Posts tagged "blog"

In-Lieu-Of-Flowers-Florist-Unite

In Lieu of Flowers – Florists Unite

November 7th, 2018 Posted by Idalina Bertone Blog, events, Floral Design, Florist Marketing, Florist Operations, Florist Profits, Florist Resources, Funeral, Opening a Flower Shop, Sympathy 24 thoughts on “In Lieu of Flowers – Florists Unite”

Florist-Unite-In-Lea-Of-Flowers

In Lieu of Flowers is perhaps the most detrimental 4 words in floral business

Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally. We understand it does say “In Lieu Of Flowers,” however,  that in no way means the family does not want flowers at the viewing/funeral service.

As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased.  The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.

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The Future of In Lieu Of Flowers

What is a floral business owner to do with the phrase “In Lieu Of Flowers?” We do not pretend to have all the answers, however, maybe it’s time once and for all the floral industry with working with funeral businesses to boycott this phrase altogether.

Although many florists have expressed their frustrations with local funeral homes, the “In Lieu Of Flowers” phrase offers a direct message not to send flowers and undermines the floral business. This is absolutely unacceptable, besides that, the true meaning of giving flowers is lost here. Regardless if someone wants to convey sympathy with flowers or not, there is no reason for the subliminal message!

funeral-flowers-lilies

Educate Customers

So how can you educate customers? First is take the steps to post a blog on your floral website explaining to customers what “In Lieu Of Flowers” really means.  Have a small write up on the sympathy section on your website as well. Don’t be afraid to also post on social media as well!

florist-funeral-flowers-sympathy

Write A Letter To Your Local Funeral Homes

This may or may not work, however, all it takes is one funeral home director to understand the importance of re-wording “In Lieu Of Flowers” and make a difference. Changing wording to “Send flowers and donations here,”  “Memorial contributions can be sent here, ” completely changes the playing field.

There are so many different phrases that can be used to convey a less discriminatory message. What the floral community is asking for is not to make people send flowers for funeral services, but to leave tradition alone and allow people to make their own heartfelt decision.

florist-sympathy-funeral-flowers

Why Flowers Are Important At Funeral Services

There truly is no other sentiment you can send for a memorial service be it, charity donations or even money itself that can express as many emotions as flowers do.

Since the beginning of time flowers have been displayed for the deceased as a symbol of condolences, sympathy, and love. Thousands of years ago, they were used for their wonderful fragrances and soft beauty. In this time of mourning when words are forgotten the flowers offer comfort to its surroundings. Flowers also represent one’s life’s cycle, from one’s birth to one’s passing.

Taking the flowers out of memorial service will make the ambiance look dim and murky. The flowers are there to create an environment which is more comforting for people when mourning.

We could go on and on why flowers are so important at memorial services, the simple reason is flowers are natures miracles, and florists are natures miracle workers. Nothing in this world expresses the same sentiment as flowers do when given as an expression of sympathy. Let’s encourage people to respect tradition an appreciate flowers.

florist-funeral-flowers

What is wrong with doing both?

Back in the day, some may remember, it was acceptable to give a monetary donation and flowers, a mass card, food and flowers for someone’s funeral service. No matter how you looked at it flowers works hand in hand with any other expression of sympathy.

Why are things different now? Do people have less money? Why not donate to desired charity and send flowers together?

In certain circumstances, if you cannot beat them, then intrigue them! Perhaps the future of the floral business is to partner up with charities.  Sympathy flowers can be sent to the memorial service and florists can also donate to the respected charity on the customer’s behalf.

Although this may sound far-fetched, there are ways to accomplish this by directly participating with well-known cause affected charities


Florists, Has “In Lieu Flowers” hurt or has had a very little effect on your floral business?  Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

halloween-flowers-main-image

Spellbinding Floral Arrangements for Halloween

October 31st, 2018 Posted by Josh D Blog, events, Floral Design, Floral Holiday Tips, Floral Instagram, florist halloween, Florist Marketing, Florist Profits, Florist Resources, Flower Fun, Flower Trends, Halloween, halloween flowers, Stunning Photo Galleries 1 thought on “Spellbinding Floral Arrangements for Halloween”

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Halloween is one of the top holidays for business retailers, with sales outperforming every holiday other than Christmas.

