyond for deliveries, why not charge for those requests? Express deliveries and or specified times are especially tasty offers for any customer on the rush. Offering these options can be helpful to the customer but to you as well as a floral business owner by increasing revenues. Deliveries can be made faster, easier, and smarter with Floranext’s New Advanced POS features – Delivery Manager, Giving your business and your drivers the tools for a better floral delivery experience.
Image via Shutterstock
Each flower shop will be dealing with different numbers, the best way we can check it is by also answering the question, “for all the labor you do in delivery, are you getting paid for it?”
Quantify all the considerations we had listed out above into money, and add a markup. This resulting number should be your delivery cost, at the very least. Florists should always add a markup to their delivery just like your arrangements, proposals, and or contracts.
Delivery seems insignificant when compared to the other tasks that a flower shop does. However, when you look deeply into it, you might find that it might be the one thing costing your business rather than increasing revenue.
Delivery is still ultimately a service that you provide to your customers, and thus it should remain profitable for your shop to stay sustainable.
Florists, do your deliveries increase revenue for your floral business? Do you charge for special delivery requests? Share your thoughts and comments below!
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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.
Celebrating the Past. Fired up for the Future.
100 Years – WUMFA 2019
Wisconsin & Upper Michigan Florists Association
More information TBA – For more information, please visit the WUMFA website.
San Francisco Flower and Garden Show March 20, 21, 22, 23, & 24, 2019
At the Cow Place in Daly City, CA.
For more information about this event please visit the San Diego County Flower & Plant website.
Is it time to continue your education to upgrade your skills and expand your knowledge?
Have you registered for the classes that will enhance your design ability and profitability?
If not then you should do it today!
We have amazing talent again this year excited to share their knowledge with all of you!
Please act now and register as prices will soon go up. Don’t forget to register for the grant, competitions.
We look forward to seeing you very soon!
For more information on this event, please visit the Illinois Florist Association website.
Let the people you elect into office understand the floral industry and you need support!
March 11th – 12th, 2019
For more information, please visit SAF website.
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