Florist Marketing – Understanding The Basics

Florist Marketing – Understanding The Basics

Marketing is the key to successful growth and longevity for Floral Businesses. However, some business owners are still stumped when it comes to marketing for their flower shop. Marketing is better explained by putting yourself as the business owner in the customer’s shoes.  What are your customer’s needs and wants? What makes your customers satisfied? Marketing consists of […]

Opening A Flower Shop – Florist Tips

Opening A Flower Shop – Florist Tips

 Opening a flower shop is a great career opportunity. You get to be creative and work with flowers all day, right? Well, yes. However, there are so many other facets when it comes to opening a flower shop business. The floral industry does require much more than just designing flowers. Remember, you are selling, designing, […]

Florist Survey – Opening A Flower Shop!

Florist Survey – Opening A Flower Shop!

Flower shop business owners here your chance to share your knowledge! We all value your great input and experience.  Please take a minute to complete this survey to help inspire and educate future flower shop business owners. Results from this survey will be used in one of our upcoming blogs.   Click To Take Our “Opening A […]

Snapchat For Florists

Snapchat For Florists

Snapchat is trending as one of the leading mobile apps for video and picture messaging. So why aren’t florists taking advantage of the 158 million plus users daily on Snapchat to market their flower shop? The reason is, Snapchat can be hard to understand. In this blog, we will explain the basics of Snapchat and how you can […]

Florist Blogging – Made Easy

Florist Blogging – Made Easy

 Are you one of many florists who does not understand the concept of blogging? Don’t worry, you are not alone! The word “blog” actually was constructed of two words ” web and log” and called weblog. A few years later it was shortened by Peter Merholz who referred to weblog as blog. Writing a florist blog is […]

Florist Guide – Planning For The Year

Florist Guide – Planning For The Year

A Florist Guide to Planning Your Year The floral industry, a fast-paced business, that’s ahead of seasons & holidays. To most florist’s, planning the year is second nature, however, it always helps to have a set plan to organize everyone’s duties. In this blog, we present an easy guide for all your floral yearly planning.   […]

Be Smart, Buy Smart – Flowers & Supplies

Be Smart, Buy Smart – Flowers & Supplies

Is your floral supplies included in your profit margin?   Keeping an eye on flowers and floral supply deals and including supplies into your profit margin is a great way to cover costs and increase your daily sales. Here are some great ways to be smart and buy smart in the floral industry. Profit Margin […]

What Are Flower Wire Services?

What Are Flower Wire Services?

What are flower wire services, how do they work? In order to answer this question, we would like to explain the history of how they became into existence and get into a brief detail on how they work. Flower Wire Service was created in 1910 (genius for its time) – a group of 15 United States […]

Basic 101- Flower Prepping & Processing

Basic 101- Flower Prepping & Processing

Prepping/processing of flowers is the key to a successful floral business. Floral Cooler The temperature of floral cooler should be around 34-36 degrees Fahrenheit. Make sure your floral cooler does not reach higher than 41 degrees Fahrenheit. Remember to clean your floral cooler on a regular basis, remove that pesky bacteria Tip – flowers do not freeze […]

Creative Ways To Open A Flower Shop

Creative Ways To Open A Flower Shop

Want to own a flower shop for very little start up costs? Now is your chance! There are so many creative ways to open up a flower shop business. Take a look at these easy, fast, and for very little cost ideas to help open a flower shop or continue your business growth. Flower Trucks: […]

Load More