An ever-increasing number of individuals share in this fun occasion by spending millions of dollars per year on sweets, home decor, costumes, and more. Couldn’t florists take advantage of Halloween?

Is it because of lack of inspiration or interest, or is Halloween outside the brand? Not everything needs to be in black and white…or purple and orange!

Instagram is a great source of inspiration for some frightening floral arrangements that can generate some interest with customers while helping you stay true to your brand and style.

Halloween-centerpiece-houselarsbuilt

Arrangement and Image by @houselarsbuilt

 

Pumpkin-halloween-arrangement

Arrangement and Image by @myglendaleflorist

 

Halloween-wedding

Arrangement and image by @bernsflowersandgifts

 

Halloween-arrangement-white

Arrangement and image by @violetrosefloral

 

Skull-arrangement-halloween

Arrangement and image by @itsallarranged

 

Black-white-halloween-arrangement

Arrangement and image by @sallyrosestudio

 

Halloween-table-runner-flowers

Arrangement and image by @bloomandwild_de

 

pumpkin-succulents

arrangement and image by @kendallsflorist

 

Skull-arrangement

Arrangement and Image by @houselarsbuilt

 

halloween-wedding-flowers-reception

Arrangement and image by @nwaifdchapter

Florists, are you selling Halloween arrangements at your flower shop? Are you seeing an influx in sales during this holiday? Share your comments below!

 


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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Florist Flower Recommendations

Florists’ Thoughts – Florist Recommendations

September 25th, 2018 Posted by Josh D Become A Floral Designer, Blog, Floral Supplies, Florist Operations, Florist Resources, Florists' Thoughts, Flower Fun, Flower Trends, infographic, Opening a Flower Shop 1 thought on “Florists’ Thoughts – Florist Recommendations”

We would like to say thank you to all the florists who participated in our “What do Florist Recommend?” survey. 

 

Florist Recommendations - Infographic

 

Florists, were you surprised by the results? What would you recommend to customers or other florists?

Please share your recommendations, feedback, or questions below in the comment section.

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Floranext Logo

Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

 

cannabis-plant

Floral Designing With Marijuana?

June 20th, 2018 Posted by Josh D Become A Floral Designer, Blog, Floral Design, Floral Instagram, Florist Marketing, Flower Fun, Flower Trends 9 thoughts on “Floral Designing With Marijuana?”

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Would you consider floral designing with marijuana?

Cannabis-flower-arrangement

image via Instagram via budsandthornsla

It’s very rare that the floral industry makes controversial news, but with the legalization of marijuana in some parts of the world, florists have seen this as an opportunity to market to new customers by offering something a bit risqué and novel in their creative floral designs.

Some say this is their ticket to gain notoriety and bring in more traffic and book more events by offering marifloralsYes, that is correct, Marijuana in floral arrangements.

Floral design with marijuana is a fairly new concept in the flower industry—only a handful of floral professionals are taking this leap now, but who knows—this may become the norm in years to come.

cannabis-floral-arrangment

Image via Instagram via budsandthornsla

For those who have dabbled in designing with cannabis/marijuana, the results have been positive with delicate flower arrangements incorporating a touch of marijuana, some even say the greens from the marijuana leaves actually create a balanced fusion in their designs. With more customers opting for marijuana in their florals mainly at weddings, the rise for birthday mariflorals is now picking up speed as well.

We grant that while some of you may think this is genius, others may find the idea downright inappropriate, but having awareness of the evolving flower industry is key to keeping us all current.

cannabis-floral-arrangement-bouquet

image via instagram via mother_indica

At this time, due to current State laws in regards to Marijuana, the customer/client will actually need to provide the florist with the marijuana plant itself and must be legal in your area. After your customer provides the marijuana plants it cannot be delivered, it must be picked up by the customer.

