Opening a Flower Shopby Floranext

Starting a Wedding/Event Floral Company

Posted on February 14th, 2018
Become A Floral Designer, Blog, design prepping, events, Floral Design, Florist Marketing, Florist Operations, florist-software, Opening a Flower Shop, seo, wedding trends, weddings
You are a creative and passionate florist, but have you ever considered specializing? More and more, floral professionals are opting to focus their love of flower design into only catering to wedding/events flower arrangements. Specializing as an event florist can be very advantageous as it allows you to fully build your brand and perfect your craft. If you are currently a full-service florist then perhaps you may want to consider maximizing your wedding/event profits. In the US alone there is an average of 2.3 million weddings, and approximately $72 billion is spent on weddings each year.[…]

Canny Flower Shop Business Fusions That Work!

Posted on November 8th, 2017
Become A Floral Designer, Blog, Florist Ecommerce, Florist Profits, Florist Resources, Opening a Flower Shop, Uncategorized
Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop! Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market.On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners […]

Four Tips for Becoming a Floral Designer

Posted on October 18th, 2017
Become A Floral Designer, Blog, design prepping, Floral Design, Opening a Flower Shop, Search Engine Optimization, Uncategorized
So you have a knack for arranging blooms. With a deep appreciation for flowers, floral design is a fun and exciting endeavor. Many florists start their careers after years of daydreaming about venturing into the world of floral design. Florists are like miracle workers, bringing endless smiles and emotional well-being to recipients. It's a no-brainer, if you love floral design, then become a florist!Before starting your journey, there are a few things you should consider. Floral designing is an art, and however effortless a good florist makes their work appear, trust us […]

Introduction to Google AdWords: Florist Marketing

Posted on October 10th, 2017
Blog, Florist AdWords, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Resources, florist technology, Opening a Flower Shop, Search Engine Optimization, Uncategorized
Florists, are you bewildered by Google AdWords? We have received many questions on using Google AdWords, and we're in agreement that if you are new to the application it may look a bit daunting. We thought it beneficial to explain the mystery to some of Google AdWords and how it works.Before we begin, let's point out that Google AdWords is NOT FREE and can actually be quite pricey. So why use Google AdWords? Google AdWords makes your marketing easier by bringing […]

Florists’ Thoughts: Three Generations of Flowers

Posted on September 27th, 2017
Blog, Florists for Change, Florists' Thoughts, Flower History, Opening a Flower Shop, weddings
florist-generations Family-owned floral businesses rarely survive the transition from the first generation to the second. As a matter of fact, in this day and age, they are becoming more and more obsolete. Many studies have shown that there is a high impact on family-owned and run businesses on our economy. In the floral industry, there was a time when this was the norm: a local flower shop stayed in the family, resulting in a local staple, while the whole family was able to live comfortably from running the family-owned flower shop. There was […]

Buying A Flower Shop – 8 Tips

Posted on August 23rd, 2017
Blog, Florist Operations, Florist Resources, Opening a Flower Shop
buying-a-flower-shop You have a creative passion and love for flowers, you dream of owning and operating a flower shop. Your dream can be a reality! What other career choices can be as rewarding than being a flower shop owner and opening a flower shop?   How many times have we heard people say, "I wish I owned a flower shop."There are tons of nostalgic when it comes to being a flower shop owner. Using your creativity to sell everlasting emotions with flowers and surrounded by natures beauty […]

In Lieu Of Flowers – Florist Unite

Posted on August 1st, 2017
Blog, events, Floral Design, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
Florist-Unite-In-Lea-Of-Flowers In Lieu of Flowers is perhaps the most detrimental 4 words in floral business. Conveying compassion and respect for one's passing is traditionally defined by sending flowers. The utmost disappointment is that customers take "In Lieu Of Flowers" literally, we understand it does say "In Lieu Of Flowers", however,  that in no way means the family does not want flowers at the viewing/funeral service. As floral professionals you understand how somber a viewing/ funeral […]

Florist Marketing – Getting Started With Google My Business

Posted on July 26th, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, florist technology, Florist Websites, Opening a Flower Shop, Search Engine Optimization, seo
google-my-business-florist-marketing Google My Business is one of the best ways to promote and create optimal visibility for your floral business or any business for that matter.  Google My Business which was formally called Google Places is the ultimate platform for listing your flower shop on google search, maps, and Google + seamlessly all in one place. Google My Business allows you to unite with your customers by essentially increasing your business presence on Google making […]

Top 10 Florist Tips & Tricks

Posted on July 21st, 2017
Blog, design prepping, Floral Design, Florist Operations, Florist Resources, Opening a Flower Shop
top-florist-tips-tricks  These essential tips and tricks will make your daily floral design operations run smoothly and produce long lasting results. Many floral design experts may already be using some if not all of these tips and tricks, For those new to the floristry industry take a look at these Top 10 fundamental tips to guide you in your flower shop business success. 10. Flowers Take A Deep Dive  Submerge the whole flower/flowers into water, water enters through all parts of the flower which […]

5 Easy Ways To Drive Up Summer Flower Sales!

Posted on June 21st, 2017
Blog, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Opening a Flower Shop
5-easy-summer-florist-sales Tackling fresh, new and innovated techniques for your flower shop could actually keep flowers sales stable and increase revenue during the summer months. For some florists, the summer months can be dreadfully slow with decreased flower sales. Accepting the fact that customers just won't buy flowers during these months is a big mistake!The floral industry does have many peaks and perks, all seasons offer many advantages to build your flower business and gather new potentially long term buying customers. In this blog, let's  discuss […]