Over the last couple of years, you may have seen flower-infused drinks popping up more frequently at bars and restaurants, and on television, and social media. Dubbed “Blooms & Brews,” this movement seamlessly combines the aromatic allure of flowers with the comforting embrace of various brews, spanning from beer, cocktails, tea, and even coffee.
Flowers like rose, lavender, hibiscus, and daisy are leaving their mark on the shelves, but is this beneficial for florists? With Spring just around the corner, why not learn how to floral infuse not only food but brews as well!
Balancing Floral Infusions
Creating the perfect bloom and brew necessitates a delicate balance. The key lies in harmonizing the distinct flavors of flowers with the characteristics of the chosen brew.
Achieving this balance involves understanding the flavor profiles of different flowers and selecting complementary brews. The process demands both creativity and precision to deliver a unique and memorable drinking experience.
Floral Drinks—Is it Possible?
The infusion of florals into drinks originated in artisanal kitchens and creative mixology labs. Inspired by the beauty and diverse flavors of flowers, chefs and mixologists began experimenting with floral elements to elevate the drinking experience from infusions to garnishes.
This trend quickly gained momentum, spreading from upscale cocktail lounges to local breweries and coffee shops, captivating the palates of beverage enthusiasts worldwide.
Flowers With Flavor
So what edible flowers give the best flavor, and which edible flowers pair with what? Think of it as an experiment! Some tried-and-true floral infusers work well, and some that don’t pair well. You just have to try and taste it. You may prefer some floral infusers over others.
(Make sure when selecting flowers that you choose flowers that have not had any chemicals or pesticides used, or were growing in a pet “potty” area!)
Some popular flowers for brews are roses, jasmine, chamomile, lavender, hibiscus, elderflower, and orange blossom.
For a list of edible flowers and what parts won’t make you sick, please click here!
Blooms & Brew Examples
Floral Beers:
Craft breweries are breaking new ground with innovative floral-infused brews, offering a fresh experience for beer enthusiasts.
Imagine the possibilities – from lavender lagers with crisp notes to chamomile wheat ales bringing gentle sophistication, and vibrant hibiscus IPAs.
Crafting Floral Cocktails:
Enhance your cocktail experience with the delightful world of floral mixology, transforming your glass into a sensory garden. From the refreshing Rosemary and Elderflower Gin Fizz to the Jasmine Infusion Martini.
Each floral cocktail is a crafted masterpiece blending vibrant flower notes with premium spirits. . Let the garden in your glass bloom, and enjoy the exquisite floral symphony in every sip!
Blooming Teas:
These blooming teas extend an invitation to immerse yourself in a sensory garden, promising a journey through taste and well-being. Whether seeking relaxation, elegance, or a burst of energy, take a moment to discover the enchanting world of Chamomile, Lavender, Rose Petal, and or Hibiscus, each unfurling its unique bouquet of flavors and benefits in every sip.
Blossoming Java:
This reimagined coffee experience goes beyond the ordinary, inviting you to indulge in the delicate and fragrant notes that elevate your caffeine fix to a whole new level.
From Lavender to Rose, these brews not only redefine your daily coffee ritual but also introduce a touch of artistry and fragrance to each cup.
How Can Florists Tap Into This?
How can Flower Shops join the Blooms & Brews Trend? It’s all about teamwork! Consider teaming up with a brewery, local bar, pub, or restaurant for events where floral drinks are paired with matching floral arrangements. Collaborate to create a special bloom and brew exclusively for your flower shop, or design unique floral-infused drink menus with promotions to attract customers to explore this growing trend.
Why not explore this additional revenue stream? If you have the resources, partnering with local restaurants, bakeries, bars, and more to provide edible flowers in drinks or food can be a fantastic strategy. This not only serves as a smart marketing move but also encourages those businesses to turn to your shop for flower purchases, ultimately boosting your sales.
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Don’t be afraid to embrace the Blooms & Brews trend and embark on a journey where the delicate aromas of flowers intertwine with the rich flavors of your favorite brews, creating an experience that transcends the ordinary. Cheers to the delightful fusion of nature’s beauty and the artistry of brewing!
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