DISCLAIMER: This article is for informational purposes only, we are in no way telling you to incorporate or sell marijuana with your florals. Please check your local laws before designing with cannabis, and do so at your own risk.

cannabis-centerpiece

image via Instagram via budsandthornsla

Florists, we would love to hear your feedback on designing with marijuana, and if you have incorporated marijuana in your florals please let us know all about it in the comment section below!

 


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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

mothers-day-flowers-supplies

Florist Checklist For Mother’s Day 2018

May 1st, 2018 Posted by Josh D Blog, design prepping, Floral Holiday Tips, Floral Supplies, Florist Marketing, Florist Operations, Florist Resources, Florist Websites, Mother's Day 0 thoughts on “Florist Checklist For Mother’s Day 2018”

florist-checklist-for-mothers-day

Mother’s Day is just around the corner, is your business ready for this busy floral holiday?

Having a decent plan in place to make the most revenue during Mother’s Day is fundamental in receiving every one of the rewards of this bustling blossoming occasion. In this blog, we will go over an agenda to help you during this Mother’s Day holiday.

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1. Promote Your Floral Business!

Begin by using your Floral Website and Social Media sites to start marketing your floral arrangements and your business.

Images & Products

    • Post high-quality photos of your work or any specials you are offering during Mother’s Day on your website or Social Media platforms.
    • Don’t forget to link your social media posts to your website!
    • Mother’s Day products should be prominently displayed and easily accessible throughout your website.

Hours & Policies

  • Clearly post your shop’s business hours on your website and social media.
  • Having clear policies and return/substitution policy will alleviate any headaches for you and your customers.

Promotions & Discounts

  • Increase traffic to your store by offering deals or discounts on pickups rather than deliveries.
  • List special Promotions. This is a great way to encourage customers to shop early before Mother’s Day week.
  • Don’t forget to update your product pricing to cover your costs.

Note: Promoting does not always have to mean discounts. Remind customers why they should order flowers through your business.

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2. Staffing, Scheduling and Duties, Oh My!

Making sure you have enough coverage can be overwhelming during the holiday rush. Not to worry, take a deep breath and follow these great tips!

Hiring

  • If hiring extra help, offer them a day to come in before Mother’s Day week to go over job responsibilities and training.
  • If hiring extra drivers, discuss with them if you require them to use their own vehicle.
  • If you can, keep a standby driver at the shop to handle new orders for delivery.

Employees

  • Have an employee meeting and discuss what is expected of them during Mother’s Day
  • Make sure to explain how important everyone shows up and does what is expected of them.
  • Encourage and Praise your employees and floral designers. Its always better to be positive than negative.

Scheduling & Duties

  • Have your Mother’s Day week schedule out two weeks in advance. That way there are no surprises to your staff and you have time to make adjustments.
  • Go over job descriptions with employees as its always nice to have a reminder of what everyone’s responsibilities are.
  • Assign sections for the delivery drivers in specific areas. Add finished flower arrangements to this area with the date of delivery that is bold and clear.

 

3. Don’t Forget your Flowers & Supplies

Making sure you have enough flowers and supplies to get through the holiday is important.

Supplies

  • Start looking around for supplies, containers, baskets and vases weeks before Mother’s Day.
  • Visit your local supplier. However, don’t forget to visit discount home stores and dollar stores. You can find some great unique items.
  • Don’t settle! Shop around for the best deals on supplies and florals.

Flowers

  • Start ordering your Mother’s Day flowers early to get the best value.
  • Don’t forget to shop around if you buy from multiple wholesalers.
  • If you are comfortable, get your flowers through a floral auction. A great opportunity to get some discounts when purchasing in large quantities.
  • Make sure to order flowering plants, orchids, and dish gardens. These are big sellers and require very little work.

Note: if you are new to the floral industry, Mother’s Day spans for a week, not a day. So order enough flowers!

prepping-flowers

4. Start Prepping & Showcasing your Flowers!

Stay ahead of the game with these prepping and showcasing tips during the busy holiday rush.

