Opening a Flower Shopby Floranext

Mother’s Day 2019 Survey Results!

Posted on May 22nd, 2019
Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Deliveries, Florist Delivery, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Florists' Thoughts, Flower Trends, Mother's Day, Opening a Flower Shop, Survey
The 2019 Florist Mother’s Day Survey Results Are In!   2019 Florist Survey Results for MDAY - final A big thank you to everyone who participated in our annual Mother’s Day survey. Once again we received a strong response from our readers and members. Results were based on the 347 retail surveyed by Floranext between May 15th through February 22nd. Were 2019 Mother’s Day Sales Better Than Last Year? Lower – 18.1% Same – 20.5% Higher – 61.4% Were Mother’s Day In-Store Retail…

Florists and Millennials: Marketing to New Generations

Posted on January 30th, 2019
Blog, design prepping, events, Floral Design, Floral Instagram, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Florists' Thoughts, Flower Trends, Opening a Flower Shop, Search Engine Optimization, seo
Florists, are you marketing to the younger generations? These days it may seem as though flowers are becoming a vintage luxury that only older generations seem to care about or can afford. Currently, the trend among Millennials seems to be houseplants. Their charm is that they require little maintenance to thrive, a tempting proposition for people who live busy and fast-paced lives.  The virtual spaces that we now inhabit changes the landscape of living, requiring businesses of all kinds to quickly…

Florist SEO: Knowing the Basics

Posted on January 9th, 2019
Blog, Florist Ecommerce, Florist Marketing, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
What is SEO, why is it important, and why should florists care? Search Engine Optimization or SEO refers to the process used to improve a website’s position on search engine results pages (SERPs) on search engines such as Google, Yahoo, or Bing. Having an SEO strategy for your floral business can help draw customers to your website and grow sales and revenue. Working on SEO can sound like a headache, and there are a lot of myths about SEO, but once you understand the basics you will be on your way to starting your own SEO strategy.…

Graphic Design Resources for Florists

Posted on November 29th, 2018
Become A Floral Designer, Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, seo
Graphic-design-resources-for-florists In this age of technology, florists need to step up their design game to stand out from the competition. Below are some design resources for florists to help you brand your business. As a florist, you have a good idea of what makes a beautiful floral arrangement, and how to communicate with types of flowers and their placement. The next step is to achieve awareness of your floral brand. You need to look different, striking,…

Six Things Every Florist Should Sell in 2019

Posted on November 28th, 2018
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
 It's sometimes surprising how many florists sell only flowers in their shops! This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits. Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia. In this blog, we'll discuss the products customers are gravitating…

We’re Thankful for Florists!

Posted on November 21st, 2018
Floral Design, Florists' Thoughts, Flower Fun, Flower History, Flower Trends, Opening a Flower Shop
The world as we know it could never manage without florists. With the holiday season on our doorstep and all the long days it entails, we want to remind you how your work brings warmth to your community and all humankind! It may sound a bit cheesy but it's a sentiment we feel is worth exploring. Florists are behind bringing so much beauty and sweet memories into the world, and your passion for the floral industry is recognized and very deeply needed.   [caption id="attachment_12223" align="aligncenter"…

In Lieu of Flowers – Florists Unite

Posted on November 7th, 2018
Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy
Florist-Unite-In-Lea-Of-Flowers In Lieu of Flowers is perhaps the most detrimental 4 words in floral business Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally. We understand it does say "In Lieu Of Flowers," however,  that in no way means the family does not want flowers at the viewing/funeral service. As floral professionals you understand how somber a viewing/ funeral…

Florist Holiday Confessions – Infographic

Posted on October 24th, 2018
Blog, Christmas, Floral Holiday Tips, floral system, floral systems, Florist Marketing, Florist Operations, Florist Resources, Florists' Thoughts, infographic, Opening a Flower Shop, Survey
Blog - Florist Holiday Confessions -jpg   Florists, were you surprised by the results? How do you get your floral shop ready for the holidays? Please share your recommendations, feedback, or questions below in the comment section.  Floranext Logo Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let…

Florists’ Thoughts – Florist Recommendations

Posted on September 25th, 2018
Become A Floral Designer, Blog, Floral Supplies, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, infographic, Opening a Flower Shop
We would like to say thank you to all the florists who participated in our "What do Florist Recommend?" survey.    Florist Recommendations - Infographic   Florists, were you surprised by the results? What would you recommend to customers or other florists? Please share your recommendations, feedback, or questions below in the comment section. ____________ Floranext Logo Floranext makes…

Opening a Flower Shop – What I Wish I Knew!

Posted on June 19th, 2018
Florist Marketing, Florist Point of Sale, Florist POS, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop
Opening a flower shop, like any new business, requires lots of hard work, love, and dedication. And some good information.   Open-A-Flower-Shop-What-I-Wish-I-Knew   What do you wish you knew when you decided to open a flower shop? Here are some things we have learned. Let us know your tips also! Florist Marketing Online reputation is critical - Stay on top of Yelp, Google Places,…