Prepping

  • Prep your flowers when they arrive.
  • Teach your front of store staff how to wire flowers to help cut down the time.
  • Cut any ribbon and make bows ahead of time
  • Green any vases, baskets or containers.
  • No wastefulness! With the abundant supplies and flowers in the shop, it is easy to get sidetracked and be super wasteful. Everything thrown on the floor that can be used should be. Wasting or throwing out even a good pin or wire is considered money out of your pocket. Please be sure to express this to your employees.

Showcasing

  • Gather up all your add-ons and gift items and display them prominently in the store.
  • Make sure you re-stock your impulse buys on your front counter to sell in addition to flower arrangements.
  • Make sure your flower shop and displays are clean and have an inviting atmosphere.
  • Remember if Employees have time to lean, they have time to clean!

Work Ahead

  • Work a day ahead. Fill any orders for next day the day before. Working a day or two ahead will allow you flexibility just in case there are any last minute orders.
  • Place pre-made orders in a cooler, well tagged with date of pick-up or delivery.
  • Mark any time sensitive orders and bring those to the front of your cooler.

Note: It helps to have a system that works best for you. However, working on orders per day can feel overwhelming, so staying ahead of the game is always best.

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5. Take Care of Yourself

It is important to take care of yourself during this busy Mother’s Day week.

  • Wear comfortable clothes and shoes.It’s best not to wear open toe shoes as this can be an insurance liability in some areas.
  • Make sure you eat! Breakfast, Lunch, and dinner are important—don’t skip meals!
  • Get enough sleep. No one is at their best with lack of sleep.
  • Take mandatory breaks.
  • Do not sweat the small stuff. Regardless of how hard you try, there may be a complaint here or there. Do not let this get you down. It’s the nature of the business. The world can’t survive without florists!
  • Try to enjoy Mother’s Day week by keeping a journal of all the funny things that happen or mishaps that take place to reflect on for next year.

Tip: Bring in extra shoes and store them in your cooler to remedy those aching feet. 

 

We would like to wish all florist a very successful Mother’s Day!

Florists, do you have any great Mother’s Days tips to share with our readers? Please post any of your Mother’s Day tips or feedback below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

premium-proposals-floranext

Floranext Launches New Advanced Wedding/Event Proposals for Florists

April 4th, 2018 Posted by Josh D Blog, events, Florist Resources, Opening a Flower Shop, wedding/events, weddings 1 thought on “Floranext Launches New Advanced Wedding/Event Proposals for Florists”

Wedding-Advanced-Proposals

Create Beautiful and Profesional Proposals with Floranext New Advanced Proposals

 

Floranext has the new solution to let your floral wedding and event business bloom! We have been hard at work enhancing our wedding and event proposals service and we are excited to announce the completion of our newest software: New Advanced Wedding and Event Proposals.

 

proposal-list

 

Try Floranext New Advanced Proposals

Features of Floranext’s New Advanced Wedding/Event Proposals

Make Your Job Easier

With Advanced Proposals, florists can create beautiful and professional proposals in a matter of seconds. No more lost and cluttered information, keep track of your clients requests in one location.

Easy to Use

With the new Floranext Proposal user interface, Floranext Advanced Proposals are easy to create, organize and manage. Florists are able to build a floral arrangement from the bottom up with flowers and supplies.

Customize Each Proposal Email

Add your business’ personal touch by adding a personalized message to each proposal with a customizable email template. Each client is different and adding that personal touch matters.

 

proposal-profits

Take Payments

Track and take customer credit cards and payments for deposits and payments.

Increase Your Profits

Add markup, labor and then easily check to make sure you are pricing your flowers correctly. Making sure your weddings and events are fairly priced yet profitable.

Flower Catalog

With the Floranext Advanced Proposal’s flower catalog, it gives you the opportunity to record your pricing for your flowers and use these to help build your beautiful and professional proposals.

 

florist-proposal-ipad

Building Components

Build components like bridal bouquets, boutonnieres and more by adding the specified number of flowers for every arrangement.

Shopping Lists

Flowers and supplies composed to build your proposals can help generate a shopping list to order flowers and supplies.

Cloud-Based Software

Use Floranext Advanced Proposals on your own computers, choose the best platform for you. 

Try Floranext New Advanced Proposals

Why try Floranext’s New Advanced Wedding/Event Proposals?

We understand that florist wedding and events are a core part of a floral business and creating beautiful proposals can be challenging.

We’ve all been there before: notes, images, spreadsheets, word documents and countless emails sent back and forth between your clients can be a nightmare. So why not use one program to make professional proposals and keep everything organized?

Get rid of the multiple programs and keep everything organized with Floranext Advanced Proposals. Our newest software allows you to create beautiful and professional proposals in a matter of seconds by adding images, components, personalized messages and more letting you focus on what’s really important, your floral business.

Start giving your wedding and event proposals more impact with Floranext’s newest Advanced florist wedding/event software today!

Try Floranext New Advanced Proposals


Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Is Your Floral Website Secure?

November 16th, 2017 Posted by Idalina Bertone Blog, Florist Ecommerce, Florist Marketing, Florist Operations, Florist Point of Sale, Florist Resources, florist technology, Florist Websites, florist-software, Search Engine Optimization, Uncategorized 2 thoughts on “Is Your Floral Website Secure?”

Understand HTTPS for Your Florist Website

If you don’t understand how secure websites work, you are not alone.

So what are HTTP and HTTPS websites? HTTP is short for hypertext transfer protocol, and HTTPS adds an S for secure: secure hypertext transfer protocol. Is your eCommerce website HTTP or HTTPS? And if you don’t know, how can you tell?

HTTPS uses a Secure Socket Layer (SSL) to encrypt data transmitted over your website. SSL provides a coded encryption which scrambles the information into a series of random characters and once that information arrives at its destination—the other computer—it will unscramble itself and be readable again. The coded encryption is what keeps hackers from stealing sensitive information.

Florist Website Security - HTTPS

How Can You Tell if Your Floral Website is HTTPS?

When browsing the internet pay close attention to the websites you view and notice if they start with http://” or “https://”. Click the information icon and it will show you a message just like in the image below.

HTTPS Security

The image below is taken from a secured website. It has https:// in its URL, and if you’re using the Chrome browser you’ll also see the word Secure next to the padlock icon.

Secure Florist Website Example - HTTPS

Why HTTPS is a Must for Your Floral Website

Besides the security of customer data entered into your flower website, it is becoming mandatory on search engines.

  • Security of Data. When you have an SSL certificate on your website, all information passed between the user’s browser and the website including passwords and credit cards can potentially be intercepted. HTTPS protects customer data.
  • Customer confidence. With version 56 of Google Chrome released in 2017 any websites that require visitors to enter sensitive information will be marked as “Not Secure.” This is something your customers will notice immediately and can lower their confidence in ordering from your website.
  • SEO. Studies have shown that secured websites have higher search engine rankings
  • Website Load Times. HTTPS websites load faster, which also benefits your SEO.

Some unsecured websites that are HTTP look like this:

However, for some they already appear this way. This new warning is part of the long-term plan to distinguish pages from HTTP and let visitors know they are “Not secure.”


No doubt about it, HTTPS is and will be a requirement on all websites. Your customers deserve to shop with confidence and you owe it to your floral eCommerce to have a website that allows you to reach your fullest potential on search engines. Find out if your website is HTTP or HTTPS.

Florists, do you have any feedback or questions regarding HTTP and HTTPS websites? Please share in the comment section below.

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Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.

 

Canny Flower Shop Business Fusions That Work!

November 8th, 2017 Posted by Idalina Bertone Become A Floral Designer, Blog, Florist Ecommerce, Florist Profits, Florist Resources, Opening a Flower Shop, Uncategorized 7 thoughts on “Canny Flower Shop Business Fusions That Work!”

Image via Shutterstock

Floral entrepreneurs are increasing their profits with a fresh new spin on the classic flower shop!

Financial experts agree that incorporating other services into your business is a win-win combination. You can diversify your business assets and minimize your vulnerability to twists and turns in the market.

On the other hand, combining a flower shop with another kind of business can raise sales as both work to give exposure to the other. More and more flower business owners are tackling more than just flowers.

Image via Shutterstock

Florist & Coffee Shop

Talk about the ultimate place for relaxation, sipping a coffee surrounded by beautiful flowers. Savvy floral entrepreneurs are creating a buzz with flower/coffee shop locations with customers waiting for seats and lines out the door.

  • Create a beautiful atmosphere surrounded by flowers and filled with wonderful scents.
  • Outdoor seating and ample comfortable seating inside the store.
  • Offer delivery of all coffee shop goods with your floral arrangements.
  • Offer delicate tasty treats and quick sandwiches and snacks.
  • Offer free Wifi

This is ultimately an easy combination to accomplish if you  already own a brick and mortar flower shop with enough space to accommodate seated customers. You may even consider partnering up with another business that specializes in coffee.

Image via Shutterstock

Florist & Hair/Beauty Salons

The secret to this combination business is markup. Florists know that flower shop product markup is low in comparison to other businesses, but hair salons have high markup, meaning a hair salon’s services are almost all profit (minus commission and the usual expenses like rent/mortgage and utilities). What you pay for in a hair salon is mostly labor. In the floral business, labor is not as prominent nor is it reflected as much in sales.

  • Establish a hair salon that offers great service and incorporates your flower shop.
  • It’s helpful to understand how beauty salons work, there are state licenses needed for both shop owner and barbers/hairstylists.
  • Offer options for event/wedding patrons with package pricing for flowers and beauty needs.
  • Prom packages never looked so good.
  • Offer delivery options for flowers and beauty products, flowers and gift certificates, flowers and gift baskets, etc.

Although it takes more sweat equity to obtain licenses and to incorporate a flower shop beauty salon, the payback could be well worth the effort. There currently aren’t many of these in the world, however, the few there are have had continued success.

Image via Shutterstock

Florist & Bakery

Unlike coffee shops, bakeries offer in-house baked goods, bread, pastries, and cakes. Flowers and baked goods go hand in hand, and what a great gift. Birthday flowers + birthday cake = tremendous brownie points and a crowd pleaser. Sales can’t come easier than that.

Flower shops have been teaming up with bakeries for a while now, the combination flower shop/bakery may be easier to pull off in families or with close partnerships between florists and bakers. Regardless of who bears which responsibility, the combination is sure to impress.

  • Offer wedding packages for flowers and wedding cake.
  • Team up with a reception hall to offer floral and baked good services for all their events.
  • Offer delivery options for all bakery goods with flowers.
  • Be sure to check local state and town laws for handling food with flowers.

Image via Shutterstock

Florist & Home Decor

Florists, we know many of you already incorporate home decor items in your flower shop, and you’re wise to do so. Flower shop owners now are taking it a step further: instead of incorporating some gift and home decor items, they are essentially opening two businesses in one location with a larger inventory of all things home decor: furniture, textiles, candles and more.

The trick is to offer more for customers to browse.

  • Think location and space, and consider parking.
  • Search for home decor vendors that allow you to maximize profit.
  • Offer delivery for home decor items, and bundle decor packages with flowers.
  • Sell both flowers and home decor items on your eCommerce website.

Consider location and square footage—this flower shop combo may require capital investment to get off the ground, however once established, you will be the talk of the town.

 


Florists, do you run a flower business combination shop? Let us know how running two businesses brought you success in the comment section below. If you have any questions please post below as well!

 

We wanted to share one of our reader’s feedback with the beautiful images he sent us!

From Joe Sexton, barber at Barber Stop/Flowers by Guenthers:

“My wife and I have a barber shop in our flower shop. The barber brings 4,000 more people every year through the front door of the flower shop. Many have never been inside. Also, the flower shop helps increase the barber shop sales. Women are the first to know when their guy are unhappy with their haircuts. They pick up the barbers’ flier and contact info which drives their guys into the shop for a haircut. Many buy flowers after their cuts to take home. Seems to work well.

“I am the barber in our flower shop. I have a shop that fits inside an 8′ circle anywhere in the store (within a 10′ for a regular 110-volt power outlet). It’s hard to visualize if you’ve never seen one.

“I think this would be a great idea for many florists. It’s really done well for my wife and I at Flowers by Guenthers.”

Photos courtesy of Joe Sexton, Flowers by Guenthers/Barber Stop

 

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Stand Up to Internet Floral Order Gatherers

October 31st, 2017 Posted by Idalina Bertone Blog, Floral Order Gatherer, Florist Ecommerce, Florist Resources, Florist Websites, Florists' Thoughts 8 thoughts on “Stand Up to Internet Floral Order Gatherers”

Have you worked hard to provide quality blooms and care to all your customers, only to be forced to compete with a floral order gatherer?

It can be frustrating and discouraging for florists who invest serious sweat equity into running a flower business only to see an eCommerce company to move in and pass themselves off as local florists.

There are many different kinds of floral order gathers, from the larger, well-known wire services to ones that take over search engines. We will focus on the floral order gatherers who run search engine ads that knowingly deceive their consumers, and offer you ways to maximize your sales and eCommerce legibility without worrying over order gatherers’ paid ads to lure customers into shopping with them under false pretenses.

Image via Shutterstock

What are Floral Order Gatherers?

Order gatherers—in this case, floral order gatherers—are virtual businesses that have no intention of filling the order purchased by its customers. What order gatherers essentially do is harvest the customer’s information and payment details and then look for real local florists to fulfill the order.

Order gatherers can benefit themselves and the filling flower shop alike, right? Well, yes and no. Order gatherers only pass along a fraction of the customer’s payment, and the customer gets less of what they actually paid for.

Floral order gatherers know that they profit by sending orders to a real local florist, while you the actual florist pay for mortgage/rent, utilities, employees, and product.

Another concern is that some order gatherers are passing themselves off as local florists when in actuality they do not run a flower shop or design flowers. You likely have seen their paid ads on search engines.

Below is an order gatherer’s paid ad on Google. (We covered the name of the order gatherer as well as their website address.) If you look at this ad you can see how easily a customers could believe this is a genuine San Diego florist. There is no indication that this company has nothing to do with fulfilling their order.

Image provided by Google

A Step in the Right Direction: There have been several lawsuits filed by florists to stop these order gatherers from blatantly falsifying information on their ads regarding their location.

Image via Shutterstock

How to Beat Floral Order Gatherers

So what can you do to stand apart from floral order gathers that are taking over your area with paid ads on search engines? Unfortunately, there is no surefire way to stop them other than educating your consumers and marketing your floral business in a way in which it is not affected.

We understand that is easier said than done, however there are a few points working in your favor: floral order gatherers’ time is limited, there are more and more articles out to help consumers identify order gatherers, and consumers are wary of paying more for something only to get less.

Take these actions to brand yourself and increase your visibility as a legitimate local florist in your area, that will offer customers exactly what they paid for.

  1. Use a blog. If you have an option to add a blog to your floral website, do so and take an action on educating customers on what a real local florist offers versus a floral order gatherer. An article on your website on this topic will reach more people than visitors that just land on your web page. Besides discrediting order gatherers, this strategy will bolster consumer confidence in your floral eCommerce.
  2. Add content and write-ups. Add a gallery and write-ups of your flower business’s staff to your website to showcase you as a local florist.
  3. Consider your marketing. The advantage you have as a real local florist is that you do not have to spend a small fortune on ads that fundamentally deceive your customers you’re trying to attract. Market your flower business on social media consistently and be sure to ask satisfied customers to review your shop on Google and Yelp. The best way to do this is having links on your floral website to allow customers to easily click and review you.
  4. Use store promotions and offers. Floral order gathers offer many enticing promotions to entice customers to click and shop—refer to the search engine add above, offering 45% savings. We do not want you to give your flower arrangements away from free, however, consider running some enticing offers to get customers to click on your website. This is a great option for gaining new customers as well.
  5. Don’t forget about SEO. Your search engine optimization should be on point to compete with online businesses like order gatherers. Work with your floral website provider to make sure you are listing on the first page on search engines. Make sure your Google business page is set up and work on adding images and getting reviews. This all helpful in raising your site’s ranking on search engines.
  6. Try a Google ad. Thanks to the internet, marketing is so different today than it has been in the past. That isn’t to say that mailers don’t work, but placing a Google AdWords ad can be helpful in building your brand visibility. Start off with a lower budget, see how your conversions go, and build up from there.

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Floral order gatherers do not play fair. There is no way to stop them completely, however, florists do have the upper hand as floral order gatherers need filling florists to make their business possible. Partner up with other real local florists and stand up to the floral order gatherers by educating your consumers. We are not saying that no florist should ever fill a floral order gatherer’s order, but it’s about time that florists get compensated appropriately for their services. Do not hesitate to ask for more money if you are filling a gatherer’s order. Florists, your expertise and resources are needed to keep floral order gatherers in business—remember that.

 

 

Florists, how have floral order gatherers impacted your flower business? Please share your feedback in the comment section below. If you have any questions please post below as well!

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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here.

Captivating Florists to Follow on Instagram

October 25th, 2017 Posted by Idalina Bertone Blog, Floral Design, Florists for Change, Florists' Thoughts, Flower Trends, photos, Uncategorized 6 thoughts on “Captivating Florists to Follow on Instagram”

With beautiful imagination and bountiful skills, these designers create hypnotizing works of art.

Today we’d like to pay homage to all the amazing floral artists on Instagram for bringing recognition to the floristry industry. It was difficult selecting just a few florists of Instagram to plug, but we encourage you to start following these influential floral designers.

Meta Flora (@metafloranyc)

Image via Instagram by @Metafloranyc

Marisa Competello’s floral designs are more like floral sculptures. Her creations ooze with inspiration and innovation. We love showcasing her designs, and highly recommend you find her on Instagram.

Moonflower Design (@moonflower_design)

Image via Instagram by @moonflower_design

Mandy O’Shea and her husband have made headlines with 3 Porch Farm, their floral design studio in Athens, Georgia, using only the flowers and botanicals they grow. Their designs play with symmetry and texture, creating a forward focus. With over 26.7k followers on Instagram its no wonder @moonflower_design is creating a buzz.

Lewis Miller Designs (@lewismillerdesign)

Image via Instagram by @lewismillerdesign

We raved about floral designer Lewis Miller in our write-up The Art of Flowers. We appreciate florists who continually step outside the box and show the world how to appreciate flowers. Lewis Miller wins for his exceptional floral works of art and allowing us all to see floral arrangements in a whole new way.

Lucy the Flower Hunter (@lucytheflowerhunter)

Image via Instagram by @lucytheflowerhunter

Viewing Lucy the Flower Hunter’s designs is like stepping back in time and traveling into the future. Her modern-vintage floral designs are so magnificent and enchanting.

Kiana Underwood (@tulipinadesign)

Image via Instagram by @tulipinadesign

Kiana Underwood is encouraging many newcomers to join the floral design world on Instagram with her bespoke event floral designs. With over 274K followers she is not one to miss, her beautifully feminine floral masterpieces are sure to inspire.

 

 

Florists, do you have a florist or flower shop that are a must-follow on Instagram? Please share your feedback in the comment section below.

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Floranext Logo

Floranext offers great florist software, florist POS, florist websites and florist wedding proposal software. Our florist technology products are built by florists, for florists. Let us know if you want a free demo or try our software for free here.